{"id":544535,"date":"2024-10-03T16:27:05","date_gmt":"2024-10-03T15:27:05","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=544535"},"modified":"2026-03-18T09:30:22","modified_gmt":"2026-03-18T09:30:22","slug":"aj-bell-vs-hargreaves-lansdown-hl","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl","title":{"rendered":"AJ Bell vs Hargreaves Lansdown (HL)"},"content":{"rendered":"

AJ Bell vs HL: At a glance<\/h3>
\n \n
<\/th>\"AJ<\/a><\/td>\"Hargreaves<\/a><\/td><\/tr>
Finder Score<\/th>9.3<\/span><\/span>Excellent<\/span><\/span><\/td>8.7<\/span><\/span>Great<\/span><\/span><\/td><\/tr>
Customer satisfaction survey<\/th>\u2605\u2605\u2605\u2605\u2605<\/span><\/td>\u2605\u2605\u2605\u2605\u2605<\/span><\/td><\/tr>
Stocks and shares ISA available?<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Fees score<\/th>
7.5<\/span><\/span>Great<\/span><\/span><\/td>		6.6<\/span><\/span>Standard<\/span><\/span><\/td><\/tr>
Keep in mind<\/th>Capital at risk<\/td>Capital at risk<\/td><\/tr>
<\/th><\/td>Go to Site<\/a><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Round 1: Products<\/h3>
\n \n
<\/th>\"AJ<\/a><\/td>\"Hargreaves<\/a><\/td><\/tr>
Stocks and shares ISA<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Lifetime ISA (LISA)<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Interest on cash balances<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Keep in mind<\/th>Capital at risk<\/td>Capital at risk<\/td><\/tr>
<\/th><\/td>Go to Site<\/a><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Round 2: Investment choice<\/h3>
\n \n
<\/th>\"AJ<\/a><\/td>\"Hargreaves<\/a><\/td><\/tr>
Investment choice score<\/th>9.1<\/span><\/span>Excellent<\/span><\/span><\/td>9.1<\/span><\/span>Excellent<\/span><\/span><\/td><\/tr>
Available markets <\/th>24<\/td>4+<\/td><\/tr>
Number of investments<\/th>19,000<\/td>11,000+<\/td><\/tr>
Number of ETFs\/funds<\/th>3,500<\/td>1,500<\/td><\/tr>
Fractional shares<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Min. initial deposit<\/th>\u00a3250 (or \u00a325\/month)<\/td>\u00a31<\/td><\/tr>
Keep in mind<\/th>Capital at risk<\/td>Capital at risk<\/td><\/tr>
<\/th><\/td>Go to Site<\/a><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Round 3: Fees<\/h3>
\n \n
<\/th>\"AJ<\/a><\/td>\"Hargreaves<\/a><\/td><\/tr>
Fees score<\/th>7.5<\/span><\/span>Great<\/span><\/span><\/td>6.6<\/span><\/span>Standard<\/span><\/span><\/td><\/tr>
Platform fees<\/th>0.25% per month (max. \u00a33.50)<\/td>0.35%<\/td><\/tr>
Price per trade<\/th>\u00a35<\/span><\/td>\u00a36.95<\/span> <\/span><\/td><\/tr>
Funds\/ETFs<\/th>\u00a31.50<\/td>\u00a31.95 funds
\u00a36.95 ETFs (frequent trader discounts apply)<\/td><\/tr>
Foreign exchange fee<\/th>1%<\/td>0.99%<\/td><\/tr>
Regular investing<\/th>Yes (from \u00a325\/month and commission drops to \u00a31.50)
<\/td>		Yes from \u00a325\/month (no commission)
\u00a33.95 (20 or more trades in previous month)<\/td><\/tr>
Withdrawal fee<\/th>\u00a30<\/td>\u00a30<\/td><\/tr>
Deposit fee<\/th>\u00a30<\/td>\u00a30<\/td><\/tr>
Inactivity fee<\/th>\u00a30<\/td>\u00a30<\/td><\/tr>
Keep in mind<\/th>Capital at risk<\/td>Capital at risk<\/td><\/tr>
<\/th><\/td>Go to Site<\/a><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Round 4: Ease of use<\/h3>
\n \n
<\/th>\"AJ<\/a><\/td>\"Hargreaves<\/a><\/td><\/tr>
Ease of use score<\/th>9.6<\/span><\/span>Excellent<\/span><\/span><\/td>10<\/span><\/span>Excellent<\/span><\/span><\/td><\/tr>
Apple iOS rating<\/th>4.7\/5<\/td>4.7\/5<\/td><\/tr>
Google Play rating\t<\/th>3.2\/5<\/td>3.2\/5<\/td><\/tr>
UI\/UX<\/th>Good<\/td>Good<\/td><\/tr>
Desktop or web access<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Mobile app<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Keep in mind<\/th>Capital at risk<\/td>Capital at risk<\/td><\/tr>
<\/th><\/td>Go to Site<\/a><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Round 5: Tools, resources and features <\/h3>
\n \n
<\/th>\"AJ<\/a><\/td>\"Hargreaves<\/a><\/td><\/tr>
Features score<\/th>10<\/span><\/span>Excellent<\/span><\/span><\/td>8.3<\/span><\/span>Great<\/span><\/span><\/td><\/tr>
Analysis features\t<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Social features<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Learning resources<\/th><\/use><\/svg><\/td><\/use><\/svg><\/td><\/tr>
Keep in mind<\/th>Capital at risk<\/td>Capital at risk<\/td><\/tr>
<\/th><\/td>Go to Site<\/a><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>

Overall winner: Is AJ Bell better than HL?<\/h3>

Although both AJ Bell and Hargreaves Lansdown offer pretty similar services, targeting the same type of investors \u2013 it\u2019s AJ Bell that comes out on top. <\/p>

This is because AJ Bell offers a slightly better investment choice and much cheaper fees for share dealing. <\/p>

There\u2019s not much between AJ Bell vs HL, but our comparison shows AJ Bell has the edge.<\/p>

Winner: AJ Bell <\/strong><\/p>

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you\u2019re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.<\/p><\/div><\/article>
","protected":false},"excerpt":{"rendered":"

AJ Bell and Hargreaves Lansdown are both investment platforms with a lot to offer. We compare their features, fees, account types and more – side by side in AJ Bell vs HL.<\/p>\n","protected":false},"author":1273,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"nicheCode":"","productId":"","enableOptimizely":false,"_persistent_nav_menu_items":[],"blockTemplateId":"","_post_hreflang":"en","related_url":"\/aj-bell-vs-hargreaves-lansdown-hl","workflow-intro":"","workflow-faq":"","workflow-conclusion":"","workflow-benefits":"","workflow-overview":"","workflow-test":"","footnotes":""},"categories":[130087],"tags":[],"asset_tag":[],"class_list":["post-544535","post","type-post","status-publish","format-standard","hentry","category-share-trading-reviews"],"apple_news_notices":[],"yoast_head":"\nAJ Bell vs Hargreaves Lansdown (HL) - Finder UK<\/title>\n<meta name=\"description\" content=\"Take a look at who comes out on top when we compare AJ Bell vs Hargreaves Lansdown (HL) for features, fees, account options and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AJ Bell vs Hargreaves Lansdown (HL)\" \/>\n<meta property=\"og:description\" content=\"Take a look at who comes out on top when we compare AJ Bell vs Hargreaves Lansdown (HL) for features, fees, account options and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl\" \/>\n<meta property=\"og:site_name\" content=\"Finder UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/findercomuk\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-03T15:27:05+00:00\" \/>\n<meta name=\"author\" content=\"George Sweeney, DipFA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/GeorgeSWrites\" \/>\n<meta name=\"twitter:site\" content=\"@findercomUK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Sweeney, DipFA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl\"},\"author\":{\"name\":\"George Sweeney, DipFA\",\"@id\":\"https:\/\/www.finder.com\/uk\/#\/schema\/person\/86a172cdec1fb3d49abd125556776f35\"},\"headline\":\"AJ Bell vs Hargreaves Lansdown (HL)\",\"datePublished\":\"2024-10-03T15:27:05+00:00\",\"dateModified\":\"2026-03-18T09:30:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl\"},\"wordCount\":290,\"publisher\":{\"@id\":\"https:\/\/www.finder.com\/uk\/#organization\"},\"articleSection\":[\"Share trading reviews\"],\"inLanguage\":{\"@type\":\"Language\",\"name\":\"English\",\"alternateName\":\"en\"},\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.finder.com\/#organization\"},\"commentCount\":0},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl\",\"url\":\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl\",\"name\":\"AJ Bell vs Hargreaves Lansdown (HL) - Finder UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.finder.com\/uk\/#website\"},\"datePublished\":\"2024-10-03T15:27:05+00:00\",\"dateModified\":\"2026-03-18T09:30:28+00:00\",\"description\":\"Take a look at who comes out on top when we compare AJ Bell vs Hargreaves Lansdown (HL) for features, fees, account options and more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"UK\",\"item\":\"https:\/\/www.finder.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Share trading\",\"item\":\"https:\/\/www.finder.com\/uk\/share-trading\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Share trading reviews\",\"item\":\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"AJ Bell vs Hargreaves Lansdown (HL)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.finder.com\/uk\/#website\",\"url\":\"https:\/\/www.finder.com\/uk\/\",\"name\":\"Finder UK\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.finder.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.finder.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.finder.com\/uk\/#organization\",\"name\":\"Finder\",\"url\":\"https:\/\/www.finder.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.finder.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2025\/05\/Finder-Logo-696x696-1.png\",\"contentUrl\":\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2025\/05\/Finder-Logo-696x696-1.png\",\"width\":1392,\"height\":1392,\"caption\":\"Finder\"},\"image\":{\"@id\":\"https:\/\/www.finder.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/findercomuk\",\"https:\/\/x.com\/findercomUK\",\"https:\/\/www.linkedin.com\/company\/finder\/\",\"https:\/\/en.wikipedia.org\/wiki\/Finder_(website)\"],\"description\":\"Every month more than 2 million unique visitors turn to Finder to save money and time, and to make important life choices. We compare everything from bank accounts, personal loans, investing platforms and much more.\",\"email\":\"heythere@finder.com\",\"legalName\":\"Finder\",\"foundingDate\":\"2006-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.finder.com\/uk\/#\/schema\/person\/86a172cdec1fb3d49abd125556776f35\",\"name\":\"George Sweeney, DipFA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.finder.com\/uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/2025\/11\/GeorgeSweeneyF1_Finder_600x600.png\",\"contentUrl\":\"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/2025\/11\/GeorgeSweeneyF1_Finder_600x600.png\",\"caption\":\"George Sweeney, DipFA\"},\"description\":\"George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers. He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he\u2019s learnt. When he\u2019s not geeking out about money, you\u2019ll find him playing sports and staying active.\",\"sameAs\":[\"https:\/\/twitter.com\/GeorgeSWrites\",\"https:\/\/www.linkedin.com\/in\/george-sweeney-dipfa-7543b197\/\",\"https:\/\/www.fool.co.uk\/author\/gsweeney\/\",\"https:\/\/wealth.co.uk\/author\/george-sweeney\",\"https:\/\/www.onlinemortgageadvisor.co.uk\/george-sweeney\/\",\"https:\/\/www.compareforexbrokers.com\/about-us\/george-sweeney\/\",\"https:\/\/www.onlinemoneyadvisor.co.uk\/blog\/author\/georgesweeneyauthor\/\",\"https:\/\/investingintheweb.com\/about-us\/\",\"https:\/\/muckrack.com\/george-sweeney-dipfa\"],\"honorificPrefix\":\"Mr\",\"honorificSuffix\":\"DipFA\",\"knowsAbout\":[{\"@type\":\"Thing\",\"name\":\"Investing\"},{\"@type\":\"Thing\",\"name\":\"Personal finance\"},{\"@type\":\"Thing\",\"name\":\"Tax\"},{\"@type\":\"Thing\",\"name\":\"Pensions\"},{\"@type\":\"Thing\",\"name\":\"Mortgages\"},{\"@type\":\"Thing\",\"name\":\"Cryptocurrency\"}],\"url\":\"https:\/\/www.finder.com\/uk\/author\/georgesweeney\",\"jobTitle\":\"Deputy editor\",\"worksFor\":{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.finder.com\/uk\/#organization\",\"name\":\"Finder\"}}]}<\/script>\n<meta property=\"article:modified_time\" content=\"2026-03-18T09:30:28+00:00\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AJ Bell vs Hargreaves Lansdown (HL) - Finder UK","description":"Take a look at who comes out on top when we compare AJ Bell vs Hargreaves Lansdown (HL) for features, fees, account options and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl","og_locale":"en_GB","og_type":"article","og_title":"AJ Bell vs Hargreaves Lansdown (HL)","og_description":"Take a look at who comes out on top when we compare AJ Bell vs Hargreaves Lansdown (HL) for features, fees, account options and more.","og_url":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl","og_site_name":"Finder UK","article_publisher":"https:\/\/www.facebook.com\/findercomuk","article_published_time":"2024-10-03T15:27:05+00:00","author":"George Sweeney, DipFA","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/GeorgeSWrites","twitter_site":"@findercomUK","twitter_misc":{"Written by":"George Sweeney, DipFA","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl#article","isPartOf":{"@id":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl"},"author":{"name":"George Sweeney, DipFA","@id":"https:\/\/www.finder.com\/uk\/#\/schema\/person\/86a172cdec1fb3d49abd125556776f35"},"headline":"AJ Bell vs Hargreaves Lansdown (HL)","datePublished":"2024-10-03T15:27:05+00:00","dateModified":"2026-03-18T09:30:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl"},"wordCount":290,"publisher":{"@id":"https:\/\/www.finder.com\/uk\/#organization"},"articleSection":["Share trading reviews"],"inLanguage":{"@type":"Language","name":"English","alternateName":"en"},"copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.finder.com\/#organization"},"commentCount":0},{"@type":"WebPage","@id":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl","url":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl","name":"AJ Bell vs Hargreaves Lansdown (HL) - Finder UK","isPartOf":{"@id":"https:\/\/www.finder.com\/uk\/#website"},"datePublished":"2024-10-03T15:27:05+00:00","dateModified":"2026-03-18T09:30:28+00:00","description":"Take a look at who comes out on top when we compare AJ Bell vs Hargreaves Lansdown (HL) for features, fees, account options and more.","breadcrumb":{"@id":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"UK","item":"https:\/\/www.finder.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Share trading","item":"https:\/\/www.finder.com\/uk\/share-trading"},{"@type":"ListItem","position":3,"name":"Share trading reviews","item":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews"},{"@type":"ListItem","position":4,"name":"AJ Bell vs Hargreaves Lansdown (HL)"}]},{"@type":"WebSite","@id":"https:\/\/www.finder.com\/uk\/#website","url":"https:\/\/www.finder.com\/uk\/","name":"Finder UK","description":"","publisher":{"@id":"https:\/\/www.finder.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.finder.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.finder.com\/uk\/#organization","name":"Finder","url":"https:\/\/www.finder.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.finder.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2025\/05\/Finder-Logo-696x696-1.png","contentUrl":"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2025\/05\/Finder-Logo-696x696-1.png","width":1392,"height":1392,"caption":"Finder"},"image":{"@id":"https:\/\/www.finder.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/findercomuk","https:\/\/x.com\/findercomUK","https:\/\/www.linkedin.com\/company\/finder\/","https:\/\/en.wikipedia.org\/wiki\/Finder_(website)"],"description":"Every month more than 2 million unique visitors turn to Finder to save money and time, and to make important life choices. We compare everything from bank accounts, personal loans, investing platforms and much more.","email":"heythere@finder.com","legalName":"Finder","foundingDate":"2006-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/www.finder.com\/uk\/#\/schema\/person\/86a172cdec1fb3d49abd125556776f35","name":"George Sweeney, DipFA","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.finder.com\/uk\/#\/schema\/person\/image\/","url":"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/2025\/11\/GeorgeSweeneyF1_Finder_600x600.png","contentUrl":"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/2025\/11\/GeorgeSweeneyF1_Finder_600x600.png","caption":"George Sweeney, DipFA"},"description":"George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers. He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he\u2019s learnt. When he\u2019s not geeking out about money, you\u2019ll find him playing sports and staying active.","sameAs":["https:\/\/twitter.com\/GeorgeSWrites","https:\/\/www.linkedin.com\/in\/george-sweeney-dipfa-7543b197\/","https:\/\/www.fool.co.uk\/author\/gsweeney\/","https:\/\/wealth.co.uk\/author\/george-sweeney","https:\/\/www.onlinemortgageadvisor.co.uk\/george-sweeney\/","https:\/\/www.compareforexbrokers.com\/about-us\/george-sweeney\/","https:\/\/www.onlinemoneyadvisor.co.uk\/blog\/author\/georgesweeneyauthor\/","https:\/\/investingintheweb.com\/about-us\/","https:\/\/muckrack.com\/george-sweeney-dipfa"],"honorificPrefix":"Mr","honorificSuffix":"DipFA","knowsAbout":[{"@type":"Thing","name":"Investing"},{"@type":"Thing","name":"Personal finance"},{"@type":"Thing","name":"Tax"},{"@type":"Thing","name":"Pensions"},{"@type":"Thing","name":"Mortgages"},{"@type":"Thing","name":"Cryptocurrency"}],"url":"https:\/\/www.finder.com\/uk\/author\/georgesweeney","jobTitle":"Deputy editor","worksFor":{"@type":"Organization","@id":"https:\/\/www.finder.com\/uk\/#organization","name":"Finder"}}]},"article_modified_time":"2026-03-18T09:30:28+00:00"},"hrefLangLinks":[{"region":"United Kingdom","locale":"en-gb","url":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/aj-bell-vs-hargreaves-lansdown-hl","isCurrentSite":true}],"custom_fields":{"_masthead_variant":["{\"id\":\"beta-widget\",\"showFeaturedImage\":false,\"presetId\":\"cta-buttons\",\"shouldUsePrimaryCTAFieldName\":true,\"shouldUseSecondaryCTAFieldName\":true,\"primaryCTA\":{\"label\":\"Learn more\",\"target\":\"#verdict\",\"containerText\":\"Overall winner\"},\"secondaryCTA\":{\"label\":\"Compare platforms\",\"target\":\"#sidebyside\",\"containerText\":\"Compare side by side\"},\"widgetShortcode\":\"\",\"widgetHeading\":\"\",\"widgetStats\":\"\",\"hasPrioritizedWidget\":false,\"hasMaximizedWidget\":false,\"shouldUseOverrideCTALabel\":false,\"overrideCTA\":null,\"cleanTopPicks\":\"\",\"tilesMenuId\":\"\"}"],"_content_type":["niche-content\/comparison\/x-vs-y"],"_masthead_subheading":["{\"text\":\"Ever wondered who would come out on top in a battle between AJ Bell vs HL? Well, read on to find out how they compare for features, fees and much more.\"}"],"custom_post_template":["single-masthead-two-column.php"]},"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/posts\/544535"}],"collection":[{"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/users\/1273"}],"replies":[{"embeddable":true,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/comments?post=544535"}],"version-history":[{"count":5,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/posts\/544535\/revisions"}],"predecessor-version":[{"id":574789,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/posts\/544535\/revisions\/574789"}],"wp:attachment":[{"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/media?parent=544535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/categories?post=544535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/tags?post=544535"},{"taxonomy":"asset_tag","embeddable":true,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/asset_tag?post=544535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}