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|Which should I choose?||Choose WooCommerce if you use WordPress.||Choose Shopify if you’re setting up an online shop for the first time.|
|Overview||A good option for e-commerce businesses comfortable with open-source developer tools.||A good option for small- to medium-sized businesses with no technical background looking for a hosted e-commerce platform.|
- Website builder
- Inventory tracking
- Payment processing
- Website builder
- Inventory tracking
- Shopping cart software
- Shipping software
|Price starts at||Free||$29/mo|
- Free. WooCommerce’s core features, including three Storefront themes, are free with WordPress.
- Easy to get started. Install the WooCommerce plugin to your existing WordPress site with only a few clicks.
- Customizable. Over 400 extensions let you fully integrate WooCommerce with your site. Though you’ll pay for most extensions, and require some technical skill.
- 24/7 support. Contact Shopify support any time by phone, e-mail, live chat and Twitter.
- Multiple sales channels. Sell on multiple platforms — like Instagram, Facebook, Amazon and eBay. Shopify will automatically sync inventory and track sales.
- Shipping discounts. Save on USPS, UPS and DHL shipping rates with discount tiers depending on your Shopify plan.
- Web hosting. With the exception of Shopify Lite, its plans include website hosting.
- Limited website integration. You can only use WooCommerce on an existing WordPress account.
- Limited tech support. Get in touch with WooCommerce by submitting a support ticket. You may find yourself in a pickle if you need immediate help.
- Find your own host. Website hosting, backups, maintenance and security are your responsibility.
- Monthly subscription. After a 14-day free trial, Shopify costs between $9 to $2,000 per month, depending on your service tier.
- Limited users. Most Shopify plans limit the number of users.
- Transaction fees. If you opt to use a third-party processor to take payments, you’re charged a transaction fee for each order.
- Inventory management. Track stock levels, hide out-of-stock items and get notified for low and out-of-stock items.
- Tax calculations. Automatically calculate tax based on your store’s address or your customer’s information.
- Coupons. Create coupons for whole carts, specific products or free shipping.
- Refunds. Process one-click refunds from your WooCommerce dashboard.
- Reporting. See your top products and view sales analytics.
- Business name generator. Choose and set up your domain name.
- Online store plugins. Directly integrate Shopify with over 3,200 apps and plugins to increase your website functionality.
- Business marketing. Create digital marketing campaigns to reach your target audience.
- Free stock photos. Access Shopify’s high-resolution photo collections to find images for your online store — all royalty free.
- Custom storefront tools. Expand beyond your online store and add Shopify to games, apps or websites.
|BBB letter rating||No BBB page||A+|
|Reputation and customer reviews|
- Customers praise its versatile features and seamless integration with WordPress.
- Customers complain about bugs from plugin updates.
- Reviews are mostly negative.
- Customers praise its usability and the ease of setting up a store.
- Customers complain about transaction holds and account closures due to high-risk transactions.
- Phone. Merchants in North America can call 855-816-3857 to speak with a Shopify rep.
- Email. Fill out a secure online form on Shopify’s website for a response within one business day.
- Live chat. From Shopify’s website, open up a live chat window to connect with a Shopify rep.
- Twitter. Tweet at Shopify for a direct response from the support team.
- Email. The WooCommerce tech is limited to email.