{"id":478678,"date":"2023-02-16T13:42:35","date_gmt":"2023-02-16T13:42:35","guid":{"rendered":"https:\/\/www.finder.com\/uk\/?p=478678"},"modified":"2024-10-11T18:22:20","modified_gmt":"2024-10-11T17:22:20","slug":"analysis","status":"publish","type":"page","link":"https:\/\/www.finder.com\/uk\/share-trading\/share-trading-guides\/analysis","title":{"rendered":"How to value stocks"},"content":{"rendered":"<p>If you want to start investing directly in stocks and shares, prepare to put some effort into researching the companies you\u2019re interested in. As well as looking into the qualitative aspects of a company \u2013 such as how it\u2019s managed and whether it has any compelling USPs \u2013 a bit of qualitative number crunching will enable you to put a value on the stock and check whether it fits with your investment strategy. Here\u2019s how to get started.<\/p><h3>What is stock valuation?<\/h3><p>Stock valuation is the process of using analytical methods to calculate the intrinsic value of a stock. It\u2019s a process that investors use to help them decide whether to buy a stock, depending on their investment goals.<\/p><p>There are several ways to value stocks, and the most appropriate method depends on the nature of the company you\u2019re considering investing in. For example, more established companies with a proven track record of steady profits may require a different valuation method than new startups that haven\u2019t yet made any profits.<\/p><h3>Is a stock\u2019s value the same as its market price?<\/h3><p>It depends on your perspective. Strictly passive investors might argue that market price and stock value are almost always the same because all relevant information is priced into a stock. Therefore, they would typically be happy to mainly invest in index (or tracker) funds, which look to match rather than beat the performance of a stock market index, such as the <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/how-to-invest-in-the-ftse-100\">FTSE 100<\/a>.<\/p><p>However, others would argue that a stock\u2019s intrinsic value may differ from its market price. This would particularly apply to active investors looking to choose investments that beat the performance of indices. They calculate a stock\u2019s value using a set of metrics and may then compare this value to its market price (and potentially the value of other similar stocks) before deciding whether to buy (or sell).<\/p><h3>What are the types of stock valuation?<\/h3><p>There are 2 broad categories of stock valuation: absolute and relative.<\/p><h4>What is absolute stock valuation?<\/h4><p>This involves analysing the fundamental performance of a business on its own merits without comparing it with any other companies. Absolute valuation calculations focus on things such as dividends, cash flow and growth rate. Methods include the dividend discount model and discounted cash flow model.<\/p><h4>What is relative stock valuation?<\/h4><p>Relative stock valuation takes into account the performance of other companies. You carry out the same calculations for both the company you\u2019re interested in and peer firms and use this comparison to assess whether the stocks you\u2019re considering are worth it. There are relative stock valuation methods, including price-to-earnings, price-to-sale and price-to-book ratios.<\/p><h3>What is the most common way to value a stock?<\/h3><p>One of the most common ways to value a stock is through a company\u2019s price-to-earnings (P\/E) ratio. This is a variant of a relative valuation method. This is calculated by taking a firm\u2019s stock price (total value of all a company\u2019s outstanding shares) and dividing it by its most recently reported earnings per share (EPS). A company\u2019s basic EPS should be reported in its financial reports. Alternatively, you can calculate it by working out a company\u2019s net profit (net income with any dividend payments substracted) and dividing the figure by the number of outstanding shares.<\/p><p>The price-to-earnings ratio is commonly used to calculate stock value because it focuses on earnings, which is one of the key drivers of an investment\u2019s value. However, it isn\u2019t appropriate in all circumstances, not least because some newer companies won\u2019t yet have earned anything.<\/p><h3>What is a good price-to-earnings ratio for a stock?<\/h3><p>That depends on your priorities and the <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/investment-strategies\">investment strategy<\/a> you\u2019re following. A good price-to-earnings ratio (P\/E ratio) for one investor may not hit the mark for another. For example, a growth investor might seek out stocks with a high P\/E ratio on the basis that this indicates a high growth rate. Meanwhile, a value investor might prefer stocks with a low P\/E ratio. This would typically imply that the market price is below the stock\u2019s actual value and that the stock is, therefore, a bit of a bargain.<\/p><h3>What other ways are there to value a stock?<\/h3><p>Our summary below outlines some of the methods used to value stock. It\u2019s not a comprehensive list of all possible methods, but it should give you a flavour of the key options available to you as a prospective investor.<\/p><h4>Absolute valuation methods<\/h4><ul><li><strong>The Dividend Discount Model (DDM)<\/strong>. This calculates a firm\u2019s value based on the dividends it pays shareholders and its expected future growth. The idea is that dividends represent the money being actually paid out, so they give a good indication of each share\u2019s worth. However, this method obviously only works if the company pays its shareholders dividends \u2013 not all do. It\u2019s also best used for companies that pay predictable dividends, such that the value doesn\u2019t vary wildly from one dividend payment to another. This would tend to apply to well-established, blue-chip companies with a proven track record. There are a couple of formulae that can be used. One calculates a \u201crate of return\u201d value and uses the following formula: (dividend payment \/ stock price) + dividend growth rate. The dividend growth rate is the average rate at which dividends increase each year.<\/li><li><strong>Discounted cash flow model (DCF)<\/strong>. With this method, a stock\u2019s intrinsic value is calculated by discounting a company\u2019s free cash flows to its present value. It doesn\u2019t involve any assumptions about the distribution of dividends, so it can be used for companies with unpredictable dividend payouts or those that don\u2019t pay dividends. As is often the case, there are several methods for calculating DCF-based value. One of the most common \u2013 the two-stage DCF model \u2013 involves first calculating the free cash flow forecast for 5 to 10 years, then measuring terminal value for all the cash flows beyond the forecasted period. This method is best suited for companies with positive and predictable free cash flows, so it probably won\u2019t be right for companies still in their early growth phases.<\/li><\/ul><h4>Relative valuation methods<\/h4><p>Variations on the price-to-earnings ratio method include:<\/p><ul><li><strong>Price-to-sales ratio<\/strong>. This is a company\u2019s stock price divided by its annual revenue. It\u2019s based on revenue rather than earnings, so it can be used for companies not yet making a profit. However, because sales volumes can vary greatly across industries, it\u2019s best used to compare companies with similar business models.<\/li><li><strong>Price-to-book ratio<\/strong>. With this method, a company\u2019s stock price is divided by the company\u2019s book value per share. A book value is its assets minus its liabilities (these can be found on a company\u2019s balance sheets). To get the book value per share, divide the book value by the number of outstanding shares. Price-to-book ratios are sometimes used for asset-heavy businesses, such as banks.<\/li><\/ul><h3>What is the best measure of value for a stock?<\/h3><p>You probably won\u2019t be surprised to hear that there\u2019s no overall \u201cbest\u201d way of measuring a stock\u2019s value. As our summaries of the different types above suggest, the best stock valuation method for one company may not be the best \u2013 or simply won\u2019t work at all \u2013 for another. The key is getting to know a company\u2019s characteristics and choosing the valuation method that suits it the best. If more than one could apply and you have the time and inclination, you could carry out several different calculations to get a range of possible values.<\/p><article class=\"luna-card luna-card--alt\"><div class=\"luna-card__block\"><div class=\"u-grid\"><div class=\"u-grid__col u-1\/1 no-padding-bottom\"><h3 class=\"has-padding-bottom-x-small\">Should I value a stock before I buy or sell it?<\/h3><\/div><div class=\"u-grid__col u-1\/6@s\"><p><img decoding=\"async\" class=\"luna-avatar luna-avatar--large\" src=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg\" alt=\"Danny Butler\" srcset=\"https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg?fit=180 180w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg?fit=360 360w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg?fit=600 600w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg?fit=900 900w, https:\/\/www.finder.com\/finder-us\/wp-uploads\/sites\/3\/2020\/07\/Danny-Butler.jpg?fit=1200 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\"><\/p><div class=\"has-padding-top-small text-x-small\"><em>Finder insurance expert <a href=\"https:\/\/www.finder.com\/uk\/author\/dannybutler\">Danny Butler<\/a> answers <\/em><\/div><\/div><div class=\"u-grid__col u-10\/12@s no-padding-bottom\"><p>Well, if you\u2019re investing with a view to \u201cbeating the market\u201d, you probably should. And, let\u2019s face it, if you\u2019re investing directly in stocks and shares rather than in index funds \u2013 which aim to match rather than beat the performance of popular stock indices \u2013 then you probably are.<\/p><p>We\u2019re sure you don\u2019t need us to tell you there are no guarantees when it comes to investing. But taking a bit of time to learn how to value stocks before hitting the buy button, and putting those skills into practice, can help to make sure you choose stocks that are aligned with your <a href=\"https:\/\/www.finder.com\/uk\/share-trading\/investment-strategies\">investment strategy<\/a>. And ultimately, sticking with your investment strategy means you\u2019re more likely to meet your investing goals.<\/p><\/div><\/div><\/div><\/article><h3>Is it difficult to value a stock?<\/h3><p>How difficult it is to value a stock depends to a certain extent on the nature of the company, as some may be harder to value than others. You will need to decide the best method (or methods) to value a stock, dig out the metrics you need to do the required analysis and do a bit of maths according to the formula you\u2019re using. A bit of leg work comes with the territory if you\u2019re planning to invest directly in stocks, though, and there are tools available on the internet that can help. And, if worst comes to worst, you can pay a professional financial adviser to value stocks and make recommendations for you.<\/p><h3>Bottom line<\/h3><p>There are a number of ways to value a stock. The best method depends on the nature of the company, your investment strategy and whether an absolute or relative valuation is more appropriate. But taking the time to work out the best method (or methods) and dig out the metrics to do the analysis can help investors to decide whether a company is worth buying shares in.<\/p><h3>Frequently asked questions<\/h3><ul class=\"luna-accordionGroup accordionGroup\"><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000000\" data-toggle=\"collapse\" data-target=\"#accordion0000000000\">\n        <span class=\"luna-accordion__title\">How do you calculate the fair value of a stock?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000000\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>The best way to calculate the fair value of a stock depends on the type of company you\u2019re considering buying stocks in. For example, well-established blue-chip firms with a proven track record will likely require a different valuation method than startups that are yet to profit. Look at some common methods outlined in this guide to help you decide.<\/p><\/div>\n  <\/div>\n<\/li><li class=\"luna-accordion\" data-accordion=\"accordion\">\n  <div class=\"luna-accordion__summary\">\n    <h4 class=\"luna-accordion__heading\">\n      <button class=\"luna-accordion__action collapsed\" aria-expanded=\"false\" aria-controls=\"accordion0000000001\" data-toggle=\"collapse\" data-target=\"#accordion0000000001\">\n        <span class=\"luna-accordion__title\">What is a price\/earnings ratio?<\/span>\n        <svg class=\"luna-icon\" aria-hidden=\"true\">\n          <use xlink:href=\"#chevron-down\" data-accordion-icon=\"show\"><\/use>\n          <use xlink:href=\"#chevron-up\" data-accordion-icon=\"hide\" class=\"is-hidden\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/h4>\n  <\/div>\n  <div class=\"luna-accordion__details collapse\" aria-hidden=\"true\" id=\"accordion0000000001\" data-accordion=\"details\">\n    <div class=\"accordionContent\"><p>A company\u2019s price\/earnings ratio assesses its current share price relative to its earnings per share. It\u2019s one of the most popular ways to value a stock.<\/p><\/div>\n  <\/div>\n<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re unsure whether or not a stock is worth buying, a little analysis could help you measure its intrinsic value. <\/p>\n","protected":false},"author":805,"featured_media":0,"parent":385582,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-masthead-two-column.php","meta":{"footnotes":""},"tags":[],"class_list":["post-478678","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to value stocks | Key details explained | Finder UK<\/title>\n<meta name=\"description\" content=\"If you&#039;re unsure whether or not a stock is worth buying, a little analysis could help you measure its intrinsic value.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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