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Ecotricity review

Our review of Ecotricity sets out its gas and electricity tariffs, green credentials, and pros and cons.

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Finder score
Expert analysis
100% renewable electricity
High customer complaints score

Founded in 1995, Ecotricity was at the forefront of the green electricity movement. The company uses its profit to invest in renewable energy generation, both in electricity and renewable “green” gas. All tariffs offered by Ecotricity are guaranteed 100% renewable and priced the same regardless of when a customer joins.

Read on to learn everything you need to know about Ecotricity, and see if it’s the supplier for you.

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Ecotricity’s tariffs and service

Supplier nameEcotricity
Green tariffs
Fixed tariffs
Variable tariffs
Dual fuel deals
Manage online
Manage account via app
Manage account by telephone
Live chat support available
Email support available
Can install smart meters
Can offer Warm Home Discount
Percentage renewables (electricity)100%

Is Ecotricity green?

According to data collected from Ecotricity by the industry regulator Ofgem, the supplier sources 100% of its electricity from renewable sources, while 99% of the gas the firm supplies comes from natural gas, with the remaining 1% sourced from biomethane gas (grass cuttings).

Ecotricity customer reviews

According to data compiled by the charity Citizens Advice, in 2020 Ecotricity saw an average of 44.4 complaints per 10,000 customers escalated to a third party, including the Energy Ombudsman, a dispute resolution organisation recognised by the energy industry. This score puts it in the lowest 25% of performers for the industry last year when it comes to the number of complaints that have to be taken to a third party.

Customer reviews on the website Trustpilot are decent, if not fantastic, with users giving the supplier an average 3.9 stars out of 5, based on over 2,800 reviews. The number of customers giving the supplier an “excellent” rating stands at a strong 56%, while 29% of customers gave a “bad” rating.

Pros and cons of Ecotricity


  • 100% renewable electricity. Ecotricity sources all its electricity from 100% renewable sources.
  • Offers specific tariffs for electric vehicle drivers. The firm offers lower rates on some of its tariffs for EV car owners who want to charge their vehicles at home, alongside a £15 annual dual fuel discount on home energy supply.
  • Invests in renewable power generation. Ecotricity invests its profits into green energy generation.


  • High customer complaints score. Data from Citizens Advice shows a high proportion of customer complaints had to be escalated to a third party compared to most of the firm’s competitors last year.
  • Average customer response times. Customers experienced relatively long wait times when trying to contact an Ecotricity customer service agent when compared to some of its competitors in 2020.

Our verdict: Is Ecotricity any good?

Ecotricity was one of the early front runners in the move towards reducing household carbon emissions with renewable energy. This ethos is clear in the way that the firm sources its energy. Unlike many of its competitors, Ecotricity generates much of the energy that is subsequently sold to customers. These households can be reasonably assured that some of the money from their energy bills goes back into generating more renewable power.

However, it’s a shame that this ambition doesn’t always extend to Ecotricity’s customer service. The proportion of customer complaints that are brought to a third party is pretty high compared to competitors and suggests it still has some way to go on this measure.

If you’re keen to ensure your energy is sourced sustainably and are happy to pay a slight premium for this, then Ecotricity may be worth investigating.

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