{"id":165709,"date":"2019-01-08T09:00:02","date_gmt":"2019-01-08T09:00:02","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=165709"},"modified":"2026-01-13T15:43:54","modified_gmt":"2026-01-13T15:43:54","slug":"uk-diet-trends","status":"publish","type":"post","link":"https:\/\/www.finder.com\/uk\/stats-facts\/uk-diet-trends","title":{"rendered":"How many vegetarians and vegans are in the UK in 2026?"},"content":{"rendered":"<p>For some people, going meat-free is as simple as <a href=\"https:\/\/www.finder.com\/uk\/current-accounts\/best-bank-switch-deals\">switching your bank account<\/a>, while others may find the change harder. We carried out our annual survey to investigate the number of veggies and vegans in the UK.<\/p><article class=\"luna-card luna-card--shadow\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">Vegans and vegetarians in the UK: Key statistics<\/h3><ul><li>6.3% of UK adults are planning to follow a vegan diet in 2026, an estimated 3.5 million people.<\/li><li>9.5% of Brits are planning to follow a vegetarian diet in 2026, an estimated 5.2 million people.<\/li><li>14% of people followed a meat-free diet at the end of 2025, compared to 12% at the end of 2024.<\/li><li>In total, 27% of Brits are either already meat-free or plan to adopt a meat-free diet in 2025, which would mean an estimated 14.2 million meat-free Brits by the end of the year.<\/li><li>2 in 5 from generation Z (41%) and a third of millennials (32%) intend to follow a meat-free diet in 2026, including those who are already meat-free.<\/li><\/ul><\/div><\/article><h3>How many vegans are there in the UK?<\/h3><p>Finder\u2019s research found that 6.3% of UK adults reported planning to follow a vegan diet in 2026, an estimated 3.5 million people. This includes 3.1% who are already vegan and 3.2% (an estimated X million Brits) who weren\u2019t vegan at the end of 2025 but plan to start following a vegan diet this year. <\/p><h3>How many vegetarians are there in the UK?<\/h3><p>9.5% of Brits plan to follow a vegetarian diet in 2026 according to a Finder survey, an estimated 5.2 million people. This includes 5.5% who are already vegetarian (around 3 million people) and 4% who intend to follow a vegetarian diet this year (around 2.2 million people).<\/p><h3>How many pescatarians are there in the UK?<\/h3><p>8.4% of the UK is intending to follow a pescatarian diet in 2026, eating fish but no meat. This equates to around 4.6 million people and includes 3.1% who were not previously pescaratian but want to adopt the diet this year.<\/p><h3>How many people follow a meat-free diet in the UK?<\/h3><p>14% of the UK population followed a meat-free diet at the end of 2025, approximately 7.7 million people. This number is up from 12% at the end of 2024. <\/p><p>Many more of us have intentions to go meat-free in 2026, however, as a further 1 in 10 Brits (10.3%), around 5.7 million adults, are hoping to be meat-free in 2026.<\/p><p>This means that, in total, 27% of Brits are either already meat-free or plan to adopt a meat-free diet in 2025, which would mean an estimated 14.2 million meat-free Brits by the end of the year.<\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab9548\" data-toggle=\"tab\">Current diets<\/a><\/li><li class=\"\"><a href=\"#tab6066\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab9548\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-zSxD3\" title=\"7.8 million Brits plan to adopt a meat-free diet in 2025\" width=\"100%\" height=\"224\" scrolling=\"yes\" aria-label=\"Stacked Bars\" src=\"https:\/\/datawrapper.dwcdn.net\/zSxD3\/2\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Diet type<\/th>\n                            <th scope=\"col\">Percentage already following the diet<\/th>\n                            <th scope=\"col\">Percentage intending to adopt the diet in 2026<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Vegetarian<\/td>\n                            <td>5.50%<\/td>\n                            <td>4.00%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Pescatarian<\/td>\n                            <td>5.35%<\/td>\n                            <td>3.05%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Vegan<\/td>\n                            <td>3.10%<\/td>\n                            <td>3.20%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Meat-free diet<\/td>\n                            <td>13.95%<\/td>\n                            <td>10.25%<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div>\n\n \n\n\n<style>\n#newsletter-signup { overflow-x: clip; 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Thanks for signing up.\";\nb.setAttribute(\"disabled\", \"\");\nreturn true;\n\n};\n\nfunction sendJoinWaitlistGAEvent() {\nif (window.ga === undefined) {\nreturn;\n}\n\nwindow.ga('send', 'event', 'ukfin email signup', 'signed up', null, undefined, { nonInteraction: false });\n}\n<\/script>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<h3>Which generation has the most vegetarians and vegans?<\/h3><p>A meat-free diet is most likely to appeal to the younger generations. Overall, 2 in 5 from generation Z (41%) and a third of millennials (32%) intend to follow a meat-free diet in 2026.<\/p><p>In generation Z, 1 in 8 (13%) are planning to follow a vegan diet in 2026, including 7% who are already vegan and 6% who want to try it out this year. <\/p><p>When it comes to millennials, 9% are planning to follow a vegan diet in 2026, while 11% are planning to be vegetarian.<\/p><p>Unsurprisingly, the older generations are less enthused at the prospect of cutting meat out of their diets. 1 in 5 from generation X (10%), 1 in 8 baby boomers (12%), and 7% of the silent generation plan to be meat-free in any form (vegan, vegetarian or pescatarian) in 2026. <\/p><ul class=\"nav nav-tabs pb-tabs\"><li class=\"active\"><a href=\"#tab8431\" data-toggle=\"tab\">Chart<\/a><\/li><li class=\"\"><a href=\"#tab6066-1\" data-toggle=\"tab\">Table<\/a><\/li><\/ul><div class=\"tab-content \"><div id=\"tab8431\" class=\"tab-pane active \"><iframe id=\"datawrapper-chart-zSxD3\" title=\"The younger generations are more likely to have a meat-free diet\" width=\"100%\" height=\"224\" scrolling=\"yes\" aria-label=\"Stacked Bars\" src=\"https:\/\/datawrapper.dwcdn.net\/RdU0i\/2\/\" style=\"width: 0; min-width: 100% !important; border: none;\" loading=\"lazy\"><\/iframe><\/div><div id=\"tab6066-1\" class=\"tab-pane \"><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Generation<\/th>\n                            <th scope=\"col\">Currently meat-free<\/th>\n                            <th scope=\"col\">Plan to be meat-free in 2026<\/th>\n                            <th scope=\"col\">Eating meat<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>Gen Z<\/td>\n                            <td>18.87%<\/td>\n                            <td>22.54%<\/td>\n                            <td>58.59%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Millennials<\/td>\n                            <td>19.63%<\/td>\n                            <td>12.52%<\/td>\n                            <td>67.85%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Gen X<\/td>\n                            <td>12.20%<\/td>\n                            <td>7.46%<\/td>\n                            <td>80.34%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Baby boomers<\/td>\n                            <td>6.57%<\/td>\n                            <td>2.67%<\/td>\n                            <td>90.76%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Silent generation<\/td>\n                            <td>9.09%<\/td>\n                            <td>3.03%<\/td>\n                            <td>87.88%<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><\/div><\/div><h3>Which region has the most vegetarians and vegans?<\/h3><p>London leads the way in meat-free diets, with a third of residents (35%) currently identifying as a vegan, vegetarian or pescatarian or planning to adopt one of these diets in 2026. 1 in 5 (21%) are already meat-free while 14% hope to go meat-free this year. <\/p><table class=\"luna-table\n     luna-table--responsiveList\n     js-tablesorter\">\n            <thead class=\"luna-table__header\">\n        <tr>\n                            <th scope=\"col\">Region<\/th>\n                            <th scope=\"col\">Vegan in 2025<\/th>\n                            <th scope=\"col\">Veggie in 2025<\/th>\n                            <th scope=\"col\">Pescatarian in 2025<\/th>\n                            <th scope=\"col\">Meat-free in 2025<\/th>\n                    <\/tr>\n        <\/thead>\n        <tbody class=\"luna-table__body\">\n            <tr>\n                            <td>East Midlands<\/td>\n                            <td>4.76%<\/td>\n                            <td>12.24%<\/td>\n                            <td>5.44%<\/td>\n                            <td>12.24%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>East of England<\/td>\n                            <td>5.79%<\/td>\n                            <td>6.84%<\/td>\n                            <td>9.47%<\/td>\n                            <td>12.63%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Greater London<\/td>\n                            <td>7.69%<\/td>\n                            <td>14.23%<\/td>\n                            <td>12.69%<\/td>\n                            <td>20.77%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>North East\t<\/td>\n                            <td>3.75%<\/td>\n                            <td>8.75%<\/td>\n                            <td>12.50%<\/td>\n                            <td>16.25%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>North West<\/td>\n                            <td>8.07%<\/td>\n                            <td>11.66%<\/td>\n                            <td>7.62%<\/td>\n                            <td>16.14%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Northern Ireland<\/td>\n                            <td>3.57%<\/td>\n                            <td>7.14%<\/td>\n                            <td>12.50%<\/td>\n                            <td>12.50%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Scotland<\/td>\n                            <td>9.76%<\/td>\n                            <td>5.49%<\/td>\n                            <td>8.54%<\/td>\n                            <td>15.24%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>South East<\/td>\n                            <td>3.99%<\/td>\n                            <td>8.33%<\/td>\n                            <td>5.80%<\/td>\n                            <td>10.51%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>South West<\/td>\n                            <td>4.65%<\/td>\n                            <td>8.14%<\/td>\n                            <td>4.65%<\/td>\n                            <td>11.05%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Wales<\/td>\n                            <td>10.87%<\/td>\n                            <td>11.96%<\/td>\n                            <td>10.87%<\/td>\n                            <td>15.22%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>West Midlands<\/td>\n                            <td>7.39%<\/td>\n                            <td>11.36%<\/td>\n                            <td>7.39%<\/td>\n                            <td>13.07%<\/td>\n                    <\/tr>\n            <tr>\n                            <td>Yorkshire and The Humber<\/td>\n                            <td>4.27%<\/td>\n                            <td>4.88%<\/td>\n                            <td>8.54%<\/td>\n                            <td>10.37%<\/td>\n                    <\/tr>\n        <\/tbody>\n<\/table><div id=\"sources\" style=\"position: relative;\"><h3 style=\"position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;\">Sources<\/h3>\n<div id=\"lazy0000000000\"><\/div>\n<script type=\"application\/json\" id=\"lazyloaded-assets-json-lazy0000000000\" class=\"lazyloaded-assets-json\">{\"critical-scripts\":[],\"scripts\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.de087a0da9824e407767.js\"],\"styles\":[\"https:\\\/\\\/www.finder.com\\\/parent-theme\\\/shortcodes\\\/article-source\\\/prod\\\/article-source.87684078d471e76125dd.css\"]}<\/script><\/div><article class=\"luna-card luna-card--primary\"><div class=\"luna-card__block\"><h3 class=\"luna-sectionTitle\">Methodology<\/h3><p>Finder commissioned Censuswide to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain between 12 December and 15 December 2025, with representative quotas for gender, age and region. The online survey has a margin of error of \u00b12.2% at a 95% confidence level. Censuswide follows the MRS Code of Conduct, ESOMAR principles, and is a member of the British Polling Council.<\/p><\/div><\/article><div data-tags=\"scale-surveys product-data-insight\">\n<h4>Click <a href=\"https:\/\/www.finder.com\/uk\/stats-facts\">here<\/a> for more research. 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