{"id":446799,"date":"2022-08-12T14:41:54","date_gmt":"2022-08-12T13:41:54","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=446799"},"modified":"2026-02-11T13:02:04","modified_gmt":"2026-02-11T13:02:04","slug":"invest-in-startups","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-guides\/strategy\/invest-in-startups","title":{"rendered":"How to invest in startups"},"content":{"rendered":"<p>Investing in startup companies is a bit like getting on a rocket before it launches. You could be part of the journey into outer space and make a big return on investment. But there\u2019s also a real chance that something might go wrong and end up with an aborted mission. It\u2019s risky and exciting.<\/p><p>What is a startup company and how can you invest in startups? Let\u2019s dive in and find out.<\/p><h3>What is a startup?<\/h3><p>A startup is a new company that\u2019s just been founded. At the beginning, the business owners try to test their ideas and grow the business and many new businesses don\u2019t make a profit for a few years.<\/p><p>Startups are often short of money as they have high costs and can find it difficult to raise cheap finance. They often grow and expand through getting several rounds of funding, including investments from friends, family, venture capitalists and other investors.<\/p><h3 id=\"learn\">What are the different stages of a startup?<\/h3><p>Startups go through many stages including pre-seed stage, seed stage, growth stage, expansion phase and exit phase.<\/p><p>The pre-seed phase is usually when friends and family invest, whereas the seed phase is when founders will try to get outside investment from venture capitalists or angel investors.<\/p><p>The growth stage and expansion stage is when the business is growing quickly. The exit phase is when the owners are planning to sell the business or float on the stock exchange as an <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/what-is-an-ipo\">initial public offering<\/a> or IPO.<\/p><h3 id=\"howto\">How to invest in startups<\/h3><p>Ordinary investors can invest in startups through a crowdfunding website. Crowdfunding works by hundreds of individuals investing small amounts of money. They can contribute small amounts of as little as \u00a310, although some platforms have a \u00a31,000 minimum investment.<\/p><p>Startup businesses have to apply to the crowdfunding website and get approval before being listed for investors as a possible investment.<\/p><p>Once you\u2019ve subscribed to the crowdfunding website, you can search through all the different businesses and projects available for investment. You\u2019ll be able to invest using a credit or debit card and you can invest with small amounts, depending on the rules of the crowdfunding website.<\/p><h3>Are there any other options to invest in startups?<\/h3><p>Rather than investing directly in startup companies, you could consider investing in a small companies fund or a venture capital ETF through your pension scheme or share dealing account. You\u2019ll still get exposure to small companies at the beginning of their growth cycle, but your investment will be diversified between many companies. The fund manager will use their expertise to research the best small companies to invest in so you won\u2019t have to.<\/p><h3>Do brokers offer startup stocks?<\/h3><p>Share dealing websites and brokers don\u2019t usually offer startup stocks as they are not listed on the stock exchange. You\u2019ll need to use a specialist crowdfunding website to search for and invest in startups.<\/p><h3>How much can you invest in startups?<\/h3><p>In the UK, there are no rules about what you can invest in a startup. But it\u2019s sensible to weigh up your overall <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/investment-strategies\">investment strategy<\/a> and not commit what you can\u2019t afford to lose as startup investment is very risky.<\/p><h3>How to make money investing in startups<\/h3><p>When you invest in a startup via a crowdfunding site, you\u2019ll have a contract with the company you invest in.<\/p><p>There are different ways to invest including lending to the startup company. The main types are as follows:<\/p><ul><li><strong>Debt:<\/strong> You\u2019ll receive interest in exchange for lending to the startup company.<\/li><li><strong>Equity:<\/strong> You will buy shares in the startup company. You\u2019ll make money if you sell the shares later for a higher value, usually when the company floats on the stock exchange or is bought out by another company.<\/li><li><strong>Convertible note:<\/strong> This is a type of debt that may convert to shares later on depending on certain conditions being met.<\/li><\/ul><h3>Why should I invest in startups?<\/h3><p>Startups have huge growth potential as they\u2019re just at the beginning of their growth cycle. In contrast, large cap stocks are far less risky, but there\u2019s also less room for exponential growth.<\/p><p>Some of the world\u2019s most famous companies, like <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/tech-stocks\/buy-amazon-shares\">Amazon<\/a>, <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/tech-stocks\/buy-apple-shares\">Apple<\/a> and <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/tech-stocks\/buy-facebook-shares\">Facebook<\/a> (now called <a href=\"https:\/\/www.finder.com\/stock-trading\/buy-meta-platforms-stock\">Meta<\/a>), were startup companies in the beginning. If you\u2019d got in and invested in the early days you\u2019d have made a serious fortune. But for every successful company there are many others that fade away into oblivion. Picking the companies that will be successful is very hard for ordinary investors.<\/p><p>If a startup company is successful you could get a great return on your investment. However, if the business fails you could lose all your money.<\/p><h3>How to decide if a startup is a good investment<\/h3><p>If you want to invest in startups, it\u2019s important to do your research. Have a think about the product and ask yourself the following questions: how unique is it? How good is the marketing? What are the competitors and how big is the market? How knowledgeable and committed is the founder?<\/p><p>Also have a think about your personal circumstances. If you\u2019re struggling to pay down debt or hit your savings targets then you probably can\u2019t afford to take a big risk. If you haven\u2019t yet started a pension scheme or you don\u2019t have any savings, it\u2019s usually a good idea to get started on these first before investing in something risky like startup companies.<\/p><div class=\"eeQuote box u-rounded--lg source-finder type-expert\">\n    <div class=\"eeQuote__gridContainer\">\n        <div class=\"eeQuote__photoContainer\">\n            <div class=\"eeQuote__startQuoteIcon\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"36\" viewbox=\"0 0 32 28\" fill=\"none\">\n  <path d=\"M13.1114 3.54845C12.05 5.01898 11.1447 6.64935 10.3955 8.43956C9.64624 10.2298 9.24041 11.8282 9.17798 13.2348C10.7389 13.8102 11.9563 14.6733 12.8304 15.8242C13.767 16.975 14.2352 18.3816 14.2352 20.044C14.2352 22.0899 13.5484 23.8482 12.1749 25.3187C10.8637 26.7253 9.2092 27.4286 7.21127 27.4286C5.15091 27.4286 3.43394 26.7253 2.06036 25.3187C0.686788 23.9121 0 21.8661 0 19.1808C0 16.3037 0.749223 13.043 2.24767 9.3986C3.74611 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id=\"clip0_5290_9827\">\n          <rect width=\"18\" height=\"11.3684\" fill=\"white\" transform=\"translate(3 6.3158)\"><\/rect>\n        <\/clippath>\n      <\/defs>\n    <\/svg>\n  <\/div>\n<\/div>\n                                    <\/div>\n\n        <div class=\"eeQuote__contentContainer \">\n            <div class=\"eeQuote__content\">\n                                    <div class=\"eeQuote__heading\">Our expert says: How much should I invest in startups?<\/div>\n                                <div class=\"eeQuote__quote\">\n                    <p>\"Think of startup investing as a bit like a cherry on the top of your ordinary investments. Some experts recommend only investing a maximum of 5% of your total portfolio in super risky assets like startup companies.<\/p><p>Like any investing, take financial advice if you\u2019re not sure where to invest. And remember that it\u2019s particularly important with risky investments to only invest what you can afford to lose.\"<\/p>\n\n                <\/div>\n            <\/div>\n\n                            <div class=\"eeQuote__authorInfo\">\n                                            <div class=\"eeQuote__authorPhoto--mobile\">\n                            <figure class=\"eeQuote__photo\">\n                                <img decoding=\"async\" alt=\"Zoe Stabler DipFA's headshot\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/2025\/11\/ZoeStablerF1_Finder_600x600.png\" class=\"avatar avatar-200 photo finder-avatar\" height=\"200\" width=\"200\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/2025\/11\/ZoeStablerF1_Finder_600x600.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/2025\/11\/ZoeStablerF1_Finder_600x600.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/2025\/11\/ZoeStablerF1_Finder_600x600.png?fit=600 600w\" 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<path d=\"M17.6107 8.88653C17.229 8.88653 16.8726 9.03163 16.5603 9.28083C16.8158 9.47956 16.9862 9.78553 16.9862 10.1357C16.9862 10.735 16.5004 11.2208 15.901 11.2208C15.7717 11.2208 15.6519 11.1955 15.5351 11.1545C15.4815 11.4227 15.4531 11.7066 15.4531 11.9999C15.4531 13.7191 16.4184 15.1165 17.6107 15.1165C18.8031 15.1165 19.7683 13.7222 19.7683 11.9999C19.7683 10.2776 18.8031 8.88338 17.6107 8.88338V8.88653Z\" fill=\"#232320\"><\/path>\n        <path d=\"M15.3179 6.3158H3V12C3 15.1355 5.54875 17.6842 8.68421 17.6842C9.92073 17.6842 11.0626 17.2836 11.9963 16.6117C12.9679 17.312 14.1098 17.6842 15.3147 17.6842C18.4502 17.6842 20.999 15.1355 20.999 12C20.999 8.86454 18.4502 6.3158 15.3147 6.3158H15.3179ZM3.63088 12.0032V6.94983H8.68421C11.4695 6.94983 13.7375 9.21784 13.7375 12.0032C13.7375 14.7885 11.4695 17.0565 8.68421 17.0565C5.89888 17.0565 3.63088 14.7885 3.63088 12.0032ZM15.3179 17.0565C14.3022 17.0565 13.3401 16.76 12.5073 16.1985C13.6492 15.1576 14.3716 13.6655 14.3716 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class=\"eeQuote__authorDetails\">\n                                                    <a class=\"eeQuote__authorName\" href=\"https:\/\/www.finder.com\/uk\/author\/zoestabler\" itemprop=\"url\" target=\"_blank\">\n                                Zoe Stabler DipFA\n                            <\/a>\n                                                                            <div class=\"eeQuote__authorTitle\">Senior writer<\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<h3>What are the pros and cons of investing in startups?<\/h3><p>Startup investing is very risky and isn\u2019t for everyone. But with big risks sometimes comes the possibility of big rewards. Here are some of the main pros and cons of investing in a startup company.<\/p><div class=\"fin-pros-cons\">\n            <div class=\"fin-pros-cons__section\">\n            <h4 class=\"fin-pros-cons__heading\">Pros<\/h4>\n            <ul class=\"icon-list icon-list--check-circle\">\n                                    <li><b>Exciting:<\/b> You'll get the opportunity to be part of the next big thing.<\/li>\n                                    <li><b>Belief in the idea:<\/b> You can feel part of a new project or company you believe in.<\/li>\n                                    <li><b>Potential for big gains:<\/b> You could make a big profit if the business is successful.<\/li>\n                                    <li><b>Personal connections:<\/b> You might have a friend with a startup company and you want to invest to support them.<\/li>\n                            <\/ul>\n        <\/div>\n    \n            <div class=\"fin-pros-cons__section\">\n            <h4 class=\"fin-pros-cons__heading\">Cons<\/h4>\n            <ul class=\"icon-list icon-list--x-circle\">\n                                    <li><b>High risk:<\/b> It's estimated that as many as 90% of startups fail so there is a big risk that you could lose all your money.<\/li>\n                                    <li><b>No dividends:<\/b> Most startups don't pay dividends, so you won't get an immediate return on your investment.<\/li>\n                                    <li><b>A long wait:<\/b> It's hard to sell your shares and you may have to wait until they're ready to launch as an IPO to get any money back from your investment. You should expect your money to be tied up for at least 3 years, if not more.<\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<h3>Bottom line<\/h3><p>Investing in startup companies can be fun and there\u2019s the potential for big returns. However, many startup companies fail so it\u2019s a very risky type of investing. For most people, it makes sense to only invest a small proportion of their total investment wealth in startup businesses. It\u2019s important to think about <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-guides\/strategy\/how-to-create-a-diverse-portfolio\">diversifying your portfolio<\/a> and investing in a wide range of shares and other assets.<\/p><h3 id=\"faqs\">Frequently asked questions<\/h3><ul class=\"luna-accordionGroup accordionGroup\">\n\t<li class=\"luna-accordion\" data-accordion=\"accordion\">\n    <div class=\"luna-accordion__summary\">\n        <h4 class=\"luna-accordion__heading\">\n            <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"faq-builder-0000000000\" data-toggle=\"collapse\" data-target=\"#faq-builder-0000000000\">\n                <span class=\"luna-accordion__title\">Is it good to invest in startups?<\/span>\n                <svg class=\"luna-icon\" aria-hidden=\"true\">\n                    <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n                    <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n                <\/svg>\n            <\/button>\n        <\/h4>\n    <\/div>\n    <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"faq-builder-0000000000\" data-accordion=\"details\">\n        <div class=\"accordionContent\">\n            <div>\n                <p>It can be good to invest in startups as you're getting in at an early stage when there's a big potential for share price growth.<\/p><p>However, investing in startups is extremely risky and not for the faint-hearted. You may wait a long time to see a return on your investment and there's the possibility you could lose your money if the company fails.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"luna-accordion\" data-accordion=\"accordion\">\n    <div class=\"luna-accordion__summary\">\n        <h4 class=\"luna-accordion__heading\">\n            <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"faq-builder-0000000001\" data-toggle=\"collapse\" data-target=\"#faq-builder-0000000001\">\n                <span class=\"luna-accordion__title\">Are startups the same as IPOs?<\/span>\n                <svg class=\"luna-icon\" aria-hidden=\"true\">\n                    <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n                    <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n                <\/svg>\n            <\/button>\n        <\/h4>\n    <\/div>\n    <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"faq-builder-0000000001\" data-accordion=\"details\">\n        <div class=\"accordionContent\">\n            <div>\n                <p>Startups are businesses at a very early stage and are funded by the founders, close family or venture capitalists. Sometimes members of the public invest in startups through a crowdfunding website.<\/p><p>It's usually at least a few years before they're ready to launch onto the stock market as an IPO.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"luna-accordion\" data-accordion=\"accordion\">\n    <div class=\"luna-accordion__summary\">\n        <h4 class=\"luna-accordion__heading\">\n            <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"faq-builder-0000000002\" data-toggle=\"collapse\" data-target=\"#faq-builder-0000000002\">\n                <span class=\"luna-accordion__title\">Do startups pay dividends?<\/span>\n                <svg class=\"luna-icon\" aria-hidden=\"true\">\n                    <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n                    <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n                <\/svg>\n            <\/button>\n        <\/h4>\n    <\/div>\n    <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"faq-builder-0000000002\" data-accordion=\"details\">\n        <div class=\"accordionContent\">\n            <div>\n                <p>Startups don't usually pay <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/how-to-buy-dividend-stocks\">dividends<\/a> to investors because they're busy reinvesting all their profits back into the business.<\/p><p>Instead, if you invest in startups, you'll have to wait until the business is bought out, or floats on the stock market through an IPO to be able to sell your shares.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"luna-accordion\" data-accordion=\"accordion\">\n    <div class=\"luna-accordion__summary\">\n        <h4 class=\"luna-accordion__heading\">\n            <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"faq-builder-0000000003\" data-toggle=\"collapse\" data-target=\"#faq-builder-0000000003\">\n                <span class=\"luna-accordion__title\">Is investing in startups profitable?<\/span>\n                <svg class=\"luna-icon\" aria-hidden=\"true\">\n                    <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n                    <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n                <\/svg>\n            <\/button>\n        <\/h4>\n    <\/div>\n    <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"faq-builder-0000000003\" data-accordion=\"details\">\n        <div class=\"accordionContent\">\n            <div>\n                <p>Investing in startups can be profitable as there is the potential for your investment to grow significantly in the future. You will usually need to wait until a startup company grows big enough to float on the stock exchange before you can sell your investment.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"luna-accordion\" data-accordion=\"accordion\">\n    <div class=\"luna-accordion__summary\">\n        <h4 class=\"luna-accordion__heading\">\n            <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"faq-builder-0000000004\" data-toggle=\"collapse\" data-target=\"#faq-builder-0000000004\">\n                <span class=\"luna-accordion__title\">What is the best startup company?<\/span>\n                <svg class=\"luna-icon\" aria-hidden=\"true\">\n                    <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n                    <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n                <\/svg>\n            <\/button>\n        <\/h4>\n    <\/div>\n    <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"faq-builder-0000000004\" data-accordion=\"details\">\n        <div class=\"accordionContent\">\n            <div>\n                <p>It's hard to predict the best startup company because it's difficult to tell which will be successful in the future. Many investors prefer to invest in businesses they know well and understand. That's because it's easier to assess if the product is likely to become popular and the business will be successful.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n<li class=\"luna-accordion\" data-accordion=\"accordion\">\n    <div class=\"luna-accordion__summary\">\n        <h4 class=\"luna-accordion__heading\">\n            <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"faq-builder-0000000005\" data-toggle=\"collapse\" data-target=\"#faq-builder-0000000005\">\n                <span class=\"luna-accordion__title\">Are startups listed on the stock market?<\/span>\n                <svg class=\"luna-icon\" aria-hidden=\"true\">\n                    <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n                    <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n                <\/svg>\n            <\/button>\n        <\/h4>\n    <\/div>\n    <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"faq-builder-0000000005\" data-accordion=\"details\">\n        <div class=\"accordionContent\">\n            <div>\n                <p>No, startup companies aren't listed on the stock exchange as they are in an early stage and are too difficult to value. Companies often list on the stock exchange through an IPO once they've grown to a certain size.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/li>\n\n<\/ul>\n<div id=\"sources\" style=\"position: relative;\"><h3 style=\"position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;\">Sources<\/h3>\n<div id=\"lazy0000000006\"><\/div>\n<script type=\"application\/json\" id=\"lazyloaded-assets-json-lazy0000000006\" class=\"lazyloaded-assets-json\">{\"critical-scripts\":[],\"scripts\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.de087a0da9824e407767.js\"],\"styles\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.87684078d471e76125dd.css\"]}<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Find out how to invest in startups, how long it could take to get your money and 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risky.<\/p>\n","protected":false},"author":1223,"featured_media":461635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[130092],"tags":[],"asset_tag":[],"class_list":["post-446799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"apple_news_notices":[],"yoast_head":"<!-- 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