{"id":320073,"date":"2020-07-01T11:54:58","date_gmt":"2020-07-01T10:54:58","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=320073"},"modified":"2025-02-27T23:14:37","modified_gmt":"2025-02-27T23:14:37","slug":"press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal","title":{"rendered":"The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal"},"content":{"rendered":"<ul><li>The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal<\/li><li>An average spend of \u00a310,300 needed at 3 major UK supermarkets to get a free weekly shop<\/li><li>A bottle of suncream bought with loyalty points would set you back over \u00a31,000 on average<\/li><li>You&#8217;d have to spend an average of \u00a3500 to get a meal deal for free<\/li><\/ul><p><strong>1 July 2020, LONDON \u2013 <\/strong><\/p><p>The three major supermarket loyalty schemes in the UK can provide good offers and promotions, but shopping comparison website finder.com has revealed the eye-watering amounts that you need to spend before you could get a range of items for free.<\/p><p>Someone with a loyalty card at Tesco, Sainsbury&#8217;s or Morrisons would need to spend an average of \u00a310,300 to get the UK&#8217;s average weekly shop amount of \u00a362* for free.<\/p><p>Sainsbury&#8217;s and Morrisons loyalty programmes give you 0.5p for every \u00a31 spent, meaning that you would have to spend \u00a312,400 to earn enough points to cover a \u00a362 weekly shop. This would take the average shopper 4 years.<\/p><p>Tesco customers are rewarded with 1p for every \u00a31 they spend, meaning it would cost \u00a36,200 and take nearly 2 years to get a free weekly shop.<\/p><p>If you were hoping to get a free meal deal worth \u00a33 at any of the stores above, you would need to part with an average of \u00a3500. However, at Tesco, it would cost \u00a3300 to do this, which is half of the \u00a3600 needed at Sainsbury&#8217;s and Morrisons.<\/p><p>On average, you would have to spend a hefty \u00a310,700 to earn enough points to be able to get an Oral-B Pro 2000 electric toothbrush (or the closest alternative) costing \u00a360, for free. The cost rises to \u00a312,000 at Sainsbury&#8217;s and Morrisons.<\/p><p>With summer approaching, many of us will be stocking up on suncream, but in order to get a 200ml bottle of Piz Buin sun cream worth around \u00a36 using your loyalty points, you would need to part with an average of over \u00a31,000.<\/p><p>To use loyalty points to buy the \u00a310.50 Nivea face cream, an average spend of \u00a31,700 is required and to get a free tube of toothpaste costing 90p you would need to buy \u00a3146 worth of items on average.<\/p><p><strong>Commenting on the findings, Georgia-Rose Johnson, shopping specialist at finder.com said: <\/strong><\/p><p><em>&#8220;Loyalty schemes can be a good way for consumers to access great deals and offers but as our research shows, they differ a lot and may not always be the best deal out there. Research we did in 2018 found that 46% of Brits spend extra at supermarkets to be rewarded with more loyalty points, and this is something that customers should be careful of. <\/em><\/p><p><em>&#8220;If you have already earned enough points to buy the item you want, then this is when loyalty points can work really well. However, if you are having to spend more to get enough points to get a discount or even to get the item for free then, in the long run, the item will have ended up costing you far more. Plus, the item could be cheaper at another store so it&#8217;s always worth doing your research before making the purchase.&#8221;<\/em><\/p><p><strong>Methodology:<\/strong><\/p><p>The study looked at the three most popular supermarket loyalty schemes in the UK that allow points to be spent on any product (Sainsbury&#8217;s Nectar, Tesco Clubcard and Morrisons More).<\/p><p>Finder.com analysed what the monetary value of loyalty points was for each company. These figures were then used to calculate how much money would need to be spent in-store to earn enough points to buy a range of items at their RRP.<\/p><p>*The average UK household spends \u00a33,224 on food per year (figures from ONS), meaning an average of \u00a362 is spent on groceries per week.<\/p>","protected":false},"excerpt":{"rendered":"<p>The three major supermarket loyalty schemes in the UK can provide good offers and promotions, but shopping comparison website finder.com has revealed the eye-watering amounts that you need to spend before you could get a range of items for free. <\/p>\n","protected":false},"author":385,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[3788],"tags":[],"asset_tag":[],"class_list":["post-320073","post","type-post","status-publish","format-standard","hentry","category-media"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal - Finder UK<\/title>\n<meta name=\"description\" content=\"The three major supermarket loyalty schemes in the UK can provide good offers and promotions, but shopping comparison website finder.com has revealed the eye-watering amounts that you need to spend before you could get a range of items for free.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal\" \/>\n<meta property=\"og:description\" content=\"The three major supermarket loyalty schemes in the UK can provide good offers and promotions, but shopping comparison website finder.com has revealed the eye-watering amounts that you need to spend before you could get a range of items for free.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal\" \/>\n<meta property=\"og:site_name\" content=\"Finder UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/findercomuk\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-01T10:54:58+00:00\" \/>\n<meta name=\"author\" content=\"Finder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@findercomUK\" \/>\n<meta name=\"twitter:site\" content=\"@findercomUK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Finder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal\"},\"headline\":\"The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal\",\"datePublished\":\"2020-07-01T10:54:58+00:00\",\"dateModified\":\"2024-02-22T11:51:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal\"},\"wordCount\":631,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.finder.com\/uk\/#organization\"},\"articleSection\":[\"Media Room\"],\"inLanguage\":{\"@type\":\"Language\",\"name\":\"English\",\"alternateName\":\"en\"},\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.finder.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal\",\"url\":\"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal\",\"name\":\"The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal - Finder UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.finder.com\/uk\/#website\"},\"datePublished\":\"2020-07-01T10:54:58+00:00\",\"dateModified\":\"2024-02-22T11:51:31+00:00\",\"description\":\"The three major supermarket loyalty schemes in the UK can provide good offers and promotions, but shopping comparison website finder.com has revealed the eye-watering amounts that you need to spend before you could get a range of items for free.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"UK\",\"item\":\"https:\/\/www.finder.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media Room\",\"item\":\"https:\/\/www.finder.com\/uk\/media\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.finder.com\/uk\/#website\",\"url\":\"https:\/\/www.finder.com\/uk\/\",\"name\":\"Finder UK\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.finder.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.finder.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.finder.com\/uk\/#organization\",\"name\":\"Finder\",\"url\":\"https:\/\/www.finder.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.finder.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2025\/05\/Finder-Logo-696x696-1.png\",\"contentUrl\":\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2025\/05\/Finder-Logo-696x696-1.png\",\"width\":1392,\"height\":1392,\"caption\":\"Finder\"},\"image\":{\"@id\":\"https:\/\/www.finder.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/findercomuk\",\"https:\/\/x.com\/findercomUK\",\"https:\/\/www.linkedin.com\/company\/finder\/\",\"https:\/\/en.wikipedia.org\/wiki\/Finder_(website)\"],\"description\":\"Every month more than 2 million unique visitors turn to Finder to save money and time, and to make important life choices. We compare everything from bank accounts, personal loans, investing platforms and much more.\",\"email\":\"heythere@finder.com\",\"legalName\":\"Finder\",\"foundingDate\":\"2006-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}}]}<\/script>\n<meta property=\"article:modified_time\" content=\"2024-02-22T11:51:31+00:00\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal - Finder UK","description":"The three major supermarket loyalty schemes in the UK can provide good offers and promotions, but shopping comparison website finder.com has revealed the eye-watering amounts that you need to spend before you could get a range of items for free.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_GB","og_type":"article","og_title":"The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal","og_description":"The three major supermarket loyalty schemes in the UK can provide good offers and promotions, but shopping comparison website finder.com has revealed the eye-watering amounts that you need to spend before you could get a range of items for free.","og_url":"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal","og_site_name":"Finder UK","article_publisher":"https:\/\/www.facebook.com\/findercomuk","article_published_time":"2020-07-01T10:54:58+00:00","author":"Finder","twitter_card":"summary_large_image","twitter_creator":"@findercomUK","twitter_site":"@findercomUK","twitter_misc":{"Written by":"Finder","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal#article","isPartOf":{"@id":"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal"},"headline":"The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal","datePublished":"2020-07-01T10:54:58+00:00","dateModified":"2024-02-22T11:51:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal"},"wordCount":631,"commentCount":0,"publisher":{"@id":"https:\/\/www.finder.com\/uk\/#organization"},"articleSection":["Media Room"],"inLanguage":{"@type":"Language","name":"English","alternateName":"en"},"potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal#respond"]}],"copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/www.finder.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal","url":"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal","name":"The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal - Finder UK","isPartOf":{"@id":"https:\/\/www.finder.com\/uk\/#website"},"datePublished":"2020-07-01T10:54:58+00:00","dateModified":"2024-02-22T11:51:31+00:00","description":"The three major supermarket loyalty schemes in the UK can provide good offers and promotions, but shopping comparison website finder.com has revealed the eye-watering amounts that you need to spend before you could get a range of items for free.","breadcrumb":{"@id":"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.finder.com\/uk\/media\/press-release-the-true-cost-of-a-free-lunch-500-worth-of-supermarket-loyalty-points-needed-to-buy-a-meal-deal#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"UK","item":"https:\/\/www.finder.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Media Room","item":"https:\/\/www.finder.com\/uk\/media"},{"@type":"ListItem","position":3,"name":"The true cost of a free lunch: \u00a3500-worth of supermarket loyalty points needed to buy a meal deal"}]},{"@type":"WebSite","@id":"https:\/\/www.finder.com\/uk\/#website","url":"https:\/\/www.finder.com\/uk\/","name":"Finder UK","description":"","publisher":{"@id":"https:\/\/www.finder.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.finder.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.finder.com\/uk\/#organization","name":"Finder","url":"https:\/\/www.finder.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.finder.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2025\/05\/Finder-Logo-696x696-1.png","contentUrl":"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2025\/05\/Finder-Logo-696x696-1.png","width":1392,"height":1392,"caption":"Finder"},"image":{"@id":"https:\/\/www.finder.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/findercomuk","https:\/\/x.com\/findercomUK","https:\/\/www.linkedin.com\/company\/finder\/","https:\/\/en.wikipedia.org\/wiki\/Finder_(website)"],"description":"Every month more than 2 million unique visitors turn to Finder to save money and time, and to make important life choices. We compare everything from bank accounts, personal loans, investing platforms and much more.","email":"heythere@finder.com","legalName":"Finder","foundingDate":"2006-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}}]},"article_modified_time":"2024-02-22T11:51:31+00:00"},"custom_fields":{"_masthead_subheading":["{\"text\":\"The true cost of a free lunch: &pound;500-worth of supermarket loyalty points needed to buy a meal deal\"}"],"_content_type":["pr\/public-relations\/media-release"],"_masthead_variant":["{\"id\":\"standard-blue\",\"showFeaturedImage\":false,\"presetId\":\"\",\"shouldUsePrimaryCTAFieldName\":false,\"shouldUseSecondaryCTAFieldName\":false,\"primaryCTA\":null,\"secondaryCTA\":null,\"widgetShortcode\":\"\",\"widgetHeading\":\"\",\"widgetStats\":\"\",\"hasPrioritizedWidget\":false,\"hasMaximizedWidget\":false,\"shouldUseOverrideCTALabel\":false,\"overrideCTA\":null,\"cleanTopPicks\":\"\"}"],"custom_post_template":["page-uk-press-release.php"]},"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/posts\/320073"}],"collection":[{"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/users\/385"}],"replies":[{"embeddable":true,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/comments?post=320073"}],"version-history":[{"count":5,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/posts\/320073\/revisions"}],"predecessor-version":[{"id":552644,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/posts\/320073\/revisions\/552644"}],"wp:attachment":[{"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/media?parent=320073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/categories?post=320073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/tags?post=320073"},{"taxonomy":"asset_tag","embeddable":true,"href":"https:\/\/www.finder.com\/uk\/wp-json\/wp\/v2\/asset_tag?post=320073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}