Yopa review: Pros and cons uncovered

Find out how online estate agent Yopa works to see if it could help you sell your home.

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Online estate agents are growing in popularity as more and more people realise just how much they could save on fees compared to traditional high street agents.

This review takes a closer look at online estate agent Yopa.


The UK's largest estate agent

  • Sell your home from £999
  • Get an online valuation
  • Save thousands on your move

What is Yopa?

Founded in 2014, Yopa is an online hybrid estate agency and is one of the largest online estate agencies in the UK. It has no branches or offices on the high street, but uses “local experts” to carry out services such as property valuations.

Yopa charges a fixed fee for its services and the amount you pay will depend on which package you choose and where you live. Its Core bundle comes at a cost of £999 (£1,499 in London), its Premium bundle is £1,399 (£1,999 in London) and its Ultimate bundle is £1,999 (not available in London).

Yopa also offers 3 different payment options:

  • No Sale, No Fee. You don’t pay a penny until your home is sold.
  • Pay Now. You pay your fixed fee upfront.
  • Pay Later. You pay after 10 months or when you sell your home, whichever comes first. Qualifying customers must use Yopa’s partner Optimus to find their conveyancer.

How does Yopa work?

If you want to use Yopa to sell your home, you’ll first need to book a free valuation online. Your local agent will visit and value your home, and if you’re happy to proceed with the sale, you’ll then need to choose your pricing plan out of the options below:

  • Core (£999). This includes a dedicated estate agent, professional photos, a For Sale board, advertising on Rightmove and Zoopla, and a floorplan. You’ll also get a YopaHub account which lets you review your property advert, manage viewings and review buyer offers.
  • Premium (£1,399). This includes everything above, as well as unlimited hosted viewings, Rightmove and Zoopla premium listings, and £349 off Scout mortgage broker fees.
  • Ultimate (£1,999). This includes all of the above, plus a 360 virtual tour, featured property listings on Rightmove and Zoopla, £499 off Scout mortgage broker fees and £290 off Just Move In home set-up service.

Note that Ultimate is not available in London.

If you prefer, you can choose the Core plan and then pay separately for optional extras. These include:

  • A premium listing on Rightmove and Zoopla from £99*
  • A featured property listing on Rightmove from £149
  • Unlimited hosted viewings for £300
  • Energy Performance Certificate (EPC) for £85

*Zoopla costs £99, Rightmove costs £125, or a combined package costs £199

Advantages of using Yopa over a high street estate agent

One of the biggest advantages of using online estate agents such as Yopa is that they are much cheaper than high street estate agents. With Yopa, you’ll pay a fixed fee of between £999 and £1,999, depending on the package you choose, and this will remain the same no matter how much your home sells for.

In comparison, estate agents typically charge a percentage of the sale price, usually between 1% and 3.5%, so the more your home sells for, the more you’ll pay. For example, if your estate agent charges 2% and your home sells for £300,000, you’ll pay £6,000. If your home sells for £350,000, you’ll pay £7,000. That’s considerably more than you’d pay with Yopa.

Selling your home with Yopa can also be more convenient than using a high street agent as you’ll be able to manage everything online. Thanks to YopaHub, you can view your valuation report, manage your viewings and review feedback and offers from buyers with ease.

Is Yopa safe?

Yes, the same regulations that govern high street estate agents also apply to online estate agents.

All estate agents must abide by the Estate Agents Act 1979, which sets out minimum standards of conduct. Online estate agents must also belong to a government-approved redress scheme, either the Property Ombudsman Limited or the Property Redress Scheme, which you can use for support if required.

Pros and cons


  • Cheaper than most high street agents
  • 3 different ways to pay
  • Different pricing plans, giving you flexibility
  • Easy to manage viewings and offers through YopaHub


  • More expensive than some of its competitors
  • Customers must use Yopa’s conveyancing partner to qualify for Pay Later
  • Local property experts might not have the best knowledge of the area so you might not get the best valuation

Our verdict

Yopa isn’t the cheapest online estate agent out there, but it does give you flexibility to choose exactly what you want included in your overall package. What’s more, unlike its main competitor Purple Bricks it offers a “no sale, no fee” option, alongside 2 other payment types.

Overall, most property sellers are likely to save a significant chunk of money using Yopa over a traditional high street agent, and YopaHub also makes managing the sale of your home a lot easier.

Frequently asked questions

We show offers we can track - that's not every product on the market...yet. Unless we've said otherwise, products are in no particular order. The terms "best", "top", "cheap" (and variations of these) aren't ratings, though we always explain what's great about a product when we highlight it. This is subject to our terms of use. When you make major financial decisions, consider getting independent financial advice. Always consider your own circumstances when you compare products so you get what's right for you.

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