{"id":576503,"date":"2026-05-11T14:35:25","date_gmt":"2026-05-11T13:35:25","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=576503"},"modified":"2026-05-11T14:35:25","modified_gmt":"2026-05-11T13:35:25","slug":"habito-vs-lc","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/mortgages\/habito-vs-lc","title":{"rendered":"Habito vs L&C"},"content":{"rendered":"

Habito and L&C are two of the UK\u2019s biggest and best-known mortgage brokers\/advisers. They\u2019ve probably got more in common than they have differences.<\/p>

Both of these services sift through a huge panel of mortgage lenders to find you the best deal based on your circumstances and preferences, and both of them offer real human advice along the way. They\u2019re also both fee-free \u2013 making their money through kick-backs from the mortgage providers.<\/p>

Habito vs L&C: Our Verdict<\/h3>

They\u2019re both very good. Choose the one that best suits your communication style.<\/p>

Habito\u2019s been acquired by Monzo, and that\u2019s a good fit (not just because they\u2019re both silly names): you get a beautiful digital user experience and everything\u2019s instant and intuitive. You don\u2019t need to schedule a phone call in advance to speak to an expert, you just start chatting with one in live chat\u2026 provided it\u2019s within live chat hours. Maybe the names aren\u2019t actually all that silly: L&C\u2019s a little bit more old-school and phoney (as in, they like to use the phone \u2013 they\u2019re perfectly authentic), but the fact that you can speak to them at weekends is a huuuuge plus.<\/p>

I scroll socials with the sound turned off, whenever I fancy it, and that might make me more of a Habito person. Sometimes I wish I was more of an L&C person, who cleared the decks in advance to really focus on solving a problem.<\/p>

At the end of both road tests, I ended up being offered the exact same rate on a 2-year fixed-rate deal. If the end destination was ultimately the same, then I slightly preferred the Habito journey.<\/p>

\n \n
<\/th>\"Habito<\/a><\/td>\"L&C<\/a><\/td><\/tr>
Finder score<\/th>9.5<\/span><\/span>Excellent<\/span><\/span><\/td>8.7<\/span><\/span>Great<\/span><\/span><\/td><\/tr>
Fee-free service<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Panel of lenders<\/th>95+<\/td>90+<\/td><\/tr>
Availability hours<\/th>9pm Mon-Thurs and 9am-5pm Fridays
<\/span><\/td>		9am-8pm Mon-Thurs, 9am-5.30pm Fridays, 9am-5pm Saturdays and 10am-4pm Sundays<\/span><\/td><\/tr>
<\/th>Compare now<\/a><\/td>Compare now<\/a><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Round 1: Registering<\/h3>

Both Habito and L&C start off with a form. Habito\u2019s is a little more long-winded, but at the end you\u2019re straight into live chat with an expert who\u2019s probably got everything they need to start showing you specific deals from specific lenders.<\/p>

L&C\u2019s form is shorter, and you can leave fields blank, but completion leads you to a \u201cNow book an appointment\u201d screen.<\/p>

Since both forms take over 5 minutes to complete, I was a bit miffed when I realised I would then have to wait until my appointment to speak to an L&C expert. That said, there was availability the same day, which was impressive.<\/p>

\"A<\/div>
\"A<\/div><\/div>
With Habito, you fill out a fairly detailed on-boarding form then get straight into live-chatting with your assigned expert about rates.<\/figcaption><\/div>
\"A<\/div>
\"A<\/div><\/div>
Meanwhile L&C\u2019s form is shorter (you can even even skip questions), but at the end you\u2019re prompted to book a phone call with an adviser.<\/figcaption><\/div><\/div>

Round 2: Support and advivce<\/h3>

Within minutes of filling in the onlne form, I was live-chatting with a human adviser at Habito. I was delighted to be through to the real-human stage so quickly, although I noticed that every so often, one of his messages was machine-generated, or at the very least copy and pasted. Maybe that\u2019s inevitable when mortgage advisers have to be sure they\u2019ve communicated certain things, and in a clear way, but nonethless it was a tiny bit jarring.<\/p>

My phone call approintment with L&C was a 1-hour window. They called in the first 5 minutes and the call lasted around 45 minutes. The first 10 minutes or so was fairly black-and-white questions that could easily have just been incorporated in the web form. Maybe L&C are running drop-off experiments to see what works best. But I was annoyed when a number of the questions from the web form were repeated in the phone call. It was also clear that the adviser I was speaking to was simply filling out a digital form themselves!<\/p>

What I did like, was that for the monthly expendidture questions (which were quite in-depth) L&C had modelled the likely numbers for my household, and they sounded about right most of the time, so that saved me some head scratching!<\/p>

Round 3: Panels and recommendations<\/h3>

Anywhere close to 100 lenders is very good in the UK. Habito currently advertises 95+ mortgage lenders in its panel, while L&C advertises 90+. <\/p>

My L&C adviser mentioned that L&C doesn\u2019t work with Lloyds. As it happens, I didn\u2019t mind that, as I\u2019m not a fan of Lloyds\u2019 new policy of undermining any overpayments you make by simply reducing your monthly direct debit.<\/p>

After about 40 minutes on the phone with L&C, I was given some indicative rates. The next step then is a 10-minute \u201crecommendation call\u201d, summarising your requirements and explaining how these have led to a specific mortgage product being recommended. L&C likes to immediately follow this call with a chat with a protection adviser (to discuss life and home insurance). That\u2019s likely to be a long one.<\/p>

Habito was faster in getting to the actual rates, but perhaps a tiny bit less thorough (which, at less than an hour into my research journey, wasn\u2019t necessarily a bad thing).<\/p>

After getting an indicative rate, I asked my Habito adviser if I might be able to access better rates on a slightly longer or shorter fixed-rate term. He said he\u2019d check the shorter term. L&C actually made the suggestion for me without prompting, and checked both shorter and longer terms.<\/p>

Round 4: Next steps<\/h3>

After a recommendation call with L&C, provided you want to go ahead, the \u201ccase management team\u201d takes over. That means it\u2019s no longer a single adviser handling your case. You can still make an appointment with your dedicated adviser, subject to their specific working hours (which might not be at weekends, for example).<\/p>

With Habito you can log back in and select \u201cResume my chat\u201d whenever you like within opening hours. If your dedicated adviser isn\u2019t online, your chat can be picked up by somebody else. Habito\u2019s portal is clean, glitch-free and ultimately easier to use than L&C\u2019s.<\/p>

The bottom line<\/h3>

I probably had a slightly stronger feeling that I\u2019d done my due diligence with L&C. But it was sometimes a bit painful getting to that point. For the initial research stage, Habito was faster, slicker and easier.<\/p>

Ultimately, both these brokers are providing a strong service to Brits seeking a new mortgage. Especially given that they\u2019re not charging consumers a fee. They\u2019ve got similar near-comprehensive panels, and experienced in-house human experts. There are just slight differences in the journeys which might be a matter of personal preference. Young, digital-savvy first-time buyers may prefer Habito. Others may like a phone-call-based service. While it maybe shouldn\u2019t form a huge part of your consideration, L&C offers a \u00a320 refer-a-friend Amazon voucher\u2026 which is a nice touch!<\/p>","protected":false},"excerpt":{"rendered":"

Habito and L&C go head-to-head as we outline the differences between these free mortgage broker\/adviser services.<\/p>\n","protected":false},"author":195,"featured_media":576826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[1023],"tags":[],"asset_tag":[],"class_list":["post-576503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgages"],"apple_news_notices":[],"yoast_head":"\nHabito vs L&C - 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