Female investors in the UK

Find out how many women invest and how many manage investment funds.

With more women than ever before investing, we looked into the breakdown of how and why this is. We ran a survey on how many women invest or plan to invest as well as which investing apps are the most used by women.

Quick overview

  • Over a quarter (27%) of women in the UK say they plan to invest in 2022, with 45% of women saying they have no intention to invest.
  • Only 28% of women invest, which is 18% less than male investors (46%).
  • YouTube (21%) is the most popular platform for women to research investing in 2022.
  • Nearly two-thirds (32%) of women who invest have invested in stocks and shares – the most popular form of investment for women in 2022.
  • Investments by women reportedly earn 0.4% more than men on average each year, which could add up to 7.8% over 30 years when compounded.
  • Back in 2021, around 4 in 10 women (39%) had money invested in some way (either a share, fund, ETF or private pension). This is compared to around 6 in 10 men (59%).
  • In 2021, 79% of women aged 18-24 and 60% of women aged 25-34 held at least one investment.
  • In 2021, 35% of women aged 45-54 and 26% of women aged over 55 held at least one investment.

How many women in the UK invest?

Overall, only 28% of all women invest, which is 18% less than the total amount of male investors (46%).

How many men and women invest Women Men
Total investors 28.15% 45.85%

How many women plan to start investing?

Our survey found that nearly half (45%) of women in the UK say they do not plan to start investing. The survey also found that 27% of women said they do not invest, but plan to start. Interestingly, only 1% of women class themselves as expert investors compared to 3% of men.

Investing experience Women Men
I am a beginner investor 11.24% 13.72%
I am an intermediate investor 9.87% 19.45%
I am an experienced investor 5.67% 9.62%
I am an advanced/expert investor 1.37% 3.07%
I don't plan to invest 44.87% 38.38%
I plan to invest 26.98% 15.76%

Which investing platforms do female investors use most?

Women are 47% more likely to use share-trading platforms founded after 2010 according to analysis by Finder analysts. By analysing survey data from 753 customers of all the major trading apps in the UK, it was discovered that share-trading companies founded after 2010, such as Freetrade, eToro and Fineco had an equal footfall of men and women at 50% each.

In comparison, the majority of people using investing platforms founded before 2010, such as Hargreaves Lansdown, AJBell, Halifax Share Dealing were men (66%), compared to just a third (34%) that were women.

Interestingly, there doesn’t seem to be much difference in customer satisfaction between older and newer platforms among women. Around 7 in 10 (72%) women who use trading platforms founded before 2010 said they were satisfied with them, while 70% were happy with platforms founded after 2010.

Picture not described
Platform Year company was founded Females Males
Halifax Share Dealing 1853 49% 51%
Barclays 1896 45% 55%
Fidelity 1946 34% 66%
IG 1974 27% 73%
Vanguard 1975 42% 58%
Hargreaves Lansdown 1981 23% 78%
Interactive Investor 1995 26% 74%
Fineco 1999 28% 72%
Trading 212 2004 36% 64%
eToro 2007 22% 78%
Degiro 2008 41% 59%
Invest Engine 2011 40% 60%
Nutmeg 2011 57% 43%
Wealthify 2014 54% 46%
Moneybox 2015 45% 55%
Revolut 2015 41% 59%
Freetrade 2016 47% 53%
Stake 2016 46% 54%
Orca 2020 67% 33%

We found that stocks and shares (32%) are the most popular investment among women. This is a lot less than men, with over half (51%) investing in stocks and shares. Cryptocurrency (20%) and bonds (20%) are the next most popular types of investment for women.

Interestingly 11% of women say they have ethical investments, which is just slightly less than men (12%).

Female Male
Stocks/ shares 31.60% 50.67%
Funds 17.71% 27.23%
Cryptocurrencies (e.g. Bitcoin) 20.14% 24.78%
Bonds 20.14% 21.88%
Forex 11.11% 15.18%
ETFs 10.76% 12.05%
Ethical investments 11.11% 11.83%
Ready-made portfolios (such as Moneybox, Nutmeg etc) 11.46% 11.61%
Options/Futures 9.38% 9.82%
Contracts for difference (CFDs) 8.33% 6.92%
Not sure 9.03% 5.13%
Other 0.35% 1.56%

Where do female investors get their investing knowledge from?

For those who have experience in investing, the most popular platform among women (21%) for investing research is YouTube. Just behind this is friends and family, with 20% of women stating that word of mouth is a prevalent way to research for investments.

Interestingly, more women (7%) state they do not research when making investments compared to men (5%).

Female Male
Investment news sites (e.g.Motley Fool, Marketwatch, Financial Times) 16.67% 32.37%
General news sites (e.g. BBC, Daily Mail, Yahoo) 16.67% 27.90%
Investment platform forums (e.g. Freetrade community, Trading 212 community) 16.67% 25.22%
Financial adviser 16.67% 25.22%
Investment apps, websites and brokers' (e.g.Trading 212, eToro, etc) 17.36% 23.66%
YouTube 20.83% 20.98%
Friends and family/ word of mouth 20.14% 17.41%
Facebook 17.36% 15.40%
Instagram 18.75% 13.39%
Twitter 13.19% 14.51%
Other people's trades (e.g.Trading 212 pies, eToro copytrader) 11.81% 12.72%
TikTok 16.32% 9.38%
Snapchat 12.85% 9.60%
Reddit 10.76% 9.38%
Other social media, please specify 7.64% 5.13%
I don't do research for investments at all 6.94% 5.36%
Other 1.39% 3.13%

Where do women who want to invest get their investing knowledge from?

For those who do not invest, finding out where to start is very difficult – 37% of women say they do not know where to start. After this, 17% of women say they would turn to friends and family for investing information.

More women say they would use social media platforms such as YouTube (17%), Facebook (14%) and TikTok (13%) for investing research. Only 11% state they use traditional investing resources such as investing news sites and 9% state they use general news sites.

Women (9%) are less likely to start investing without researching compared to men (16%). This may strengthen research by Fidelity, which found that women who invest on average return 0.4% more than men.

Female Male
Investment news sites (e.g. Motley Fool, Marketwatch, Financial Times) 10.51% 14.94%
Investment apps, websites and brokers' (e.g.Trading 212, eToro, etc) 9.42% 10.39%
Financial adviser 12.32% 14.29%
YouTube 16.67% 15.58%
General news sites (e.g. BBC, Daily Mail, Yahoo) 8.33% 11.04%
Investment platform forums (e.g. Freetrade community, Trading 212 community) 9.42% 9.74%
Don't know 37.68% 27.27%
Friends and family/ word of mouth 17.39% 12.99%
Facebook 14.86% 14.94%
Other people's trades (e.g. Trading 212 pies, eToro copytrader) 3.99% 7.14%
TikTok 12.68% 4.55%
Instagram 10.51% 3.90%
Twitter 2.90% 8.44%
Reddit 3.26% 3.90%
Snapchat 5.43% 5.19%
I won't do any research for investments at all 9.78% 15.58%
Other social media, please specify 1.09% 2.60%
Other 0.36% 0.65%

Are women better investors than men?

According to Fidelity, women who invest outperform men by 0.4% per year. This would add up to a substantial amount if compounded over time. An annual investment of £1,000 a year over 30 years would earn over 7.8% more than men.

Year Women (5.4% returns per year) Men (5% returns per year)
Year 0 1,000 1,000
Year 5 7,171 7,078
Year 10 15,199 14,835
Year 20 39,224 37,372
Year 25 56,893 53,450
Year 30 79,876 74,082

Women in ethical funds

How many women work in ethical investment?

We looked at all the funds that were clearly identifiable as “ethical” (109) on a major investing platform and compared them with 103 funds that weren’t specifically ethical. From our research, we discovered that the proportion of women holding management positions in ethical funds is 97% higher than it is at “regular” funds. There is at least one woman in a management role at 23% of “ethical” funds, compared to just 12% of regular funds.

While this is positive news, there needs to be more senior female representation at all funds. Of the 253 fund managers in the sample looked at by Finder, there were more men called Richard, David, Nick or James than there were women.

Fund Fund focus Gender One or more of fund managers are female?
Aegon Ethical Cautious Managed Mixed Asset F Y
Aegon Ethical Equity Equity F Y
ASI Europe ex UK Ethical Equity Equity F Y
ASI UK Ethical Equity Equity F Y
ASI UK Ethical Equity Equity F Y
ASI UK Impact Employment Opportunities Equity Equity F Y
ASI UK Impact Employment Opportunities Equity Equity F Y
ASI UK Responsible Equity Equity F Y
ASI UK Responsible Equity Equity F Y
ASI UK Responsible Equity Equity F Y
BlackRock ESG Strategic Growth Mixed Asset F Y
BMO Responsible UK Equity Equity F Y
BMO Responsible UK Income Equity F Y
BNY Mellon Sustainable Global Equity Equity F Y
BNY Mellon Sustainable Global Equity Income Equity F Y
Close Sustainable Balanced Portfolio Mixed Asset F Y
EdenTree Responsible and Sustainable UK Equity Equity F Y
Fidelity Sustainable European Equity Equity F Y
Halifax Ethical Equity F Y
Jupiter Global Sustainable Equities Equity F Y
M&G Global High Yield ESG Bond Fixed Interest F Y
M&G Positive Impact Equity F Y
M&G Sustainable Multi Asset Mixed Asset F Y
Quilter Investors Ethical Equity Equity F Y
Rathbone Ethical Bond Fund Fixed Interest F Y
SJP Sustainable & Responsible Equity Equity F Y
Threadneedle UK Sustainable Equity Equity F Y
Trojan Ethical Mixed Asset F Y
Verus Sustainable Balanced Mixed Asset F Y
Aegon Ethical Cautious Managed Mixed Asset M Y
Aegon Ethical Corporate Bond Fixed Interest M N
Aegon Ethical Corporate Bond Fixed Interest M N
Ardevora Global Long Only Equity SRI Equity M N
Ardevora Responsible Growth Equity M N
ASI Ethical Corporate Bond Fixed Interest M N
ASI Europe ex UK Ethical Equity Equity M Y
Aviva Inv Sustainable Income & Growth Mixed Asset M N
AXA Ethical Distribution Mixed Asset M N
AXA Ethical Distribution Mixed Asset M N
Baillie Gifford Responsible Global Equity Income Equity M N
Baillie Gifford Responsible Global Equity Income Equity M N
BlackRock ACS World ESG Equity Tracker Equity M N
BlackRock ACS World Multifactor ESG Equity Tracker Equity M N
BlackRock Charities UK Equity ESG Equity M N
BlackRock Charities UK Equity ESG Equity M N
BlackRock ESG Strategic Growth Mixed Asset M Y
BMO Responsible Global Equity Equity M N
BMO Responsible Global Equity Equity M N
BMO Sustainable Opportunities Global Equity Equity M N
BMO Sustainable Opportunities Global Equity Equity M N
BMO Sustainable Universal MAP Balanced Mixed Asset M N
BMO Sustainable Universal MAP Balanced Mixed Asset M N
BMO Sustainable Universal MAP Cautious Mixed Asset M N
BMO Sustainable Universal MAP Cautious Mixed Asset M N
BMO Sustainable Universal MAP Growth Mixed Asset M N
BMO Sustainable Universal MAP Growth Mixed Asset M N
BNY Mellon Sustainable Global Dynamic Bond Equity M N
BNY Mellon Sustainable Global Dynamic Bond Fixed Interest M N
BNY Mellon Sustainable Global Equity Income Equity M Y
BNY Mellon Sustainable Global Equity Income Equity M Y
BNY Mellon Sustainable Global Equity Income Equity M Y
BNY Mellon Sustainable Real Return Mixed Asset M N
BNY Mellon Sustainable Real Return Mixed Asset M N
BNY Mellon Sustainable Sterling Bond Fixed Interest M N
CFP Castlefield B.E.S.T Sustainable European Equity M N
CFP Castlefield B.E.S.T Sustainable Income Equity M N
CFP Castlefield B.E.S.T Sustainable UK Opportunities Equity M N
CFP Castlefield B.E.S.T Sustainable UK Smaller Companies Equity M N
CFP Castlefield Real Return Mixed Asset M N
Close Sustainable Balanced Portfolio Mixed Asset M Y
Close Sustainable Bond Portfolio Fixed Interest M N
Close Sustainable Bond Portfolio Fixed Interest M N
denTree Responsible and Sustainable Sterling Bond Fixed Interest M N
EdenTree Investment Funds Amity Global Equity for Charities Equity M N
EdenTree Responsible and Sustainable European Equity Equity M N
EdenTree Responsible and Sustainable European Equity Equity M N
EdenTree Responsible and Sustainable Global Equity Equity M N
EdenTree Responsible and Sustainable Global Equity Equity M N
EdenTree Responsible and Sustainable Short Dated Bond Fixed Interest M N
EdenTree Responsible and Sustainable UK Equity Equity M Y
EdenTree Responsible and Sustainable UK Equity Opportunities Equity M N
EdenTree Responsible and Sustainable UK Equity Opportunities Equity M N
ES AllianceBernstein Sustainable US Equity Equity M N
Fidelity Sustainable European Equity Equity M Y
FP WHEB Sustainability Equity M N
FP WHEB Sustainability Equity M N
Halifax Ethical Equity M Y
Halifax Ethical Equity M Y
HSBC Global Sustainable Multi-Asset Balanced Portfolio Mixed Asset M N
HSBC Global Sustainable Multi-Asset Conservative Portfolio Mixed Asset M N
Janus Henderson Global Sustainable Equity Equity M N
Janus Henderson Global Sustainable Equity Equity M N
Janus Henderson Inst Global Responsible Managed Mixed Asset M N
Janus Henderson UK Responsible Income Equity M N
JPM Emerging Markets Sustainable Equity Equity M N
JPM Emerging Markets Sustainable Equity Fund Equity M N
Jupiter Responsible Income Equity M N
Liontrust Sustainable Future Cautious Managed Mixed Asset M N
Liontrust Sustainable Future Cautious Managed Mixed Asset M N
Liontrust Sustainable Future Corporate Bond Fixed Interest M N
Liontrust Sustainable Future Corporate Bond Fixed Interest M N
Liontrust Sustainable Future Corporate Bond Fixed Interest M N
Liontrust Sustainable Future Defensive Managed Mixed Asset M N
Liontrust Sustainable Future Defensive Managed Mixed Asset M N
Liontrust Sustainable Future European Growth Equity M N
Liontrust Sustainable Future European Growth Equity M N
Liontrust Sustainable Future Global Growth Equity M N
Liontrust Sustainable Future Global Growth Equity M N
Liontrust Sustainable Future Global Growth Equity M N
Liontrust Sustainable Future Managed Mixed Asset M N
Liontrust Sustainable Future Managed Mixed Asset M N
Liontrust Sustainable Future Managed Growth Equity M N
Liontrust Sustainable Future Managed Growth Equity M N
Liontrust Sustainable Future Managed Growth Equity M N
Liontrust Sustainable Future UK Growth Equity M N
Liontrust Sustainable Future UK Growth Equity M N
Liontrust UK Ethical Equity M N
Liontrust UK Ethical Equity M N
M&G Global High Yield ESG Bond Fixed Interest M Y
M&G Global High Yield ESG Bond Fixed Interest M Y
M&G Positive Impact Equity M Y
M&G Sustainable Multi Asset Mixed Asset M Y
Newton SRI for Charities Mixed Asset M N
Newton Sustainable Growth & Income for Charities Mixed Asset M N
Ninety One UK Sustainable Equity Equity M N
Premier Miton Ethical Equity M N
Premier Miton Ethical Equity M N
Premier Miton Global Sustainable Growth Equity M N
Premier Miton Global Sustainable Optimum Income Equity M N
Premier Miton Global Sustainable Optimum Income Equity M N
Rathbone Ethical Bond Fund Fixed Interest M Y
Rathbone Global Sustainability Fund Equity M N
Royal London Ethical Bond Fixed Interest M N
Royal London Sustainable Diversified Trust Mixed Asset M N
Royal London Sustainable Leaders Trust Equity M N
Royal London Sustainable Managed Growth Trust Mixed Asset M N
Royal London Sustainable Managed Income Trust Fixed Interest M N
Royal London Sustainable World Trust Mixed Asset M N
Sarasin Responsible Global Equity Equity M N
Sarasin Responsible Global Equity Equity M N
Sarasin Responsible Global Equity Equity M N
Scottish Widows Ethical Equity M N
SJP Sustainable & Responsible Equity Equity M Y
Stewart Investors Asia Pacific Leaders Sustainability Equity M N
Stewart Investors Asia Pacific Leaders Sustainability Equity M N
Stewart Investors Asia Pacific Sustainab. Equity M N
Stewart Investors Asia Pacific Sustainab. Equity M N
Stewart Investors Asia Pcfic and Japan Sustblty Equity M N
Stewart Investors Global Emerging Markets Sustainability Equity M N
Stewart Investors Global Emerging Markets Sustainability Equity M N
Stewart Investors Indian Subcontinent Sustainability Equity M N
Stewart Investors Indian Subcontinent Sustainability Equity M N
Stewart Investors Worldw. Lead. Sust. Equity M N
Stewart Investors Worldw. Lead. Sust. Equity M N
Stewart Investors Worldwide Sustainab. Equity M N
Stewart Investors Worldwide Sustainab. Equity M N
SVM All Europe SRI Equity M N
SVM All Europe SRI Equity M N
Trojan Ethical Income Equity M N
Unicorn UK Ethical Income Equity M N
Unicorn UK Ethical Income Equity M N

Methodology

  • Finder commissioned Censuswide to carry out a nationally representative survey of adults aged 18+ who invest using trading platforms in 2022 between 22.12.21 and 05.01.22.
  • A total of 753 people were questioned throughout Great Britain, with representative quotas for gender, age and region.
  • Survey respondents were grouped by gender to provide percentages of users per platform. The years in which specific companies were founded were manually sourced by Finder analysts.
  • Finder analysts looked at 212 funds listed on the Hargreaves Lansdown platform to find the number of female fund managers.
  • Sources used

    • Fidelity
    This article offers general information about investing and the stock market, but should not be construed as personal investment advice. It has been provided without consideration of your personal circumstances or objectives. It should not be interpreted as an inducement, invitation or recommendation relating to any of the products listed or referred to. The value of investments can fall as well as rise, and you may get back less than you invested, so your capital is at risk. Past performance is no guarantee of future results. If you're not sure which investments are right for you, please get financial advice. The author holds no positions in any share mentioned.

    Click here for more research. For all media enquiries, please contact:

    Matt Mckenna
    UK communications manager
    M: +44 747 921 7816
    T: +44 20 8191 8806
    matt.mckenna@finder.com@MichHutchison/in/matthewmckenna2

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