{"id":468854,"date":"2022-11-11T13:28:53","date_gmt":"2022-11-11T13:28:53","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=468854"},"modified":"2026-05-11T02:26:01","modified_gmt":"2026-05-11T01:26:01","slug":"stocks-and-shares-isa-deadline","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/stocks-and-shares-isas\/stocks-and-shares-isa-deadline","title":{"rendered":"Stocks and shares ISA deadline"},"content":{"rendered":"<p>Even if the dates of the UK\u2019s tax year usually pass you by, if you have money in ISAs, it\u2019s worth putting the end of the tax year in your diary. It can act as a reminder to make sure you take full advantage of the tax breaks available on ISA savings and investments. Here\u2019s why it\u2019s important.<\/p><h3>What is the stocks and shares ISA deadline?<\/h3><p>Every year, you have an ISA allowance, which is the maximum amount you an contribute towards your ISAs in a single tax year. Since April 2017, the annual allowance has been \u00a320,000. Your allowance can be split across the 4 types of ISA: <a href=\"https:\/\/www.finder.com\/uk\/savings-accounts\/cash-isas\">cash<\/a>, <a href=\"https:\/\/www.finder.com\/uk\/stocks-and-shares-isas\">stocks and shares<\/a>, innovative finance and <a href=\"https:\/\/www.finder.com\/uk\/savings-accounts\/best-lifetime-isa\">lifetime<\/a> ISAs (the cap on a lifetime ISA is \u00a34,000).<\/p><p>The stocks and shares ISA deadline is the last date (and time) at which you can make contributions for a given tax year.<\/p><h3>What is the ISA deadline for the 2026\/2027 tax year?<\/h3><p>For the 2026\/2027 tax year, the ISA deadline is midnight on 5 April. This is the latest you can pay money into your stocks and shares ISA if you want to take full advantage of this year\u2019s ISA allowance.<\/p><p>It\u2019s a good idea not to leave making a contribution until the very last minute, in case there are any delays or problems with your payment.<\/p><h3>Does the stocks and shares ISA deadline change every year?<\/h3><p>No. The UK tax year runs from 6 April until 5 April in the following calendar year. Your annual ISA allowance always expires at the end of the tax year, so the stocks and shares ISA deadline is always 5 April.<\/p><h3>Why does the stocks and shares ISA deadline matter?<\/h3><p>The stocks and shares ISA deadline matters because if you don\u2019t use your full ISA allowance in a given tax year, you lose it. And this matters because an ISA is a tax-efficient way to save, since you don\u2019t pay any tax (such as income tax, capital gains tax and dividend tax) on returns you make from ISA investments.<\/p><p>If you miss the deadline, you could miss out on being able to benefit from the maximum tax breaks available.<\/p><p>You might assume that if you don\u2019t currently have much to save or invest, it doesn\u2019t matter too much if you miss the deadline. After all, there\u2019s always next year.<\/p><p>But there\u2019s no predicting what the next year will hold \u2013 a change in circumstances could leave you able to pay in the full whack of \u00a320,000. And, if you\u2019ve waited to pay in money that you could have paid in the previous year, you may have less allowance left to use.<\/p><p>Plus, while the annual ISA allowance has been \u00a320,000 for several years, there\u2019s no guarantee the government won\u2019t scale back the generosity of this tax break. So, as much as you can, make hay while the fiscal sun shines \u2013 however dimly.<\/p><h3>If I miss the stocks and shares ISA deadline, can I carry unused allowance to the next tax year?<\/h3><p>Sadly not. As soon as the date ticks over from 5 April to 6 April, your annual ISA allowance resets, and you will lose any unused allowance from the last (or previous) years.<\/p><p>However, it\u2019s worth mentioning at this point that you aren\u2019t stuck leaving your money from last year with a stocks and shares ISA provider that you\u2019re no longer happy with. While you can\u2019t pay more than \u00a320,000 of \u201cnew\u201d money into an ISA in a given tax year, you are free to transfer money in existing accounts from one provider to another.<\/p><h3>Can I pay into an ISA part-way through the tax year?<\/h3><p>Absolutely. The only time-based restriction on making use of your annual ISA allowance is that you have to do so within a tax year. You\u2019re not obliged to hustle to get ISAs opened and your allowance paid in within days of the new tax year starting.<\/p><p>As a general rule, it\u2019s better to get money you have available working for you as soon as you can. But if, like many people, you don\u2019t have a cool \u00a320,000 just waiting in the bank to be invested on 6 April, it\u2019s absolutely fine to drip feed money into a stocks and shares ISA throughout the tax year, as and when you can spare it.<\/p><div class=\"eeQuote box u-rounded--lg source-finder type-expert\">\n    <div class=\"eeQuote__gridContainer\">\n        <div class=\"eeQuote__photoContainer\">\n            <div class=\"eeQuote__startQuoteIcon\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"36\" viewbox=\"0 0 32 28\" fill=\"none\">\n  <path d=\"M13.1114 3.54845C12.05 5.01898 11.1447 6.64935 10.3955 8.43956C9.64624 10.2298 9.24041 11.8282 9.17798 13.2348C10.7389 13.8102 11.9563 14.6733 12.8304 15.8242C13.767 16.975 14.2352 18.3816 14.2352 20.044C14.2352 22.0899 13.5484 23.8482 12.1749 25.3187C10.8637 26.7253 9.2092 27.4286 7.21127 27.4286C5.15091 27.4286 3.43394 26.7253 2.06036 25.3187C0.686788 23.9121 0 21.8661 0 19.1808C0 16.3037 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id=\"clip0_5290_9827\">\n          <rect width=\"18\" height=\"11.3684\" fill=\"white\" transform=\"translate(3 6.3158)\"><\/rect>\n        <\/clippath>\n      <\/defs>\n    <\/svg>\n  <\/div>\n<\/div>\n                                    <\/div>\n\n        <div class=\"eeQuote__contentContainer \">\n            <div class=\"eeQuote__content\">\n                                    <div class=\"eeQuote__heading\">Our expert says: When is a good time to start a stocks and shares ISA?<\/div>\n                                <div class=\"eeQuote__quote\">\n                    <p>\"Some will argue that the best time to start a stocks and shares ISA is always now. And there\u2019s a compelling case for making the move into investments, provided you have enough in cash for a \u201crainy day\u201d. That\u2019s because, in the long run, investing tends to result in higher returns than cash savings.<\/p><p>Caveat emptor: this isn\u2019t a guarantee, and the value of investments can go down as well as up. But, as a general rule, a well-diversified stocks and shares investment <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/stock-portfolio\">portfolio<\/a> could net you more than putting the same amount into a cash ISA, for example.<\/p><p>It\u2019s not about choosing a specific date to start \u2013 trying to predict the market and pick the perfect time to buy is a job even professionals struggle with. If you\u2019re considering starting a stocks and shares ISA, the key point in the argument above is the phrase \u201cin the long run\u201d.<\/p><p>Ask yourself: Can I afford to lock my money away for at least 5 years? That\u2019s the minimum time recommended by experts to allow investments to ride out any short-term market volatility. If the answer to that is no \u2013 because you might need it to repay a debt or shell out for a big expense, or in case something unexpected happens that leaves you short of income for a while \u2013 then now is probably not the right time to plough large amounts of money into any sort of investment, including stocks and shares ISAs.<\/p><p>That said, many <a href=\"https:\/\/www.finder.com\/uk\/stocks-and-shares-isas\">investment platforms<\/a> let you start investing from as little as a few quid. So, if you want, there\u2019s nothing stopping you opening a stocks and shares ISA, starting small and increasing your contributions as and when your circumstances allow it.\"<\/p>\n\n                <\/div>\n            <\/div>\n\n                            <div class=\"eeQuote__authorInfo\">\n                                            <div class=\"eeQuote__authorPhoto--mobile\">\n                            <figure class=\"eeQuote__photo\">\n                                <img decoding=\"async\" alt=\"Zoe Stabler DipFA's headshot\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/2025\/11\/ZoeStablerF1_Finder_600x600.png\" class=\"avatar avatar-200 photo finder-avatar\" height=\"200\" width=\"200\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/2025\/11\/ZoeStablerF1_Finder_600x600.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/2025\/11\/ZoeStablerF1_Finder_600x600.png?fit=360 360w, 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                                   <\/div>\n                                        <div class=\"eeQuote__authorDetails\">\n                                                    <a class=\"eeQuote__authorName\" href=\"https:\/\/www.finder.com\/uk\/author\/zoestabler\" itemprop=\"url\" target=\"_blank\">\n                                Zoe Stabler DipFA\n                            <\/a>\n                                                                            <div class=\"eeQuote__authorTitle\">Senior writer<\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<h3>What happens if I reach my ISA limit before the ISA deadline?<\/h3><p>Good for you! That means you\u2019ve maximised your tax-free ISA allowance in plenty of time.<\/p><p>But this does also mean that you\u2019ll have to wait until the next tax year until you can pay any more into an ISA \u2013 of any kind. Remember that the \u00a320,000 limit applies across all types of ISA, including <a href=\"https:\/\/www.finder.com\/uk\/savings-accounts\/cash-isas\">cash<\/a>, <a href=\"https:\/\/www.finder.com\/uk\/stocks-and-shares-isas\">stocks and shares<\/a>, innovative finance and <a href=\"https:\/\/www.finder.com\/uk\/savings-accounts\/best-lifetime-isa\">lifetime<\/a> ISAs.<\/p><p>That\u2019s the case even if the value of any stocks and shares ISA falls below the amount that you\u2019ve paid in. The allowance is how much you can pay in, not the total value of your holdings.<\/p><h3>Bottom line<\/h3><p>Even if you can\u2019t afford to save much into a stocks and shares ISA in a given tax year, it\u2019s worth paying attention to the ISA deadline of 5 April. Paying in unused allowance just before the deadline rather than waiting until after will avoid using up any of the next year\u2019s allowance unnecessarily. After all, who knows what the future holds for your finances?<\/p><style type=\"text\/css\">\n    .survey-response {\n        overflow-x: auto;\n        max-width: 800px;\n    }\n\n    .survey-response .luna-table th,\n    .survey-response .luna-table td {\n        padding: 0.3rem 1rem calc(0.20rem + 1px);\n        font-size: 12px;\n        color: rgb(117, 117, 117);\n        text-align: left;\n    }\n\n    .survey-response .luna-table {\n        border: none;\n    }\n\n    .survey-response .row-color-icon {\n        width: 10px;\n        height: 10px;\n        display: inline-block;\n        margin-right: 4px;\n        border-radius: 2px;\n    }\n\n    .survey-response .source-container {\n        top: -12px !important;\n        position: relative;\n    }\n\n    .survey-response .source {\n        color: rgb(108, 120, 129);\n        font-size: 11px;\n    }\n\n    .survey-response .source-link {\n        color: rgb(2, 113, 225);\n        font-size: 11px;\n        text-decoration: underline;\n    }\n\n    @media (min-width: 600px) {\n        .survey-response .border-fix {\n            border-radius: 12px;\n            border: 1px solid var(--light-divider-normal, #E5E7EB);\n            background: var(--light-background-main, #FFF);\n            padding: 0px\n        }\n    }\n\n    .survey-response .chart-container {\n        min-height: 250px;\n        border-radius: 12px;\n        border: 1px solid var(--light-divider-normal, #E5E7EB);\n        background: var(--light-background-main, #FFF);\n        padding: 15px;\n    }\n\n    .google-visualization-tooltip {\n        pointer-events: none;\n    }\n\n    @media screen and (min-width: 960px) {\n        .survey-response.u-grid {\n            margin-left: auto;\n            display: flex;\n            justify-content: space-between;\n            margin-right: auto;\n        }\n\n        .u-grid__col.chart-container {\n            margin-left: 0 !important;\n            margin-right: 0 !important;\n        }\n    }\n\n    .survey-response .table-container {\n        overflow-x: auto;\n        max-width: 800px;\n        display: block;\n    }\n\n    @media screen and (max-width: 959px) {\n        .survey-response .table-container {\n            display: block;\n        }\n\n        .source-container {\n            margin-left: 2rem;\n            margin-right: 2rem;\n        }\n    }\n\n<\/style><h4>Finder survey: Do you currently have any form of ISA?<\/h4><div id=\"scale-surveys-10011-4167\" class=\"survey-response u-grid u-grid--gutterLarge\"><div id=\"view-do-you-currently-have-any-form-of-isa--gender-\" class=\"u-grid__col u-1\/2@s u-1\/1 aligncenter size-full chart-container\" style=\"max-width: 445px;\"><\/div><style>\n\t\t\t\t#scale-surveys-10011-4167 text,\n\t\t\t\t#scale-surveys-10011-4167 svg text,\n\t\t\t\t#view-do-you-currently-have-any-form-of-isa--gender- text,\n\t\t\t\t#view-do-you-currently-have-any-form-of-isa--gender- svg text {\n\t\t\t\t\tfont-family: 'Modern Era', sans-serif !important;\n\t\t\t\t}\n\t\t\t<\/style><script type=\"text\/javascript\">\n\t\t\t\t(function() {\n\n\t\t\t\t\tvar packageToLoad = 'bar';\n\t\t\t\t\tvar eventName = 'GoogleChartsLoaded-' + packageToLoad;\n\t\t\t\t\tvar event = new Event(eventName);\n\n\t\t\t\t\tdocument.addEventListener(eventName, function() {\n\t\t\t\t\tconsole.log('called event!', eventName);\n\n\t\t\t\t\tfunction drawChart() {\n\t\t\t\t\t\tvar chartType = 'bar';\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tvar data = google.visualization.arrayToDataTable([\n\t\t\t\t\t\t\t[\" \", \"Female\", \"Male\", ],\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t[\"No\", 54.97, 47.28, ],\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t[\"Yes\", 45.03, 52.72, ],\n\t\t\t\t\t\t\t\t\t\t\t\t\t]);\n\t\t\t\t\t\t\n\t\t\t\t\t\tvar options = {\n\t\t\t\t\t\t\tlegend: {\n\t\t\t\t\t\t\t\tposition: 'none'\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\tcolors: ['#1D53FF', '#00B2FF', '#FFD23B', '#C3F53C', '#B469FF', '#FF73A9', '#1DD751', '#DB2420', '#E5F7FF', '#FFF9E5', '#EEF5DC', '#F2E5FF', '#FFE5EF']\n\t\t\t\t\t\t};\n\n\t\t\t\t\t\tvar chart;\n\t\t\t\t\t\t\t\t\t\t\t\tchart = new google.charts.Bar(document.getElementById('view-do-you-currently-have-any-form-of-isa--gender-'));\n\t\t\t\t\t\t\/\/ Bar chart specific options can go here\n\t\t\t\t\t\toptions.bars = 'vertical';\n\t\t\t\t\t\toptions.hAxis = {\n\t\t\t\t\t\t\tviewWindowMode: 'maximize',\n\t\t\t\t\t\t\tformat: '#,###\\'%\\'',\n\t\t\t\t\t\t\ttitle: '',\n\t\t\t\t\t\t\ttextStyle: {\n\t\t\t\t\t\t\t\tfontName: 'Modern Era',\n\t\t\t\t\t\t\t\tfontSize: 12\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t};\n\t\t\t\t\t\toptions.vAxis = {\n\t\t\t\t\t\t\tformat: '#,###\\'%\\'',\n\t\t\t\t\t\t\ttextStyle: {\n\t\t\t\t\t\t\t\tfontName: 'Modern Era',\n\t\t\t\t\t\t\t\tfontSize: 12\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t};\n\t\t\t\t\t\t\n\t\t\t\t\t\tchart.draw(data, (chartType == 'pie') ? options : google.charts.Bar.convertOptions(options));\n\t\t\t\t\t}\n\t\t\t\t\t\tdrawChart();\n\t\t\t\t\t});\n\n\t\t\t\t\tfunction init() {\n\t\t\t\t\t\tconsole.log('calling init', eventName);\n\t\t\t\t\t\tif (typeof google !== 'undefined' && google.charts) {\n\t\t\t\t\t\t\tconsole.log('found charts', google, packageToLoad);\n\t\t\t\t\t\t\tgoogle.charts.load('current', {'packages':[packageToLoad]});\n\t\t\t\t\t\t\tgoogle.charts.setOnLoadCallback(function() {\n\t\t\t\t\t\t\t\tdocument.dispatchEvent(event);\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\tconsole.log('retrying');\n\t\t\t\t\t\t\tsetTimeout(init, 100);\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\tinit();\n\t\t\t\t})()\n\t\t\t<\/script><div class=\"u-grid__col u-1\/2@s  u-1\/1 aligncenter size-full border-fix table-container\"><table class=\"luna-table js-tablesorter tablesorter tablesorter-default\" role=\"grid\"><thead class=\"luna-table__header\"><tr><th>Response<\/th><th><span class=\"row-color-icon\" style=\"background-color: #1D53FF;\"><\/span>Female<\/th><th><span class=\"row-color-icon\" style=\"background-color: #00B2FF;\"><\/span>Male<\/th><\/tr><\/thead><tbody class=\"luna-table__body\" aria-live=\"polite\" aria-relevant=\"all\"><tr><td>No<\/td><td>54.97%<\/td><td>47.28%<\/td><\/tr><tr><td>Yes<\/td><td>45.03%<\/td><td>52.72%<\/td><\/tr><\/tbody><\/table><\/div><div class=\"source-container\"><span class=\"source\">Source: Finder survey by Censuswide of 1032 Brits, December 2023\t\t<\/span><\/div><\/div><h3>Frequently asked questions<\/h3><ul class=\"luna-accordionGroup accordionGroup\"><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000000\" data-toggle=\"collapse\" data-target=\"#accordion0000000000\">\n        <span class=\"luna-accordion__title\">How much can you pay into an ISA each year?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000000\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>Every tax year, you have a limited amount that you can save into ISAs. For the 2026\/2027 tax year, this is \u00a320,000. This \u00a320,000 is known as your \u201cISA allowance\u201d. You\u2019re allowed to pay into one of each type of ISA in each tax year, with the deposits for all of your ISAs totalling no more than the ISA allowance. The types are: <a href=\"https:\/\/www.finder.com\/uk\/stocks-and-shares-isas\">stocks and shares ISA<\/a>, <a href=\"https:\/\/www.finder.com\/uk\/savings-accounts\/cash-isas\">cash ISA<\/a>, <a href=\"https:\/\/www.finder.com\/uk\/savings-accounts\/best-lifetime-isa\">lifetime ISA<\/a> and innovative finance ISA. <\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000001\" data-toggle=\"collapse\" data-target=\"#accordion0000000001\">\n        <span class=\"luna-accordion__title\">What happens if you go over your annual ISA allowance?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000001\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>Going over your allowance is surprisingly easy to do, especially if you\u2019re paying into different types of ISA. If you realise you\u2019ve exceeded your limit, contact HMRC as soon as possible on 0300 200 3312. It\u2019ll advise you on what to do.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000002\" data-toggle=\"collapse\" data-target=\"#accordion0000000002\">\n        <span class=\"luna-accordion__title\">Can ISAs be backdated?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000002\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>No. Your \u00a320,000 annual allowance from the previous tax year expires as soon as a new one starts. It\u2019s very much a case of use it or lose it. You can\u2019t carry any unused allowance over to the next tax year.<\/p><\/div>\n  <\/div>\n<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Use it or lose it: We explain why the stocks and shares ISA deadline matters if you want to maximise your tax-free investment allowances. <\/p>\n","protected":false},"author":805,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"stocks and shares isa deadline","_yoast_wpseo_title":"Stocks & Shares ISA deadline | Keys dates for 2023\/24","_yoast_wpseo_metadesc":"Use it or lose it: We explain why the stocks and shares ISA deadline matters if you want to maximise your tax-free investment 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09:08:54\",\"timezone_offset\":\" +00:00\",\"last_update_summary\":\"We updated this guide with Finder survey data.\"}","_last_major_update":"","feature_finder_bot_teaser_enabled":false,"feature_finder_bot_teaser_message":"","feature_finder_bot_teaser_placeholder":"","feature_finder_bot_teaser_suggestions":"","footnotes":""},"categories":[129662],"tags":[],"asset_tag":[],"class_list":["post-468854","post","type-post","status-publish","format-standard","hentry","category-stocks-and-shares-isas"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stocks &amp; Shares ISA deadline | Keys dates for 2023\/24<\/title>\n<meta name=\"description\" content=\"Use it or lose it: We explain why the stocks and shares ISA deadline matters if you want to maximise your tax-free investment allowances.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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month more than 2 million unique visitors turn to Finder to save money and time, and to make important life choices. 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