The way we consume international sport is undergoing a substantial change. While streaming has become an integral part of how we now enjoy our movies and television programming, professional sport has been emerging as the next frontier in that field.
One of the major players in sports streaming is British company DAZN. Launched back in 2016, it promised to shake up the traditional pay TV model that has dominated sports coverage and broadcast rights for decades.
A planned launch into 200 countries earlier in 2020 was delayed due to coronavirus. But the expansion took place on 1 December and DAZN UK is now up and running.
What is DAZN?
DAZN, pronounced “Da Zone”, offers live and on-demand sports content online and through its app. Initially available in Austria, Germany and Switzerland, it is now in over 200 countries after a massive expansion in December 2020. This is when it launched in the UK.
What content does DAZN have in the UK?
DAZN’s sports content varies by geographical location. Boxing remains DAZN’s principal offering, thanks to it owning global broadcast rights to Golden Boy Promotions and Matchroom Boxing USA.
On 1 July 2021, DAZN announced it had also acquired the global rights to the UEFA Women’s Champions League for 4 years. In a major boost for the women’s game, DAZN will show matches on its platform and for free on its YouTube channel.
In December 2021, DAZN became the new global broadcaster for Fan Controlled Football season 2. Fan Controlled Football is exactly what it sounds like – it’s football (in this case gridiron) streamed live where fans call the plays.
How much will DAZN cost?
In the UK, it is £7.99 a month. That gives you access to its entire library of live and on-demand content.
Does DAZN offer a free trial?
DAZN has previously utilised a 30-day free trial in its initial launch countries that offer a wide range of sports. But in the UK, the free trial is not available. Potential customers do have an opportunity to freely browse the site before signing up, with no paywall in place.
How can I watch DAZN?
DAZN can be accessed on up to 2 devices at once. The full list of compatible devices is iOS, tvOS, Android mobile and Android TVs, PlayStation, Xbox, Google Chromecast, Amazon Fire TV, stick and tablet, plus selected smart TVs from LG, Panasonic, Sony and Samsung.
Will DAZN get other sports?
DAZN has earmarked the UK as a key territory and its plans are grandiose. The company has been upfront about its goal of bidding for the broadcast rights to the Premier League.
In other territories, DAZN has the big UEFA tournaments, with the Champions League and Europa League broadcast into multiple countries. It has live and exclusive Premier League and NFL rights in Canada, plus NBA rights in some European markets, and has now added the Women’s Champions League globally as mentioned.
The company has big ambitions and it will be fascinating to see if it can continue to shake up some traditional sports broadcasters in the UK.
What impact will DAZN have on UK sports streaming?
With DAZN’s well-established global network of partnerships, it’s in a good place to bring a host of sports from Europe, Asia and the Americas into the British market.
The launch of DAZN will certainly see some competition for the likes of Sky and BT Sport. It could be a bit of a slow burn for DAZN to build out a compelling offering, but a bit more competition is usually a good thing in the streaming market.
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