{"id":544661,"date":"2024-10-18T15:27:00","date_gmt":"2024-10-18T14:27:00","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=544661"},"modified":"2026-02-11T14:46:46","modified_gmt":"2026-02-11T14:46:46","slug":"wealthify-vs-vanguard","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/wealthify-vs-vanguard","title":{"rendered":"Wealthify vs Vanguard"},"content":{"rendered":"

Vanguard and Wealthify are two popular investing platforms available to UK retail investors. They\u2019re slightly different in their approach as Wealthify is basically a robo-advisor<\/a>, and Vanguard is a platform where you get to hand-pick your index funds<\/a> or exchange-traded funds (ETFs)<\/a>. However, there is some crossover, so we\u2019re going to pit Wealthify vs Vanguard against each other in a head-to-head battle.<\/p>

Both Vanguard and Wealthify offer a limited range of investments and plenty of account options, including a stocks and shares ISA<\/a> and a self-invested personal pension (SIPP)<\/a>. So, check out our breakdown of Wealthify vs Vanguard and hopefully this will help you pick who\u2019s best, depending on what\u2019s most important to you \u2013 whether that\u2019s fees, investment choice, account types or anything else.<\/p>

Wealthify vs Vanguard: At a glance<\/h3>
\n \n
<\/th>\"Wealthify<\/a><\/td>\"Vanguard<\/a><\/td><\/tr>
Finder Score<\/th>8.5<\/span><\/span>Great<\/span><\/span><\/td>9.1<\/span><\/span>Excellent<\/span><\/span><\/td><\/tr>
Customer satisfaction survey<\/th>\u2605\u2605\u2605\u2605\u2605<\/span><\/span><\/td>\u2605\u2605\u2605\u2605\u2605<\/span><\/span><\/td><\/tr>
Fees score<\/th>8.8<\/span><\/span>Great<\/span><\/span><\/td>9.5<\/span><\/span>Excellent<\/span><\/span><\/td><\/tr>
Stocks and shares ISA available?<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
<\/th>Go to Site<\/a><\/td><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Vanguard and Wealthify are pretty even when it comes to their Finder score, with Vanguard scoring a solid 9.1 out of 10, and Wealthify scoring a slightly lower 8.5 out of 10.<\/p>

Both platforms offer stocks and shares ISA, and both come with full Financial Services Compensation Scheme (FSCS)<\/a> protection of up to \u00a385,000.<\/p>

However, Vanguard scored slightly better than Wealthify in the most recent Finder Investing Customer Satisfaction Awards 2025<\/a> results. 97% of Vanguard customers said they\u2019d recommend the platform to a friend, compared to 90% for Wealthify.<\/p>

The platforms also go slightly different ways with their fees score. When you look at Wealthify fees vs Vanguard fees \u2013 Wealthify has a score of 8.8 vs Vanguard\u2019s 9.5 score for fees (both out of 10).<\/p>

Round 1: Products<\/h3>
\n \n
<\/th>\"Wealthify<\/a><\/td>\"Vanguard<\/a><\/td><\/tr>
Stocks and shares ISA<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Lifetime ISA (LISA)<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Interest on cash balances<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Keep in mind<\/th>Capital at risk<\/td>Capital at risk<\/td><\/tr>
<\/th>Go to Site<\/a><\/td><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Both Wealthify and Vanguard offer a wide range of account options, with plenty of tax-efficient options available. However, neither offers the option to use a lifetime ISA (LISA)<\/a>.<\/p>

However, the key differences is that Vanguard will pay interest on cash<\/a> in your accounts and it offers both DIY accounts or managed accounts.<\/p>

Winner: Vanguard<\/strong><\/p>

Round 2: Investment choice<\/h3>
\n \n
<\/th>\"Wealthify<\/a><\/td>\"Vanguard<\/a><\/td><\/tr>
Investment choice score<\/th>6.3<\/span><\/span>Standard<\/span><\/span><\/td>7.8<\/span><\/span>Great<\/span><\/span><\/td><\/tr>
Available markets <\/th>1 (global funds)
<\/td>		4+
<\/td><\/tr>
Number of investments<\/th>10+<\/td>85+<\/td><\/tr>
Number of ETFs\/funds<\/th>10<\/td>85<\/td><\/tr>
Fractional shares<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Min. initial deposit<\/th>\u00a31,000<\/td>\u00a3500 lump sum (or \u00a3100\/month)<\/td><\/tr>
Keep in mind<\/th>Capital at risk<\/td>Capital at risk<\/td><\/tr>
<\/th>Go to Site<\/a><\/td><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Both Wealthify and Vanguard offer a limited range of investments. Vanguard has funds you can pick yourself (or a managed stocks and shares ISA for an added fee that basically works like a robo-advisor). Wealthify only offers a relatively small selection of ready-made portfolios<\/a> of funds, as part of its robo-advisor service.<\/p>

The barrier to entry is higher with Wealthify, as it costs a whopping \u00a31,000 to start a stocks and shares, pension, or a GIA, and a slightly more affordable \u00a3500 for a junior ISA.<\/p>

Vanguard on the other hand, allows you to start a portfolio with \u00a3100 per month or a \u00a3500 lump sum for most accounts.<\/p>

Winner: Vanguard<\/strong><\/p>

Round 3: Portfolios<\/h3>
\n \n
<\/th>\"Wealthify<\/a><\/td>\"Vanguard<\/a><\/td><\/tr>
Risk assessment quiz<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Number of portfolios on offer<\/th>10<\/td>21<\/td><\/tr>
Ethical portfolios on offer<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Managed portfolios on offer<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
<\/th>Go to Site<\/a><\/td><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Both platforms are pretty similar in terms of the portfolio set up, but Vanguard offers more options overall.<\/p>

Winner: Vanguard<\/strong><\/p>

Round 4: Fees<\/h3>
\n \n
<\/th>\"Wealthify<\/a><\/td>\"Vanguard<\/a><\/td><\/tr>
Fees score<\/th>8.8<\/span><\/span>Great<\/span><\/span><\/td>9.5<\/span><\/span>Excellent<\/span><\/span><\/td><\/tr>
Platform fees<\/th>0.6%<\/td>0.15%<\/td><\/tr>
Price per trade<\/th>\u00a30<\/span><\/td><\/td><\/tr>
Funds\/ETFs<\/th>\u00a30 (ongoing percentage fees based on fund)
<\/td>		\u00a30<\/td><\/tr>
Foreign exchange fee<\/th>0%<\/td>0%<\/td><\/tr>
Regular investing<\/th>Yes<\/td>Yes
<\/td><\/tr>
Withdrawal fee<\/th>\u00a30<\/td>\u00a30<\/td><\/tr>
Deposit fee<\/th>\u00a30<\/td>\u00a30<\/td><\/tr>
Inactivity fee<\/th>\u00a30<\/td>\u00a30<\/td><\/tr>
Keep in mind<\/th>Capital at risk<\/td>Capital at risk<\/td><\/tr>
<\/th>Go to Site<\/a><\/td><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Although Wealthify offers a competitive platform fee at 0.6%, it\u2019s still much higher than Vanguard\u2019s 0.15% platform fee (or 0.35% if you want a managed portfolio).<\/p>

Wealthify does offer a lower 0.3% on pension balances over \u00a3100,000 but this is still uncapped, whereas Vanguard has a fee cap of \u00a3375 per year. <\/p>

Winner: Vanguard<\/strong><\/p>

Round 5: Ease of use<\/h3>
\n \n
<\/th>\"Wealthify<\/a><\/td>\"Vanguard<\/a><\/td><\/tr>
Ease of use score<\/th>9.3<\/span><\/span>Excellent<\/span><\/span><\/td>9.6<\/span><\/span>Excellent<\/span><\/span><\/td><\/tr>
Apple iOS rating<\/th>4.4\/5<\/td>4.4\/5<\/td><\/tr>
Google Play rating\t<\/th>3\/5<\/td>3.7\/5<\/td><\/tr>
UI\/UX<\/th>Good<\/td>Good<\/td><\/tr>
Desktop or web access<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Mobile app<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Keep in mind<\/th>Capital at risk<\/td>Capital at risk<\/td><\/tr>
<\/th>Go to Site<\/a><\/td><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

It\u2019s hard to separate these two in this category with both platforms offering a simple but functional investing experience that\u2019s easy to get to grips with.<\/p>

Winner: Tie<\/strong><\/p>

Round 6: Tools, resources and features <\/h3>
\n \n
<\/th>\"Wealthify<\/a><\/td>\"Vanguard<\/a><\/td><\/tr>
Features score<\/th>8.3<\/span><\/span>Great<\/span><\/span><\/td>6.7<\/span><\/span>Standard<\/span><\/span><\/td><\/tr>
Analysis features\t<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Social features<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Learning resources<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Keep in mind<\/th>Capital at risk<\/td>Capital at risk<\/td><\/tr>
<\/th>Go to Site<\/a><\/td><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Wealthify and Vanguard offer a fairly limited selection of tools and resources making them difficult to separate in this area.<\/p>

However, Wealthify offers investors slightly more tools and resources for investing on its recently re-designed app.<\/p>

Winner: Wealthify<\/strong><\/p>

Overall winner: Is Wealthify better than Vanguard?<\/h3>

Wealthify offers an excellent robo-advisor platform, but unfortunately, Vanguard does everything Wealthify can do \u2013 and more! Not only this, but Vanguard does it for cheaper with some of the lowest investing fees available for UK investors. Also, it now costs a lot more to open certain accounts with Wealthify.<\/p>

Winner: Vanguard<\/strong><\/p>

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you\u2019re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.<\/p><\/div><\/article>
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Vanguard and Wealthify are both investment platforms with a lot to offer. We compare their fees, features, account types and more – side by side in Wealthify vs Vanguard.<\/p>\n","protected":false},"author":1273,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"nicheCode":"","productId":"","enableOptimizely":false,"_persistent_nav_menu_items":[],"blockTemplateId":"","_post_hreflang":"en","related_url":"\/wealthify-vs-vanguard","footnotes":""},"categories":[130087],"tags":[],"asset_tag":[],"class_list":["post-544661","post","type-post","status-publish","format-standard","hentry","category-share-trading-reviews"],"apple_news_notices":[],"yoast_head":"\nWealthify vs Vanguard - 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