How to shop small UK businesses on Black Friday

Looking to shop small this Black Friday? We've rounded up the safest and easiest ways to support small UK businesses this November and December.

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Georgia-Rose Johnson
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With lockdown 2.0 in full swing across most of the UK, large retailers such as Amazon are expected to report a bumper year in what has been a challenging retail climate for small businesses.

But even with your local high street shut down and the year’s biggest retail event (Black Friday on 27 November) moved solely online, there are still lots of ways to support your local businesses and craftspeople around the UK.

Handmade
Etsy
Etsy: Support small, local businesses when you shop for handmade gifts on Etsy.
Etsy brings together craftspeople from all over the world and offers shoppers a safe, secure and convenient online location to support local businesses and buy high quality, handmade and often personalised gifts.
  • Local businesses
  • Free delivery on selected items
  • Personalisation available
Shop now
Personalised
Not on the High Street
Not on the High Street: Get personalised, handmade gifts from small businesses at Not on the High Street.
Just as its name implies, these items aren't available on your local high street, but are crafted by sellers all over the UK.
  • Small businesses
  • Local craftspeople
  • Free delivery on selected items
Shop now
1,000s of sellers
eBay
eBay: Filter eBay's sellers by the UK to shop small businesses and handmade gifts.
eBay hosts thousands of sellers from across the UK. You can buy almost anything from here.
  • Highly reviewed sellers
  • Personalised gifts
  • Free delivery on selected items
Shop now
Fast shipping
Amazon
Amazon: Amazon's marketplace hosts thousands of small businesses, which you can support this Christmas season.
Hear us out with this one. While it's easy to paint Amazon as a retail giant, there are plenty of small businesses hosted on it that could use your support.
  • Fast delivery
  • Shop small businesses
  • Low prices
Shop now

Tips and tricks for shopping small UK businesses on Black Friday

  • Be patient! The inevitable influx of orders around Black Friday and Christmas is likely to overwhelm most normal delivery services, so be patient with small businesses who are struggling to get their orders out.
  • Etsy has gift cards. Not sure exactly what to get? You can give the gift of choice with an Etsy gift card and let your loved one choose which small business to support.
  • Check seller reviews. Big marketplaces such as eBay can seem overwhelming, so be sure to check seller reviews to help you make a smart shopping choice.
  • Filter by the UK. To support small UK-specific businesses, make sure to filter your search results by the UK. This will also help you get your order faster, as you won’t be hampered by international shipping delays.

Small UK businesses with Black Friday discounts

OakdeneDesigns - 20% off

OakdeneDesigns - 20% off from Etsy

OakdeneDesigns offers personalised gifts from Christmas decorations to notebooks and journals to bookmarks and picture frames. Enjoy 20% off selected orders for Black Friday.

Shop now
MasterPeaceAtHome - 10% off painting kits

MasterPeaceAtHome - 10% off painting kits from Etsy

MasterPeaceAtHome offers customers a mindful painting experience, promoting stress relief and relaxation while helping you create your own masterpiece! Enjoy 10% off selected orders for Black Friday.

Shop now
PixieDustBeads - 10% off jewellery

PixieDustBeads - 10% off jewellery from Etsy

PixieDustBeads makes handmade jewellery in Bournemouth and sells over 700 styles at super affordable prices. Enjoy 10% off most lines for Black Friday.

Shop now

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