{"id":533900,"date":"2024-06-12T11:08:34","date_gmt":"2024-06-12T10:08:34","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=533900"},"modified":"2025-07-24T14:33:53","modified_gmt":"2025-07-24T13:33:53","slug":"sponsored-content","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/about-us\/finder-studios\/sponsored-content","title":{"rendered":"Branded content"},"content":{"rendered":"<div><svg class=\"is-hidden\" aria-hidden=\"true\" version=\"2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><defs><symbol id=\"quote\" viewbox=\"0 0 11 18\"><path d=\"M0 11.725c0-5.141 3.892-10.519 10-11.725l.984 2.126c-2.215.835-4.163 3.742-4.38 5.746 2.491.392 4.396 2.547 4.396 5.149 0 3.182-2.584 4.979-5.199 4.979-3.015 0-5.801-2.305-5.801-6.275z\" fill=\"#1d53ff\"><\/path><\/symbol><\/defs><\/svg><\/div><header class=\"header-sitewide\"><section class=\"gn\"><div class=\"u-grid u-grid--gutterCollapse u-grid--alignMiddle\"><div class=\"u-grid__col u-3\/5\"><svg id=\"fndrsvg\" 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width=\"136.512\" height=\"24\" fill=\"white\"><\/rect><\/clippath><\/defs><\/svg><div id=\"fndr_sds\" style=\"font-size: 25px; font-weight: 200; letter-spacing: -0.8px; line-height: 25px; margin: 5px 5px 0px; display: inline-block; vertical-align: top; color: #6c7881;\">Studios<\/div><\/div><div class=\"u-grid__col u-2\/5 text-right has-margin-top-xsmall has-margin-bottom-xsmall\"><div class=\"has-padding-right-small\"><button id=\"fndr_sds_bttn\" class=\"luna-button luna-button--primary luna-button--large\" type=\"button\" style=\"font-size: 1.25rem; padding: calc(.75rem - 2px) calc(1.5rem - 1px) .75rem; background-color: #1d53ff; border-color: #1d53ff; color: #fff; line-height: 1; font-weight: 600;\" onclick=\"fndr_sds_mdl_shw()\">GET IN TOUCH<\/button><\/div><\/div><\/div><\/section><\/header><div style=\"background-color: #1d53ff;\" class=\"has-padding-top-large has-padding-bottom-large has-margin-bottom-large\"><div class=\"content fin-text-white has-padding-top-large has-padding-bottom-large\"><div class=\"u-grid no-margin-left no-margin-right\"><div class=\"u-grid__col u-1\/1\"><h1 class=\"fin-text-white\">Branded content<\/h1><div class=\"has-padding-bottom-medium\">Let Finder\u2019s award-winning team of experts help you reach a new audience through highly engaging branded content. Discuss your objectives with Finder\u2019s commercial team. After you\u2019ve agreed a title and high-level content direction, Finder\u2019s experts will create the content and you\u2019ll have a round of feedback and then final compliance sign-off. Your brand will appear as the sponsor.<\/div><\/div><div class=\"u-grid__col u-1\/3@s text-center\"><img decoding=\"async\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/badge_stars.png\" width=\"38\" height=\"42\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/badge_stars.png?fit=114 114w\" sizes=\"(max-width: 114px) 100vw, 114px\" loading=\"lazy\"><p class=\"no-margin-bottom\"><strong>Content examples<\/strong><\/p><p class=\"has-padding-top-xxsmall text-small\" style=\"line-height: 1.4;\">CEO interviews about trends, vox pop\/case study videos, advice\/explainers<\/p><\/div><div class=\"u-grid__col u-1\/3@s text-center\"><img decoding=\"async\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/badge_arrow.png\" width=\"42\" height=\"31\" style=\"padding: 5px 0px 6px;\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/badge_arrow.png?fit=126 126w\" sizes=\"(max-width: 126px) 100vw, 126px\" loading=\"lazy\"><p class=\"no-margin-bottom\"><strong>Promoted<\/strong><\/p><p class=\"has-padding-top-xxsmall text-small\" style=\"line-height: 1.4;\">\u2026on Finder\u2019s home page and popular social channels<\/p><\/div><div class=\"u-grid__col u-1\/3@s text-center\"><img decoding=\"async\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/badge_like.png\" width=\"42\" height=\"42\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/badge_like.png?fit=126 126w\" sizes=\"(max-width: 126px) 100vw, 126px\" loading=\"lazy\"><p class=\"no-margin-bottom\"><strong>Engagements<\/strong><\/p><p class=\"has-padding-top-xxsmall text-small\" style=\"line-height: 1.4;\">We guarantee a minimum of 30,000 engagements<\/p><\/div><\/div><\/div><\/div><div class=\"u-grid u-grid--gutterSmall u-grid--alignCenter u-grid--alignMiddle no-margin-left no-margin-right has-padding-top-large has-margin-bottom\"><div class=\"u-grid__col u-1\/1 text-center\"><h3>Example<\/h3><\/div><div class=\"u-grid__col text-right no-padding-left no-padding-right\" style=\"width: 272px\"><svg class=\"fndrfd\" viewbox=\"0 0 136.15 24\" width=\"272\" height=\"48\" style=\"max-width: 100%;\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" data-testid=\"finder-logo\"><g clip-path=\"url(#clip0_2678_4294)\"><path d=\"M26.0045 0.665894H0.666016V12C0.666016 18.2597 5.74038 23.334 12.0001 23.334C14.6571 23.334 17.1011 22.4151 19.0323 20.8768L19.1188 21.01C21.0234 22.4683 23.4141 23.334 25.9979 23.334C32.2576 23.334 37.3319 18.2597 37.3319 12C37.3319 5.74025 32.2576 0.665894 25.9979 0.665894H26.0045Z\" fill=\"white\"><\/path><path d=\"M30.845 5.42707C30.0392 5.42707 29.2867 5.73339 28.6274 6.25948C29.1668 6.67901 29.5264 7.32496 29.5264 8.06414C29.5264 9.3294 28.5009 10.3549 27.2357 10.3549C26.9626 10.3549 26.7096 10.3017 26.4632 10.2151C26.35 10.7811 26.29 11.3805 26.29 11.9998C26.29 15.6291 28.3278 18.5791 30.845 18.5791C33.3622 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147.98,144.11L147.98,90.84L98,90.84L98,113L125.5,113L125.5,132.54L125.2,132.73C117.759,137.578 109.081,140.189 100.2,140.25C78.105,140.208 59.946,122.016 59.946,99.92C59.946,99.226 59.964,98.533 60,97.84C61.284,77.495 77.657,61.091 98,59.77C109.25,59.12 120,63.77 128.52,71.93C128.82,72.23 129.16,72.59 129.52,73.04L145.52,57.04L144.52,55.93C133.002,43.79 116.964,36.936 100.23,37Z\" style=\"fill:rgb(224,27,28);fill-rule:nonzero;\"><\/path><\/g><\/svg><\/div><\/div><div class=\"content has-padding-bottom-large\"><div class=\"u-grid no-margin-left no-margin-right\"><div class=\"u-grid__col u-1\/1 text-center\"><p>Investing platform IG wanted to target beginner investors during the ISA season. Finder created a series of 4 relevant and accessible guides, each featuring a video, with IG as the sponsor.<\/p><p>Our presenter used the IG platform to demo buying and selling stocks, while explaining the process.<\/p><p>The guides covered:<br>\u2022 <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/active-vs-passive-investing\"><strong>Active vs passive investing<\/strong><\/a> \u2022 <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/how-to-create-a-diverse-portfolio\"><strong>How to create a diverse portfolio<\/strong><\/a> \u2022 <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/the-5-stages-of-buying-and-selling-a-stock\"><strong>The 5 stages of buying and selling a stock<\/strong><\/a> \u2022 <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/why-tax-changes-make-2023-the-year-of-the-isa\"><strong>Why tax changes make 2023 the year of the ISA<\/strong><\/a>.<\/p><\/div><div class=\"u-grid__col u-1\/1\"><div class=\"fndrfd\"><div class=\"youtube-videos\" data-json='{\"data\":[{\"id\":\"aAejGoctkRw\",\"title\":\"Active vs passive investing: Which investing style suits your personality?\",\"publishedAt\":\"2023-05-15T10:46:55Z\",\"thumb\":\"https:\\\/\\\/i.ytimg.com\\\/vi\\\/aAejGoctkRw\\\/maxresdefault.jpg\",\"duration\":\"3:08\"},{\"id\":\"eNdQ1N5SFkU\",\"title\":\"How to monitor the performance of a stock\",\"publishedAt\":\"2023-06-16T08:46:10Z\",\"thumb\":\"https:\\\/\\\/i.ytimg.com\\\/vi\\\/eNdQ1N5SFkU\\\/maxresdefault.jpg\",\"duration\":\"10:22\"},{\"id\":\"gvEVjaKz3rg\",\"title\":\"Why tax changes make 2023 the year of the ISA\",\"publishedAt\":\"2023-04-06T16:28:06Z\",\"thumb\":\"https:\\\/\\\/i.ytimg.com\\\/vi\\\/gvEVjaKz3rg\\\/sddefault.jpg\",\"duration\":\"4:26\"},{\"id\":\"tJLiYEuyDyA\",\"title\":\"3 assets to consider for a diverse portfolio\",\"publishedAt\":\"2023-03-08T11:01:33Z\",\"thumb\":\"https:\\\/\\\/i.ytimg.com\\\/vi\\\/tJLiYEuyDyA\\\/maxresdefault.jpg\",\"duration\":\"3:42\"}],\"layout\":{\"direction\":\"vertical\",\"theme\":\"light\",\"splitTitle\":false,\"showArrows\":false},\"active\":{\"index\":0,\"start\":0,\"end\":null,\"thumb\":null,\"thumbAnimation\":\"none\",\"smallTitle\":null,\"mainTitle\":null},\"playerOptions\":{\"autoplay\":false,\"captions\":false,\"mute\":false,\"popup\":false},\"subscribe\":{\"url\":null,\"title\":null,\"visibleOnPopup\":false,\"visibleOnMain\":false},\"source\":\"source-finder\"}'><\/div><\/div><\/div><div class=\"u-grid__col u-1\/1 text-center\"><button class=\"luna-button luna-button--primary luna-button--large\" type=\"button\" onclick=\"fndr_sds_mdl_shw()\">Get in touch<\/button><\/div><\/div><\/div><div style=\"background-color: #1d53ff;\" class=\"has-padding-top-large has-padding-bottom-large has-margin-bottom-large\"><div class=\"content fin-text-white has-padding-top-large has-padding-bottom-large\"><div class=\"u-grid u-grid--alignMiddle no-margin-left no-margin-right\"><div class=\"u-grid__col u-1\/2@s u-2\/3@m u-3\/4@l no-padding-bottom\"><img decoding=\"async\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/badge_money.png\" style=\"width: 120px; margin: -12px -24px 8px; transform: rotate(-10deg);\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/badge_money.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/badge_money.png?fit=360 360w\" sizes=\"(max-width: 360px) 100vw, 360px\" loading=\"lazy\"><h2 class=\"fin-text-white no-margin-top\" style=\"font-style: italic;\">Finance like you\u2019ve never seen it before<\/h2><div class=\"has-margin-bottom\">Each month, over 1 million people in the UK use Finder\u2019s inspiring content to help them make better financial decisions. Reach thousands of potential new customers through associating your brand with Finder\u2019s exciting videos and guides.<\/div><p><button class=\"luna-button luna-button--primary luna-button--ghost luna-button--large\" type=\"button\" style=\"background-color: #ffffff; color: #1d53ff;\" onclick=\"fndr_sds_mdl_shw()\">Get in touch<\/button><\/p><\/div><div class=\"u-grid__col u-1\/2@s u-1\/3@m u-1\/4@l no-padding-bottom has-margin-top-large has-margin-bottom-large\"><div id=\"crslwrppr\" class=\"fndrfd\"><div id=\"crsl\" data-target=\"crsl\"><div class=\"crslcrd text-center\" data-target=\"card\"><div class=\"crslstt\">550K+<\/div><p>views of sponsored content<\/p><\/div><div class=\"crslcrd text-center\" data-target=\"card\"><div class=\"crslstt\">58%<\/div><p>of Finder users aged 25-44<\/p><\/div><div class=\"crslcrd text-center\" data-target=\"card\"><div class=\"crslstt\">66%<\/div><p>of users on mobile<\/p><\/div><\/div><div id=\"crslbttnwrppr\"><button id=\"crslbttnone\" class=\"crslbttn crslbttnactv\"><\/button><br><button id=\"crslbttntwo\" class=\"crslbttn\"><\/button><br><button id=\"crslbttnthree\" class=\"crslbttn\"><\/button><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content has-padding-top-large has-padding-bottom-large\"><div class=\"u-grid no-margin-left no-margin-right\"><div class=\"u-grid__col u-1\/1 text-center\"><h2>Choose from a range of paid content types<\/h2><\/div><\/div><div class=\"u-grid u-grid--alignStretch no-margin-left no-margin-right\"><div class=\"u-grid__col u-1\/3@s\"><div class=\"fndrfd\"><a class=\"sectionCard luna-card luna-card--shadow luna-card--stretch\" href=\"https:\/\/www.finder.com\/uk\/about-us\/finder-studios\/premium-sponsored-content\"><div class=\"luna-card__block\"><h4 class=\"sectionCard__title\">Sponsored content<\/h4><p>Sponsor one of our upcoming original video concepts, monthly industry updates, podcasts and more.<\/p><\/div><div class=\"luna-card__figure\"><img decoding=\"async\" class=\"luna-image\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Kids-Control-The-Budget-new-branding.png\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Kids-Control-The-Budget-new-branding.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Kids-Control-The-Budget-new-branding.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Kids-Control-The-Budget-new-branding.png?fit=600 600w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Kids-Control-The-Budget-new-branding.png?fit=900 900w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Kids-Control-The-Budget-new-branding.png?fit=1200 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\"><\/div><\/a><\/div><\/div><div class=\"u-grid__col u-1\/3@s\"><div class=\"fndrfd\"><a class=\"sectionCard luna-card luna-card--shadow luna-card--stretch\" href=\"https:\/\/www.finder.com\/uk\/about-us\/finder-studios\/sponsored-content\"><div class=\"luna-card__block\"><h4 class=\"sectionCard__title\">Branded content<\/h4><p>Tell us about a subject you want to talk to your customers about.<\/p><p>Our creative team will build bespoke concepts to help promote your brand and topic.<\/p><\/div><div class=\"luna-card__figure\"><img decoding=\"async\" class=\"luna-image\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/active-v-passive-new-branding.png\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/active-v-passive-new-branding.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/active-v-passive-new-branding.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/active-v-passive-new-branding.png?fit=600 600w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/active-v-passive-new-branding.png?fit=900 900w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/active-v-passive-new-branding.png?fit=1200 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\"><\/div><\/a><\/div><\/div><div class=\"u-grid__col u-1\/3@s\"><div class=\"fndrfd\"><a class=\"sectionCard luna-card luna-card--shadow luna-card--stretch\" href=\"https:\/\/www.finder.com\/uk\/about-us\/finder-studios\/advertising-feature\"><div class=\"luna-card__block\"><h4 class=\"sectionCard__title\">Advertising feature<\/h4><p>A more promotional option where content is written either by your team or by Finder.<\/p><p>Great for promoting a special offer.<\/p><\/div><div class=\"luna-card__figure\"><img decoding=\"async\" class=\"luna-image\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Amex-250000-new-branding.png\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Amex-250000-new-branding.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Amex-250000-new-branding.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Amex-250000-new-branding.png?fit=600 600w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Amex-250000-new-branding.png?fit=900 900w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/06\/Amex-250000-new-branding.png?fit=1200 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\"><\/div><\/a><\/div><\/div><\/div><div class=\"u-grid no-margin-left no-margin-right\"><div class=\"u-grid__col u-1\/1 text-center no-padding-bottom has-margin-top-small\"><button class=\"luna-button luna-button--primary luna-button--large\" type=\"button\" onclick=\"fndr_sds_mdl_shw()\">Get in touch<\/button><\/div><\/div><\/div><div class=\"docsModal\"><section class=\"luna-modal\" aria-hidden=\"true\" role=\"dialog\" id=\"fndr_sds_mdl\" aria-labelledby=\"modal-heading\" aria-describedby=\"modal-content\" tabindex=\"-1\"><div class=\"luna-modal__content\"><button id=\"fndr_sds_mdl_cls\" class=\"luna-modal__close\" type=\"button\" aria-label=\"Close modal\"><br><svg class=\"luna-icon\" aria-hidden=\"true\"><use xlink:href=\"#close\"><\/use><\/svg><\/button><div id=\"formwrppr\"><div id=\"form\" style=\"text-align: center;\"><div data-tf-live=\"01JA5HB6PWPCWEV0N2PNKMBQKM\"><\/div><p><script src=\"\/\/embed.typeform.com\/next\/embed.js\" defer><\/script><\/p><\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Branded content from our award-winning team is finance like you&#8217;ve never seen it before. Here&#8217;s how it works.<\/p>\n","protected":false},"author":385,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"post_is_fact_checked":"false","post_co_author":"-1","post_co_author_date":null,"post_co_author_manual_date_checked":null,"post_reviewer":"-1","post_reviewer_date":"","post_reviewer_manual_date_checked":null,"post_editor":"-1","post_editor_date":null,"post_author_date":"2024-06-05T18:58:00","post_author_manual_date_checked":"false","footnotes":""},"categories":[130073],"tags":[],"asset_tag":[],"class_list":["post-533900","post","type-post","status-publish","format-standard","hentry","category-finder-studios"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Branded content - Finder UK<\/title>\n<meta name=\"description\" content=\"Branded content from our award-winning team is finance like you&#039;ve never seen it before. 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