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Wix vs. Squarespace
Consider your blogging needs when deciding between these two website builders.
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Wix and Squarespace have similar offerings that appeal to users with no technical background, including a drag-and-drop editor and premade templates. While they both have e-commerce capabilities, one platform has more powerful blogging tools and is easier to export if you decide to migrate your site to another provider.
How do Wix and Squarespace compare?
Which should I choose?
Choose Wix if you’re a new business looking for a low-maintenance website builder.
Choose Squarespace if you’re looking for a professional-looking site and have no coding knowledge.
A solid option if you don’t intend to migrate your site away from Wix as your business grows.
A strong option for merchants that have a full-featured blog.
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Wix vs. Squarespace: Which offers better inventory tools?
Both Wix and Squarespace offer similar inventory tools at similar price points. But all things considered, Wix is the cheaper, more beginner-friendly option.
To access inventory management through Wix, you’ll need to sign up for a Business Basic account at $23 monthly. Through this account, you’ll get all the standard fare of a Wix e-commerce plan, including payment processing, a custom domain, abandoned cart recovery and up to 20 GB of storage space.
For inventory management through Squarespace, you need to sign up for a Squarespace Business account. The service costs $26 monthly unless you opt for an annual subscription, in which case you’ll pay $216 for the year.
That said, Squarespace’s Business account doesn’t let you sell in-person. For that, you’ll need to upgrade to the Commerce account, which costs $30 monthly or $312 annually.
The bottom line? Squarespace barely edges out Wix as the cheaper option — and only for online sellers that opt for the Business account annual plan. If you need brick-and-mortar storefront inventory integration, Wix is the cheapest.
With a Wix eCommerce account, you’ll be able to sync and sell products in-store and online across a spectrum of selling channels, including web and mobile storefronts, social media channels and online marketplaces. Create unlimited product collections, optimize your inventory for SEO with meta tags and titles and upload high-resolution product images and videos.
Inventory can be imported and exported via CSV files, or you can opt for an import/export app, like Cart2Cart. Wix also makes it straightforward to connect your preferred inventory tools with open APIs.
Squarespace’s inventory tools let you add and edit an unlimited number of SKUs with customizable product variants, like size and pattern. When stock levels are low, you’ll get an email alert and your site will automatically display a limited availability label on the product.
Plus, Squarespace’s inventory API lets you sync your inventory with third-party e-commerce platforms and apps, like FreshBooks and ShipStation.
All told, both of these platforms offer a similar set of inventory tools, including unlimited product collections, multiple selling channels and integration with third-party applications and platforms.
How easy is it to use?
E-commerce newbies will want to opt for Wix. You only need basic computer skills to get started, as ready-made templates and drag-and-drop customization make the Wix store-building process straightforward to navigate.
Squarespace, on the other hand, is less beginner-friendly. Users report a high learning curve and warn that the platform can be challenging to use. But few platforms boast the high-quality, customizable web themes Squarespace offers.
Wix may be an attractive option if you’re a small business that wants a minimalist website with no intention to expand its functionality as your business grows. Alternatively, Squarespace can grow with you as you scale your business — but at a higher price point.
Experienced web developers that want to build a site from scratch should consider a few other e-commerce platforms.
Frequently asked questions
What does Wix’s free plan include?
Wix will host your website for free with up to 500 MB of storage and bandwidth. You’ll get an assigned URL and Wix ads will appear on every page.
Who hosts your Squarespace website?
All Squarespace plans include website hosting. If you have your own domain, you can transfer it to Squarespace or allow the third-party provider to host it while connecting your domain to your Squarespace site.
How do I connect a point-of-sale system to my Squarespace account?
Squarespace partners with Square, a point-of-sale giant, to allow users to accept in-person and online payments. You’ll need a Squarespace and Square account along with a reader attached to a smartphone. Square charges a 2.6% + 10¢ processing fee on each sale.
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