{"id":257853,"date":"2019-10-25T14:26:44","date_gmt":"2019-10-25T13:26:44","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=257853"},"modified":"2026-10-22T16:30:43","modified_gmt":"2026-10-22T15:30:43","slug":"halloween-statistics","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/banking\/halloween-statistics","title":{"rendered":"Halloween statistics 2026: How much will the UK spend this year?"},"content":{"rendered":"<p>Whether you don a scary outfit or just hand out sweets to trick-or-treaters, there\u2019s no escaping Halloween. We looked into how much money is spent on Halloween from our <a href=\"https:\/\/www.finder.com\/uk\/current-accounts\/best-banks\">bank accounts<\/a> in the UK this year.<\/p><article class=\"luna-card luna-card--shadow\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">Halloween statistics UK: Highlights<\/h3><ul><li>Halloween spending in the UK is projected to reach \u00a31.16 billion in 2026, with an average planned spend of \u00a321 per person.<\/li><li>58% of Brits plan to make a Halloween purchase in 2026.<\/li><li>Gen Z are the most likely to spend on Halloween in 2026, with 81% planning to do so.<\/li><li>Millennials plan to spend the most, with an average planned spend of \u00a336 per person.<\/li><li>London is the region expected to spend the most, at an average of \u00a333 per person, while Northern Ireland residents are the most likely to spend (68%).<\/li><\/ul><\/div><\/article><h3>How much do we spend on Halloween in the UK?<\/h3><p>Brits are expected to spend \u00a31.16 billion on Halloween in 2026, according to a recent Finder survey. More than half of people (58%) are planning to spend some money on celebrations, decorations or costumes, with an average spend of \u00a321 per person.<\/p><p>However, lots of us are still making sure to cut costs this October. While \u00a321 is the average spend, two-thirds of Brits (66%) plan to spend \u00a320 or less, or nothing at all, on Halloween.<\/p>\n\n \n\n\n<style>\n#newsletter-signup { overflow-x: clip; }\n.newsletter-signupImageHolder { width: 20%; flex-basis: 20%; flex-grow: inherit; min-width: 70px; max-width: 80px !important; position: relative; }\n.newsletter-signupImage { width: 74px; min-width: 74px; position: absolute; bottom: 0; right: 0; padding-right: 8px; }\n.newsletter-signupGrid { padding-bottom: 0 !important; }\n.newsletter-signupHeader { color: #232320; font-size: 1.2em; margin-bottom: 0; line-height: 24px; letter-spacing: -0.3px; }\n.newsletter-signupText { font-size: 16px; letter-spacing: -0.2px; line-height: 22px; }\n.emllnks { display: flex; justify-content: space-between; align-items: center; line-height: 14px; font-size: 14px; }\n.emllnks a { text-decoration: none !important; color: #232320}\n.emllnks a:focus, .emllnks a:hover { color: #232320 !important; } \n@media only screen and (max-width: 1250px) {\n#newsletter-signup { padding-left: 0.85em !important; padding-right: 0.85em !important; }\n}\n@media only screen and (max-width: 961px) {\n.newsletter-signupCard { height: 120px; }\n.newsletter-signupImageHolder { max-width: 92px !important; }\n.newsletter-signupImage { min-width: 110px; padding-right: 6px; }\n}\n@media only screen and (max-width: 601px) {\n.newsletter-signupCard { height: 200px; }\n}\n<\/style>\n\n\n\n<div id=\"newsletter-signup\" class=\"u-rounded--lg has-padding-small no-padding-bottom has-margin-top-small has-margin-bottom-small u-bg--lime-500\">\n\n<div class=\"u-grid u-grid--noWrap u-grid--alignMiddle u-grid--gutterSmall\">\n\n<div class=\"u-grid__col u-grid__col--alignBottom no-padding-bottom newsletter-signupImageHolder\"><img decoding=\"async\" title=\"Image: Finder\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png\" alt=\"Kate Steere\" class=\"newsletter-signupImage\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png?fit=600 600w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png?fit=900 900w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png?fit=1200 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\"><\/div>\n\n<div class=\"u-grid__col has-margin-bottom-xsmall\">\n\n<div class=\"u-grid u-grid--alignMiddle\">\n<div class=\"u-grid__col u-3\/5@l\">\n\n<p class=\"newsletter-signupHeader u-italic has-padding-top-xsmall has-padding-bottom-xxsmall is-hidden is-visible@s\">Share your opinions to win prizes or earn cash!<\/p>\n<p class=\"newsletter-signupHeader u-italic has-padding-top-xxsmall has-padding-bottom-xxsmall is-hidden@s\">Share your opinions to win!<\/p><p class=\"newsletter-signupText no-margin-bottom has-padding-bottom-xsmall\">Sign up to receive deals and tips, plus opportunities to win prizes for your opinions and experiences! 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Please re-enter it and try again.\";\nf.className = \"luna-form__feedback has-padding-bottom-xsmall text-center\";\nreturn false;\n}\n};\n\nfunction getSignUpPayload(email) {\nvar trackingParams = {};\ndocument.cookie.split(';').forEach((a) => {if(a.includes(\"__futm_data=\")){trackingParams = JSON.parse(decodeURI(a.split(\"=\")[1]).replaceAll('%3A',':').replaceAll('%2C',','))}});\ntrackingParams.signUpUrl = window.location.href;\nsegmentSignUp(email,trackingParams);\nsendJoinWaitlistGAEvent();\n};\n\nfunction segmentSignUp(email,trackingParams) {\nvar email = document.getElementById(\"emlfld\").value;\nvar phoneNumber = '';\nvar f = document.getElementById('email-error');\nvar b = document.getElementById('form-submit');\n\nfunction trackSegmentBE(email) {\nvar endpointUrl = \"\/wp-json\/notification-service-proxy\/v1\/track\";\nvar params = {\neventName: \"newsletterSubscribed\",\nemail: email,\npayload: {\nsubmitNiche: 'UKFSA-CUR',\nsubmitUrl: window.location.href,\nsubmitDomainCountry: 'uk',\nsubmitForm: 'subscriptionBox',\n},\n};\nvar result = fetch(endpointUrl, {\nmethod: \"POST\",\nheaders: {\n\"Content-Type\": \"application\/x-www-form-urlencoded\",\n},\nbody: $.param(params),\n});\n}\n\ntrackSegmentBE(email);\n\nf.className = \"luna-form__feedback has-padding-bottom-xsmall text-center\";\nf.innerHTML = \"Success! Thanks for signing up.\";\nb.setAttribute(\"disabled\", \"\");\nreturn true;\n\n};\n\nfunction sendJoinWaitlistGAEvent() {\nif (window.ga === undefined) {\nreturn;\n}\n\nwindow.ga('send', 'event', 'ukfin email signup', 'signed up', null, undefined, { nonInteraction: false });\n}\n<\/script>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<h3>Which generation spends the most on Halloween?<\/h3><p>Generation Z and millennials (aged 18-44) are the most involved generations when it comes to Halloween spending. In 2026, more than 3 in 4 gen Z-ers and millennials (77%) are planning to put at least some money towards the event, whether that\u2019s decorations, costumes or general celebrations. Gen Z are the keenest of all, with 4 in 5 (81%) planning to spend, compared with 74% of millennials.<\/p><p>Millennials are the biggest spenders, with an average planned spend of \u00a336 per person for spooky season! Gen Z are planning to be a bit more thrifty, with an average planned spend of \u00a332 per person.<\/p><p>The enthusiasm for Halloween seems to decrease with age, however, as just under a third (32%) of baby boomers (aged 61-79) and 17% of the silent generation (aged 80+) expect to make a spooky purchase. Gen X (aged 45-60) sit somewhere in the middle, with around half of this group (51%) planning to spend, at an average of \u00a315 per person.<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-1yiAF\" title=\"81% of generation Z plan to spend on Halloween in 2026\" width=\"100%\" height=\"428\" scrolling=\"no\" aria-label=\"Scatter Plot\" src=\"https:\/\/datawrapper.dwcdn.net\/1yiAF\/5\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Generation<\/th>\n                            <th scope=\"col\">Percentage spending<\/th>\n                            <th scope=\"col\">Average spend (\u00a3)<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Gen Z<\/td>\n                            <td>81%<\/td>\n                            <td>\u00a332<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Millennials<\/td>\n                            <td>74%<\/td>\n                            <td>\u00a336<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Gen X<\/td>\n                            <td>51%<\/td>\n                            <td>\u00a315<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Baby boomers<\/td>\n                            <td>32%<\/td>\n                            <td>\u00a35<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Silent generation<\/td>\n                            <td>17%<\/td>\n                            <td>\u00a34<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>Which region spends the most on Halloween?<\/h3><p>Those in London are planning to spend big this Halloween, with an average planned spend of \u00a333 per person, the highest of any region. 3 in 5 Londoners (61%) are planning to spend. Residents in Northern Ireland are the most likely to get involved, with more than two-thirds (68%) planning to splash out, at an average of \u00a323 per person. Those in the North East aren\u2019t far behind, with 63% planning to spend an average of \u00a323 per person.<\/p><p>Meanwhile, those in the East Midlands and the South East of England are least likely to engage in Halloween spending. Just 51% of East Midlands residents plan to spend, at an average of \u00a316 per person, while 53% of those in the South East plan to spend, at an average of \u00a319 per person. Wales has the lowest planned spend of all regions, at just \u00a316 per person.<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab1364-1\" data-toggle=\"tab\">Graph<\/a><\/li><li class=\"\"><a href=\"#tab6066-1\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab1364-1\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-tq7y4\" title=\"Northern Ireland residents are most likely to spend on Halloween, while Londoners plan to spend the most\" width=\"100%\" height=\"470\" scrolling=\"no\" aria-label=\"Bar Chart\" src=\"https:\/\/datawrapper.dwcdn.net\/tq7y4\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066-1\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Region<\/th>\n                            <th scope=\"col\">Percentage spending on Halloween<\/th>\n                            <th scope=\"col\">Average spend<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Northern Ireland<\/td>\n                            <td>68%<\/td>\n                            <td>\u00a323<\/td>\n                    <\/tr>\n            <tr>\n                            <td>North East<\/td>\n                            <td>63%<\/td>\n                            <td>\u00a323<\/td>\n                    <\/tr>\n            <tr>\n                            <td>West Midlands<\/td>\n                            <td>61%<\/td>\n                            <td>\u00a321<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Greater London<\/td>\n                            <td>61%<\/td>\n                            <td>\u00a333<\/td>\n                    <\/tr>\n            <tr>\n                            <td>North West<\/td>\n                            <td>60%<\/td>\n                            <td>\u00a322<\/td>\n                    <\/tr>\n            <tr>\n                            <td>South West<\/td>\n                            <td>58%<\/td>\n                            <td>\u00a320<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Yorkshire and The Humber<\/td>\n                            <td>58%<\/td>\n                            <td>\u00a318<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Scotland<\/td>\n                            <td>57%<\/td>\n                            <td>\u00a316<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Wales<\/td>\n                            <td>57%<\/td>\n                            <td>\u00a316<\/td>\n                    <\/tr>\n            <tr>\n                            <td>East of England<\/td>\n                            <td>54%<\/td>\n                            <td>\u00a320<\/td>\n                    <\/tr>\n            <tr>\n                            <td>South East<\/td>\n                            <td>53%<\/td>\n                            <td>\u00a319<\/td>\n                    <\/tr>\n            <tr>\n                            <td>East Midlands<\/td>\n                            <td>51%<\/td>\n                            <td>\u00a316<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><div class=\"sources sources__f1\">\n    \n  <ul class=\"luna-accordionGroup accordionGroup\">\n    <li class=\"luna-accordion\" data-accordion=\"accordion\">\n      <div class=\"luna-accordion__summary\">\n        <h3 class=\"luna-accordion__heading\" data-toc-label=\"Sources\">\n          <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"sources_0000000000\" data-toggle=\"collapse\" data-target=\"#sources_0000000000\">\n            <span class=\"luna-accordion__title u-text--lg u-font--bold\">Sources<\/span>\n            <svg class=\"luna-icon\" aria-hidden=\"true\">\n              <use href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n              <use href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n            <\/svg>\n          <\/button>\n        <\/h3>\n      <\/div>\n      <div class=\"luna-accordion__details collapse \" aria-hidden=\"true\" id=\"sources_0000000000\" data-accordion=\"details\">\n        <div class=\"accordionContent\">\n          <p class=\"sources__description\">Finder writers are subject matter experts and use primary sources, in-depth research and interviews with other experts to ensure you're getting accurate, up-to-date information. Articles are <a href=\"https:\/\/www.finder.com\/uk\/why-trust-us\">fact checked<\/a> in line with our <a href=\"https:\/\/www.finder.com\/uk\/editorial-guidelines\">editorial guidelines<\/a>.<\/p>\n          <ol class=\"u-pl--0 u-text--lg u-font--medium\">\n                                          <li class=\"u-font--medium u-leading--loose\">Finder survey<\/li>\n                                                        <li class=\"u-font--medium u-leading--loose\">Office for National Statistics (ONS)<\/li>\n                                    <\/ol>\n        <\/div>\n      <\/div>\n    <\/li>\n  <\/ul>\n  <\/div><article class=\"luna-card luna-card--primary\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">Methodology<\/h3><p>Finder commissioned Censuswide to survey 2,001 UK adults (18+) between 14 and 16 October 2026. The nationally representative sample was quota\u2019d by gender, age and region. The online survey has a margin of error of \u00b12.19% at a 95% confidence level. Censuswide follows the MRS Code of Conduct, ESOMAR principles, and is a member of the British Polling Council.<\/p><p>Total UK spend was calculated by multiplying the average planned spend per adult by the ONS UK adult population.<\/p><p><a href=\"https:\/\/cdn.finder.com.au\/finder-us\/wp-uploads\/sites\/3\/2025\/10\/Censuswide_DQ_Methodology.pdf\" target=\"_blank\" rel=\"noopener\">Read the full Censuswide methodology<\/a>.<\/p><\/div><\/article><div data-tags=\"scale-surveys product-data-insight\">\n<h4>Click <a href=\"https:\/\/www.finder.com\/uk\/stats-facts\">here<\/a> for more research. For all media enquiries, please contact \u2013<\/h4>\n\n<p><strong>Sophie Barber<\/strong><br>\nCommunications Manager<br>\n\n<\/p><div class=\"has-margin-bottom\"><a title=\"email Sophie\" href=\"mailto:sophie.barber@finder.com\" class=\"has-margin-right-xsmall\"><svg class=\"luna-icon\"><use xlink:href=\"#mail-fill\" width=\"24\" height=\"24\"><\/use><\/svg><\/a><script type=\"text\/javascript\">\n    function addLink() {\n    var body_element = document.getElementsByTagName('body')[0];\n    var selection;\n    selection = window.getSelection();\n    var k = document.location.href\n    var pagelink = \"<br><br> Source: \";\n    var finder = \"finder.com\"\n    var ke = (finder.link(\"https:\/\/www.finder.com\/uk\/\"));\n    var pagelink2 = \"<br> Analysis conducted by finder.com\";\n    var copytext = selection + pagelink + (k.link(document.location.href)) + pagelink2;\n    var newdiv = document.createElement('div');\n    newdiv.style.position='absolute';\n    newdiv.style.left='-99999px';\n    body_element.appendChild(newdiv);\n    newdiv.innerHTML = copytext;\n    selection.selectAllChildren(newdiv);\n    window.setTimeout(function() {\n    body_element.removeChild(newdiv);\n    },0);\n    }\n    document.oncopy = addLink;\n    <\/script>\n   \n\n\n<style>\n#newsletter-fltr-signup { display:none; 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