{"id":478076,"date":"2023-02-18T13:53:55","date_gmt":"2023-02-18T13:53:55","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=478076"},"modified":"2024-10-11T18:44:33","modified_gmt":"2024-10-11T17:44:33","slug":"when-to-sell-stocks","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-guides\/strategy\/when-to-sell-stocks","title":{"rendered":"When to sell stocks"},"content":{"rendered":"<p>The decision on what stocks to buy and when to buy can sometimes be easier than when to sell. Should you always wait for your investments to turn a decent profit, or is it ever a good idea to sell a stock that\u2019s lost money? We explore some good \u2013 and bad \u2013 reasons to sell stocks.<\/p><h3>When should I sell my stocks?<\/h3><p>This question is easy to answer in principle and not quite as straightforward to action in practice. We all know that the idea behind dealing stocks is to make a profit. So, the ideal is to sell when you\u2019ve made as much profit as possible.<\/p><p>And there\u2019s the rub. Let\u2019s say the stocks you bought a year ago are on the ascent, and selling now would net you a healthy profit. Unless you\u2019ve got your hands on an uncannily accurate crystal ball, there\u2019s no way of knowing if they\u2019ll continue to rise\u2026or commence a slow tumble (or even a rapid one). So, in a positive scenario, it\u2019ll be a case of deciding to sell when you\u2019ve made a profit that is \u201cgood enough\u201d.<\/p><p>And, of course, there\u2019s no iron-clad guarantee that those painstakingly-selected stocks will rise in value at all. That\u2019s simply the risk with investing. So, there may also be times when the best option is to cut your losses.<\/p><p>While there\u2019s no way of predicting the future with absolute certainty, there are indicators to look out for to assess whether you should sell at a loss (or, indeed, get out while the going\u2019s good). We\u2019ll further explain this in our tips on good and bad reasons to sell a stock.<\/p><h3 id=\"learn\">When is the best time to sell stocks?<\/h3><p>Sorry, but this is one that there\u2019s no clear-cut answer to. Like any investment, stock values are subject to a huge number of factors. Some are linked directly to the company you\u2019ve bought stock in. For example, if it announces the launch of an exciting new product, that\u2019s bound to be a surefire hit. Others are wider market or economic factors. Nobody could have predicted the coronavirus pandemic and its negative impact on the hospitality industry (and positive, albeit temporary, impact on the tech industry). Big fluctuations can happen even within a single day.<\/p><p>So, unfortunately, there\u2019s no optimum timeframe between buying and selling stocks or \u201cbest\u201d time of day for selling. As with most investment decisions, it\u2019s a case of monitoring your investments closely and making informed decisions about the best time to sell. Or paying a professional financial adviser to help you make those decisions.<\/p><h3>Why should I sell my stocks?<\/h3><p>Let\u2019s start by noting that there are plenty of good reasons to sell stocks, some influenced by external factors and some by personal circumstances. But there are also occasions when selling your stocks might be a poor idea. Here\u2019s a quick round-up of some of the motivations that can arise and whether they\u2019re a good or bad reason.<\/p><h4>What are good reasons to sell a stock?<\/h4><ul><li><strong>You reach the point where you\u2019d planned to sell your investments<\/strong>. Let\u2019s say that you invested in stocks with a view to using the returns to help fund your retirement or buy a house. If the time has come that you need the money for your intended purposes, then it\u2019s likely time to start selling off your assets.<\/li><li><strong>The stock has reached your target value, in line with your investment strategy<\/strong>. It can help when you buy stocks to have a figure in mind where you\u2019d be happy to sell. If the stock reaches this value, you can consider your investment a success.<\/li><li><strong>Your investment strategy changes.<\/strong> Perhaps your original <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/investment-strategies\">investment strategy<\/a> involved buying shares that would grow in value. But now there might be factors which have made you prioritise income more. In this case, you might want to sell some high-growth stocks and exchange them for those that will generate dividend income.<\/li><li><strong>You identify a better opportunity<\/strong>. If, after careful analysis, you have identified that buying shares in another company would be more in line with your goals \u2013 but you need to free up cash to do so \u2013 then you may need to sell some existing stocks to take advantage of the new opportunity.<\/li><li><strong>There are long-term problems with the company you hold shares in<\/strong>. In theory, you should be keeping a close eye on the performance of all companies you\u2019ve invested in. Every company endures ups and downs. It\u2019s par for the course. But if you feel that something fundamentally wrong with the company will affect its long-term success, then it could be time to get out \u2013 even if it means making a bit of a loss.<\/li><li><strong>If a stock dramatically outperforms expectations<\/strong>. This may or may not be a good reason to sell stocks, as it depends on the reason for the rise. In some cases, the company may be doing just as well as its performance indicates, in which case you may want to hold onto your stocks for longer. But it\u2019s also possible that speculation, or rumours of a takeover, are temporarily inflating the share price. If you can ascertain the reason, you may want to consider selling the stock to take advantage of the high price before a potential drop.<\/li><\/ul><h4>What are bad reasons to sell a stock?<\/h4><ul><li><strong>The stock takes a short-term dip in value.<\/strong> Every company goes through ups and downs, whether for internal or external reasons. It\u2019s in the nature of investments to fluctuate. Consistent underperformance should certainly be investigated, and you should be ready to sell if you identify fundamental problems with the company. But panic-selling because of what may be a temporary drop could see you lose money unnecessarily. And you\u2019ll kick yourself if the company then recovers and goes on to do well.<\/li><li><strong>Someone tells you to<\/strong>. Be very cautious about taking stock selling (or indeed buying) tips from friends, family or so-called online \u201cinfluencers\u201d. At best, this could see you making decisions that aren\u2019t in your best interests. At worst, some \u201cadvice\u201d could be a scam. Decisions on if and when to sell a stock should always be based on your own robust research and analysis or regulated advice from a professional financial adviser.<\/li><\/ul><h3>How do I sell stocks?<\/h3><ol><li><strong>Sense check your decision to sell.<\/strong> Make sure you\u2019re selling the right stocks and for the right reasons before going ahead.<\/li><li><strong>View your portfolio online and find the stocks you want to sell.<\/strong> Most UK investment platforms allow you to sell shares online using their website or app. Just fill in the details you\u2019re asked for (how many shares you want to sell, for example). Some also offer a phone-based service. There are likely to be higher fees for this.<\/li><li><strong>Review the sale.<\/strong> You\u2019ll be able to see how much you\u2019ll receive for your shares. When you\u2019re ready, hit the sell button.<\/li><\/ol><p>Depending on your platform, you may be charged <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/investment-fees\">transaction fees<\/a> every time you sell stock.<\/p><style>\r\n.gx-badge .popover-content { line-height: 19.5px; }\r\n@media screen and (max-width: 600px) {\r\n.uk-hero-rates ul { margin-left: auto !important; margin-right: auto !important; width: fit-content; }\r\n.uk-hero-rates .text-xxx-large { text-align: center; }\r\n.applylinks .luna-button--success { margin-top: 12px; }\r\n}\r\n<\/style>\r\n<article id=\"ukfeatureproduct\" class=\"luna-card luna-card--border uk-hero-rates\" style=\"max-width: 897px; margin: 0px auto 24px;\">\r\n\r\n<footer class=\"hero-rates__disclaimer-popup disclaimer_popup-with-text has-padding-xsmall no-padding-bottom\">\r\n<span class=\"disclaimer_popup--text\">Promoted<\/span>\r\n<a class=\"disclaimer_popup disclaimer_title_empty\" data-target=\"#disclaimer_popup\" data-toggle=\"modal\" href=\"#\" aria-label=\"Learn more about what Promoted means on Finder\">\r\n<svg class=\"luna-icon luna-icon--small luna-icon--primary\">\r\n<use xlink:href=\"#info-circle\"><\/use>\r\n<\/svg>\r\n<\/a>\r\n<\/footer>\r\n\r\n<div class=\"luna-card__block no-padding-top\" style=\"border: 0px;\">\r\n<div class=\"u-grid u-grid--alignMiddle\">\r\n<div class=\"u-grid__col u-1\/4@s text-center\"><a href=\"https:\/\/www.finder.com\/redirect\/uk\/share-trading\/etorofreestock-uk-secure.html?nb=1&amp;src_country=uk&amp;redirect_tracking_params=%7B%22placement_type%22%3A%22nb-product%22%2C%22product_id%22%3A%221080735a-7036-42d6-b09e-b8d8b6224438%22%2C%22product_name%22%3A%22eToro%22%2C%22offer_id%22%3A%225767%22%2C%22decorator%22%3A%22GLOBAL.PRODUCT.UK_COMPACT_HERO_CONTENT%22%2C%22niche_code%22%3A%22UKFST%22%2C%22post_id%22%3A%22478076%22%2C%22post_path%22%3A%22share-trading%252Fshare-trading-guides%252Fstrategy%252Fwhen-to-sell-stocks%22%2C%22post_country%22%3A%22uk%22%7D\" rel=\"sponsored\" target=\"new\"><img decoding=\"async\" src=\"https:\/\/www.finder.com\/niche-builder\/66866095906ff.png\" alt=\"eToro\" class=\"has-margin-bottom-xsmall has-padding-small no-padding-top has-margin-top-small\" style=\"width: 168px; min-width: 120px; max-height: 140px;\" srcset=\"https:\/\/www.finder.com\/niche-builder\/66866095906ff.png?fit=180 180w, https:\/\/www.finder.com\/niche-builder\/66866095906ff.png?fit=360 360w, https:\/\/www.finder.com\/niche-builder\/66866095906ff.png?fit=504 504w\" sizes=\"(max-width: 504px) 100vw, 504px\" loading=\"lazy\"><\/a><\/div>\r\n<div class=\"u-grid__col u-1\/2@s\" style=\"margin-top: -5px;\">\r\n<div class=\"has-margin-bottom-xsmall text-xxx-large weight-normal\">Invest in shares with 0% commission<div class=\"gx-badge\"><span class=\"gx-badge__body awards-badge__body hasPopover\" rel=\"popover\" data-content=\"The Finder Awards recognise innovative products and services, as well as companies that provide outstanding service to their customers. &lt;a href='https:\/\/www.finder.com\/uk\/finderawards'&gt;Find out more&lt;\/a&gt;.\" data-html=\"true\"><span class=\"badge-text\">Finder Award<\/span><\/span><span class=\"gx-badge__body generic-badge__body hasPopover\" data-content=\"\" data-html=\"true\"><span class=\"badge-text\">Free Trades<\/span><\/span><\/div><\/div>\r\n\r\n\r\n<ul class=\"list-1 no-margin-left\">\r\n\r\n\r\n\r\n<li>Start investing from $100 <\/li>\r\n\r\n<li>Join 30 million users who trust their investments with eToro<\/li>\r\n\r\n\r\n\r\n<\/ul>\r\n\r\n\r\n<\/div>\r\n<div class=\"applylinks u-grid__col u-1\/4@s text-center\"><a href=\"https:\/\/www.finder.com\/redirect\/uk\/share-trading\/etorofreestock-uk-secure.html?nb=1&amp;src_country=uk&amp;redirect_tracking_params=%7B%22placement_type%22%3A%22nb-product%22%2C%22product_id%22%3A%221080735a-7036-42d6-b09e-b8d8b6224438%22%2C%22product_name%22%3A%22eToro%22%2C%22offer_id%22%3A%225767%22%2C%22decorator%22%3A%22GLOBAL.PRODUCT.UK_COMPACT_HERO_CONTENT%22%2C%22niche_code%22%3A%22UKFST%22%2C%22post_id%22%3A%22478076%22%2C%22post_path%22%3A%22share-trading%252Fshare-trading-guides%252Fstrategy%252Fwhen-to-sell-stocks%22%2C%22post_country%22%3A%22uk%22%7D\" rel=\"sponsored\" target=\"new\" class=\"luna-button luna-button--large luna-button--success luna-button\">Go to Site<\/a>\r\n<div class=\"has-margin-bottom-xsmall\">Capital at risk<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/article><h3>Can I sell a stock on the same day I bought it?<\/h3><p>Technically, yes. And if you\u2019ve bought a stock and rapidly realised it was a mistake, then you may wish to rectify that mistake quickly. But remember that, for most people, investing for the long term is the best strategy, and every trade you make is likely to incur costs. So unless you\u2019re an experienced investor who\u2019s taking a high-risk <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/what-is-day-trading\">day trading<\/a> approach, you should keep same-day buy and sells to a minimum.<\/p><h3>How long does it take to receive the proceeds after selling a stock?<\/h3><p>Once you\u2019ve hit the sell button, you\u2019ll typically need to wait 2 to 3 business days before the funds are available in your account to withdraw or re-invest.<\/p><article class=\"luna-card luna-card--alt\"><div class=\"luna-card__block\"><div class=\"u-grid\"><div class=\"u-grid__col u-1\/1 no-padding-bottom\"><h3 class=\"has-padding-bottom-x-small\">When should you sell a stock that has lost money?<\/h3><\/div><div class=\"u-grid__col u-1\/6@s\"><p><img decoding=\"async\" class=\"luna-avatar luna-avatar--large\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg\" alt=\"Danny Butler\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg?fit=600 600w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg?fit=900 900w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg?fit=1200 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\"><\/p><div class=\"has-padding-top-small text-x-small\"><em>Finder insurance expert <a href=\"https:\/\/www.finder.com\/uk\/author\/dannybutler\">Danny Butler<\/a> answers <\/em><\/div><\/div><div class=\"u-grid__col u-10\/12@s no-padding-bottom\"><p>We\u2019d love to give you a categorical answer on when you should sell a stock that\u2019s lost money. But while some experts cite specific percentage figures for when you should sell a \u201closing position\u201d, we reckon it\u2019s a bit more nuanced than that.<\/p><p>It\u2019s usually a poor idea to sell stocks purely because they\u2019ve lost money. That\u2019s because it\u2019s not just about how much a stock has declined in value but also the reasons for it \u2013 and whether those reasons suggest the stock is likely to recover in the future. For example, the whole market may be struggling due to external factors that are likely to be temporary in nature. The coronavirus pandemic, for example. Or a period of political turbulence that will (hopefully) settle down. But if a company\u2019s performance is struggling due to, for example, poor sales that look unlikely to recover, or there are rumours of a hostile takeover, selling may be the right option.<\/p><p>We\u2019re not saying don\u2019t sell a stock that\u2019s lost money. After all, it\u2019s better to get out before a bad situation worsens. Just don\u2019t sell in a panic, and if you\u2019re uncertain and the sale could mean a substantial loss, consider professional financial advice.<\/p><\/div><\/div><\/div><\/article><h3>Bottom line<\/h3><p>The idea of investing is to make money on your contributions. So \u2013 in an ideal world \u2013 you would always buy low and sell high. Sadly, reality doesn\u2019t always pan out that way, and there may be occasions when you need to sell at a loss. Regardless of whether you\u2019re selling low or selling high, always research the company\u2019s fundamentals before doing so. And question your motivations so that you always sell for the right reasons.<\/p><h3 id=\"faqs\">Frequently asked questions<\/h3><ul class=\"luna-accordionGroup accordionGroup\"><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000000\" data-toggle=\"collapse\" data-target=\"#accordion0000000000\">\n        <span class=\"luna-accordion__title\">How long should you hold your stocks?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000000\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>The general rule of thumb with investing is that you should only put in money you can afford to tie up for at least 5 years \u2013 ideally longer. That\u2019s because the longer you stay invested, the greater the chance that your investments will ride out any market volatility and give you decent returns.<\/p><p>That doesn\u2019t necessarily mean you must hold onto the same stocks that long. You may want to switch some assets for others in line with your investment strategy or market factors. But unless you have a good reason to sell stocks, holding onto them for longer is likely to leave you better off. It can also keep transaction fees to a minimum.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000001\" data-toggle=\"collapse\" data-target=\"#accordion0000000001\">\n        <span class=\"luna-accordion__title\">Is it better to sell stock when it's low?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000001\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>There may be circumstances where you need to sell at a lower price than you paid. But if this can be avoided, so much the better.<\/p><p>You should usually only sell low if you need the money urgently or if your research and analysis into a company\u2019s performance suggest the only way is down. In the latter case, selling on a small loss could avoid bigger losses later if you hang on to the stocks.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000002\" data-toggle=\"collapse\" data-target=\"#accordion0000000002\">\n        <span class=\"luna-accordion__title\">How long should I wait to sell a stock that's rising in value?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000002\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>That\u2019s the million-dollar question. If a stock\u2019s value is steadily rising, it can be tempting to hold on to it for as long as possible to maximise your returns. But remember that past performance is not necessarily an indicator of future success.<\/p><p>A stock that has shot up in value over a short period could turn out to be a volatile flash in the pan that crashes and burns equally quickly. Often, the best approach is to have a target in mind that you\u2019d be happy to sell at and sell when the stock reaches that point. Sure, you may miss out on even bigger returns, but you also avoid any losses. And, sometimes, there\u2019s a strong argument for a bird in the hand when it comes to investing. <\/p><\/div>\n  <\/div>\n<\/li><\/ul><div id=\"sources\" style=\"position: relative;\"><h3 style=\"position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;\">Sources<\/h3>\n<div id=\"lazy0000000000\"><\/div>\n<script type=\"application\/json\" id=\"lazyloaded-assets-json-lazy0000000000\" class=\"lazyloaded-assets-json\">{\"critical-scripts\":[],\"scripts\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.de087a0da9824e407767.js\"],\"styles\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.87684078d471e76125dd.css\"]}<\/script><\/div><article class=\"luna-card luna-card--alt\"><div class=\"luna-card__block has-padding-small\"><p>All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you\u2019re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.<\/p><\/div><\/article><br>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re thinking of selling some of your stocks, make sure you&#8217;re doing it for the right reasons. Here&#8217;s what to consider. <\/p>\n","protected":false},"author":805,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[130092],"tags":[],"asset_tag":[],"class_list":["post-478076","post","type-post","status-publish","format-standard","hentry","category-strategy"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When to sell stocks: When is the right time to sell a share?<\/title>\n<meta name=\"description\" content=\"If you&#039;re thinking of selling some of your stocks, make sure you&#039;re doing it for the right reasons. Here&#039;s what to consider.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-guides\/strategy\/when-to-sell-stocks\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When to sell stocks\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re thinking of selling some of your stocks, make sure you&#039;re doing it for the right reasons. 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