{"id":441470,"date":"2022-02-28T11:32:37","date_gmt":"2022-02-28T11:32:37","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=441470"},"modified":"2026-04-10T15:35:46","modified_gmt":"2026-04-10T14:35:46","slug":"esg-statistics","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-research\/esg-statistics","title":{"rendered":"ESG investing statistics"},"content":{"rendered":"<p>Finder conducted a survey into how many people in the UK invest (whether that\u2019s with a fund manager or using a <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/best-trading-apps\">trading app<\/a>), how ethical their portfolios are and if current non-investors would be swayed to invest into ethically run companies.<\/p><article class=\"luna-card luna-card--shadow\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">ESG statistics: Highlights<\/h3><ul><li>Just 8% of UK adults currently hold ethical or ESG investments.<\/li><li>76% of consumers will stop buying from companies that treat the environment poorly.<\/li><li>88% of consumers will be more loyal to companies that support social and environmental initiatives.<\/li><li>88% of publicly traded companies had an ESG initiative as of 2020, but 58% of executives admitted to instances of greenwashing within their organization.<\/li><li>14% of millennial investors have been involved in ESG investing.<\/li><\/ul><\/div><\/article><h3>Does the UK invest ethically?<\/h3><p>A 2026 Finder survey found that, while over half of UK adults (58%) have invested, only 16% have ever actively chosen ethical or ESG investments as part of their portfolio, with 8% holding them currently and another 8% holding them in the past. A previous Finder survey revealed that 77% of investors would consider investing ethically, but it seems this has not yet translated into reality. <\/p><p>Ethical investing varies among the generations. Millennials are the most likely to have an ESG investment, with 28% having done so. They are followed by generation Z, with 27% having invested in ESG.<\/p>\n\n \n\n\n<style>\n#newsletter-signup { overflow-x: clip; }\n.newsletter-signupImageHolder { width: 20%; flex-basis: 20%; flex-grow: inherit; min-width: 70px; max-width: 80px !important; position: relative; }\n.newsletter-signupImage { width: 74px; min-width: 74px; position: absolute; bottom: 0; right: 0; padding-right: 8px; }\n.newsletter-signupGrid { padding-bottom: 0 !important; }\n.newsletter-signupHeader { color: #232320; font-size: 1.2em; margin-bottom: 0; line-height: 24px; letter-spacing: -0.3px; }\n.newsletter-signupText { font-size: 16px; letter-spacing: -0.2px; line-height: 22px; }\n.emllnks { display: flex; justify-content: space-between; align-items: center; line-height: 14px; font-size: 14px; }\n.emllnks a { text-decoration: none !important; color: #232320}\n.emllnks a:focus, .emllnks a:hover { color: #232320 !important; } \n@media only screen and (max-width: 1250px) {\n#newsletter-signup { padding-left: 0.85em !important; padding-right: 0.85em !important; }\n}\n@media only screen and (max-width: 961px) {\n.newsletter-signupCard { height: 120px; }\n.newsletter-signupImageHolder { max-width: 92px !important; }\n.newsletter-signupImage { min-width: 92px; padding-right: 6px; }\n}\n@media only screen and (max-width: 601px) {\n.newsletter-signupCard { height: 200px; }\n}\n<\/style>\n\n\n\n<div id=\"newsletter-signup\" class=\"u-rounded--lg has-padding-small no-padding-bottom has-margin-top-small has-margin-bottom-small u-bg--lime-500\">\n\n<div class=\"u-grid u-grid--noWrap u-grid--alignMiddle u-grid--gutterSmall\">\n\n<div class=\"u-grid__col u-grid__col--alignBottom no-padding-bottom newsletter-signupImageHolder\"><img decoding=\"async\" title=\"Image: Finder\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png\" alt=\"George Sweeney\" class=\"newsletter-signupImage\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png?fit=600 600w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png?fit=900 900w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/george4.png?fit=1200 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\"><\/div>\n\n<div class=\"u-grid__col has-margin-bottom-xsmall\">\n\n<div class=\"u-grid u-grid--alignMiddle\">\n<div class=\"u-grid__col u-3\/5@l\">\n\n<p class=\"newsletter-signupHeader u-italic has-padding-top-xsmall has-padding-bottom-xxsmall is-hidden is-visible@s\">Share your opinions to win prizes or earn cash!<\/p>\n<p class=\"newsletter-signupHeader u-italic has-padding-top-xxsmall has-padding-bottom-xxsmall is-hidden@s\">Share your opinions to win!<\/p><p class=\"newsletter-signupText no-margin-bottom has-padding-bottom-xsmall\">Sign up to receive deals and tips, plus opportunities to win prizes for your opinions and experiences! 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Please re-enter it and try again.\";\nf.className = \"luna-form__feedback has-padding-bottom-xsmall text-center\";\nreturn false;\n}\n};\n\nfunction getSignUpPayload(email) {\nvar trackingParams = {};\ndocument.cookie.split(';').forEach((a) => {if(a.includes(\"__futm_data=\")){trackingParams = JSON.parse(decodeURI(a.split(\"=\")[1]).replaceAll('%3A',':').replaceAll('%2C',','))}});\ntrackingParams.signUpUrl = window.location.href;\nsegmentSignUp(email,trackingParams);\nsendJoinWaitlistGAEvent();\n};\n\nfunction segmentSignUp(email,trackingParams) {\nvar email = document.getElementById(\"emlfld\").value;\nvar phoneNumber = '';\nvar f = document.getElementById('email-error');\nvar b = document.getElementById('form-submit');\n\nfunction trackSegmentBE(email) {\nvar endpointUrl = \"\/wp-json\/notification-service-proxy\/v1\/track\";\nvar params = {\neventName: \"newsletterSubscribed\",\nemail: email,\npayload: {\nsubmitNiche: 'UKFST',\nsubmitUrl: window.location.href,\nsubmitDomainCountry: 'uk',\nsubmitForm: 'subscriptionBox',\n},\n};\nvar result = fetch(endpointUrl, {\nmethod: \"POST\",\nheaders: {\n\"Content-Type\": \"application\/x-www-form-urlencoded\",\n},\nbody: $.param(params),\n});\n}\n\ntrackSegmentBE(email);\n\nf.className = \"luna-form__feedback has-padding-bottom-xsmall text-center\";\nf.innerHTML = \"Success! Thanks for signing up.\";\nb.setAttribute(\"disabled\", \"\");\nreturn true;\n\n};\n\nfunction sendJoinWaitlistGAEvent() {\nif (window.ga === undefined) {\nreturn;\n}\n\nwindow.ga('send', 'event', 'ukfin email signup', 'signed up', null, undefined, { nonInteraction: false });\n}\n<\/script>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<h3>Why is ESG important for companies?<\/h3><p>ESG is key for companies today, since consumers are more conscious of the environmental impact of their consumption. Research shows that 88% of consumers will be more loyal to companies that support social and environmental initiatives. There is a lot of opportunity for companies to improve on ESG, only 50% of companies believe they measure up well against environmental metrics, according to a recent global survey.<\/p><p>Committing to ESG can be costly, but the upside of the initial investment is reflected in the stock market. According to a recent metastudy, the majority of ESG investment funds perform better than the overall market. <\/p><div><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364\" class=\"tab-pane active \"><style> .flourish-iframe-0 {height: 570px;} .flourish-credit-0 { display: flex; justify-content: flex-end; text-decoration: none; margin-bottom: 4px;} @media (max-width: 600px){.flourish-iframe-0 {height: 570px;}}<\/style><iframe class=\"flourish-iframe-0\" src=\"https:\/\/flo.uri.sh\/visualisation\/12959773\/embed?auto=1\" width=\"100%\" scrolling=\"0\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n            <a class=\"flourish-credit\" href=\"https:\/\/public.flourish.studio\/visualisation\/12959773\/?utm_source=embed&amp;utm_campaign=visualisation\/12959773\" target=\"_blank\" ref=\"sponsored\"><img decoding=\"async\" alt=\"Made with Flourish\" src=\"https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg\" loading=\"lazy\"><\/a><\/div><div id=\"tab6066\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Opinion<\/th>\n                            <th scope=\"col\">Percentage<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Companies that believe they meet environmental metrics<\/td>\n                            <td>50%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Consumers that are more loyal to ESG friendly companies<\/td>\n                            <td>88%<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><\/div><h3>What is greenwashing?<\/h3><p>Greenwashing occurs when companies focus more on marketing themselves as environmentally friendly than on limiting their negative environmental impact. A recent global survey found that around 80% of executives believe their organization is meeting ESG metrics, but 58% of the same executives admitted to instances of greenwashing within their organization.  <\/p><p>Greenwashing can backfire, if consumers find out about it. Recent research shows that around 76% of consumers will stop buying from companies that treat the environment poorly.<\/p><h3>Importance and adoption of ESG<\/h3><p>Aside from attracting interest from consumers and investors, many companies around the world are directly affected by their ESG effort. 4 in 5 (80%) of the world\u2019s largest companies are reporting significant exposure to climate change risks according to external research. In light of this, more than three-quarters (77%) of small and mid-sized companies in the UK formally stated their ESG goals, according to recent research. <\/p><h3>How many ESG funds are there?<\/h3><p>As of 2021, there were 167 ESG funds in the UK for investors to choose from. According to external research, 88% of publicly traded companies had some ESG initiative in place, as of 2020. By comparison, only around 2 in 3 (67%) private companies had ESG initiatives in place at the same time. <\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364-1\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066-1\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364-1\" class=\"tab-pane active \"><style> .flourish-iframe-1 {height: 570px;} .flourish-credit-1 { display: flex; justify-content: flex-end; text-decoration: none; margin-bottom: 4px;} @media (max-width: 600px){.flourish-iframe-1 {height: 570px;}}<\/style><iframe class=\"flourish-iframe-1\" src=\"https:\/\/flo.uri.sh\/visualisation\/12960982\/embed?auto=1\" width=\"100%\" scrolling=\"0\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n            <a class=\"flourish-credit\" href=\"https:\/\/public.flourish.studio\/visualisation\/12960982\/?utm_source=embed&amp;utm_campaign=visualisation\/12960982\" target=\"_blank\" ref=\"sponsored\"><img decoding=\"async\" alt=\"Made with Flourish\" src=\"https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg\" loading=\"lazy\"><\/a><\/div><div id=\"tab6066-1\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Company Ownership<\/th>\n                            <th scope=\"col\">Percentage<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Publicly traded<\/td>\n                            <td>88%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Privately owned<\/td>\n                            <td>67%<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><div id=\"sources\" style=\"position: relative;\"><h3 style=\"position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;\">Sources<\/h3>\n<div id=\"lazy0000000000\"><\/div>\n<script type=\"application\/json\" id=\"lazyloaded-assets-json-lazy0000000000\" class=\"lazyloaded-assets-json\">{\"critical-scripts\":[],\"scripts\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.de087a0da9824e407767.js\"],\"styles\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.87684078d471e76125dd.css\"]}<\/script><\/div><article class=\"luna-card luna-card--primary\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">Methodology<\/h3><p>Finder commissioned Censuswide to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain between 9 and 11 February 2026, with representative quotas for gender, age and region. The online survey has a margin of error of \u00b12.2% at a 95% confidence level. Censuswide follows the MRS Code of Conduct, ESOMAR principles, and is a member of the British Polling Council.<\/p><\/div><\/article><script type=\"text\/javascript\">\n    function addLink() {\n    var body_element = document.getElementsByTagName('body')[0];\n    var selection;\n    selection = window.getSelection();\n    var k = document.location.href\n    var pagelink = \"<br><br> Source: \";\n    var finder = \"finder.com\"\n    var ke = (finder.link(\"https:\/\/www.finder.com\/uk\/\"));\n    var pagelink2 = \"<br> Analysis conducted by finder.com\";\n    var copytext = selection + pagelink + (k.link(document.location.href)) + pagelink2;\n    var newdiv = document.createElement('div');\n    newdiv.style.position='absolute';\n    newdiv.style.left='-99999px';\n    body_element.appendChild(newdiv);\n    newdiv.innerHTML = copytext;\n    selection.selectAllChildren(newdiv);\n    window.setTimeout(function() {\n    body_element.removeChild(newdiv);\n    },0);\n    }\n    document.oncopy = addLink;\n    <\/script>\n  <div data-tags=\"scale-surveys product-data-insight\">\n<h4>Click <a href=\"https:\/\/www.finder.com\/uk\/stats-facts\">here<\/a> for more research. 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