{"id":238592,"date":"2019-09-11T10:19:23","date_gmt":"2019-09-11T09:19:23","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=238592"},"modified":"2025-10-28T15:01:31","modified_gmt":"2025-10-28T15:01:31","slug":"subscription-service-statistics","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/banking\/subscription-service-statistics","title":{"rendered":"What are the most popular subscription services in the UK?"},"content":{"rendered":"

Whether it\u2019s streaming music or getting meal kits delivered, many of us are using our bank accounts<\/a> to sign up to subscription services. We explore the latest statistics.<\/p>

Subscription service statistics: Highlights<\/h3>
  • The UK spends an estimated \u00a329.5 billion a year on subscription services.<\/li>
  • 4 in 5 UK adults (79%) are signed up for at least one subscription service, around 42.4 million people.<\/li>
  • The average Brit spends \u00a3696 a year, or \u00a358 a month, on subscription services, including streaming.<\/li>
  • More than a quarter of Brits (29%) are signed up to a subscription box delivery service, an estimated 15.4 million people.<\/li>
  • Netflix is the most popular video streaming service, with almost 17 million households subscribed.<\/li>
  • Spotify is the most popular music subscription service in the UK.<\/li><\/ul><\/div><\/article>

    How popular are subscription services in the UK?<\/h3>

    According to research, four-fifths (79%) of people are signed up to at least one subscription service, which works out to be around 42.4 million UK adults. However, another study found that nearly half of subscribers (45%) had cancelled a subscription due to price increases.<\/p>\n\n \n\n\n