{"id":577172,"date":"2026-05-20T11:13:56","date_gmt":"2026-05-20T10:13:56","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=577172"},"modified":"2026-06-17T17:00:27","modified_gmt":"2026-06-17T16:00:27","slug":"shopify-vs-wix","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/business\/business-software\/shopify-vs-wix","title":{"rendered":"Shopify vs Wix"},"content":{"rendered":"

If you’re looking for an e-commerce platform<\/a> to help you establish an online store, here we put Shopify<\/a> and Wix<\/a> head to head. <\/p>

Main features<\/h3>

Both Shopify and Wix enable you to build an online store without needing to code. However, Shopify is built primarily for e-commerce, while Wix started as a general website builder and later added selling features. <\/p>

Both platforms offer a range of templates to customise your site and create a brand, although Wix offers more in the way of creative control over design and layout. <\/p>

By contrast, Shopify offers more advanced e-commerce tools, such as inventory, shipping and multi-channel selling. It also has a larger app store, making it better suited to businesses planning to scale. Wix is more suited to beginners and freelancers.<\/p>

Both Shopify and Wix offer multiple payment options, including debit and credit cards, plus Apple Pay and Google Pay, making it easy for customers to complete purchases. <\/p>

They also offer SEO tools, although these differ in flexibility and control. Shopify offers more structured, scalable SEO, while Wix gives you more flexible, beginner-friendly control over on-page SEO and content. <\/p>

<\/th>Shopify<\/th>Wix<\/th><\/tr><\/thead>
Editor Style<\/th>Section-based block theme editor<\/td>Pure Drag-and-Drop Canvas style<\/td><\/tr>
Templates \/ Design<\/th>12 free themes focused on conversion scaling<\/td>800+ highly flexible visual templates<\/td><\/tr>
Inventory & POS Sync<\/th>Strong native Shopify POS ecosystem<\/td>Moderate (Wix Retail POS available)<\/td><\/tr>
App Marketplace<\/th>Massive ecosystem (8,000+ apps)<\/td>Medium (Hundreds of targeted extensions)<\/td><\/tr><\/tbody><\/table><\/div>

Setup speed<\/h3>

Creating a website with Wix is pretty fast. You can get a basic website up and running within 1 to 3 hours, although it will take a few extra hours to add products and store settings. To complete a full and polished store, you’ll need around 1 to 3 days on average.<\/p>

By contrast, Shopify takes a little longer. You can have a basic storefront ready in a few days, while a fully functional store, with a greater range of products and professional branding takes around 1 to 4 weeks. <\/p>

<\/th>Shopify<\/th>Wix<\/th><\/tr><\/thead>
Ease of Use Score<\/th>4.5 \/ 5<\/td>4.5 \/ 5<\/td><\/tr>
Learning Curve<\/th>Moderate<\/td>Low<\/td><\/tr>
Setup Type<\/th>SaaS Hosted<\/td>SaaS Hosted (Highly visual drag-and-drop setup)<\/td><\/tr>
Best Suited For…<\/th>Rapid Scaling & retail stores needing deep app tools<\/td>Visual control, absolute beginners & micro-businesses<\/td><\/tr><\/tbody><\/table><\/div>

Pricing and fees<\/h3>

The main advantage of Wix is it offers a free plan, allowing users to create a basic website at no cost. As this offers limited features, you’ll need to upgrade to a paid plan to access more advanced tools. Paid plans start from \u00a39 a month for basic websites, rising to \u00a316 a month for the Core plan, and \u00a326 a month for the Business plan. The highest-tier plan costs \u00a3119 a month and is designed for more advanced business needs. <\/p>

Shopify is typically more expensive. Its Basic plan starts at \u00a319 a month if you pay annually, and this is aimed at solo entrepreneurs. Its next plan, Grow, costs \u00a349 a month, while the Advanced plan costs \u00a3259 a month. Its Plus plan, designed for complex businesses, costs \u00a31,800 a month. <\/p>

Shopify also charges a card processing fee, and may charge additional platform fees if you use a third-party payment provider. Wix, by contrast, doesn’t charge extra platform transaction fees and only applies standard payment processing charges. <\/p>

<\/th>Shopify<\/th>Wix<\/th><\/tr><\/thead>
Base Monthly Price<\/th>\u00a325\/mo + VAT<\/td>\u00a316\/mo + VAT<\/td><\/tr>
Gateway Transaction Fee (Native)<\/th>1.5% to 2.0% + 25p<\/td>2.1% + 20p<\/td><\/tr>
3rd Party Transaction Fee<\/th>2.0% penalty if not on Shopify Payments<\/td>0% Platform Fees (No penalties for 3rd party processors)<\/td><\/tr>
Turnover Caps \/ Hidden Limits<\/th>None on standard tiers<\/td>Storage caps apply (e.g. 50GB storage limit on Core plan)<\/td><\/tr><\/tbody><\/table><\/div>

Selling internationally<\/h3>

You can sell internationally with both Shopify and Wix, but Wix is a little more limited. Shopify supports multiple currencies and languages, and lets you set country-specific pricing and shipping rates. It also integrates with global payment providers and you can localise checkout experiences for different markets. <\/p>

Wix also supports multiple currencies and you can set shipping rules for different countries. But some features like full currency switching are more restricted than Shopify.<\/p>

<\/th>Shopify<\/th>Wix<\/th><\/tr><\/thead>
Multi-Currency Checkout<\/th>Native via Shopify Markets (Checks out seamlessly in local international currencies)<\/td>Supported but dependent on backend gateway rules (Can display locally but check out in base setup)<\/td><\/tr>
Languages & Localisation<\/th>Fully automated localisation architecture and localised domains built-in<\/td>Strong native multi-language features via Wix Multilingual app wrapper<\/td><\/tr>
Duties & Global Compliance<\/th>Automated international duty calculations at checkout to avoid customs friction<\/td>Relies on third-party integrations (like Avalara) for global localised tax automation<\/td><\/tr><\/tbody><\/table><\/div>

Overall<\/h3>

Shopify and Wix are both strong website builders, but they are designed for different types of users. <\/p>

Shopify is built specifically for e-commerce and is best suited to businesses looking to sell online and scale quickly. Wix is a more flexible website builder that added e-commerce later, so it’s better choice for beginners or businesses where the website is the priority.

We show offers we can track - that's not every product on the market...yet. Unless we've said otherwise, products are in no particular order. The terms \"best\", \"top\", \"cheap\" (and variations of these) aren't ratings, though we always explain what's great about a product when we highlight it. This is subject to our terms of use<\/a>. When you make major financial decisions, consider getting independent financial advice. Always consider your own circumstances when you compare products so you get what's right for you. Most of the data in Finder's comparison tables is provided by Defaqto. In other cases, Finder has sourced data directly from providers.<\/div><\/article>","protected":false},"excerpt":{"rendered":"

We pit Shopify against Wix to help you choose between them.<\/p>\n","protected":false},"author":1047,"featured_media":577174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"shopify vs wix","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Find out how Shopify and Wix compare to see what works best for your business.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"post_is_fact_checked":"false","post_co_author":"-1","post_co_author_date":null,"post_co_author_manual_date_checked":"false","post_reviewer":"-1","post_reviewer_date":"","post_reviewer_manual_date_checked":"false","post_editor":"1329","post_editor_date":"","post_author_date":"2026-05-20T11:04:12","post_author_manual_date_checked":"false","_last_updated_date_data":"{\"is_updated_date_published\":true,\"last_updated_date\":\"2026-05-29 12:33:43\",\"timezone_offset\":\" +00:00\",\"last_update_summary\":\"We updated our guide with our latest findings.\"}","_last_major_update":"","_search_priority":0,"feature_finder_bot_teaser_enabled":false,"feature_finder_bot_teaser_message":"","feature_finder_bot_teaser_placeholder":"","feature_finder_bot_teaser_suggestions":"","footnotes":""},"categories":[130234],"tags":[],"asset_tag":[],"class_list":["post-577172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-software"],"apple_news_notices":[],"yoast_head":"\nShopify vs Wix - 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