Gaming videos are more popular than Netflix, HBO, Hulu and ESPN combined
Across the world, people are more interested in watching other people play games than binge-watching Game of Thrones.
Despite the growing popularity of on-demand streaming services like Netflix and HBO, the most popular form of online video is indisputably video game content.
In a recent report, interactive media research group SuperData has revealed that the audience for gaming video content – which the group classifies as online videos and live streams related to gaming – sits at a whopping 665 million people worldwide for 2017. Not only is this more than twice the population of the entire United States, it’s more than the combined worldwide audience for online entertainment services Netflix, HBO, Hulu and ESPN.
According to the report, the primary channel for gaming video content is YouTube, with an audience of 517 million viewers watching gaming-related content on the service. Twitch comes in at a distant second, with an audience of 185 million viewers worldwide.
One of the big takeaways from SuperData’s study is the need for consumer brands to acknowledge the popularity of gaming video content. Ads and sponsorship of gaming videos are on track to rake in a massive $3.2 billion this year, while donations and subscriptions to creators of gaming videos are due to top $1.3 billion.
SuperData’s study also covers the reasons why people watch gaming videos. First and foremost, viewers are interested in learning more about a game they want to play, with 76% of users surveyed citing this as one of their primary motives in watching gaming videos. Just as intriguing is the fact 57% of those studied said they watched gaming videos to learn more about games they already played, highlighting the value of gaming videos that include tips and tricks for getting better at popular games.
This study comes in the wake of Netflix revealing how many of its users binge-watch TV shows within 24 hours of their release.
All images courtesy of SuperData Research
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