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Ulta’s 21 Days of Beauty sale is here | September 2020 deals

For beauty addicts, Christmas comes twice a year at Ulta's semiannual sale.

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When is Ulta’s 21 Days of Beauty sale?

The fall 2020 sale begins Aug. 30th and runs through Sept. 19th. Get ready to save 50% or even more on top beauty buys, which change every day of the sale.

Ulta also offers “hot buys” that are discounted for the duration of the sale, and usually throws in some extra perks and deals for Platinum and Diamond rewards members.

Ulta Ulta

Free standard shipping on any $50 purchase

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How do I become a Platinum or Diamond rewards member?

Ulta’s rewards program is free to join. If you spend at least $450 at Ulta in one calendar year, you’ll reach Platinum status. Spend $1,200 or more in a year to earn Diamond status.

In addition to scoring extra deals during 21 Days of Beauty, Platinum and Diamond members rake in extra rewards points with every purchase, get a free annual birthday gift and receive invites to members-only events. Diamond members also get free shipping on all orders of $25 or more.

Where to shop the Ulta sale

The easiest way to scoop up daily deals during this sale is to shop online. While most deals are usually available in stores as well, some are online-only.

Daily deals are only available for one day while supplies last. Sometimes, last-minute deals sneak in late and aren’t advertised in the sale calendar, so check back here or on Ulta’s site frequently!

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What kind of deals to expect

Ulta releases a full calendar of its daily deals prior to the sale. Here are the details for the March 2020 sale!

Sale dateProductDiscount
Sunday, Aug. 30Foreo Luna Mini 2Was $119, now $59.50
Sunday, Aug. 30Benefit Cosmetics Precisely, My Brow PencilWas $24, now $12
Sunday, Aug. 30Urban Decay All Nighter Long-Lasting Makeup Setting SprayWas $16 – 45, now $8 – $22.50
Monday, Aug. 31Beautyblender Beautycleanser SolidsWas $42, now $21
Monday, Aug. 31Murad AHA/BHA Exfoliating CleanserWas $40, now $20
Monday, Aug. 31Dermalogica Rapid Reveal PeelWas $85, now $42.50
Monday, Aug. 31Grande Cosmetics Grandebrow Brow Enhancing SerumWas $70, now $35
Monday, Aug. 31Juice Beauty StemCellular Anti-Wrinkle serumWas $80, now $40
Tuesday, September 1Bareminerals* Mineral Veil 0.3 ozWas $28, now $12.50
Tuesday, September 1Mario Badescu* Regimen KitsWas $15, now $30
Tuesday, September 1Phyto-Medic, Natural Eyelash EnhancerWas $39, now $78
Tuesday, September 1Wet Cherry GlossWas $18, now $9
Tuesday, September 1KKW Beauty Eyeshadow PalettesWas $30–$45, now $15–$22.550
Wednesday, September 2SeroVital hgh Dietary SupplementWas $27, now $13.50
Wednesday, September 2Tula 24-7 Moisture Hydrating Day & Night CreamWas $49.50, now $99
Wednesday, September 2Eyeshadow PalettesWas $30 – $45, now $15 – $22.50
Thursday, September 3Urban Decay All Nighter Waterproof Setting PowderWas $34, now $17
Thursday, September 3Buxom Select Full Force LipstickWas $10, now $20 – $22.50
Thursday, September 3PÜR Select SkincareWas $18 – $39, now $9 – $19.50
Thursday, September 3Stila Glitter & Glow Liquid EyeshadowWas $24, now $12
Friday, September 4Lancôme Monsieur Big MascaraWas $25, now $12.50
Friday, September 4Makeup Eraser, Flawless by Finishing Touch & PMD Select Beauty AccessoriesWas $20-$199, now $10-$99.50
Friday, September 4Peter Thomas Roth Water Drench Hyaluronic Cloud Serum or Water Drench Hyaluronic Cloud Hydrating Toner MistWas $28-$65, now $14-$32.50
Saturday, September 5Shape Tape Concealer In Store with email coupon or online signed into your accountWas $27, now $13.50
Saturday, September 5Brighten Up Smoothing Primer GelWas $34, now $17
Saturday, September 5Tarte Shape Tape Glow WandWas $25, now $12.50
Sale dateProductDiscount
Sunday, September 6Clinique EyelinersWas $20-$23, now $10-$11.50
Sunday, September 6Anastasia Beverly Hills Luminous FoundationWas $38, now $19
Sunday, September 6Perricone Cold Plasma+Was $29-$159, now $14.50-$79.50
Sunday, September 6Dermadoctor Kakadu C Intensive Vitamin C Peel Pad with Ferulic Acid & Vitamin EWas $78, now $39
Monday, September 7Too Faced Natural PalettesWas $78, now $39
Monday, September 7Estée Lauder Revitalizing Supreme+ Global Anti-Aging Cell Power Crème 1ozWas $58, now $292
Monday, September 7Philosophy The Microdelivery Exfoliating Facial Wash 8ozWas $29, now $14.40
Monday, September 7Dermablend Setting PowdersWas $29, now $`14.50
Monday, September 7Peter Thomas Roth Anti-Aging Cleansing GelWas $39, now $19.50
Tuesday, September 8Lilly Lashes, House of Lashes, Velour Lashes & Blinking Beauté Faux-Mink LashesWas $12–$26, now $6–$13
Tuesday, September 8NUDESTIX Magnetic Matte & Luminous Eye ColorWas $26, now $13
Tuesday, September 8Juice Beauty STEM CELLULAR Anti-Wrinkle Booster Serum and MoisturizerWas $80–$70, now $35–$40
Tuesday, September 8Lancôme Skin Feels Good Hydrating Tinted MoisturizerWas $35, now $17.50
Wednesday, September 9Becca PrimersWas $39, now $19.50
Wednesday, September 9Beauty Bakerie, Indie Lee, Jane Iredale, Petite ‘n Pretty, UOMA Beauty & ZoevaWas $16-50, now $8-25
Wednesday, September 9M•A•C Lip Pencil in Shade Whirl or Soar & Prep + Prime Lip PrimerWas $18-19, now $9-9.50
Thursday, September 10IT Cosmetics Confidence In An Eye CreamWas $39, now $19.50
Thursday, September 10St. Tropez Express Mousse 6.7 ozWas $44, now $22
Thursday, September 10COVER FX Monochromatic Blush & Bronzer DuosWas $38, now $19
Thursday, September 10Bareminerals ConcealersWas $24-$22, now $11-$12
Friday, September 11Urban Decay 24/7 Eye PencilsWas $22, now $11
Friday, September 11Philosophy Ultimate Miracle Worker SPF 30Was $78, now $39
Saturday, September 12Kylie Cosmetics Lip KitsWas $27-$29, now $13.50-$14.50
Saturday, September 12Mario Badescu Grab and Go Travel SetWas $22, now $11
Sale dateProductDiscount
Sunday, September 13Too Faced Hangover Primer and Setting SprayWas $33–$35, now $16.50–$17.50
Sunday, September 13Clinique CliniqueiDWas $14.50–$39.50, now $7.25–$19.75
Sunday, September 13Dr. Brandt Needles No More Wrinkle Smoothing CreamWas $89, now $44.50
Sunday, September 13Hydro Cool Firming Eye Gels 4 & 8ctWas $17.50–$32, now $8.75–$16
Monday, September 14Stila Stay All Day Liquid Eye LinerWas $22, now $11
Monday, September 14Buxom, Lipstick Queen, Sara Happ & OfraWas $12–$50, now $6–$25
Monday, September 14Lancôme Cils Booster XL Vitamin-Infused Mascara PrimerWas $26.50, now $13.25
Monday, September 14Exuviance & StrivectinWas $82–$99, now $41–$49.50
Tuesday, September 15Benefit Cosmetics Boi-ing Cakeless ConcealerWas $22, now $11
Tuesday, September 15Was $35, now $17.50
Tuesday, September 15Crepe Erase Advanced Body Repair TreatmentWas $79, now $39.50
Tuesday, September 15Origins, Proactiv & Sunday Riley Select Skin KitsWas $25-$60, now $12.50-$30
Wednesday, September 16Smashbox Photo Finish Oil & Shine & Vitamin Face Glow Primers 1.0 ozWas $39, now $19.50
Wednesday, September 16COSRx, Erborian, Mamonde & Peach & LilyWas $16–$40, now $8–20
Wednesday, September 16Exuviance Performance Peel AP25Was $79, now $39.50
Thursday, September 17Tarte Lights, Camera, Lashes 4-in-1 MascaraWas $23, now $11.50
Thursday, September 1750% off M•A•C*Was $18, now $9
Thursday, September 17Dermalogica Calm Water GelWas $50, now $25
Thursday, September 17First Aid Beauty Face CleanserWas $21, now $10.50
Friday, September 18Anastasia Beverly Hills Brow Starter KitWas $38, now $19
Friday, September 18Benefit Cosmetics Boxes o’ PowdersWas $30, now $15
Friday, September 18Clinique Limited Edition Moisture Surge 72-HourHydrator 1ozWas $22, now $11
Friday, September 18Perricone High Potency FranchiseWas $129, now $64.50
Saturday, September 19IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ Original and Oil FreeWas $39, now $19.50
Saturday, September 19IT Brushes for ULTA Airbrush Full Coverage Complexion Brush #77Was $28, now $14
Saturday, September 19IT Brushes for ULTA Brush BathWas $19.50, now $9.75
Editor's Pick
U Beauty: The perfect pairing for your 21-days-of-beauty haul.
Need a serum to supercharge your Peter Thomas Roth anti-aging cleansing gel? To soothe your skin in tandem with the Proactiv 3-step system? Or to layer beneath your Clinique 72-hour moisturizer?

The Resurfacing Compound from U Beauty can work magic on fine lines, wrinkles, acne and discoloration, helping to restore your skin's natural glow with retinol, peptides, antioxidants, vitamins C and E, AHAs and more — all in one expertly formulated serum.

  • Free shipping over $200
  • No free returns
  • No financing options
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Ways to save even more

Keep these tips in mind to stretch your beauty bucks further:

  • Set reminders on your phone. New daily deals usually drop at midnight, so you might want to set a reminder or alarm on your phone to catch your must-have items.
  • Check back for the latest sale calendar. We’ll update this page as soon as the newest sales calendar drops. Check back and mark your calendar with the dates of your top picks.
  • Don’t miss other Ulta sales events. Don’t forget about Ulta’s Love Your Skin sale in January and Gorgeous Hair Event in the spring for even more opportunities to save on top beauty brands.

Our top sale picks

BareMinerals Mineral Veil Finishing Powder

This powder is always a popular pick, and it’s easy to see why. It’s 100% cruelty-free, talc-free and comes in four shades to perfectly set your makeup. And it’s usually 50% off during this sale!

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Daywear multi-protection anti-oxidant 24h-moisture creme broad spectrum spf 15

This high-performance moisturizer defends against signs of premature aging-and diminishes their appearance-with Estée Lauder’s most effective anti-oxidant power ever.* So hydrating, it infuses skin with an intense surge of moisture that lasts-24 hours.

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It Brushes For Ulta #202 and #225

Need to stock up on new makeup brushes? Jump at the chance to snag two award-winning brushes for the price of one.

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Latest deals from Ulta

Ulta Ulta

Complimentary 8-piece skincare bag with $50 purchase

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Ulta Ulta

30% off select items

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Deal ends

Ulta Ulta

Free bag with vince camuto large spray order

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Ulta Ulta

Free dream cream overnight repair mask mini with fountain of truth order

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Ulta Ulta

60% off Kiko Ocean Feels

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40% off KIKO Green Me

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Free Chloe sample with large spray Chloe order

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Ulta Ulta

35% off select We Are Paradoxx

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Deal ends

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