Walmart and Google join forces for voice shopping
The two companies will be competing with Amazon.
The world’s largest retailer, Walmart, has entered into a partnership with online marketplace Google Express, providing customers the ability to start voice shopping their weekly groceries from late September.
The tie-up will enable Walmart customers to make purchases through express.google.com, on the Google Express app, or via Google Assistant-enabled devices, such as Google Home.
If you’re an existing Walmart customer, you’ll be able to link your current Walmart account to Google and receive personalized shopping results based on your online and in-store purchases. For example, if you buy multivitamins, Google Assistant will tell you which size and type you previously purchased, making it convenient to order the same product again.
This is the first time Walmart has made its products available online in the United States, other than on its own website. In addition, Walmart will become the largest vendor on Google Express.
Retailers already signed up to Google’s platform include Costco and Whole Foods Market, Target, Walgreens, Toys “R” Us, Bed Bath and Beyond, Payless ShoeSource, Guitar Center and more.
Google Express scrapped its $95 membership fee and is offering free shipping as long as your order is above each store’s minimum purchase requirements. Earlier this year, Walmart began offering free two-day shipping on purchases over $35.
However, the two companies will be directly competing with e-commerce giant Amazon. Amazon has long been America’s leading choice for online shopping and no other retailer comes close to equalling its inventory or competing with Amazon Prime’s delivery service. Amazon also has its own voice service, Alexa, which can be used with the Amazon Echo hands-free device, similar to Google Home.