How to buy Triller (ILLR) shares when it goes public

Here's everything we know so far about the Triller IPO.

Video sharing platform Triller plans to go public through a merger with SeaChange International. The deal will value the combined company at approximately $5 billion and is expected to close in the first quarter of 2022.

We'll update this page as new information becomes available.

Triller is planning to go public through a merger with SeaChange International, a video delivery and advertising company. The deal is expected to close in the first quarter of 2022.

SeaChange International shares are currently available for purchase on the Nasdaq under the ticker symbol SEAC. After the merger is completed, all shares of SeaChange will be converted to shares in Triller, and the ticker symbol will change to ILLR.

How to buy shares in Triller when it goes public

Once Triller goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Triller. Find the stock by name or ticker symbol: ILLR. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until Triller reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Triller, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Triller. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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What is Triller?

Triller is a music video app that allows users to take an entire song and shoot an editable, high-quality music video to it. With music as its focus, Triller has received investments from major recording artists such as Snoop Dogg, Lil Wayne and The Weeknd. Big names like Cardi B and Alicia Keys have also used the app to shoot their own music videos. Triller even allowed fans to stream the hotly anticipated boxing match between former heavyweight champion Mike Tyson and Roy Jones Jr.

Triller is co-owned by movie producer Ryan Kavanagh. It's currently valued at about $1.5 billion, or 10 times more than it was worth in 2019. The app has been downloaded more than 250 million times worldwide as of August 2020. Kavanagh notes that Triller has about 65 million active users. However, Business Insider spoke with former employees who claim the numbers were inflated, something Kavanagh denies. Nonetheless, Triller still falls behind its rival TikTok. That video app giant has been downloaded more than 2 billion times despite being younger than Triller.

On March 9, Billboard reported that Triller Network had acquired Verzuz, the livestream music platform created by Swizz Beatz and Timbaland. The deal brought a long list of artists into the network as equity holders.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Triller can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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