Viewers doubled their streaming hours in 2017
Viewers spent more time streaming on TVs but watched more videos on mobile.
Even though worldwide video streamers picked up their phones or tablets to watch on-demand video about as many times as they turned on their TVs, they spent far more time in front of the TV – doubling their total streaming hours compared to a year ago.
Global streaming hours for viewers tracked by video streaming analytics service Conviva hit 12.6 billion on 2.4 billion devices at year’s end, the company announced in a recent report. Conviva measures more than half (57%) of the US population with Internet service – 287 million, plus viewers in 180 other countries.
More than half (58%) of that time was attributed to viewers in North America. In the US, mobile users downloaded an average of 2.2 video streaming apps per device, while the average American owns 2.9 devices.
Regardless of whether videos are streamed on a TV or mobile device screen, the growth in popularity of video apps has transformed how people stream videos, TV shows and movies. Viewing has experienced a stark reversal from a year ago, when browser video dominated the streaming landscape. Now, two-thirds (64%) of on-demand videos are watched on apps while one-third (36%) are seen on a web browser.
When it was time to stream, viewers around the world turned on their Roku in 2017. Roku viewing hours (24%) led Android (18%), game console (14%), iOS (13%), PC (10%), FireTV (9%), Apple TV (8%), Mac (3%) and Chromecast (2%).
However, mobile devices posted the most video plays, led by Android (27%), then iOS (21%), PC (17%), Roku (11%), game console (10%), FireTV (5%), Apple TV (4%), Mac (3%) and Chromecast (1%).
In 2018, viewers are likely to have even more choices as streaming continues to skyrocket. Redbox and T-Mobile recently joined the streaming wars, Nintendo Switch turned on streaming not long ago and new competitors like Philo are popping up all the time to challenge heavyweights Netflix, Amazon and Hulu.
Learn more about all the streaming providers and compare their plans and prices using our complete guide to Internet TV.
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