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Wealthsimple investing review

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This low-fee robo-advisor puts your money on autopilot to help bring your financial goals to life.

Wealthsimple builds you a personalized portfolio using an award-winning investment strategy and employs smart technology to provide a secure, intuitive and affordable way to invest.


Annual fee


Minimum deposit to open


Account typesRobo-Advisor
Minimum deposit to open$1
Annual fee0.5% on balances up to $99,999

0.4% on balances of $100,000+
Asset typesETFs

Expert review

Peter Carleton

Review by

Peter Carleton is a writer that covers banking and investing, breaking down what you need to know about where you put your money. When Peter's not thinking about cutting-edge banking apps and robo-advisors, he runs a creative agency and spends his spare time cooking or reading.

Expert review

Wealthsimple is an award-winning fintech company that’s trusted by over 100,000 people around the world. Its low management fees and personalized portfolios are designed to help you reach your financial goals, no matter your age or financial situation.

How does Wealthsimple work?

Wealthsimple puts your money to work using Modern Portfolio Theory, which minimizes risk and maximizes return by diversifying your investments:

  • Easy to use. The Wealthsimple mobile app and dashboard make it easy to track your progress and monitor your portfolio. So easy, in fact, that it won an award for the world’s best financial website.
  • Diversifies. Wealthsimple places your money in ETFs (funds that contain a mixture of stocks, bonds or commodities) to diversify your investments.
  • Product support. Choose between a personal, IRA, joint or trust account when you invest.
  • Resources. Wealthsimple offers an informative blog and expert financial advice to help you better understand investing.
  • Taxes. Sells some of your less profitable stocks and buys similar ones to lower your tax liability while maintaining your position in the market.
  • Security. Money within Wealthsimple accounts is SIPC-insured for up to $500,000, though the value of your investment can fluctuate. Plus, everything is encrypted and the company is backed by $165 million from a leading financial holding company.

How much does it cost?

Wealthsimple strives to make investing affordable by buying low-cost ETFs and charging low fees:

Required investment$0-$100,000$100,000+$500,000+
Invest account management fee0.5%0.4%0.4%
Save account management fee0.25%0.25%0.25%

How do I fund my Wealthsimple account?

There are three ways you can fund your Wealthsimple account:

  1. One-time transfer from a checking account.
  2. Automatic recurring deposits from a checking account.
  3. Transfer an existing investment account.

What are the benefits of Wealthsimple?

Wealthsimple is a low-cost, highly personalized service with several benefits that help you get the most out of your investment:
  • High returns. Wealthsimple claims it can get you higher returns than savings accounts and standard investment options.
  • Award-winning UX. The Wealthsimple website and mobile app offer exceptional user experience design, winning multiple awards for best financial website.
  • Human support. While Wealthsimple is primarily a robo-advisor, customers can get one-on-one support from a team of financial experts.
  • Perks. Sign up and get a personalized portfolio, tax-loss harvesting, dividend investing and even VIP airline lounge access.
  • Options. Choose Halal investments that complies with Islamic investment principles or choose socially responsible investments that align with what’s important to you.

What should I watch out for?

Wealthsimple is an innovative investment option that stands out in many ways, but there are still a few things to keep in mind:
  • Online only. Wealthsimple operates entirely online, so you won’t be able to visit a branch or speak to customer service in person.
  • Slightly higher fees. Wealthsimple has slightly higher management fees compared to other robo-advisors.
  • Fees are taxed. You’ll be charged tax on any fees you pay Wealthsimple.
  • Minimum for Wealthsimple Black. To get lower management fees, VIP airline lounge access and other perks, you’ll need to have a Wealthsimple Black account, requiring a minimum $100,000 deposit.
  • Just ETFs. If you’re hoping to do all of your banking in one place or want more investment options, you’ll need to look elsewhere.

If you prefer to do your investing in person, you might want to keep looking. As always, compare your options when choosing a portfolio — robo-advisor or otherwise.

Compare with other robo-advisors

Name Product Minimum deposit to open Available asset types Annual fee
SoFi automated investing
Stocks, ETFs
Put your money to work. Pay zero SoFi management fees.
$1 per month
Invest your spare change. Anyone can grow wealth.
Stocks,Mutual funds,ETFs,Real estate
0.25% on balances up to $99,999

0.4% on balances of $100,000+
Betterment's automatic investment site aims to improve your returns and support good financial habits with passive investing and financial planning support.
$45 per year
After an analysis, Blooom will place the trades within your 401k, 403b, 401a, 457 or TSP plan account for a low flat fee.

Compare up to 4 providers

Wealthsimple reviews and complaints

Wealthsimple user reviews are generally positive. Reviews on are overwhelmingly positive, with 80% of more than 120 reviews highlighting Wealthsimple as “excellent.” Many of the positive reviews praise Wealthsimple for its customer service, usability and low fees. The negative reviews mention money withdrawal issues and poor customer service, but those were written nearly a year ago. Many reviews dated as of November 2020 are positive.

Wealthsimple is not accredited by the Better Business Bureau (BBB), which gives the company a C- rating. While no user reviews have been submitted to the BBB, the bureau lists four complaints from the past three years. Of the publicly available complaints, one deals with security and the other involves money transfer problems.

Wealthsimple reviews on Reddit are mixed. Positive reviews mention its ease of use, especially for beginners. Negative ones note customer service issues.

How do I get started?

Wealthsimple helps you start saving in as little as five minutes with a straightforward online application:
  1. Visit the Wealthsimple website and click Get started.
  2. Enter your email address, set a password and select your country, then click Sign up.
  3. Read the step 1 overview, then click Get started.
  4. Enter your personal information and proceed through each additional step.
  5. Read the step 2 overview, then click Get started.
  6. Enter your savings, investment experience and so on, and continue through each step.
  7. Select the plan that best suits your financial situation and click Start with this plan.
  8. Verify your email address and proceed through the remaining steps to finalize your portfolio, fund your account and start investing.


To open a US Wealthsimple account, you’ll need to meet a few eligibility requirements:

  • Have a valid Social Security number.
  • Have a US residential address.
  • Be a US citizen or permanent resident, or have one of Wealthsimple’s permitted visas.
  • For Wealthsimple Black: Make a deposit of $100,000 or more.

Required information

During your application, you’ll need to provide the following information:

  • Name, date of birth, phone number.
  • Citizenship status.
  • Address.
  • Employment information.
  • Personal information like your gender, age and Social Security number.
  • Investment experience.
  • Financial goals.
  • Savings, assets and debts.
  • Risk tolerance.

I’ve signed up. Now what?

Wealthsimple provides a streamlined platform to invest your money, so there are no special tricks or tips to avoid fees. However, you can use the dashboard and mobile app to monitor progress and manage your account. And if you need help, reach out to a financial adviser who can provide investment advice or answer questions.

How to contact Wealthsimple customer service

Despite being an online institution, Wealthsimple makes it easy to get in touch. You can reach the Client Success Team at 855-255-9038, and if you have questions that they can’t answer, they’ll put you in touch an experienced Portfolio Manager.

Customer service is available 9 a.m. to 8 p.m. ET Monday through Thursday and 9 a.m. to 5:30 p.m. on Friday.

Frequently asked questions

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