{"id":57392,"date":"2020-02-17T11:58:49","date_gmt":"2020-02-17T11:58:49","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=57392"},"modified":"2025-07-23T16:28:55","modified_gmt":"2025-07-23T15:28:55","slug":"iphone-sales-statistics","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-research\/iphone-sales-statistics","title":{"rendered":"iPhone sales in the UK: How many are sold each year?"},"content":{"rendered":"<p>We\u2019ve looked into Apple\u2019s most valuable product, the iPhone, to see how much the latest models cost and how many people in the UK own one of these smartphones. Since Apple does not publish its sales figures for the UK, we\u2019ve looked into the price of each iPhone sold each year in the UK using readily available data on smartphone penetration rates. With more people <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/tech-stocks\/buy-apple-shares\">buying popular shares like Apple<\/a> using online <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/best-trading-apps\">trading apps<\/a>, the growth of the iPhone is sure to interest many of us.<\/p><article class=\"luna-card luna-card--shadow\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">iPhone sales statistics UK: Highlights<\/h3><ul><li>An estimated 8.9 million iPhones were sold in the UK in 2024, around 24,000 a day.<\/li><li>As of April 2025, iOS holds around 38% of the total UK mobile market share.<\/li><li>232 million iPhones were sold worldwide in 2024.<\/li><li>A typical Brit needs to spend 3% of their average yearly income after tax to buy an iPhone 15.<\/li><li>There were more than 1.3 billion active iPhones worldwide in 2022.<\/li><li>The iPhone 12 was the most popular iPhone in the UK in Q3 2023, with a 46% approval rate.<\/li><li>Apple generated $201 billion (\u00a3151 billion) in revenue from iPhone sales in 2024.<\/li><li>There were more than 2 billion active Apple devices worldwide in 2023.<\/li><\/ul><\/div><\/article><h3>How many iPhones are sold in the UK each year?<\/h3><p>An estimated 8.9 million iPhones were sold in the UK in 2024, which is around 24,000 sold every day. There were around 9.5 million iPhones sold in 2023 and a whopping 9.6 million iPhones sold in 2022.<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-vyPIp\" title=\"An estimated 8.9 million iPhones were sold in the UK in 2024\" width=\"100%\" height=\"431\" scrolling=\"no\" aria-label=\"Column Chart\" src=\"https:\/\/datawrapper.dwcdn.net\/vyPIp\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Year<\/th>\n                            <th scope=\"col\">Estimated iPhones bought in the UK<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>2023<\/td>\n                            <td>8,398,541<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2022<\/td>\n                            <td>8,628,681<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2021<\/td>\n                            <td>8,768,117<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2020<\/td>\n                            <td>8,423,357<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>How many iPhones are sold globally each year?<\/h3><p>It is estimated that 232 million iPhones were sold worldwide in 2024. This is down slightly from the estimated 242 million sold in 2021 but up from the 196.9 million sold in 2020.<\/p>\n\n \n\n\n<style>\n#newsletter-signup { overflow-x: clip; }\n.newsletter-signupImageHolder { width: 20%; flex-basis: 20%; flex-grow: inherit; min-width: 70px; max-width: 80px !important; position: relative; }\n.newsletter-signupImage { width: 74px; min-width: 74px; position: absolute; bottom: 0; right: 0; padding-right: 8px; }\n.newsletter-signupGrid { padding-bottom: 0 !important; }\n.newsletter-signupHeader { color: #232320; font-size: 1.2em; margin-bottom: 0; line-height: 24px; letter-spacing: -0.3px; }\n.newsletter-signupText { font-size: 16px; letter-spacing: -0.2px; line-height: 22px; }\n.emllnks { display: flex; justify-content: space-between; align-items: center; line-height: 14px; font-size: 14px; }\n.emllnks a { text-decoration: none !important; color: #232320}\n.emllnks a:focus, .emllnks a:hover { color: #232320 !important; } \n@media only screen and (max-width: 1250px) {\n#newsletter-signup { padding-left: 0.85em !important; padding-right: 0.85em !important; }\n}\n@media only screen and (max-width: 961px) {\n.newsletter-signupCard { height: 120px; }\n.newsletter-signupImageHolder { max-width: 92px !important; }\n.newsletter-signupImage { min-width: 92px; padding-right: 6px; }\n}\n@media only screen and (max-width: 601px) {\n.newsletter-signupCard { height: 200px; }\n}\n<\/style>\n\n\n\n<div id=\"newsletter-signup\" class=\"u-rounded--lg has-padding-small no-padding-bottom has-margin-top-small has-margin-bottom-small u-bg--lime-500\">\n\n<div class=\"u-grid u-grid--noWrap u-grid--alignMiddle u-grid--gutterSmall\">\n\n<div class=\"u-grid__col u-grid__col--alignBottom no-padding-bottom newsletter-signupImageHolder\"><img decoding=\"async\" title=\"Image: Finder\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png\" alt=\"George Sweeney\" class=\"newsletter-signupImage\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png?fit=600 600w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png?fit=900 900w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png?fit=1200 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\"><\/div>\n\n<div class=\"u-grid__col has-margin-bottom-xsmall\">\n\n<div class=\"u-grid u-grid--alignMiddle\">\n<div class=\"u-grid__col u-3\/5@l\">\n\n<p class=\"newsletter-signupHeader u-italic has-padding-top-xsmall has-padding-bottom-xxsmall is-hidden is-visible@s\">Share your opinions to win prizes or earn cash!<\/p>\n<p class=\"newsletter-signupHeader u-italic has-padding-top-xxsmall has-padding-bottom-xxsmall is-hidden@s\">Share your opinions to win!<\/p><p class=\"newsletter-signupText no-margin-bottom has-padding-bottom-xsmall\">Sign up to receive deals and tips, plus opportunities to win prizes for your opinions and experiences! 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Please re-enter it and try again.\";\nf.className = \"luna-form__feedback has-padding-bottom-xsmall text-center\";\nreturn false;\n}\n};\n\nfunction getSignUpPayload(email) {\nvar trackingParams = {};\ndocument.cookie.split(';').forEach((a) => {if(a.includes(\"__futm_data=\")){trackingParams = JSON.parse(decodeURI(a.split(\"=\")[1]).replaceAll('%3A',':').replaceAll('%2C',','))}});\ntrackingParams.signUpUrl = window.location.href;\nsegmentSignUp(email,trackingParams);\nsendJoinWaitlistGAEvent();\n};\n\nfunction segmentSignUp(email,trackingParams) {\nvar email = document.getElementById(\"emlfld\").value;\nvar phoneNumber = '';\nvar f = document.getElementById('email-error');\nvar b = document.getElementById('form-submit');\n\nfunction trackSegmentBE(email) {\nvar endpointUrl = \"\/wp-json\/notification-service-proxy\/v1\/track\";\nvar params = {\neventName: \"newsletterSubscribed\",\nemail: email,\npayload: {\nsubmitNiche: 'UKFST',\nsubmitUrl: window.location.href,\nsubmitDomainCountry: 'uk',\nsubmitForm: 'subscriptionBox',\n},\n};\nvar result = fetch(endpointUrl, {\nmethod: \"POST\",\nheaders: {\n\"Content-Type\": \"application\/x-www-form-urlencoded\",\n},\nbody: $.param(params),\n});\n}\n\ntrackSegmentBE(email);\n\nf.className = \"luna-form__feedback has-padding-bottom-xsmall text-center\";\nf.innerHTML = \"Success! Thanks for signing up.\";\nb.setAttribute(\"disabled\", \"\");\nreturn true;\n\n};\n\nfunction sendJoinWaitlistGAEvent() {\nif (window.ga === undefined) {\nreturn;\n}\n\nwindow.ga('send', 'event', 'ukfin email signup', 'signed up', null, undefined, { nonInteraction: false });\n}\n<\/script>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<h3>How much is spent on iPhones each year?<\/h3><p>Apple generated just over $201 billion (over \u00a3151 billion) in revenue from iPhone sales in 2024. This is up slightly from 2023, when Apple generated $205 billion (\u00a3160 billion) in revenue from iPhone sales, but up from 2021, when iPhone revenue was approximately $200 billion (\u00a3150 billion).<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364-1\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066-1\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364-1\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-36Qe2\" title=\"Apple made over $200 billion in iPhone revenue in 2024\" width=\"100%\" height=\"445\" scrolling=\"no\" aria-label=\"Interactive line chart\" src=\"https:\/\/datawrapper.dwcdn.net\/36Qe2\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066-1\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Year<\/th>\n                            <th scope=\"col\">Revenue from iPhone (millions)<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>2013<\/td>\n                            <td>$91,279<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2014<\/td>\n                            <td>$101,991<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2015<\/td>\n                            <td>$155,041<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2016<\/td>\n                            <td>$136,700<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2017<\/td>\n                            <td>$141,319<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2018<\/td>\n                            <td>$166,269<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2019<\/td>\n                            <td>$142,381<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2020<\/td>\n                            <td>$137,781<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2021<\/td>\n                            <td>$191,973<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2022<\/td>\n                            <td>$205,489<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2023<\/td>\n                            <td>$200,583<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>How many iPhone users are there worldwide?<\/h3><p>Research shows that there were more than 1.4 billion active iPhones worldwide in 2024. <\/p><p>The number of iPhone users around the world has increased each year, going from around 10 million in 2008 to 1.4 billion in 2022, an impressive increase. Between 2023 and 2024, the number of active iPhone users increased by 1.59%.<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364-2\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066-2\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364-2\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-BSn0b\" title=\"There were 1.4 billion active iPhones around the world in 2024\" width=\"100%\" height=\"431\" scrolling=\"no\" aria-label=\"Column Chart\" src=\"https:\/\/datawrapper.dwcdn.net\/BSn0b\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066-2\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Year<\/th>\n                            <th scope=\"col\">Number of active iPhones worldwide<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>2008<\/td>\n                            <td>10 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2009<\/td>\n                            <td>25 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2010<\/td>\n                            <td>60 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2011<\/td>\n                            <td>115 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2012<\/td>\n                            <td>206 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2013<\/td>\n                            <td>329 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2014<\/td>\n                            <td>442 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2015<\/td>\n                            <td>569<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2016<\/td>\n                            <td>710<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2017<\/td>\n                            <td>814<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2018<\/td>\n                            <td>888<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2019<\/td>\n                            <td>948<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2020<\/td>\n                            <td>1042<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2021<\/td>\n                            <td>1231<\/td>\n                    <\/tr>\n            <tr>\n                            <td>2022<\/td>\n                            <td>1334<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>What is the iOS market share in the UK?<\/h3><p>According to the latest figures in December 2024, Apple has a 45% iOS market share, with almost all the rest of the market taken by Android. The iOS market share has been close to the 40% mark since 2020, with some monthly fluctuation as it typically increases in the months following a new iPhone release.<\/p><div id=\"sources\" style=\"position: relative;\"><h3 style=\"position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;\">Sources<\/h3>\n<div id=\"lazy0000000000\"><\/div>\n<script type=\"application\/json\" id=\"lazyloaded-assets-json-lazy0000000000\" class=\"lazyloaded-assets-json\">{\"critical-scripts\":[],\"scripts\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.de087a0da9824e407767.js\"],\"styles\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.87684078d471e76125dd.css\"]}<\/script><\/div><article class=\"luna-card luna-card--primary\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">Methodology<\/h3><p>We estimated the number of iPhones purchased per year by adding the number of new iPhone users to the number of existing iPhone users who would want an upgrade. This was estimated by:<\/p><p>Number of new iPhone users:<\/p><ul><li>The number of new smartphone users each year was found by multiplying the UK smartphone penetration (from Statista) with that year\u2019s UK population, as reported by the ONS, and subtracting from this the product of the smartphone penetration and the UK population of the previous year.<\/li><li>This was then multiplied by the average market share of the iPhone that year, according to Kantar. (n.b. Kantar\u2019s data was updated monthly, which meant that we added each data set together to find this average).<\/li><\/ul><p>Number of existing iPhone users upgrading that year:<\/p><ul><li>The percentage of people upgrading to new iPhones every year was calculated from the results of a Strategy Analysis study.<\/li><li>This showed that the average consumer upgraded their smartphone every 33 months.<\/li><li>The number of iPhone users in a year, minus the number of new iPhone users, gives the number of pre-existing iPhone users. This was then divided by the average number of years (2.75 years) iPhone users take to upgrade, which gives the number of iPhone users upgrading that year.<\/li><\/ul><\/div><\/article><script type=\"text\/javascript\">\n    function addLink() {\n    var body_element = document.getElementsByTagName('body')[0];\n    var selection;\n    selection = window.getSelection();\n    var k = document.location.href\n    var pagelink = \"<br><br> Source: \";\n    var finder = \"finder.com\"\n    var ke = (finder.link(\"https:\/\/www.finder.com\/uk\/\"));\n    var pagelink2 = \"<br> Analysis conducted by finder.com\";\n    var copytext = selection + pagelink + (k.link(document.location.href)) + pagelink2;\n    var newdiv = document.createElement('div');\n    newdiv.style.position='absolute';\n    newdiv.style.left='-99999px';\n    body_element.appendChild(newdiv);\n    newdiv.innerHTML = copytext;\n    selection.selectAllChildren(newdiv);\n    window.setTimeout(function() {\n    body_element.removeChild(newdiv);\n    },0);\n    }\n    document.oncopy = addLink;\n    <\/script>\n  <div data-tags=\"scale-surveys product-data-insight\">\n<h4>Click <a href=\"https:\/\/www.finder.com\/uk\/stats-facts\">here<\/a> for more research. 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