{"id":72481,"date":"2018-11-23T00:10:23","date_gmt":"2018-11-23T00:10:23","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=72481"},"modified":"2025-10-27T13:59:49","modified_gmt":"2025-10-27T13:59:49","slug":"black-friday-statistics","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/banking\/black-friday-statistics","title":{"rendered":"Black Friday in the UK: Statistics for 2025"},"content":{"rendered":"<p>This year, Black Friday falls on 28 November. Even if you\u2019ve <a href=\"https:\/\/www.finder.com\/uk\/savings-accounts\/easy-access-savings\">saved<\/a> up some money, or earned some extra cash through a <a href=\"https:\/\/www.finder.com\/uk\/current-accounts\/best-bank-switch-deals\">switching offer<\/a>, the sales are sure to challenge some <a href=\"https:\/\/www.finder.com\/uk\/current-accounts\/best-banks\">bank accounts<\/a>! We run through the latest figures on Black Friday spending and how it compares to previous years.<\/p><article class=\"luna-card luna-card--shadow\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">Black Friday statistics: Highlights<\/h3><ul><li>The UK plans to spend an estimated \u00a33.9 billion during the 2025 Black Friday sales weekend.<\/li><li>3 in 5 UK adults (58%) plan to spend during the Black Friday weekend, which is around 31.9 million people.<\/li><li>The average person plans to spend \u00a3124 on Black Friday this year, up only slightly from \u00a3122 in 2024.<\/li><li>4 in 5 millennials (81%) and gen Z-ers (80%) are planning to spend in the Black Friday sales.<\/li><li>On average, men are planning to spend \u00a345 more than women on Black Friday. <\/li><\/ul><\/div><\/article><h3>How much money is spent on Black Friday in the UK?<\/h3><p>It\u2019s predicted that Brits will spend a total of \u00a33.9 billion while shopping in the 2025 Black Friday sales, \u00a3100 million more than the expected spend of \u00a33.8 billion in 2024. The average person is planning to spend \u00a3124, which is up just slightly from an average planned spend of \u00a3122 in 2024.<\/p><h3>Black Friday: expected spending by year<\/h3><p>In 2025, Black Friday spending in the UK is predicted to reach \u00a33.9 billion, up just 2% from a planned spend of \u00a33.8 billion in 2024. Projected spending reached a low point in 2023, when it was just \u00a33 billion. <\/p><p>Between 2020 and 2023, expected Black Friday spending decreased each year in the UK. This was likely driven, in part, by the cost of living crisis and high inflation. However, there has been an upward trend over the past 2 years.<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-aXA6G\" title=\"The UK is projected to spend \u00a33.9 billion during the Black Friday sales\" width=\"100%\" height=\"428\" scrolling=\"no\" aria-label=\"Line chart\" src=\"https:\/\/datawrapper.dwcdn.net\/aXA6G\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Year<\/th>\n                            <th scope=\"col\">Projected spend on Black Friday (\u00a3)<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>2025<\/td>\n                            <td>\u00a33.9 billion<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2024<\/td>\n                            <td>\u00a33.8 billion<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2023<\/td>\n                            <td>\u00a33 billion<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2022<\/td>\n                            <td>\u00a33.9 billion<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2021<\/td>\n                            <td>\u00a34.8 billion<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2020<\/td>\n                            <td>\u00a36 billion<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2019<\/td>\n                            <td>\u00a35.6 billion<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>How much does the average person spend on Black Friday?<\/h3><p>According to Finder research, the average person plans to spend \u00a3124 during the Black Friday and Cyber Monday sales in 2025. This is up from a planned spend of \u00a3122 in 2024, but down from a high of \u00a3296 in 2020 (interestingly at the height of the Covid-19 lockdown).<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364-1\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066-1\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364-1\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-HDF6U\" title=\"The average person plans to spend \u00a3124 on Black Friday\" width=\"100%\" height=\"403\" scrolling=\"no\" aria-label=\"Column chart\" src=\"https:\/\/datawrapper.dwcdn.net\/HDF6U\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066-1\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Year<\/th>\n                            <th scope=\"col\">Average planned spend per person<\/th>\n                            <th scope=\"col\">% making a purchase<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>2025<\/td>\n                            <td>\u00a3124<\/td>\n                            <td>58%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2024<\/td>\n                            <td>\u00a3122<\/td>\n                            <td>59%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2023<\/td>\n                            <td>\u00a3113<\/td>\n                            <td>51%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2022<\/td>\n                            <td>\u00a3190<\/td>\n                            <td>39%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2021<\/td>\n                            <td>\u00a3275<\/td>\n                            <td>33%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2020<\/td>\n                            <td>\u00a3296<\/td>\n                            <td>39%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2019<\/td>\n                            <td>\u00a3251<\/td>\n                            <td>42%<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>How many people spend money in the Black Friday Sales?<\/h3><p>3 in 5 people (58%) are planning to spend at least some money during the Black Friday weekend, which is around 31.9 million people. This is similar to 2024, when 59% of the population was planning to make at least one purchase. <\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364-2\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066-2\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364-2\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-Or17X\" title=\"3 in 5 Brits plan to buy something in the Black Friday sales\" width=\"100%\" height=\"293\" scrolling=\"no\" aria-label=\"Bar Chart\" src=\"https:\/\/datawrapper.dwcdn.net\/Or17X\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066-2\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Year<\/th>\n                            <th scope=\"col\">Average planned spend per person<\/th>\n                            <th scope=\"col\">% making a purchase<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>2025<\/td>\n                            <td>\u00a3124<\/td>\n                            <td>58%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2024<\/td>\n                            <td>\u00a3122<\/td>\n                            <td>59%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2023<\/td>\n                            <td>\u00a3113<\/td>\n                            <td>51%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2022<\/td>\n                            <td>\u00a3190<\/td>\n                            <td>39%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2021<\/td>\n                            <td>\u00a3275<\/td>\n                            <td>33%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2020<\/td>\n                            <td>\u00a3296<\/td>\n                            <td>39%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2019<\/td>\n                            <td>\u00a3251<\/td>\n                            <td>42%<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>Gender differences in Black Friday spending<\/h3><p>Continuing a trend we\u2019ve seen for the past 5 years, men are set to spend more than women during the Black Friday sales. It\u2019s predicted that men will spend \u00a3147 on average, while women will spend \u00a3102, a difference of \u00a345.<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364-3\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066-3\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364-3\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-1dSVP\" title=\"Men plan to spend more than women on Black Friday\" width=\"100%\" height=\"324\" scrolling=\"no\" aria-label=\"Grouped Bars\" src=\"https:\/\/datawrapper.dwcdn.net\/1dSVP\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066-3\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Year<\/th>\n                            <th scope=\"col\">Average spend for men<\/th>\n                            <th scope=\"col\">Average spend for women<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>2025<\/td>\n                            <td>\u00a3147<\/td>\n                            <td>\u00a3102<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2024<\/td>\n                            <td>\u00a3132<\/td>\n                            <td>\u00a3112<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2023<\/td>\n                            <td>\u00a3129<\/td>\n                            <td>\u00a398<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2022<\/td>\n                            <td>\u00a3205<\/td>\n                            <td>\u00a3174<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2021<\/td>\n                            <td>\u00a3335<\/td>\n                            <td>\u00a3190<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2020<\/td>\n                            <td>\u00a3349<\/td>\n                            <td>\u00a3243<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2019<\/td>\n                            <td>\u00a3289<\/td>\n                            <td>\u00a3215<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>Black Friday spending by generation<\/h3><p>Younger generations are far more likely to spend (and spend more) during the Black Friday and Cyber Monday sales this year, while fewer members of the older generations are planning to make a purchase. <\/p><p>80% of generation Z, aged 18-28, intend to purchase something during the sales and they expect to spend \u00a3141 each on average. Millennials, aged 29-44, are even more likely to partake \u2013 with 81% planning to make a Black Friday purchase, with an average spend of \u00a3218 each. <\/p><p>On the other end of the spectrum, only a fifth (22%) of the silent generation, aged 80+, is planning to make a purchase in the Black Friday sales, and the average spend is expected to be just \u00a339. 3 in 10 (31%) baby boomers, aged 61\u201379, are intending to buy something, with a planned average spend of \u00a350 each.<\/p><p>This difference could be due to younger generations having more access to online shopping and the fact they are more likely to be exposed to Black Friday advertising on the web and social media. <\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364-4\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066-4\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364-4\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-6r2Pb\" title=\"8 in 10 millennials and gen Z-ers plan to spend on Black Friday in 2025\" width=\"100%\" height=\"440\" scrolling=\"no\" aria-label=\"Scatter Plot\" src=\"https:\/\/datawrapper.dwcdn.net\/6r2Pb\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066-4\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Generation<\/th>\n                            <th scope=\"col\">Percentage spending<\/th>\n                            <th scope=\"col\">Average spend (\u00a3)<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Gen Z<\/td>\n                            <td>80%<\/td>\n                            <td>\u00a3141<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Millennials<\/td>\n                            <td>81%<\/td>\n                            <td>\u00a3218<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Gen X<\/td>\n                            <td>51%<\/td>\n                            <td>\u00a397<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Baby boomers<\/td>\n                            <td>30%<\/td>\n                            <td>\u00a350<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Silent generation<\/td>\n                            <td>22%<\/td>\n                            <td>\u00a339<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>Black Friday spending by region<\/h3><p>Londoners are planning to spend the most during the 2025 Black Friday weekend, with 71% expecting to make a purchase, spending an average of \u00a3179 each.<\/p><p>Residents in Northern Ireland and the North West of England are also planning to spend big this year, with 64% of people in each region planning to shell out an average of \u00a3148 and \u00a3141 respectively. <\/p><p>Those in the North East of England are less likely to be swept up in the excitement of the Black Friday sales. Less than half (46%) intend to buy something during this period, with an average spend of \u00a396 each.<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364-5\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066-5\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364-5\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-N6XuD\" title=\"Londoners are most likely to spend on Black Friday\" width=\"100%\" height=\"448\" scrolling=\"no\" aria-label=\"Bar Chart\" src=\"https:\/\/datawrapper.dwcdn.net\/N6XuD\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066-5\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Region<\/th>\n                            <th scope=\"col\">Average spend<\/th>\n                            <th scope=\"col\">Percentage spending<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Greater London<\/td>\n                            <td>71%<\/td>\n                            <td>\u00a3179<\/td>\n                    <\/tr>\n            <tr>\n                            <td>North West<\/td>\n                            <td>64%<\/td>\n                            <td>\u00a3141<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Northern Ireland<\/td>\n                            <td>64%<\/td>\n                            <td>\u00a3148<\/td>\n                    <\/tr>\n            <tr>\n                            <td>East Midlands<\/td>\n                            <td>60%<\/td>\n                            <td>\u00a3121<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Scotland<\/td>\n                            <td>58%<\/td>\n                            <td>\u00a3136<\/td>\n                    <\/tr>\n            <tr>\n                            <td>West Midlands<\/td>\n                            <td>56%<\/td>\n                            <td>\u00a3110<\/td>\n                    <\/tr>\n            <tr>\n                            <td>East of England<\/td>\n                            <td>55%<\/td>\n                            <td>\u00a3115<\/td>\n                    <\/tr>\n            <tr>\n                            <td>South West<\/td>\n                            <td>54%<\/td>\n                            <td>\u00a3112<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Wales<\/td>\n                            <td>53%<\/td>\n                            <td>\u00a3108<\/td>\n                    <\/tr>\n            <tr>\n                            <td>South East<\/td>\n                            <td>53%<\/td>\n                            <td>\u00a3101<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Yorkshire and The Humber<\/td>\n                            <td>52%<\/td>\n                            <td>\u00a393<\/td>\n                    <\/tr>\n            <tr>\n                            <td>North East<\/td>\n                            <td>46%<\/td>\n                            <td>\u00a396<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><div id=\"sources\" style=\"position: relative;\"><h3 style=\"position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;\">Sources<\/h3>\n<div id=\"lazy0000000000\"><\/div>\n<script type=\"application\/json\" id=\"lazyloaded-assets-json-lazy0000000000\" class=\"lazyloaded-assets-json\">{\"critical-scripts\":[],\"scripts\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.de087a0da9824e407767.js\"],\"styles\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.87684078d471e76125dd.css\"]}<\/script><\/div><article class=\"luna-card luna-card--primary\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">Methodology<\/h3><p>Finder commissioned Censuswide to survey 2,000 UK adults (18+) between 1 and 6 October 2025. The nationally representative sample was quota\u2019d by gender, age and region. The online survey has a margin of error of \u00b12.19% at a 95% confidence level. Censuswide follows the MRS Code of Conduct, ESOMAR principles, and is a member of the British Polling Council.<\/p><p><a href=\"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/sites\/3\/2025\/10\/Censuswide_DQ_Methodology.pdf\" target=\"_blank\" rel=\"noopener\">Read the full Censuswide methodology<\/a>.<\/p><ul><li>Data from 2021 \u2013 2024 is from a survey of 2,000 British adults commissioned by Finder and conducted by Censuswide in each of those years.<\/li><li>Data from 2019 and 2020 is from a survey of 2,000 British adults commissioned by Finder and conducted by OnePoll in each of those years.<\/li><\/ul><\/div><\/article><ul class=\"luna-accordionGroup accordionGroup\"><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000000\" data-toggle=\"collapse\" data-target=\"#accordion0000000000\">\n        <span class=\"luna-accordion__title\">More seasonal research<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000000\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><a href=\"https:\/\/www.finder.com\/uk\/banking\/easter-spending-statistics\">Easter spending statistics<\/a><br><a href=\"https:\/\/www.finder.com\/uk\/credit-cards\/best-credit-cards\/valentines-day-statistics\">Valentine\u2019s Day statistics<\/a><br><a href=\"https:\/\/www.finder.com\/uk\/savings-accounts\/new-years-resolution-statistics\">New Year\u2019s resolution statistics<\/a><\/div>\n  <\/div>\n<\/li><\/ul><div data-tags=\"scale-surveys product-data-insight\">\n<h4>Click <a href=\"https:\/\/www.finder.com\/uk\/stats-facts\">here<\/a> for more research. 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