Mobile statistics

The latest facts about mobile use.

The convenience of our mobile phones has made them an everyday necessity for most people. From messaging to GPS tracking, mobile phones have revolutionised the way we work and communicate in the 21st century. With increased ownership, the power of mobiles in shaping human interaction is set to continue.

The latest stats

  • In 2018, 95% of households owned a mobile phone, up from 79% 10 years prior
  • BT (including EE), O2 and Vodafone were the UK’s three top operators in 2018
  • 67% of the entire UK population use social media, of which 87% access social media through a mobile device

Mobile ownership over time

It’s not surprising to find that, in the past few years, mobile ownership has increased among all people, regardless of age. The general trend is that teenagers remain the most avid mobile users within the whole time frame, with mobile ownership decreasing as the age groups become older.
16-24 25-34 35-54 55-64
2012 66% 60% 43% 19%
2013 77% 73% 60% 32%
2014 88% 84% 72% 39%
2015 90% 87% 80% 50%
2016 90% 91% 83% 42%
2017 96% 96% 88% 47%
2018 95% 95% 95% 51%

Towards 2018, the youngest three age groups all share the highest ownership at 95%. The greatest increased ownership (17%) comes from the 35–54 age group between 2012 and 2013. While the overwhelming trend is that mobile phone ownership increases, ownership decreased by 8% for the 55–64 age group between 2015 and 2016.

The UK’s most popular mobile vendor

Since the release of the first popular smartphone by Apple in 2007, Apple’s popularity as top choice for UK consumers has consistently grown. It is now the most dominant mobile vendor on the UK market, owning 48.8% of the UK mobile market as of June 2019.
Apple Samsung Huawei Sony Other
2018-06 46% 31% 5% 3% 14%
2018-07 46% 31% 6% 4% 14%
2018-08 48% 30% 6% 3% 13%
2018-09 49% 29% 6% 3% 13%
2018-10 54% 26% 5% 3% 12%
2018-11 60% 22% 4% 2% 12%
2018-12 52% 28% 6% 2% 11%
2019-01 51% 30% 6% 2% 10%
2019-02 52% 30% 6% 2% 10%
2019-03 49% 30% 7% 3% 11%
2019-04 49% 30% 8% 3% 11%
2019-05 49% 29% 8% 2% 11%
2019-06 49% 30% 8% 2% 11%

How people spend time on their phones

With mobile phones having so many useful applications, Internet usage can be split to show which everyday tasks Brits are performing. A 2019 survey asking which activity they perform using the Internet on their phones shows most people are spending time messaging, but the majority of these people also spend a significant amount of time performing other tasks using the Internet.
Task Percentage
Messages 73%
Videos 70%
Maps 63%
Banking 51%
Games 47%

The most popular mobile apps and games in 2019

The 10 apps with the most monthly active users

1. WhatsApp Messenger
2. Facebook
3. Facebook Messenger
4. Instagram
5. Amazon
6. eBay
7. Snapchat
8. Twitter
9. Spotify
10. BBC News

The 10 games with the most monthly active users

1. Candy Crush Saga
2. Helix Jump
3. Pokémon Go
4. 8 Ball Pool
5. Mobilityware Solitaire
6. Clash of Clans
7. Wordscapes
8. Roblox
9. Subway Surfers
10. Candy Crush Soda Saga

Sources

Office for National Statistics
wearesocial
BT
Statista
Statcounter

Click here for more research. For all media enquiries, please contact:

Matt Mckenna
UK communications manager
T: +44 20 8191 8806
matt.mckenna@finder.com@MichHutchison/in/matthewmckenna2

Related articles

More guides on Finder

  • A beginner’s guide to cryptocurrency ETFs

    If you’re looking for ways to gain exposure to Bitcoin and other digital currencies, cryptocurrency ETFs could be worth exploring. Find out what crypto ETFs are and how they work in this introductory guide.

  • Monzo review: Is it worth it?

    Is Monzo’s app-only current account the right option for you? Read our review to get the low-down on all of the features of the account, its card and the app.

  • Halifax Ultimate Reward current account review

    If you’re happy to pay a monthly fee, discover what the Halifax Ultimate Reward current account has to offer.

  • Citibank Citigold current account review

    If you’re a keen traveller, find out whether the Citibank Citigold account is right for you.

  • Compare international money transfers for your business

    Find the most convenient and cost effective way to transfer your businesses money internationally. Compare money services to get the best exchange rates and low fees.

  • Drone industry forecast

    By 2025, the drone industry is set to double what it was 2020, with the UK set to see an £11 billion uplift from the adoption of drone technology by 2030.

  • Pension statistics

    Does the UK know how much it needs to save up for retirement?

  • NAGA review

    Find out what we thought of NAGA, a trading platform that lets you t trade more than 500 financial instruments and copy other people’s trades.

  • EV industry forecast

    Electric vehicles are forecast to change the automotive industry by 2030, but in what ways? We’ve done the research to find out.

  • Finder’s Bitcoin Predictions Report: December 2020

    We asked 47 experts for their cryptocurrency price predictions and took a deep dive into the Bitcoin price rally.

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked
Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site