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Ulta’s 21 Days of Beauty sale is here
Scope out daily deals on the best beauty buys.
For beauty addicts, Christmas comes twice a year at Ulta’s semiannual sale.
With three weeks of half-off sales on items like cult-favorite mascaras, primers and eyeshadow palettes, it’s one of the biggest beauty shopping events of the year.
Get the details on red-hot deals that change daily.
When is Ulta’s 21 Days of Beauty sale?
Ulta’s 21 Days of Beauty occurs twice a year in March and September. True to its name, the sale lasts for 21 days, with a different product on sale each day. But you’ll want to act quickly, because once the day ends, that deal is done.
The sale kicks off with the first deal on Sunday, September 1st and runs through Saturday, September 21st. You’ll find deals on your favorite brands like Benefit Cosmetics and MAC.
Ulta also offers “hot buys” that are discounted for the duration of the sale, and usually throws in some extra perks and deals for Platinum and Diamond rewards members.
How do I become a Platinum or Diamond rewards member?
Ulta’s rewards program is free to join. If you spend at least $450 at Ulta in one calendar year, you’ll reach Platinum status. Spend $1,200 or more in a year to earn Diamond status.
In addition to scoring extra deals during 21 Days of Beauty, Platinum and Diamond members rake in extra rewards points with every purchase, get a free annual birthday gift and receive invites to members-only events. Diamond members also get free shipping on all orders of $25 or more.
Where to shop the Ulta sale
The easiest way to scoop up daily deals during this sale is to shop online. While most deals are usually available in stores as well, some are online-only.
Daily deals are only available for one day while supplies last. Sometimes, last-minute deals sneak in late and aren’t advertised in the sale calendar, so check back here or on Ulta’s site frequently!Shop now
What kind of deals to expect
Ulta releases a full calendar of its daily deals prior to the sale. Get the lowdown on the 2019 sale here:
|Sunday, September 1||Peter Thomas Roth FirmX 360 Eye Renewal and Retinol Fusion PM Eye Cream||Was $55 to $75, now $28 to $38.|
|Sunday, September 1||Benefit Cosmetics The POREfessional Face Primer||Was $32 to $54, now $16 to $27.|
|Monday, September 2||Ofra Cosmetics Highlighter Singles||Was $29, now $15.|
|Monday, September 2||Foreo Luna Play Plus||Was $49, now $25.|
|Tuesday, September 3||Becca Hydra-Mist Set & Refresh Powder||Was $39, now $20.|
|Tuesday, September 3||Mario Badescu Rose Hip Nourishing Oil||Was $22, now $11.|
|Wednesday, September 4||Skyn Iceland Hydro Cool Firming Eye Gels||Was $18 to $32, now $9 to $16.|
|Wednesday, September 4||BareMinerals Concealers||Was $20 to $24, now $10 to $12.|
|Thursday, September 5||Tarte Tarteist Double Take Eyeliner||Was $24, now $12.|
|Thursday, September 5||MAC Lipstick in Diva and Cream In Your Coffee||Was $19, now $9.|
|Thursday, September 5||Murad Nutrient-Charged Water Gel||Was $60, now $30.|
|Friday, September 6||Lancôme Monsieur Big Mascara||Was $25, now $13.|
|Friday, September 6||Perricone MD High Potency Classics Collection||Was $38 to $95, now $19 to $50.|
|Saturday, September 7||Anastasia Beverly Hills Brow Definer||Was $23, now $12.|
|Saturday, September 7||Dermalogica Skin Smoothing Cream||Was $69, now $35.|
|Sunday, September 8||Too Faced Natural Face and Eye Palettes||Was $38 to $44, now $19 to $22.|
|Sunday, September 8||Smashbox Photo Finish Primer Light or Reduce Redness Primer||Was $36 to $39, now $18 to $20.|
|Sunday, September 8||Dermadoctor Kakadu C 20% Vitamin C Serum With Ferulic Acid & Vitamin E||Was $95, now $48.|
|Monday, September 9||Urban Decay All Nighter Waterproof Setting Powder||Was $34, now $17.|
|Monday, September 9||Peach & Lily Glass Skin Refining Serum||Was $39, now $20.|
|Tuesday, September 10||Too Faced Tutti Frutti Palettes||Was $34, now $17.|
|Tuesday, September 10||Dr. Brandt No More Baggage||Was $22 to $42, now $11 to $21.|
|Wednesday, September 11||Buxom Plumpline Lip Liner||Was $18, now $9.|
|Wednesday, September 11||Proactiv Select Cleansing||Was $30 to $55, now $15 to $28.|
|Thursday, September 12||Tarte Lights, Camera, Lashes 4-in-1 Mascara||Was $23, now $12.|
|Thursday, September 12||Mario Badescu Cleansers||Was $14, now $7 to $8.|
|Friday, September 13||Tarte Amazonian Clay Blush and Highlighters||Was $29, now $15.|
|Friday, September 13||Clarisonic Cleansing Brush Heads||Was $27 to $32, now $7 to $8.|
|Saturday, September 14||Kylie Cosmetics Matte and Velvet Lip Kits||Was $27 to $29, now $14 to $15.|
|Saturday, September 14||It Cosmetics Bye Bye Foundation||Was $40, now $20.|
|Saturday, September 14||Philosophy All Night Creams||Was $49 to $80, now $25 to $40.|
|Sunday, September 15||Tarte Tartelette 2 In Bloom Clay Eye Shadow Palette||Was $39, now $11.|
|Sunday, September 15||Too Faced select Hangover products||Was $32 to $34, now $16 to $17.|
|Monday, September 16||It Brushes for Ulta Velvet Luxe Brushes||Was $24 to $48, now $12 to $24.|
|Monday, September 16||StriVectin Wrinkle Recode Line Transforming Melting Serum||Was $89, now $45.|
|Tuesday, September 17||Cover FX Perfect Setting Powder||Was $35, now $18.|
|Tuesday, September 17||SeroVital HGH Dietary Supplement||Was $99, now $50.|
|Wednesday, September 18||Pür Lashes and Mascaras||Was $8 to $22, now $4 to $11.|
|Wednesday, September 18||First Aid Beauty Pure Skin Face Cleanser||Was $21, now $11.|
|Wednesday, September 18||Lancôme Visionnaire Skin Solutions||Was $65 to $75, now $33 to $38.|
|Thursday, September 19||Dose of Colors Matte Liquid Lipstick||Was $18, now $9.|
|Thursday, September 19||Origins Travel & Trial Kit||Was $30, now $15.|
|Friday, September 20||It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer||Was $26, now $13.|
|Friday, September 20||It Brushes for Ulta Concealer Brushes||Was $16 to $34, now $8 to $17.|
|Friday, September 20||Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator||Was $21, now $11.|
|Saturday, September 21||Urban Decay 24/7 Glide-On Eye Pencils||Was $22, now $11.|
|Saturday, September 21||Benefit Cosmetics Precisely, My Brow Pencil||Was $24, now $12.|
|Saturday, September 21||Juice Beauty Stem Cellular Anti-Wrinkle Serum or Moisturizer||Was $70 to $80, now $35 to $40.|
Ways to save even more
Keep these tips in mind to stretch your beauty bucks further:
- Set reminders on your phone. New daily deals usually drop at midnight, so you might want to set a reminder or alarm on your phone to catch your must-have items.
- Check back for the latest sale calendar. We’ll update this page as soon as the newest sales calendar drops. Check back and mark your calendar with the dates of your top picks.
- Don’t miss other Ulta sales events. Don’t forget about Ulta’s Love Your Skin sale in January and Gorgeous Hair Event in the spring for even more opportunities to save on top beauty brands.
Our top sale picks
BareMinerals Mineral Veil Finishing Powder
This powder is always a popular pick, and it’s easy to see why. It’s 100% cruelty-free, talc-free and comes in four shades to perfectly set your makeup. And it’s usually 50% off during this sale!Shop now
Too Faced Chocolate Gold Eyeshadow Palette
Regularly priced at $49, this to-die-for palette was a steal at $25 during last year’s sale. With rich colors like “Money Bags,” “Holla for a Dolla” and “Chocolate Gold,” this palette is both pretty and playful.Shop now
It Brushes For Ulta #202 and #225
Need to stock up on new makeup brushes? Jump at the chance to snag two award-winning brushes for the price of one.Shop now
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