As Ulta Beauty reopens its doors, here’s how to get your beauty fix — and what to expect

Posted: 8 May 2020 3:17 pm

Girl looking at make-up - stock

Offering curbside pickup for weeks, the makeup megastore is opening up beauty shop.

Beauty fans who miss shopping makeup-lined aisles will be tickled pink by Ulta Beauty’s latest announcement. The beauty chain has announced its plans to reopen 180 stores across seven states after closures prompted by the coronavirus. A bonus for those of us with quarantine hair: Ulta’s in-store salon will open at a number of these locations.

The company started rolling out curbside pickup at 700 stores across the country in April. Starting Monday, Ulta locations in Arkansas, Nebraska, Oklahoma, South Dakota, Tennessee, Texas and Utah are open for business.

Ulta announced at least three precautions the stores will have in place:

  • Associates and customers are asked to wear face coverings while in the store.
  • In-store signage will ensure 6 feet of separation between customers, with contactless payment options available.
  • Product testers will not be available.

What to buy from Ulta

Most of us have been rocking chipped nails and visible roots during the last couple months of self-quarantine and social distancing. So expect hair and nail products to fly off shelves fast.

Our recommendation? Prioritize essentials to freshen up your quarantine beauty look.

  • Root touch-ups. If you’re not up for dying your own hair, products like root touch-up powder or gel and tinted dry shampoo can tide you over until your next salon visit. In a pinch, you can even fill in slight regrowth on your crown and hairline with brow powder.
  • Press-on nails. Ulta stocks trendy stick-on nails from brands like Kiss x Rebecca Minkoff, plus hundreds of polishes from OPI and Essie for at-home manicures.
  • The basics. Now’s a good time to stock up on your desert-island products: your go-to foundation, concealer, mascara or whatever you can’t do without. With more people than usual shopping online due to the pandemic, popular staples have been temporarily out of stock at some retailers.

Photo credit: Getty images

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