Smarty is a nifty “virtual” network operator – a company that sells mobile airtime and data without owning a mobile network itself. It’s owned by Three UK’s parent company and runs on the Three network.
Smarty offers a range of monthly rolling SIM-only plans that provide data, call minutes and texts for an upfront charge. These can be bought as often as needed, with no fixed-term contract tying you in. As an added bonus, certain Smarty plans will refund you money for any unused data as part of your month’s allowance. These “data discount plans” offer up to £3 back each month, depending on the data allowance you choose.
The firm’s bundles typically cost between £6 and £20 per month, depending on the data and usage allowance you need.
Compare Smarty against its rivals
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Smarty tariffs and service
|Contracts with a handset|
|Offers 5G data|
|Plan length from||1 month|
|Cost of European roaming||Free|
|Link||Go to site|
How can Smarty customers manage their account?
|Manage account via smartphone app|
|Live chat support|
|Email support||Email: firstname.lastname@example.org|
Smarty customer reviews
Users of consumer review site Trustpilot give Smarty a fabulous overall score of 4.2 stars out of 5 for the quality of its customer service. A great majority of the 20,600 reviews (68%) gave Smarty an “excellent” rating – the best available. A further 11% described their provider as “good”, with only 11% giving a “bad” score (last updated: October 2021). Despite some complaints about mobile reception and slow set-up, most reviews cite the firm’s value for money and “excellent” service.
Pros and cons of Smarty
- Great customer service reviews. Smarty gets the thumbs up from online consumer reviews.
- Decent EU roaming. Smarty customers can take advantage of the same EU roaming perks as Three customers.
- Flexible plans. Smarty doesn’t offer fixed monthly contracts, only recurring monthly plans, some of which offer refunds for unused data.
- No 5G capability. Smarty says that it is working on improving its existing 4G services, but it promises that 5G is on the way.
- No London Underground Wi-Fi. Smarty customers can’t connect their devices to London Underground Wi-Fi.
Our verdict: Is Smarty any good?
Smarty can offer a great, flexible way to get your hands on competitively priced mobile data and calls. As outlined above, you may be able to get money back for any unused data, depending on the SIM plan you choose.
As it uses the Three network, Smarty is able to provide its customers with the same international roaming benefits as Three UK customers currently receive. This is particularly useful for those travelling to the EU. All Smarty plans allow customers to call and text most UK numbers at no extra cost, while any data usage comes out of your existing allowance.
The firm also gets decent scores for its customer service, so it’s certainly worth considering if you find a package to suit your needs.Ready to compare mobile plans?
Frequently asked questions
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