Wix vs. Squarespace: Which should you choose? | finder.com

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Wix vs. Squarespace

Consider your blogging needs when deciding between these two website builders.

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Wix and Squarespace have similar offerings that appeal to users with no technical background, including a drag-and-drop editor and premade templates. While they both have e-commerce capabilities, one platform has more powerful blogging tools and is easier to export if you decide to migrate your site to another provider.

How do Wix and Squarespace compare?

Which should I choose?

Choose Wix if you’re a new business looking for a low-maintenance website builder.

Choose Squarespace if you’re looking for a professional-looking site and have no coding knowledge.

Overview

A solid option if you don’t intend to migrate your site away from Wix as your business grows.

A strong option for merchants that have a full-featured blog.

Products

  • Inventory tracking
  • Website builder
  • Website builder

Monthly fees start at

$13/mo

$16/mo

Hosting

Hosted

Hosted

Free trial?

Freemium basic hosting

Free 14-day trial

Pros

  • Intuitive editor. Customize your website with its true drag-and-drop feature. Select any element, such as an image or text box, and drop it exactly where you want it — unlike Squarespace, which is a bit more restrictive about placement.
  • Advanced editor. Instead of the drag-and-drop editor, you can choose to use Wix’s Editor X, which lets you create a fully responsive, sophisticated website without using code.
  • Robust design choices. Choose from hundreds of templates that are also mobile-responsive.
  • Apps and integrations. Get extra features, including loyalty programs and marketing insights through Wix’s dedicated App Market. Some integrations are only available on specific Wix plans.
  • E-commerce tools. Upgrade to an e-commerce plan to start accepting payments online, remove Wix ads and get a custom domain.
  • Drag-and-drop editor. Start with a premade template and reposition elements as you like. It’s less user-friendly than Wix because you’re limited to where you can drop items.
  • CSS Editor. If you’re code-savvy, you can add CSS code to change fonts, colors and backgrounds.
  • Attractive templates. While Squarespace has fewer design choices than Wix, it has some of the industry's most stunning templates. And naturally, these professionally crafted templates are also mobile-responsive.
  • Sophisticated blogging tools. Unlike Wix that relies on an app for professional blogging, Squarespace has built-in blogging templates, tools and workflows to support any kind of storytelling.
  • E-commerce options. Extensive tools for your online store, including inventory management, unlimited products and abandoned-cart recovery.

Cons

  • Clunky support. You’ll need to submit a support ticket or request a call back on its free plans. Paid plans get faster response time.
  • Limited storage. Unlike Squarespace’s unlimited storage, Wix’s top e-commerce plan caps you at 50 GB of storage, which may not be enough for websites that are bursting with multimedia elements.
  • Difficult to transition. Unlike Squarespace which lets you seamlessly switch between templates, you’ll need to rebuild your website’s content if you choose to change Wix designs. And you’ll also have issues if you want to transition your site from Wix to another platform.
  • Limited features. All of Squarespace’s features are built into the platform. While their features pack a punch, you’re stuck with what Squarespace makes available to you.
  • Transaction fee. On top of the payment processor fee, Squarespace charges a 3% transaction fee on its most basic e-commerce plan. You’ll need to upgrade to its Commerce plan to eliminate the fee.
  • No phone support. Customer care is available through live chat and email, but you won’t be able to call for help.
  • Pricier. Squarespace’s e-commerce plans start at $30 monthly, compared to Wix’s e-commerce subscriptions which start at $23 monthly.

Tools

  • AI-created website. WIX ADI combines artificial intelligence with web design to make a unique website for you.
  • Open development. Code-savvy businesses can add customized functionality to their website using Wix Corvid API.
  • Analytics. Embed third-party tracking tools, including Google Analytics and Yandex Metrica, to monitor your website’s traffic and track campaigns from your Wix dashboard.
  • Developer documentation. API and API keys allow developers to build custom integrations and applications on your site.
  • Education. A robust help center that includes forums, guides, videos and webinars.
  • Analytics. Get powerful insight on your site’s performance by monitoring website traffic and identifying trends.

BBB letter rating

A+

A+

Trustpilot rating

★★★★★

1.5/5

★★★★★

1.8/5

Reputation and customer reviews

  • Reviews are mixed.
  • Customers praise its intuitive website-building tools.
  • Customers complain about difficulty in connecting with customer service.
  • Reviews are: Mixed.
  • Customers praise its beautifully designed website templates.
  • Customers complain about poor customer service because of long live chat wait times and no phone support option.

Support

  • Robo-chat. It gives you the option to submit a ticket online or request a callback when it determines that you need to get in touch with customer service.
  • Email. Email support is available 24/7, with Redditors reporting responses within hours.
  • Live chat. Support reps are available via chat weekdays from 8 a.m. to 4 p.m. ET.
  • Community forum. Find answers to commonly asked questions in Squarespace’s extensive support forum.

Wix vs. Squarespace: Which offers better inventory tools?

Both Wix and Squarespace offer similar inventory tools at similar price points. But all things considered, Wix is the cheaper, more beginner-friendly option.

Cost

To access inventory management through Wix, you’ll need to sign up for a Business Basic account at $23 monthly. Through this account, you’ll get all the standard fare of a Wix e-commerce plan, including payment processing, a custom domain, abandoned cart recovery and up to 20 GB of storage space.

For inventory management through Squarespace, you need to sign up for a Squarespace Business account. The service costs $26 monthly unless you opt for an annual subscription, in which case you’ll pay $216 for the year.

That said, Squarespace’s Business account doesn’t let you sell in-person. For that, you’ll need to upgrade to the Commerce account, which costs $30 monthly or $312 annually.

The bottom line? Squarespace barely edges out Wix as the cheaper option — and only for online sellers that opt for the Business account annual plan. If you need brick-and-mortar storefront inventory integration, Wix is the cheapest.

Features

With a Wix eCommerce account, you’ll be able to sync and sell products in-store and online across a spectrum of selling channels, including web and mobile storefronts, social media channels and online marketplaces. Create unlimited product collections, optimize your inventory for SEO with meta tags and titles and upload high-resolution product images and videos.

Inventory can be imported and exported via CSV files, or you can opt for an import/export app, like Cart2Cart. Wix also makes it straightforward to connect your preferred inventory tools with open APIs.

Squarespace’s inventory tools let you add and edit an unlimited number of SKUs with customizable product variants, like size and pattern. When stock levels are low, you’ll get an email alert and your site will automatically display a limited availability label on the product.

Plus, Squarespace’s inventory API lets you sync your inventory with third-party e-commerce platforms and apps, like FreshBooks and ShipStation.

All told, both of these platforms offer a similar set of inventory tools, including unlimited product collections, multiple selling channels and integration with third-party applications and platforms.

How easy is it to use?

E-commerce newbies will want to opt for Wix. You only need basic computer skills to get started, as ready-made templates and drag-and-drop customization make the Wix store-building process straightforward to navigate.

Squarespace, on the other hand, is less beginner-friendly. Users report a high learning curve and warn that the platform can be challenging to use. But few platforms boast the high-quality, customizable web themes Squarespace offers.

Bottom line

Wix may be an attractive option if you’re a small business that wants a minimalist website with no intention to expand its functionality as your business grows. Alternatively, Squarespace can grow with you as you scale your business — but at a higher price point.

Experienced web developers that want to build a site from scratch should consider a few other e-commerce platforms.

Frequently asked questions

What does Wix’s free plan include?

Wix will host your website for free with up to 500 MB of storage and bandwidth. You’ll get an assigned URL and Wix ads will appear on every page.

Who hosts your Squarespace website?

All Squarespace plans include website hosting. If you have your own domain, you can transfer it to Squarespace or allow the third-party provider to host it while connecting your domain to your Squarespace site.

How do I connect a point-of-sale system to my Squarespace account?

Squarespace partners with Square, a point-of-sale giant, to allow users to accept in-person and online payments. You’ll need a Squarespace and Square account along with a reader attached to a smartphone. Square charges a 2.6% + 10¢ processing fee on each sale.

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