{"id":228890,"date":"2019-08-13T16:49:13","date_gmt":"2019-08-13T15:49:13","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=228890"},"modified":"2026-02-09T16:52:44","modified_gmt":"2026-02-09T16:52:44","slug":"tv-streaming-statistics","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/stats-facts\/tv-streaming-statistics","title":{"rendered":"TV streaming statistics: The most popular streaming services in the UK"},"content":{"rendered":"<p>Whether you stream with Netflix, Amazon Prime Video, Disney Plus, NOW TV or another service, more than 20 million households in the UK now shell out from their <a href=\"https:\/\/www.finder.com\/uk\/current-accounts\/best-banks\">bank accounts<\/a> for at least 1 streaming subscription.<\/p><article class=\"luna-card luna-card--shadow\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">UK streaming statistics: Highlights<\/h3><ul><li>7 in 10 Brits (69.7%) have a streaming subscription service, around 20.6 million households.<\/li><li>Netflix is the most popular streaming service in the UK, with 3 in 5 households subscribed (60.9%) or 18 million homes.<\/li><li>Almost 2 in 5 homes with Netflix (38%) are now using the cheaper ad-supported tier.<\/li><\/ul><\/div><\/article>\n\n \n\n\n<style>\n#newsletter-signup { overflow-x: clip; }\n.newsletter-signupImageHolder { width: 20%; flex-basis: 20%; flex-grow: inherit; min-width: 70px; max-width: 80px !important; position: relative; }\n.newsletter-signupImage { width: 74px; min-width: 74px; position: absolute; bottom: 0; right: 0; padding-right: 8px; }\n.newsletter-signupGrid { padding-bottom: 0 !important; }\n.newsletter-signupHeader { color: #232320; font-size: 1.2em; margin-bottom: 0; line-height: 24px; letter-spacing: -0.3px; }\n.newsletter-signupText { font-size: 16px; letter-spacing: -0.2px; line-height: 22px; }\n.emllnks { display: flex; justify-content: space-between; align-items: center; line-height: 14px; font-size: 14px; }\n.emllnks a { text-decoration: none !important; color: #232320}\n.emllnks a:focus, .emllnks a:hover { color: #232320 !important; } \n@media only screen and (max-width: 1250px) {\n#newsletter-signup { padding-left: 0.85em !important; padding-right: 0.85em !important; }\n}\n@media only screen and (max-width: 961px) {\n.newsletter-signupCard { height: 120px; }\n.newsletter-signupImageHolder { max-width: 92px !important; }\n.newsletter-signupImage { min-width: 110px; padding-right: 6px; }\n}\n@media only screen and (max-width: 601px) {\n.newsletter-signupCard { height: 200px; }\n}\n<\/style>\n\n\n\n<div id=\"newsletter-signup\" class=\"u-rounded--lg has-padding-small no-padding-bottom has-margin-top-small has-margin-bottom-small u-bg--lime-500\">\n\n<div class=\"u-grid u-grid--noWrap u-grid--alignMiddle u-grid--gutterSmall\">\n\n<div class=\"u-grid__col u-grid__col--alignBottom no-padding-bottom newsletter-signupImageHolder\"><img decoding=\"async\" title=\"Image: Finder\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png\" alt=\"Kate Steere\" class=\"newsletter-signupImage\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png?fit=600 600w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png?fit=900 900w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2024\/08\/kate_steere_3.png?fit=1200 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\"><\/div>\n\n<div class=\"u-grid__col has-margin-bottom-xsmall\">\n\n<div class=\"u-grid u-grid--alignMiddle\">\n<div class=\"u-grid__col u-3\/5@l\">\n\n<p class=\"newsletter-signupHeader u-italic has-padding-top-xsmall has-padding-bottom-xxsmall is-hidden is-visible@s\">Share your opinions to win prizes or earn cash!<\/p>\n<p class=\"newsletter-signupHeader u-italic has-padding-top-xxsmall has-padding-bottom-xxsmall is-hidden@s\">Share your opinions to win!<\/p><p class=\"newsletter-signupText no-margin-bottom has-padding-bottom-xsmall\">Sign up to receive deals and tips, plus opportunities to win prizes for your opinions and experiences! 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Please re-enter it and try again.\";\nf.className = \"luna-form__feedback has-padding-bottom-xsmall text-center\";\nreturn false;\n}\n};\n\nfunction getSignUpPayload(email) {\nvar trackingParams = {};\ndocument.cookie.split(';').forEach((a) => {if(a.includes(\"__futm_data=\")){trackingParams = JSON.parse(decodeURI(a.split(\"=\")[1]).replaceAll('%3A',':').replaceAll('%2C',','))}});\ntrackingParams.signUpUrl = window.location.href;\nsegmentSignUp(email,trackingParams);\nsendJoinWaitlistGAEvent();\n};\n\nfunction segmentSignUp(email,trackingParams) {\nvar email = document.getElementById(\"emlfld\").value;\nvar phoneNumber = '';\nvar f = document.getElementById('email-error');\nvar b = document.getElementById('form-submit');\n\nfunction trackSegmentBE(email) {\nvar endpointUrl = \"\/wp-json\/notification-service-proxy\/v1\/track\";\nvar params = {\neventName: \"newsletterSubscribed\",\nemail: email,\npayload: {\nsubmitNiche: 'UKFSA-CUR',\nsubmitUrl: window.location.href,\nsubmitDomainCountry: 'uk',\nsubmitForm: 'subscriptionBox',\n},\n};\nvar result = fetch(endpointUrl, {\nmethod: \"POST\",\nheaders: {\n\"Content-Type\": \"application\/x-www-form-urlencoded\",\n},\nbody: $.param(params),\n});\n}\n\ntrackSegmentBE(email);\n\nf.className = \"luna-form__feedback has-padding-bottom-xsmall text-center\";\nf.innerHTML = \"Success! Thanks for signing up.\";\nb.setAttribute(\"disabled\", \"\");\nreturn true;\n\n};\n\nfunction sendJoinWaitlistGAEvent() {\nif (window.ga === undefined) {\nreturn;\n}\n\nwindow.ga('send', 'event', 'ukfin email signup', 'signed up', null, undefined, { nonInteraction: false });\n}\n<\/script>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<h3>How many people have a streaming service in the UK?<\/h3><p>20.6 million households (69.7%) have access to a streaming subscription service such as Netflix or Amazon Prime as of December 2025. This number is up slightly from the previous quarter, when 20.5 million households were subscribed.<\/p><h3>What are the most popular streaming services in the UK?<\/h3><p>Netflix is the most popular streaming service in the UK, with 18 million households subscribed as of December 2025, around 3 in 5 UK households (60.9%). It is followed by Amazon Prime Video, which has 13.8 million households paying for a regular subscription (46.5%). <\/p><p>Disney+ is in third place with 7.6 million subscribers, a quarter of households (25.8%). Paramount+ is the UK\u2019s fourth most popular streaming service, with around 3.5 million subscribed households (11.8%).<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab8431\" data-toggle=\"tab\">Chart<\/a><\/li><li class=\"\"><a href=\"#tab6066\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab8431\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-qxTx9\" title=\"Netflix is the most popular streaming service in the UK\" width=\"100%\" height=\"304\" scrolling=\"no\" aria-label=\"Bar Chart\" src=\"https:\/\/datawrapper.dwcdn.net\/qxTx9\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Streaming service<\/th>\n                            <th scope=\"col\">Number of subscribed households in the UK<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Netflix<\/td>\n                            <td>18 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Amazon Prime<\/td>\n                            <td>13.8 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Disney+<\/td>\n                            <td>7.6 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Paramount<\/td>\n                            <td>3.5 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Discovery+<\/td>\n                            <td>3.4 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Apple TV+<\/td>\n                            <td>3 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>NOW<\/td>\n                            <td>2 million<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>How many people choose ad-supported streaming?<\/h3><p>A number of streaming platforms have introduced a cheaper, ad-supported tier to their pricing model to give consumers and extra option if they don\u2019t want to pay the full subscription price for ad-free streaming. <\/p><p>This is a growing option in the UK, with 6.9 million households (23.3%) now on the Netflix advertising tier, up from 6.1 million in the previous quarter. 2.6 million households also have the Disney+ ad-supported option (8.8%), up from 2.3 million in the previous quarter.<\/p><p>Amazon Prime customers now need to upgrade their subscription to go ad-free, which means 11.9 million households (40.3%) are seeing adverts when they watch TV or film on Amazon Prime.<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab8431-1\" data-toggle=\"tab\">Chart<\/a><\/li><li class=\"\"><a href=\"#tab6066-1\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab8431-1\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-ePFLD\" title=\"Amazon has the most households on the advertising tier of streaming\" width=\"100%\" height=\"202\" scrolling=\"no\" aria-label=\"Bar Chart\" src=\"https:\/\/datawrapper.dwcdn.net\/ePFLD\/1\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066-1\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Streaming service<\/th>\n                            <th scope=\"col\">Number of ad tier households in the UK<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Amazon Prime<\/td>\n                            <td>11.9 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Netflix<\/td>\n                            <td>6.9 million<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Disney+<\/td>\n                            <td>2.6 million<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><div id=\"sources\" style=\"position: relative;\"><h3 style=\"position: absolute; 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