Ulta Beauty chain adds ColourPop to its cosmetic shelves
Makeup lovers can shop for ColourPop’s cruelty-free cosmetics without breaking the bank.
The beauty giant is stocking its shelves with an assortment of products from the online makeup brand, which is garnering recognition for its luxury, cruelty-free items sold at affordable prices.
Best-sellers including Ultra Matte liquid lipsticks, powder highlighters and Super Shock creamy eyeshadows in a variety of heady colors. These items will be available in select Ulta stores.
Products exclusively on sale at Ulta include the Wicked Trick Lip Bundle and the Dream Fever Super Shock shadow foursome.
Makeup lovers will be able to experiment with all the brand’s latest offerings in store before making a purchase. Additionally, these items won’t break the bank because they start at $10 or less each. Bargain.
The products tick all the right boxes for being cruelty-free, with many of them even being 100% vegan.
ColourPop first landed in Sephora stores in August 2017, so Ulta’s decision to now stock the responsibly-made beauty products marks the brand’s second retail partnership.
Founded in 2014, California-based ColourPop is renowned for making many vegan products, completely doing away with animal testing.
The state of California is fully behind the brand, proposing other beauty brands follow ColourPop’s lead. New legislation has been submitted by California lawmakers that would see an end to animal testing altogether.
While ColourPop is PETA-certified, it’s worth noting that not all of the brand’s products are completely vegan. Here’s a list of the exceptions.
If you’re eager to get your beauty fix with responsibly-made cosmetics, get the lowdown on buying makeup online with our helpful guide.