Ulta’s 21 Days of Beauty sale is here

Scope out daily deals on the best beauty buys.

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Ulta Hair Dryer Collection

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For beauty addicts, Christmas comes twice a year at Ulta’s semiannual sale.

With three weeks of half-off sales on items like cult-favorite mascaras, primers and eyeshadow palettes, it’s one of the biggest beauty shopping events of the year.

Get the details on red-hot deals that change daily.

When is Ulta’s 21 Days of Beauty sale?

Ulta’s 21 Days of Beauty occurs twice a year in March and September. True to its name, the sale lasts for 21 days, with a different product on sale each day. But you’ll want to act quickly, because once the day ends, that deal is done.

The sale kicks off with the first deal on Sunday, September 1st and runs through Saturday, September 21st. You’ll find deals on your favorite brands like Benefit Cosmetics and MAC.

Ulta also offers “hot buys” that are discounted for the duration of the sale, and usually throws in some extra perks and deals for Platinum and Diamond rewards members.

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How do I become a Platinum or Diamond rewards member?

Ulta’s rewards program is free to join. If you spend at least $450 at Ulta in one calendar year, you’ll reach Platinum status. Spend $1,200 or more in a year to earn Diamond status.

In addition to scoring extra deals during 21 Days of Beauty, Platinum and Diamond members rake in extra rewards points with every purchase, get a free annual birthday gift and receive invites to members-only events. Diamond members also get free shipping on all orders of $25 or more.

Where to shop the Ulta sale

The easiest way to scoop up daily deals during this sale is to shop online. While most deals are usually available in stores as well, some are online-only.

Daily deals are only available for one day while supplies last. Sometimes, last-minute deals sneak in late and aren’t advertised in the sale calendar, so check back here or on Ulta’s site frequently!

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What kind of deals to expect

Ulta releases a full calendar of its daily deals prior to the sale. Get the lowdown on the 2019 sale here:

Sale dateProductDiscount
Sunday, September 1Peter Thomas Roth FirmX 360 Eye Renewal and Retinol Fusion PM Eye CreamWas $55 to $75, now $28 to $38.
Sunday, September 1Benefit Cosmetics The POREfessional Face PrimerWas $32 to $54, now $16 to $27.
Monday, September 2Ofra Cosmetics Highlighter SinglesWas $29, now $15.
Monday, September 2Foreo Luna Play PlusWas $49, now $25.
Tuesday, September 3Becca Hydra-Mist Set & Refresh PowderWas $39, now $20.
Tuesday, September 3Mario Badescu Rose Hip Nourishing OilWas $22, now $11.
Wednesday, September 4Skyn Iceland Hydro Cool Firming Eye GelsWas $18 to $32, now $9 to $16.
Wednesday, September 4BareMinerals ConcealersWas $20 to $24, now $10 to $12.
Thursday, September 5Tarte Tarteist Double Take EyelinerWas $24, now $12.
Thursday, September 5MAC Lipstick in Diva and Cream In Your CoffeeWas $19, now $9.
Thursday, September 5Murad Nutrient-Charged Water GelWas $60, now $30.
Friday, September 6Lancôme Monsieur Big MascaraWas $25, now $13.
Friday, September 6Perricone MD High Potency Classics CollectionWas $38 to $95, now $19 to $50.
Saturday, September 7Anastasia Beverly Hills Brow DefinerWas $23, now $12.
Saturday, September 7Dermalogica Skin Smoothing CreamWas $69, now $35.
Sale dateProductDiscount
Sunday, September 8Too Faced Natural Face and Eye PalettesWas $38 to $44, now $19 to $22.
Sunday, September 8Smashbox Photo Finish Primer Light or Reduce Redness PrimerWas $36 to $39, now $18 to $20.
Sunday, September 8Dermadoctor Kakadu C 20% Vitamin C Serum With Ferulic Acid & Vitamin EWas $95, now $48.
Monday, September 9Urban Decay All Nighter Waterproof Setting PowderWas $34, now $17.
Monday, September 9Peach & Lily Glass Skin Refining SerumWas $39, now $20.
Tuesday, September 10Too Faced Tutti Frutti PalettesWas $34, now $17.
Tuesday, September 10Dr. Brandt No More BaggageWas $22 to $42, now $11 to $21.
Wednesday, September 11Buxom Plumpline Lip LinerWas $18, now $9.
Wednesday, September 11Proactiv Select CleansingWas $30 to $55, now $15 to $28.
Thursday, September 12Tarte Lights, Camera, Lashes 4-in-1 MascaraWas $23, now $12.
Thursday, September 12Mario Badescu CleansersWas $14, now $7 to $8.
Friday, September 13Tarte Amazonian Clay Blush and HighlightersWas $29, now $15.
Friday, September 13Clarisonic Cleansing Brush HeadsWas $27 to $32, now $7 to $8.
Saturday, September 14Kylie Cosmetics Matte and Velvet Lip KitsWas $27 to $29, now $14 to $15.
Saturday, September 14It Cosmetics Bye Bye FoundationWas $40, now $20.
Saturday, September 14Philosophy All Night CreamsWas $49 to $80, now $25 to $40.
Sale dateProductDiscount
Sunday, September 15Tarte Tartelette 2 In Bloom Clay Eye Shadow PaletteWas $39, now $11.
Sunday, September 15Too Faced select Hangover productsWas $32 to $34, now $16 to $17.
Monday, September 16It Brushes for Ulta Velvet Luxe BrushesWas $24 to $48, now $12 to $24.
Monday, September 16StriVectin Wrinkle Recode Line Transforming Melting SerumWas $89, now $45.
Tuesday, September 17Cover FX Perfect Setting PowderWas $35, now $18.
Tuesday, September 17SeroVital HGH Dietary SupplementWas $99, now $50.
Wednesday, September 18Pür Lashes and MascarasWas $8 to $22, now $4 to $11.
Wednesday, September 18First Aid Beauty Pure Skin Face CleanserWas $21, now $11.
Wednesday, September 18Lancôme Visionnaire Skin SolutionsWas $65 to $75, now $33 to $38.
Thursday, September 19Dose of Colors Matte Liquid LipstickWas $18, now $9.
Thursday, September 19Origins Travel & Trial KitWas $30, now $15.
Friday, September 20It Cosmetics Bye Bye Under Eye Full Coverage Waterproof ConcealerWas $26, now $13.
Friday, September 20It Brushes for Ulta Concealer BrushesWas $16 to $34, now $8 to $17.
Friday, September 20Clinique Moisture Surge 72 Hour Auto-Replenishing HydratorWas $21, now $11.
Saturday, September 21Urban Decay 24/7 Glide-On Eye PencilsWas $22, now $11.
Saturday, September 21Benefit Cosmetics Precisely, My Brow PencilWas $24, now $12.
Saturday, September 21Juice Beauty Stem Cellular Anti-Wrinkle Serum or MoisturizerWas $70 to $80, now $35 to $40.

Ways to save even more

Keep these tips in mind to stretch your beauty bucks further:

  • Set reminders on your phone. New daily deals usually drop at midnight, so you might want to set a reminder or alarm on your phone to catch your must-have items.
  • Check back for the latest sale calendar. We’ll update this page as soon as the newest sales calendar drops. Check back and mark your calendar with the dates of your top picks.
  • Don’t miss other Ulta sales events. Don’t forget about Ulta’s Love Your Skin sale in January and Gorgeous Hair Event in the spring for even more opportunities to save on top beauty brands.

Our top sale picks

BareMinerals Mineral Veil Finishing Powder

This powder is always a popular pick, and it’s easy to see why. It’s 100% cruelty-free, talc-free and comes in four shades to perfectly set your makeup. And it’s usually 50% off during this sale!

Shop now

Too Faced Chocolate Gold Eyeshadow Palette

Regularly priced at $49, this to-die-for palette was a steal at $25 during last year’s sale. With rich colors like “Money Bags,” “Holla for a Dolla” and “Chocolate Gold,” this palette is both pretty and playful.

Shop now

It Brushes For Ulta #202 and #225

Need to stock up on new makeup brushes? Jump at the chance to snag two award-winning brushes for the price of one.

Shop now
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Buy 1 get 1 40% off Aveeno skincare

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Buy 1 get 1 40% off Acure

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The body shop buy 2 get 1 free

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Select bath and handsoaps 3 for $10

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