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|Which should I choose?||Choose Wix if you’re a small business looking for a low-maintenance website.||Choose Shopify if you’re an e-commerce business setting up your first online shop.|
|Overview||A good option for merchants that want a beginner-friendly website-building tool with the option to sell online.||A good option for small businesses with no technical background in need of a hosted e-commerce platform.|
- Inventory tracking
- Website builder
- Payment processing
- Website builder
- Inventory tracking
- Shopping cart software
- Shipping software
|Price starts at||$13/mo||$29/mo|
- Intuitive editor. Customize your website with its easy-to-use drag-and-drop editor and over 100 fonts.
- Apps and integrations. Enhance your site with a vast range of tools, from loyalty programs to marketing insights. Some integrations are only compatible with specific Wix plans.
- No long-term contract. Choose between a monthly, yearly or two-year subscription with no cancellation fee.
- Multiple users. Assign users specific roles to receive permission to access what they need to help manage your site.
- 24/7 support. Shopify offers around-the-clock support through phone, e-mail, live chat and Twitter.
- Multiple sales channels. Expand your business and sell on various platforms, including Amazon, eBay and Instagram. Shopify automatically syncs inventory and tracks sales.
- Shipping discounts. Get discounted shipping rates with USPS, UPS and DHL.
- Free and premium plug-ins. Browse Shopify’s extensive App Store to add specialized features to your website.
- Point-of-sale system. Unify your brick and mortar store with your online sales. Get the hardware you need and the software that syncs across all platforms.
- Support is not the most accessible. Unless you’re on the VIP plan, you’ll have to submit a help form or schedule a call to reach customer service, which can be frustrating if you need help immediately.
- Difficult to transition to another platform. You’ll run into technical hurdles if you want to change your site from Wix to another platform.
- Limited storage. All of Wix’s plans cap you on storage — up to 50 GB on its highest tier. This may be enough for small businesses but may be insufficient for large enterprises with sites that are heavy with images, videos and audio files.
- Limited users. Most Shopify plans limit the number of staff members that can access your website and point-of-sale system.
- Limited website themes. Shopify only has four free design choices and eight premium themes.
- Account closure risk. Shopify may suspend or shut down high-risk merchant accounts.
- Transaction fees. Shopify charges a transaction fee every time you choose to use a third-party payment processor.
- Designer-made templates. Wix has over 500 templates organized into 16 categories to appeal to a range of brands and aesthetics.
- AI-created website. WIX ADI combines artificial intelligence with web design to make a unique website for you.
- Open development. Code-savvy businesses can add customized functionality to their website.
- Analytics. Track your website’s stats using Google Analytics or Facebook Pixel right from your Wix dashboard.
- Business marketing. Create online marketing campaigns and get marketing recommendations to help reach your target audience.
- Free stock photos. Peruse Shopify’s high-resolution photo library to find royalty-free images to fill your online store.
- Custom storefront tools. Grow your business by adding Shopify to games, apps or websites.
- Fraud analysis. Shopify automatically flags and notifies you of orders that may be fraudulent, which can help prevent chargebacks and losses.
|BBB letter rating||A+||A+|
|Reputation and customer reviews|
- Customers praise its DIY website building tools for small businesses.
- Customers mainly complain about poor customer service and frustrations with the clunky platform that makes scaling up difficult.
- Reviews are mostly negative.
- Customers appreciate how easy it is to set up and manage an online store.
- Customers aren’t happy about transaction holds and account closures from high-risk transactions.
- Robo-chat. It gives you the option to submit a ticket online or request a callback when it determines that you need to get in touch with customer service.
- Phone. Merchants in North America can call 855-816-3857.
- Email. Fill out a secure online form on Shopify’s website for a response within one business day.
- Live chat. From Shopify’s website, open up a live chat window to connect with a Shopify rep.
- Twitter. Tweet at Shopify for a direct response from the support team.