{"id":80915,"date":"2017-12-22T03:13:17","date_gmt":"2017-12-22T03:13:17","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=80915"},"modified":"2026-04-28T11:01:45","modified_gmt":"2026-04-28T10:01:45","slug":"unwanted-gifts","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/banking\/unwanted-gifts","title":{"rendered":"Unwanted Christmas gifts: How many do we receive?"},"content":{"rendered":"<p>Christmas \u2013 a time to spend with family, feast on roast turkey, enjoy the festive atmosphere and of course, receive presents. Many of us save up a Christmas gifts fund in our <a href=\"https:\/\/www.finder.com\/uk\/current-accounts\/best-banks\">bank accounts<\/a> for months. But, as it turns out, you\u2019d better start thinking through the \u2018presents\u2019 part of the equation a little more, as more people than you think receive unwanted gifts each year. We look at how many people receive unwanted Christmas presents and the most common types.<\/p><article class=\"luna-card luna-card--shadow\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">Unwanted gifts: Highlights<\/h3><ul><li>3 in 5 Brits (58%) have received an unwanted gift at Christmas, which is around 31 million adults. <\/li><li>The total spend on unwanted gifts at Christmas is estimated to be \u00a31.27 billion.<\/li><li>The average value of unwanted gifts received per person is \u00a341.<\/li><li>The most common unwanted gifts are clothes, deodorants and soaps.<\/li><\/ul><\/div><\/article><h3>How much do Brits spend on unwanted Christmas gifts?<\/h3><p>Our survey found that 3 in 5 UK adults (58%), approximately 31 million people, have been given at least one Christmas gift they don&#8217;t like. The total estimated spend on these unwanted gifts works out at \u00a31.27 billion. As of 2024, the average value of unwanted gifts received per person is \u00a341.<\/p><h4>Unwanted Christmas gifts by generation<\/h4><p>The younger generations are more likely to receive a gift they dislike, with 8 in 10 from generation Z (80%) and three-quarters of millennials (74%) admitting they have been given an unwanted Christmas present before. <\/p><p>The likelihood of receiving an unwanted present decreases with age, as 54% of generation X, 35% of baby boomers and just a third (33%) of the silent generation revealing that they&#8217;ve received a Christmas present they dislike.<\/p><ul class='nav nav-tabs pb-tabs'><li class=\"active\"><a href=\"#tab1364\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-HmUfo\" title=\"Generation Z are the most likely to have received an unwanted gift at Christmas\" width=\"100%\" height=\"416\"  scrolling=\"yes\" aria-label=\"Scatter Plot\" src=\"https:\/\/datawrapper.dwcdn.net\/HmUfo\/2\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\"\n    >\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Generation<\/th>\n                            <th scope=\"col\">Percentage receiving unwanted gifts<\/th>\n                            <th scope=\"col\">Average worth (\u00a3)<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Gen Z<\/td>\n                            <td>80%<\/td>\n                            <td>\u00a350<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Millenials<\/td>\n                            <td>74%<\/td>\n                            <td>\u00a351<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Gen X<\/td>\n                            <td>54%<\/td>\n                            <td>\u00a332<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Baby boomers<\/td>\n                            <td>35%<\/td>\n                            <td>\u00a324<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Silent generation<\/td>\n                            <td>33%<\/td>\n                            <td>\u00a316<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h4>Unwanted Christmas gifts by region<\/h4><p>There are some differences between regions in terms of which Brits are most likely to be given an unwanted Christmas present. Those in Northern Ireland come out on top, with 8 in 10 (81%) admitting to receiving a gift that they didn&#8217;t like. They are followed by Londoners (72%) and those in the West Midlands (63%). <\/p><p>Meanwhile, residents in Wales are less fussy and more likely to be content with the Christmas gifts they are given as less than half (47%) have received one they don&#8217;t like. This is similar in the East Midlands, where 47% have also been unhappy with a gift, and the East, where 49% have received something they didn&#8217;t want.<\/p><ul class='nav nav-tabs pb-tabs'><li class=\"active\"><a href=\"#tab1364-1\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066-1\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364-1\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-IAUNr\" title=\"Residents in Northern Ireland are the most likely to have received an unwanted gift\" width=\"100%\" height=\"481\"  scrolling=\"yes\" aria-label=\"Bar Chart\" src=\"https:\/\/datawrapper.dwcdn.net\/IAUNr\/2\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066-1\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\"\n    >\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Region<\/th>\n                            <th scope=\"col\">Percentage receiving unwanted gifts<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Northern Ireland<\/td>\n                            <td>81%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Greater London<\/td>\n                            <td>72%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>West Midlands<\/td>\n                            <td>63%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>North West<\/td>\n                            <td>62%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>North East<\/td>\n                            <td>59%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>South East<\/td>\n                            <td>56%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Yorkshire and The Humber<\/td>\n                            <td>55%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>South West<\/td>\n                            <td>54%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Scotland<\/td>\n                            <td>51%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>East of England<\/td>\n                            <td>49%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>East Midlands<\/td>\n                            <td>47%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Wales<\/td>\n                            <td>47%<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>What are the most common unwanted Christmas gifts?<\/h3><p>A separate 2024 survey<sup>1<\/sup> found that clothes are the most common unwanted gifts, with 29% of respondents getting these for Christmas when they didn&#8217;t want them. This is followed by deodorant gift sets (21%) and soap gift sets (20%). Other common festive faux pas included bath bombs, novelty socks, hats and scarves and candles.<\/p><ul><b>1.<\/b> Clothes that aren\u2019t my style<br \/><b>2.<\/b> Deodorant gift set<br \/><b>3.<\/b> Soap gift set<br \/><b>4.<\/b> Bath salts\/bath bombs<br \/><b>5.<\/b> Novelty socks<br \/><b>6.<\/b> Hat and scarf gift set<br \/><b>7.<\/b> Candles<br \/><b>8.<\/b> Pyjamas<br \/><b>9.<\/b> Mugs<br \/><b>10.<\/b> Makeup gift set<\/ul><article class=\"luna-card luna-card--primary\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">Methodology<\/h3><p>To find out the number of people receiving unwanted gifts and their estimated worth, Finder commissioned Censuswide on 8-11 November 2024 to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain, with representative quotas for gender, age and region.<\/p><\/div><\/article><div id=\"sources\" style=\"position: relative;\"><h3 style=\"position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;\">Sources<\/h3>\n<div id=\"lazy0000000000\"><\/div>\n<script type=\"application\/json\" id=\"lazyloaded-assets-json-lazy0000000000\" class=\"lazyloaded-assets-json\">{\"critical-scripts\":[],\"scripts\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.de087a0da9824e407767.js\"],\"styles\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.87684078d471e76125dd.css\"]}<\/script><\/div><script \n    type=\"text\/javascript\">\n    function addLink() {\n    var body_element = document.getElementsByTagName('body')[0];\n    var selection;\n    selection = window.getSelection();\n    var k = document.location.href\n    var pagelink = \"<br><br> Source: \";\n    var finder = \"finder.com\"\n    var ke = (finder.link(\"https:\/\/www.finder.com\/uk\/\"));\n    var pagelink2 = \"<br> Analysis conducted by finder.com\";\n    var copytext = selection + pagelink + (k.link(document.location.href)) + pagelink2;\n    var newdiv = document.createElement('div');\n    newdiv.style.position='absolute';\n    newdiv.style.left='-99999px';\n    body_element.appendChild(newdiv);\n    newdiv.innerHTML = copytext;\n    selection.selectAllChildren(newdiv);\n    window.setTimeout(function() {\n    body_element.removeChild(newdiv);\n    },0);\n    }\n    document.oncopy = addLink;\n    <\/script>\n  <div data-tags=\"scale-surveys product-data-insight\">\n<h4>Click <a href=\"https:\/\/www.finder.com\/uk\/stats-facts\">here<\/a> for more research. For all media enquiries, please contact \u2013<\/h4>\n\n<p><strong>Matt Mckenna<\/strong><br \/>\nUK Head of Communications<br \/>\n<strong>T:<\/strong> +44 20 8191 8806<\/p>\n\n<div class=\"has-margin-bottom\"><a title=\"email Matt\" href=\"mailto:matt.mckenna@finder.com\" class=\"has-margin-right-xsmall\"><svg class=\"luna-icon\"><use xlink:href=\"#mail-fill\" width=\"24\" height=\"24\"><\/use><\/svg><\/a><a title=\"Finder UK (@findercomUK) on X\" href=\"https:\/\/twitter.com\/findercomUK\" target=\"_blank\" class=\"has-margin-right-xsmall\" rel=\"noopener\"><svg class=\"luna-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><use xlink:href=\"#f1-x\"><\/use><\/svg><\/a><a title=\"Matt Mckenna on LinkedIn\" href=\"https:\/\/www.linkedin.com\/in\/matthewmckenna2\/\" target=\"_blank\" class=\"has-margin-right-xsmall\" rel=\"noopener\"><svg class=\"luna-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><use xlink:href=\"#f1-linkedin\"><\/use><\/svg><\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>An estimated \u00a31.3 billion has been spent on unwanted gifts in the UK, with around 31 million Brits receiving a gift they did not want.<\/p>\n","protected":false},"author":645,"featured_media":81028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[1045],"tags":[],"asset_tag":[],"class_list":["post-80915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unwanted Christmas gifts: How many do we receive?<\/title>\n<meta name=\"description\" content=\"An estimated \u00a31.3 billion has been spent on unwanted gifts in the UK, with around 31 million Brits receiving a gift they did not want.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.finder.com\/uk\/banking\/unwanted-gifts\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unwanted Christmas gifts: How many do we receive?\" \/>\n<meta property=\"og:description\" content=\"An estimated \u00a31.3 billion has been spent on unwanted gifts in the UK, with around 31 million Brits receiving a gift they did not want.\" \/>\n<meta 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