{"id":577172,"date":"2026-05-20T11:13:56","date_gmt":"2026-05-20T10:13:56","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=577172"},"modified":"2026-05-20T11:13:56","modified_gmt":"2026-05-20T10:13:56","slug":"shopify-vs-wix","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/business\/business-software\/shopify-vs-wix","title":{"rendered":"Shopify vs Wix"},"content":{"rendered":"

If you’re looking for an e-commerce platform<\/a> to help you establish an online store, you’ll know there are plenty to choose from. To make the decision easier, here, we compare Shopify<\/a> and Wix<\/a> to highlight their key differences and similarities. <\/p>

Main features<\/h3>

Both Shopify and Wix enable you to build an online store without needing to code. However, Shopify is built primarily for e-commerce, while Wix started as a general website builder and later added selling features. <\/p>

Both platforms offer a range of templates to customise your site and create a brand, although Wix offers more in the way of creative control over design and layout. <\/p>

By contrast, Shopify offers more advanced e-commerce tools, such as inventory, shipping and multi-channel selling. It also has a larger app store, making it better suited to businesses planning to scale. Wix is more suited to beginners and freelancers.<\/p>

Both Shopify and Wix offer multiple payment options, including debit and credit cards, plus Apple Pay and Google Pay, making it easy for customers to complete purchases. <\/p>

They also offer SEO tools, although these differ in flexibility and control. Shopify offers more structured, scalable SEO, while Wix gives you more flexible, beginner-friendly control over on-page SEO and content. <\/p>

Setup speed<\/h3>

Creating a website with Wix is pretty fast. You can get a basic website up and running within 1 to 3 hours, although it will take a few extra hours to add products and store settings. To complete a full and polished store, you’ll need around 1 to 3 days on average.<\/p>

By contrast, Shopify takes a little longer. You can have a basic storefront ready in a few days, while a fully functional store, with a greater range of products and professional branding takes around 1 to 4 weeks. <\/p>

Pricing and fees<\/h3>

The main advantage of Wix is it offers a free plan, allowing users to create a basic website at no cost. As this offers limited features, you’ll need to upgrade to a paid plan to access more advanced tools. Paid plans start from \u00a39 a month for basic websites, rising to \u00a316 a month for the Core plan, and \u00a326 a month for the Business plan. The highest-tier plan costs \u00a3119 a month and is designed for more advanced business needs. <\/p>

Shopify is typically more expensive. Its Basic plan starts at \u00a319 a month if you pay annually, and this is aimed at solo entrepreneurs. Its next plan, Grow, costs \u00a349 a month, while the Advanced plan costs \u00a3259 a month. Its Plus plan, designed for complex businesses, costs \u00a31,800 a month. <\/p>

Shopify also charges a card processing fee, and may charge additional platform fees if you use a third-party payment provider. Wix, by contrast, doesn’t charge extra platform transaction fees and only applies standard payment processing charges. <\/p>

Selling internationally<\/h3>

You can sell internationally with both Shopify and Wix, but Wix is a little more limited. Shopify supports multiple currencies and languages, and lets you set country-specific pricing and shipping rates. It also integrates with global payment providers and you can localise checkout experiences for different markets. <\/p>

Wix also supports multiple currencies and you can set shipping rules for different countries. But some features like full currency switching are more restricted than Shopify.<\/p>

Overall<\/h3>

Shopify and Wix are both strong website builders, but they are designed for different types of users. <\/p>

Shopify is built specifically for e-commerce and can be better suited to businesses looking to sell online and scale quickly. Wix is a more flexible website builder that added e-commerce later, so it’s better suited for beginners or businesses where the website is the priority.<\/p>","protected":false},"excerpt":{"rendered":"

We pit Shopify against Wix to help you choose between them.<\/p>\n","protected":false},"author":1047,"featured_media":577174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[130234],"tags":[],"asset_tag":[],"class_list":["post-577172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-software"],"apple_news_notices":[],"yoast_head":"\nShopify vs Wix - 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