{"id":441565,"date":"2022-05-16T17:14:28","date_gmt":"2022-05-16T16:14:28","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=441565"},"modified":"2026-02-03T07:55:57","modified_gmt":"2026-02-03T07:55:57","slug":"bull-market","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-guides\/share-trading-glossary\/bull-market","title":{"rendered":"What is a bull market?"},"content":{"rendered":"<p>Many investors love a bull market. It\u2019s a time when stock prices are charging ahead and investor confidence is riding high. But exactly what is a bull market and is it a good time to invest?<\/p><p>In this guide, we explain some key information about bull markets. We also answer common questions such as \u201chow long does a bull market last?\u201d and \u201cwhat are the phases of a bull market?\u201d<\/p><h3 id=\"learn\">What is a bull market?<\/h3><p>A bull market is a long period of rising prices in the financial markets. Rising prices mainly affect stocks, but can also include other financial assets like bonds, <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/property-stocks\">property<\/a> and <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/investing-in-commodities\">commodities<\/a>. Sometimes, rising prices can last for months or even years.<\/p><p>Even during bull markets, stock prices will move up and down, sometimes significantly. However, during a bull market, there is an overall trend of rising share prices and any dips are short term and not severe. Investors are generally optimistic and there is a feeling that upward prices will last for a while. In reality, <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/stock-market-prices\">stock prices<\/a> are extremely hard to predict and it\u2019s always possible that a <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/stock-market-crash\">stock market crash<\/a> and a bear market are around the corner.<\/p><h3>What are the characteristics of a bull market?<\/h3><p>Here are some of the commonly accepted characteristics of a bull market:<\/p><ul><li>There is a long-term trend of rising prices for financial assets, including stocks.<\/li><li>Stock prices rise by at least 20%, usually after a drop of at least 20%.<\/li><li>There may still be some short-term slight dips, but these will be less than 20% and occur for less than 2 months.<\/li><\/ul><h3>What makes stock prices rise in a bull market?<\/h3><p>The following are some of the underlying conditions that may contribute to a bull market:<\/p><ul><li><strong>Strong economy.<\/strong> There is a rise in corporate profits across the whole country and GDP is increasing. This is a measure of the total market value of goods and services produced within a country.<\/li><li><strong>Fall in unemployment.<\/strong> This is a good indication of a strong economy.<\/li><li><strong>Low interest rates and low corporate tax.<\/strong> These may also contribute to a bull market as they lead to greater corporate profits.<\/li><li><strong>Strong investor demand.<\/strong> Investors are willing to take a risk and invest in stocks.<\/li><\/ul><h3>How long does a bull market last?<\/h3><p>According to market research by <a href=\"https:\/\/www.investec.com\/\" target=\"_blank\" rel=\"noopener\">InvesTech<\/a>, the average bull market lasts 3.8 years. That\u2019s the average time taken for the stock market to climb from the bottom to its market peak.<\/p><p>The longest bull market on record was 11 years (between 2009 and 2020). That run finally ended with the COVID-19 crisis as equity prices plunged. On 16 March, the Dow dropped 12.9% in one day and the <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/invest-in-nyse\">New York Stock Exchange<\/a> suspended trading several times during that time.<\/p><h3>What are the phases of a bull market?<\/h3><p>Experts have identified 4 phases that occur during a bull market:<\/p><ul><li><strong>Reluctance phase:<\/strong> This first phase follows after a bear market, where stock prices dropped significantly. Investors are still cautious even though stock prices are low. Experienced and institutional investors may start to buy up shares to take advantage of the low prices.<\/li><li><strong>Digestion phase:<\/strong> Individual investors start buying stocks as confidence returns to the market. Stock prices start to increase and so more investors start to buy, fuelling demand and raising prices.<\/li><li><strong>Acceptance phase:<\/strong> Stock prices gallop away as new investors enter the market. Many companies issue more shares and new companies list on the stock exchange using an <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/what-is-an-ipo\">IPO<\/a>. Institutional investors may sell their shares to bank their profits.<\/li><li><strong>Exuberance phase:<\/strong> This is a period of high <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/how-to-invest-in-a-volatile-market\">price volatility<\/a> and high stock-trading volume. Prices are driven higher than the underlying investments are worth. Eventually, prices rise to the point where investors realise they are overpriced. This is when the tide starts to turn and prices begin to drop.<\/li><\/ul><h3>Can you predict a bull market?<\/h3><p>It\u2019s hard to predict a bull market, but it\u2019s easy to spot one looking back. To quote the American filmmaker, Billy Wilder, \u201cHindsight is always twenty-twenty.\u201d<\/p><p>Still, sometimes there are signs that the stock market may be getting near the top of its growth cycle. For example, one possible sign is when there has been a long period of stock price growth but many experts believe that stocks are overpriced compared to the underlying performance of the companies.<\/p><h3>Can you make money in a bull market?<\/h3><p>It\u2019s possible to make money in a bull market if you\u2019re a long-term investor. That\u2019s because if you sit tight and hold onto your investments for a long time, they are likely to rise in value over the long term. You\u2019ll have time to wait out the ups and downs of the stock market and benefit from the long-term trend of rising stock prices.<\/p><p>Short-term traders can also make money, but it\u2019s much riskier than <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/long-term-investments\">long-term investments<\/a>. Here are some investor strategies:<\/p><ul><li><strong>Buy and hold:<\/strong> This is a potential strategy for private investors as well as traders. It simply involves owning a stock for a long period and selling it at a later date.<\/li><li><strong>Increased buy and hold:<\/strong> This is a more risky variation on the buy and hold strategy. An investor using this strategy will add to their holding each time the stock increases in price.<\/li><li><strong>Retracement:<\/strong> This is where investors buy stocks when the price dips. Short-term price dips take place even during a bull market.<\/li><li><strong>Full swing trading:<\/strong> This involves more aggressive trading strategies like <a href=\"https:\/\/www.finder.com\/uk\/short-selling\">short-selling<\/a>. Short-selling is when traders take out a financial instrument that will make them money if the stock prices drop in value.<\/li><\/ul><div class=\"eeQuote box u-rounded--lg source-finder type-expert\">\n    <div class=\"eeQuote__gridContainer\">\n        <div class=\"eeQuote__photoContainer\">\n            <div class=\"eeQuote__startQuoteIcon\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"36\" viewbox=\"0 0 32 28\" fill=\"none\">\n  <path d=\"M13.1114 3.54845C12.05 5.01898 11.1447 6.64935 10.3955 8.43956C9.64624 10.2298 9.24041 11.8282 9.17798 13.2348C10.7389 13.8102 11.9563 14.6733 12.8304 15.8242C13.767 16.975 14.2352 18.3816 14.2352 20.044C14.2352 22.0899 13.5484 23.8482 12.1749 25.3187C10.8637 26.7253 9.2092 27.4286 7.21127 27.4286C5.15091 27.4286 3.43394 26.7253 2.06036 25.3187C0.686788 23.9121 0 21.8661 0 19.1808C0 16.3037 0.749223 13.043 2.24767 9.3986C3.74611 5.75424 5.83769 2.62138 8.52241 0L13.1114 3.54845ZM30.8762 3.54845C29.8148 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<\/clippath>\n      <\/defs>\n    <\/svg>\n  <\/div>\n<\/div>\n                                    <\/div>\n\n        <div class=\"eeQuote__contentContainer \">\n            <div class=\"eeQuote__content\">\n                                    <div class=\"eeQuote__heading\">Our expert says: How should long-term investors view a bull market?<\/div>\n                                <div class=\"eeQuote__quote\">\n                    <p>\"Just like a roller coaster, the climb up in stock market prices is often long and slow, whereas the descent is often quick and slightly scary. But if you\u2019re a long-term investor, that shouldn\u2019t put you off. If you invest regularly, then you\u2019ll sometimes buy when prices are low and sometimes when prices are high.<\/p><p>I\u2019m a big believer in long-term investing. Bull market, or bear market, if historic performance is anything to go by, you\u2019re likely to make money in the long run. That\u2019s because stock prices tend to consistently outperform bonds and cash over longer periods.\"<\/p>\n\n                <\/div>\n            <\/div>\n\n                            <div class=\"eeQuote__authorInfo\">\n                                            <div class=\"eeQuote__authorPhoto--mobile\">\n                            <figure class=\"eeQuote__photo\">\n                                <img decoding=\"async\" alt=\"Zoe Stabler DipFA's headshot\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/2025\/11\/ZoeStablerF1_Finder_600x600.png\" class=\"avatar avatar-200 photo finder-avatar\" height=\"200\" width=\"200\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/2025\/11\/ZoeStablerF1_Finder_600x600.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/2025\/11\/ZoeStablerF1_Finder_600x600.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/2025\/11\/ZoeStablerF1_Finder_600x600.png?fit=600 600w\" sizes=\"(max-width: 600px) 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                                        <a class=\"eeQuote__authorName\" href=\"https:\/\/www.finder.com\/uk\/author\/zoestabler\" itemprop=\"url\" target=\"_blank\">\n                                Zoe Stabler DipFA\n                            <\/a>\n                                                                            <div class=\"eeQuote__authorTitle\">Senior writer<\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<h3>Bottom line<\/h3><p>A bull market is a long period of optimism in the stock market. It\u2019s when share prices are climbing or staying steady. Bull markets last for an average of around 4 years, whereas bear markets, when stock prices drop, tend to be shorter lived.<\/p><p>For long-term investors, bull markets are a time to stay steady with your investing. If you pile money into the stock market when prices are high, then you could be buying just as prices reach their peak. In contrast, if you drip money in gradually, you\u2019ll buy stocks when prices are low, high and everywhere in between.<\/p><h3 id=\"faqs\">Frequently asked questions<\/h3><ul class=\"luna-accordionGroup accordionGroup\"><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000000\" data-toggle=\"collapse\" data-target=\"#accordion0000000000\">\n        <span class=\"luna-accordion__title\">When does a bull market start?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000000\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>The beginning of a bull market often follows a period where stock prices have slumped. Investors are often cautious and it can take a long time for prices to gradually climb. After initial investor jitters, there is often a long period of stock market growth.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000001\" data-toggle=\"collapse\" data-target=\"#accordion0000000001\">\n        <span class=\"luna-accordion__title\">When does a bull market end?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000001\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>A bull market usually ends with a bump. It\u2019s often followed by a bear market when share prices drop by at least 20% and stay depressed for at least 2 months.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000002\" data-toggle=\"collapse\" data-target=\"#accordion0000000002\">\n        <span class=\"luna-accordion__title\">Does a bull market mean I will make the most money?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000002\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>It\u2019s possible to make money in a bull market, depending on your investing decisions. But for long-term investors, it usually makes sense to sit tight during the ups and downs of the stock market and resist the urge to sell. That\u2019s because <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/long-term-investments\">long-term investing<\/a> is one of the best ways to build wealth and it\u2019s difficult to predict when the right time is to cash in your shares.<\/p><p>A bull market starts when stock prices start to climb after a bear market.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000003\" data-toggle=\"collapse\" data-target=\"#accordion0000000003\">\n        <span class=\"luna-accordion__title\">What is an example of a bull market?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000003\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>There was a recent bull market in the period between 2003 and 2007 as stock market prices rose gradually, with no long-term declines. It came to an abrupt end in 2008 with the global banking crisis. Stock market prices collapsed and took a long time to recover.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000004\" data-toggle=\"collapse\" data-target=\"#accordion0000000004\">\n        <span class=\"luna-accordion__title\">Why do they call it a bull market?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000004\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>The origins of the terms bull market and bear market are a mystery. Some commentators think the term comes from the way bulls and bears attack their enemies. Bulls thrust their horns into the air whereas a bear strikes down when it attacks.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000005\" data-toggle=\"collapse\" data-target=\"#accordion0000000005\">\n        <span class=\"luna-accordion__title\">Should I buy stocks during a bull market?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000005\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>If you\u2019re a regular and long-term investor, then many experts recommend ignoring the ups and downs of the stock market and continuing to regularly invest. If you invest every month, you sometimes buy when prices are high and sometimes when they are low.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000006\" data-toggle=\"collapse\" data-target=\"#accordion0000000006\">\n        <span class=\"luna-accordion__title\">What's the difference between a bull market and a bear market?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000006\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>A bull market is when the stock market is riding high and a bear market is when stock prices are depressed for over 2 months.<\/p><p>Bull and bear markets often reflect the wider economy, with bull markets more common in times of economic expansion. In contrast, bear markets often happen when the wider economy is in recession.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000007\" data-toggle=\"collapse\" data-target=\"#accordion0000000007\">\n        <span class=\"luna-accordion__title\">How can I tell if we are in a bull market?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000007\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>If there has been a long period of increasing stock prices and no significant drop in share prices for a while, then we may be in a bull market.<\/p><\/div>\n  <\/div>\n<\/li><\/ul><div id=\"sources\" style=\"position: relative;\"><h3 style=\"position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;\">Sources<\/h3>\n<div id=\"lazy0000000000\"><\/div>\n<script type=\"application\/json\" id=\"lazyloaded-assets-json-lazy0000000000\" class=\"lazyloaded-assets-json\">{\"critical-scripts\":[],\"scripts\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.de087a0da9824e407767.js\"],\"styles\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.87684078d471e76125dd.css\"]}<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Find out the key characteristics of a bull market and whether it&#8217;s a good time to invest. <\/p>\n","protected":false},"author":1223,"featured_media":449165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[130093],"tags":[2565],"asset_tag":[],"class_list":["post-441565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-share-trading-glossary","tag-latest-3"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a bull market? | Key characteristics &amp; examples | Finder UK<\/title>\n<meta name=\"description\" content=\"A bull market is when stock market prices are rising or are expected to rise. 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