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Ulta’s 21 Days of Beauty Spring 2021 sale is here!

Ulta’s 21 Days of Beauty sales event lasts for 21 days, with a different product on sale each day. But act quickly — once the day ends, that deal is done. Ulta also offers “hot buys” that are discounted for the duration of the sale, and it usually throws in some extra perks and deals for Platinum and Diamond rewards members.

When is Ulta’s 21 Days of Beauty sale?

Ulta’s spring 2021 sale will run from March 14 to April 3. The fall sale usually runs from late August through mid-September.

Every deal in Ulta’s 21 Days of Beauty sale

Ulta has just released the details of its spring sales event. See the full list of beauty deals below.

Sale dateProductDiscount
Sunday March 14IT Cosmetics Confidence in a Cream 2 oz$24.50
Sunday March 14Stila Stay All Day Waterproof Liquid Eye Liner$11
Sunday March 14SURPRISE StealCheck online & in-store
Monday March 15Peach & Lilly Matcha Pudding Antioxidant Cream 1.69 oz$20
Monday March 15Peach & Lilly Wild Dew Treatment Essence 3.38 oz $19.50
Monday March 15Smashbox The Original Photo Finish Smooth & Blur Oil-Free Primer 1 oz Smashbox The Original Photo Finish Smooth & Blur Oil-Free Primer 1 oz $18.50
Tuesday March 16Shiseido Essential Energy Moisturizing Cream 1.7 oz $24
Tuesday March 16Serovital Advanced 180 count$59.50
Wednesday March 17Bareminerals* Mineral Veil 0.3 ozWas $28, now $12.50
Wednesday March 17Strivectin Super-C Retinol Brighten & Correct Vitamin C Serum 1 oz $36
Wednesday March 17Juice Beauty Phyto-Pigments Illuminating Primer 1 oz$18
Wednesday March 17Juice Beauty Stem Cellular CC Cream SPF 30 1.7 oz$19.50
Thursday March 18Elemis Pro-Collagen Marine Cream 1 oz $44.50
Thursday March 18Lancome La Base Pro Oil-Free Longwear Makeup Primer 0.8 oz$21
Friday March 19Becca Cosmetics Shimmering Skin Perfector Pressed Highlighter$19
Friday March 19IT Brushes for Ulta Airbrush Foundation Brushes $11-14 ea
Saturday March 20Too Faced Better than Sex Mascara $13
Saturday March 20Tula Get Toned Pro-Glycolic 10% Resurfacing Toner$21
Sale dateProductDiscount
Sunday March 21Buxom Full-On Plumping Lip Creams$10.50 ea
Sunday March 21Philosophy Purity Made Simple One-Step Facial Cleanser 8 oz$12.50
Monday, March 22PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer 1 oz$18
Monday, March 22Sunday Riley Power Couple Mini Kit $14
Tuesday March 23Origins GinZing SPF 40 Energy-Boosting Tinted Moisturizer 1.7 oz$20.50
Tuesday March 23Crepe Erase 2-Step Advanced Body Treatment System $27
Wednesday March 24Urban Decay Original Eyeshadow Primer Potion 0.33 oz$12
Wednesday March 24Lancome Cils Booster XL Vitamin-Infused Lash Thickening Mascara Primer 0.14 oz $13.50
Thursday March 25The Salon at Ulta Beauty – Color Gloss Hair Service $22.50 – 45
Thursday March 25IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 0.4 oz$14
Thursday March 25Murad Nutrient-Charged Water Gel 1.7 oz$31
Friday March 26Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel 0.1 oz$12
Friday March 26Clarins Double Serum 1 oz$45
Saturday March 27Tarte Maneater Mascara $11.50
Saturday March 27Clinique Dramatically Different Moisturizing Lotion 4.2 oz$14.75
Saturday March 27SURPRISE StealCheck online & in store
Sale dateProductDiscount
Sunday, March 28Dermalogica Special Cleansing Gel 8.4 oz$19.50
Sunday, March 28MAC Prep + Prime Fix+ Primer and Setting Spray 3.4 oz$14.50
Monday, March 29Perricone MD High Potency Classics Face Finishing & Firming Moisturizer 2 oz$34.50
Monday, March 29Perricone MD High Potency Growth Factor Firming & Lifting Serum 2 oz$64.50
Monday, March 29Mario Badescu Spritz. Mist. Glow. Set$10.50
Monday, March 29Mario Badescu Take it to Glow 2.0 $13
Tuesday March 30BareMinerals Mineral Veil and bareSkin Perfecting Veil$13.50 – $14
Tuesday March 30Skyn Iceland Hydro Cool Firming Eye Gels 4ct & 8ct, and Dissolving Microneedle Eye Patches$7 – 16.50
Wednesday March 31Urban Decay All Nighter Face Makeup Primer 1 oz$18
Wednesday March 31Peter Thomas Roth Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer 1.7 oz$26
Thursday, April 1First Aid Beauty FAB Start Kit$12
Thursday, April 1KKW Beauty Lip Liners $6
Friday April 2Tarte Face Tape Foundation 1.01 oz$19.50 ea
Friday April 2Exuviance Performance Peel AP25 13 Count $39.50
Friday April 2Exuviance Pure Retinol Correcting Peel$36
Saturday April 3Benefit Cosmetics Roller Lash Curling & Lifting Mascara $13
Saturday April 3Anastasia Beverly Hills Brow Wiz$11.50 ea
Saturday April 3SURPRISE StealCheck online & in store

How do I become a Platinum or Diamond rewards member?

Ulta’s rewards program is free to join. If you spend at least $450 at Ulta in one calendar year, you’ll reach Platinum status. Spend $1,200 or more in a year to earn Diamond status.

In addition to scoring extra deals during 21 Days of Beauty, Platinum and Diamond members rake in extra rewards points with every purchase, get a free annual birthday gift and receive invites to members-only events. Diamond members also get free shipping on all orders of $25 or more.

Where to shop the Ulta sale

The easiest way to scoop up daily deals during this sale is to shop online. While most deals are usually available in stores as well, some are online-only.

Daily deals are only available for one day while supplies last. Sometimes, last-minute deals sneak in late and aren’t advertised in the sale calendar, so check back here or on Ulta’s site frequently!

Shop now

Our top sale picks

Sunday Riley Power Couple Mini Kit

Obsessed with the ultra-popular skincare brand Sunday Riley but don’t love the steep price tags? Score a discounted mini kit, featuring an all-in-one lactic acid treatment and a retinol sleeping oil.

Shop now

Tarte Maneater Mascara

Give your lashes some extra oomph thanks to this lightweight formula that lifts from the root. The mascara is made with jojoba, for a boost of hydration, and is both dermatologist and ophthalmologist tested.

Shop now

Skyn Iceland Hydro Cool Firming Eye Gels

These celebrity-favorite eye gels offer a cool, soothing feeling all while putting in the work to firm, tone and de-puff. Bonus points: they’re vegan, cruelty-free and made without parabens.

Shop now

La Base Pro Oil-Free Longwear Makeup Primer

Turn your face into a silky canvas with Lancôme’s primer, which offers a matte look and a smooth finish. We also love that the oil-free formula tackles any pesky shine.

Shop now

Ways to save even more

Keep these tips in mind to stretch your beauty bucks further:

  • Set reminders on your phone. New daily deals usually drop at midnight, so you might want to set a reminder or alarm on your phone to catch your must-have items.
  • Check back for the latest sale calendar. We’ll update this page as soon as the newest sales calendar drops. Check back and mark your calendar with the dates of your top picks.
  • Don’t miss other Ulta sales events. Don’t forget about Ulta’s Love Your Skin sale in January and Gorgeous Hair Event in the spring for even more opportunities to save on top beauty brands.

Latest deals from Ulta


Complimentary 8-piece skincare bag with $50 purchase


Free Shipping on any Order with Original Better Than Sex Volumizing mascara order

Expires 28 Jan 2022

Free Libre Gift with Yves Saint Laurent Libre large spray order

Expires 31 Jul 2021

Free Everyone Eau De Toilette Deluxe Sample with Calvin Klein large spray order

Expires 30 Jul 2021

Free Lake and Skye 11 11 Eau De Parfum Sample with Fragrance order

Expires 30 Jul 2021

Free face mask and roller with Carolina Herrera large spray order

Expires 30 Jul 2021

Free black pouch with Dolce&Gabbana Large Spray order

Expires 30 Jul 2021

50% off select Clinique

Expires 28 Jan 2022

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