{"id":451531,"date":"2022-05-24T14:04:41","date_gmt":"2022-05-24T13:04:41","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=451531"},"modified":"2025-07-16T11:08:56","modified_gmt":"2025-07-16T10:08:56","slug":"how-to-choose-your-first-investment","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-guides\/beginners\/how-to-choose-your-first-investment","title":{"rendered":"How to choose your first investment"},"content":{"rendered":"<p>You\u2019ve decided you\u2019d like to start investing, you\u2019ve got yourself a handy <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/best-trading-apps\">share-trading app<\/a> and you\u2019re ready to go, but what do you invest in? Some <a href=\"https:\/\/www.finder.com\/uk\/share-trading\">platforms<\/a> have more than 6,000 investments to choose between, so it can be a little daunting trying to choose just one of them to start creating a portfolio. Here\u2019s how to narrow down your choices.<\/p><h3>Don\u2019t put too much pressure on your first investment<\/h3><p>Like many first-times, your first investment doesn\u2019t need to blow your socks off. Choose something that you think you\u2019d like to buy and invest a small amount into it \u2014 the idea is to fully grasp the options that will come up when you buy and sell and understand what they all mean.<\/p><h3>Try to understand the order types, but leave them alone for now<\/h3><p>There are a few different <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-guides\/share-trading-glossary\/trading-order-types\">types of order<\/a>. For your first investment, it\u2019s a good idea to place a basic order. Once you\u2019ve given it a go, you can read about the different types of order and fully understand how they work.<\/p><p>If you want to try out these order types, you could look at platforms with a demo account (we love <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-reviews\/etoro\">eToro<\/a> and Trading 212\u2019s <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/demo-account-for-trading\">demo accounts<\/a>). These let you invest with virtual funds and they mimic the real movements in the market.<\/p><p>If you\u2019d like to read more about order types, we\u2019ve explained them in step 4 of our <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-guides\/beginners#ordertypes\">investing for beginners guide<\/a> \u2014 you\u2019ll need to expand the \u201cjargon explained\u201d section. <\/p><h3>Ideas for your first investment<\/h3><p>There are loads of different companies and investment types that you can choose between. Here are some ideas for choosing your first investment:<\/p><h4>Choose a company you know (and love!)<\/h4><p>This is pretty simple \u2014 look around you. The company that makes your phone, your favourite cereal, your hair products, your car, your morning coffee stop \u2014 it\u2019s likely that a lot of these are publicly traded or owned by a publicly traded company. Your first investment could be one of these. It doesn\u2019t have to be a lot of money and you certainly don\u2019t have to hold it for very long, but it gets your foot through the door. <\/p><p>Building a portfolio of these types of stocks can help you align your investments with your values \u2014 for example, if you don\u2019t like to contribute to animal testing, the chances are that you\u2019ve researched products you use to find out if the companies test on animals. If you stop liking what a company is doing, you\u2019ll stop using its products and stop investing in it.<\/p><h4>Invest in a fund or <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/exchange-traded-funds-etfs\">exchange-traded fund<\/a> (ETF)<\/h4><p>This sounds a lot more complicated than it really is. A fund is a collection of investments, sometimes based on the sector they\u2019re in, the country they\u2019re based in, company size or how they score ethically.<\/p><p>Exchange-traded funds are simply funds that are listed on stock exchanges. You could choose a fund or ETF in a sector you love, like technology or farming, or you could choose one that aligns with your values, like a vegan or climate focused ETFs.<style>\r\n.gx-badge .popover-content { line-height: 19.5px; }\r\n@media screen and (max-width: 600px) {\r\n.uk-hero-rates ul { margin-left: auto !important; margin-right: auto !important; width: fit-content; }\r\n.uk-hero-rates .text-xxx-large { text-align: center; }\r\n.applylinks .luna-button--success { margin-top: 12px; }\r\n}\r\n<\/style>\r\n<article id=\"ukfeatureproduct\" class=\"luna-card luna-card--border uk-hero-rates\" style=\"max-width: 897px; margin: 0px auto 24px;\">\r\n\r\n<footer class=\"hero-rates__disclaimer-popup disclaimer_popup-with-text has-padding-xsmall no-padding-bottom\">\r\n<span class=\"disclaimer_popup--text\">Promoted<\/span>\r\n<a class=\"disclaimer_popup disclaimer_title_empty\" data-target=\"#disclaimer_popup\" data-toggle=\"modal\" href=\"#\" aria-label=\"Learn more about what Promoted means on Finder\">\r\n<svg class=\"luna-icon luna-icon--small luna-icon--primary\">\r\n<use xlink:href=\"#info-circle\"><\/use>\r\n<\/svg>\r\n<\/a>\r\n<\/footer>\r\n\r\n<div class=\"luna-card__block no-padding-top\" style=\"border: 0px;\">\r\n<div class=\"u-grid u-grid--alignMiddle\">\r\n<div class=\"u-grid__col u-1\/4@s text-center\"><a href=\"https:\/\/www.finder.com\/redirect\/uk\/share-trading\/etorofreestock-uk-secure.html?nb=1&amp;src_country=uk&amp;redirect_tracking_params=%7B%22placement_type%22%3A%22nb-product%22%2C%22product_id%22%3A%221080735a-7036-42d6-b09e-b8d8b6224438%22%2C%22product_name%22%3A%22eToro%22%2C%22offer_id%22%3A%225767%22%2C%22decorator%22%3A%22GLOBAL.PRODUCT.UK_COMPACT_HERO_CONTENT%22%2C%22niche_code%22%3A%22UKFST%22%2C%22post_id%22%3A%22451531%22%2C%22post_path%22%3A%22share-trading%252Fshare-trading-guides%252Fbeginners%252Fhow-to-choose-your-first-investment%22%2C%22post_country%22%3A%22uk%22%7D\" rel=\"sponsored\" target=\"new\"><img decoding=\"async\" src=\"https:\/\/www.finder.com\/niche-builder\/66866095906ff.png\" alt=\"eToro\" class=\"has-margin-bottom-xsmall has-padding-small no-padding-top has-margin-top-small\" style=\"width: 168px; min-width: 120px; max-height: 140px;\" srcset=\"https:\/\/www.finder.com\/niche-builder\/66866095906ff.png?fit=180 180w, https:\/\/www.finder.com\/niche-builder\/66866095906ff.png?fit=360 360w, https:\/\/www.finder.com\/niche-builder\/66866095906ff.png?fit=504 504w\" sizes=\"(max-width: 504px) 100vw, 504px\" loading=\"lazy\"><\/a><\/div>\r\n<div class=\"u-grid__col u-1\/2@s\" style=\"margin-top: -5px;\">\r\n<div class=\"has-margin-bottom-xsmall text-xxx-large weight-normal\">Invest in shares with 0% commission<div class=\"gx-badge\"><span class=\"gx-badge__body awards-badge__body hasPopover\" rel=\"popover\" data-content=\"The Finder Awards recognise innovative products and services, as well as companies that provide outstanding service to their customers. &lt;a href='https:\/\/www.finder.com\/uk\/finderawards'&gt;Find out more&lt;\/a&gt;.\" data-html=\"true\"><span class=\"badge-text\">Finder Award<\/span><\/span><span class=\"gx-badge__body generic-badge__body hasPopover\" data-content=\"\" data-html=\"true\"><span class=\"badge-text\">Free Trades<\/span><\/span><\/div><\/div>\r\n\r\n\r\n<ul class=\"list-1 no-margin-left\">\r\n\r\n\r\n\r\n<li>Start investing from $100 <\/li>\r\n\r\n<li>Join 30 million users who trust their investments with eToro<\/li>\r\n\r\n\r\n\r\n<\/ul>\r\n\r\n\r\n<\/div>\r\n<div class=\"applylinks u-grid__col u-1\/4@s text-center\"><a href=\"https:\/\/www.finder.com\/redirect\/uk\/share-trading\/etorofreestock-uk-secure.html?nb=1&amp;src_country=uk&amp;redirect_tracking_params=%7B%22placement_type%22%3A%22nb-product%22%2C%22product_id%22%3A%221080735a-7036-42d6-b09e-b8d8b6224438%22%2C%22product_name%22%3A%22eToro%22%2C%22offer_id%22%3A%225767%22%2C%22decorator%22%3A%22GLOBAL.PRODUCT.UK_COMPACT_HERO_CONTENT%22%2C%22niche_code%22%3A%22UKFST%22%2C%22post_id%22%3A%22451531%22%2C%22post_path%22%3A%22share-trading%252Fshare-trading-guides%252Fbeginners%252Fhow-to-choose-your-first-investment%22%2C%22post_country%22%3A%22uk%22%7D\" rel=\"sponsored\" target=\"new\" class=\"luna-button luna-button--large luna-button--success luna-button\">Go to Site<\/a>\r\n<div class=\"has-margin-bottom-xsmall\">Capital at risk<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/article><\/p><h4>If you\u2019re still not sure, consider a ready-made option<\/h4><p>Ready-made portfolios are offered by <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/robo-advisors\">robo-advisors<\/a> and some <a href=\"https:\/\/www.finder.com\/uk\/share-trading\">share-dealing platforms<\/a>. They\u2019re similar to funds, except they\u2019re really well diversified, so you don\u2019t need to choose more than one, and they\u2019re fully managed. You often choose these based on how you feel about risk. You could invest in ready-made portfolios as well as purchase a few shares.<\/p><h3 id=\"crypto\">Can I add cryptocurrencies to my portfolio?<\/h3><article class=\"luna-card luna-card--alt\"><div class=\"luna-card__block has-padding-small\"><p class=\"has-margin-bottom-xsmall\">*Cryptocurrencies aren't regulated in the UK and there's no protection from the Financial Ombudsman or the Financial Services Compensation Scheme. Your capital is at risk. Capital gains tax on profits may apply.<\/p><p>Cryptocurrencies are speculative and investing in them involves significant risks - they're highly volatile, vulnerable to hacking and sensitive to secondary activity. The value of investments can fall as well as rise and you may get back less than you invested. Past performance is no guarantee of future results. This content shouldn't be interpreted as a recommendation to invest. Before you invest, you should get advice and decide whether the potential return outweighs the risks. Finder, or the author, may have holdings in the cryptocurrencies discussed.<\/p><\/div><\/article><p>Cryptocurrencies are a slightly different type of investment. They\u2019re forms of currency that\u2019s \u201cdecentralised\u201d, which means that no individual or organisation has control or can make decisions. Instead, this is done with a distributed network. You\u2019re able to <a href=\"https:\/\/www.finder.com\/uk\/cryptocurrency\/how-to-invest-in-cryptocurrency\">invest in cryptocurrencies<\/a> as part of your <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/stock-portfolio\">portfolio<\/a>, but it may be held in a different account or investment provider, unless your chosen provider lets you buy crypto assets. There are some things you\u2019ll want to consider if you plan to put cryptocurrencies into your portfolio:<\/p><ul><li><strong>Cryptocurrencies are a lot riskier than traditional shares.<\/strong> They also tend to be quite volatile. If you\u2019re nervous about risk, it\u2019s best to steer clear of  them.<\/li><li><strong>You\u2019re currently unable to put cryptocurrencies into an individual savings account (ISA).<\/strong> You might need to hold your cryptocurrencies separately and may be liable to pay capital gains tax on any profits you make when you sell.<\/li><li><strong>Cryptocurrencies aren\u2019t fully regulated by the Financial Conduct Authority (FCA).<\/strong> You\u2019re unlikely to be covered by the Financial Services Compensation Scheme (FSCS) or the Financial Ombudsman Service if something were to go wrong.<\/li><\/ul><p>We have a <a href=\"https:\/\/www.finder.com\/uk\/cryptocurrency\">full guide on cryptocurrencies<\/a> if you want to learn more. <\/p><h3>Why can\u2019t I invest in my chosen company?<\/h3><p>There are a few reasons why a company doesn\u2019t come up when you search it within your chosen app.<\/p><ol><li><strong>The app doesn\u2019t have the share you want.<\/strong> Some platforms simply don\u2019t have the share that you want to invest in, particularly if it\u2019s a lesser known company or it recently floated on an exchange, known as an <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/what-is-an-ipo\">initial public offering (IPO)<\/a>. Check which stock exchange it is listed on and that your provider offers these. Sometimes you can make a request to your provider for a specific stock. <\/li><li><strong>Your chosen company isn\u2019t listed on an exchange.<\/strong> If you\u2019ve opted to invest in your favourite local coffee shop but can\u2019t find it in the app, it might simply be because the company hasn\u2019t floated on an exchange. There\u2019s not much you can do about this other than keep an eye on whether it IPOs. <\/li><li><strong>You haven\u2019t given your provider relevant information.<\/strong> Some providers will limit your access to US stocks until you\u2019ve filled out your <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/w-8ben-form\">W-8BEN form<\/a> with them. Have a poke around in your settings to check that you\u2019ve given the provider everything it needs.<\/li><\/ol><h3>What\u2019s next?<\/h3><p>Now you\u2019ve chosen an investment, you can make an order. With most investment platforms this can be pretty straightforward, but with platforms that have more on offer, it might not be so simple.<\/p><p>Look out for a \u201cbasic order\u201d or a \u201cmarket order\u201d. Our guide on <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/how-to-buy-shares\">how to buy shares<\/a> gives more detail on the process.<\/p><article class=\"luna-card luna-card--alt\"><div class=\"luna-card__block has-padding-small\"><p>All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you\u2019re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.<\/p><\/div><\/article><br>","protected":false},"excerpt":{"rendered":"<p>Read our quick guide that offers handy tips to help you choose your first investment.<\/p>\n","protected":false},"author":885,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[130095],"tags":[],"asset_tag":[],"class_list":["post-451531","post","type-post","status-publish","format-standard","hentry","category-beginners"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to choose your first investment | A beginner&#039;s guide<\/title>\n<meta name=\"description\" content=\"We discuss a few ways in which you can navigate yourself through 1000s of share options and choose your first investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-guides\/beginners\/how-to-choose-your-first-investment\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose your first investment\" \/>\n<meta property=\"og:description\" content=\"We discuss a few ways in which you can navigate yourself through 1000s of share options and choose your first investment.\" 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