UK shoppers splash their Black Friday cash online

Posted: 24 November 2017 1:50 pm

High street is quiet as consumers search for bargains online.

The high street was relatively quiet for Black Friday sales this morning as shoppers turned to the internet to hunt out bargains.

Consumers are expected to spend more than £2.5bn today as the UK continues its love affair with the US-inspired discount day.

A total of £7.3bn is expected to be spent between Friday morning and Monday night according to the Centre for Retail Research and the Vouchercodes website.

The Guardian reports that according to ShopperTrak a fifth more people are expected to hit the high street than on a normal Friday – but the hysteria of previous years is likely to be avoided as more customers shop online.

More stores have joined the event this year, but experts say bargains could be harder to find as stores fight rising costs and inflation.

Experts advise customers to research the items they want to buy rather than plunging in. Just because a retailer offers 60% off its own price doesn’t mean you can’t find the item more cheaply elsewhere.

Be wary of “too good to be true” prices – carefully check terms and conditions and buyer reviews – for sites you’ve not used before.

Check out our pick of the best Black Friday deals from some of the UK’s top online retailers.

Here’s a brief run-down of what’s happening.

Amazon UK is running a pop-up ‘experience’ in Soho Square, central London, with games, themed workshops, craft tutorials and advice from ‘gifting experts ‘.

It is offering 20% off Sony, Samsung, Motorola, Wileyfox and Nokia smartphones and up to 31% off TVs as well as daily deals.

Online electrical goods specialist AO began a fortnight of deals on 13 November, with deals including De’Longhi Eletta Cappuccino Bean to Cup coffee machine for £399 and KitchenAid Artisan stand mixer for £299.

Argos is offering Black Friday deals for a fortnight, promising discounts on more than 60,000 items including up to half price off toys, 25% and buy one get one half price on jewellery. Top deals include a Dyson V6 Absolute cordless handstick vacuum cleaner for £240 and Zinc Smart X hoverboard for £50.

Online retailer Asos is offering up to 60% off women’s shoes and accessories and men’s jeans and chinos.

Boots deals include Remington Protect hair straightener for £39.99, Oral-B Smart 6 electric toothbrush for £80 and Beckham Classic Blue men’s fragrance, 40ml, for £10.

Carphone Warehouse is offering £200 off Samsung Galaxy S8 or the iPhone 7 with a contract on the chain’s iD network.

Debenhams, Habitat, Halfords, Lidl, John Lewis & Partners, and Morrisons have Black Friday deals, typically knocking up to 50% off selected items.

Everything you need to know about Black Friday is here. Check out our Black Friday deals to help you find a bargain.

Latest news headlines

Picture: Shutterstock

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site