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In 2022, Black Friday falls on 25 November. As one of the biggest shopping days in the UK, it’s sure to cause a rush of shoppers to both online and high-street stores offering huge discounts and one-off deals. In fact, Brits plan to spend an estimated £3.95 billion on Black Friday and Cyber Monday purchases this year, according to our latest research. Find out the latest 2022 Black Friday and Cyber Monday statistics and how spending behaviours compare to the previous 3 years.
The latest Black Friday and Cyber Monday statistics
Brits plan to spend an estimated £3.95 billion on Black Friday and Cyber Monday purchases in 2022
In 2022, overall Black Friday spending is expected to drop by £850 million, down 18% from last year
The average spend per person will also fall by 31% (£85) in 2022 to £189.59
The percentage of Brits shopping the sales in 2022 has risen to 39%, a 6% percentage point increase from 2021
In-store spending has fallen by 36% in 2022, with shoppers spending around £96 less on the high street than they did in 2021
How much is spent on Black Friday?
Finder research has revealed that Brits shopping the Black Friday and Cyber Monday sales in 2022 will spend an average of £189.59 each. This is a 31% (£85) reduction from last year’s figure, where shoppers planned to spend £275 on average. This indicates that many Brits are making a real effort to rein in their spending this year as the cost of living crisis bites.
Overall, Black Friday and Cyber Monday spending in the UK will decrease from £6 billion in 2020 and £4.8 billion in 2021 to just £3.95 billion in 2022. With Brits opting to spend significantly less on the Black Friday and Cyber Monday deals this year, spending across the UK is expected to drop by more than £850 million (18%).
More Brits are planning to shop the sales this year despite reduced spending
Despite a reduction in overall spend, the number of Brits who plan to shop in the Black Friday and Cyber Monday sales has actually risen by 6% from last year, increasing from 33% in 2021 to 39% in 2022. This spike could be attributed to more people looking to save some extra money ahead of the holidays, with the cost of living crisis quickly taking its toll on the British public.
2022
2021
2020
2019
% spending on Black Friday/Cyber Monday
39%
33%
39%
42%
Average spend
£189.59
£275.00
£295.67
£251.20
Total Spend
£3,946,215,588
£4,755,603,468
£5,988,444,539
£5,555,089,845
The most popular Black Friday sales items in 2022
The most popular products among Brits shopping in the sales this year are set to be small kitchen appliances, with 22% of shoppers planning to purchase an item within this category. This was closely followed by gaming consoles or devices (20%) and home decorations (20%). The least popular products this year are floorcare appliances, such as vacuums or carpet cleaners, with only 9% of shoppers looking to purchase an item in this category.
Black Friday online vs in-store
In 2022, 46% of Black Friday and Cyber Monday shoppers intend to make their purchases online only, while 10% will solely shop in-store. Despite this, the average spend of those shopping in-store will actually be higher than those online, with in-store shopping set to reach approximately £174 per person, compared to £167 per person online.
In-store spending has dropped significantly this year compared to last, with the average shopper spending around £96 less. This represents a 36% decrease from 2021, where the average in-store shopper was expected to spend around £270 each. Online-only shoppers have also reduced their spending this year by 19%, with the average online shopper spending around £40 less online than they would have in 2021 (£207).
Gender differences in Black Friday spending
Which gender will spend the most money?
Continuing the trend seen over the past 3 years, men are set to spend more than women during the Black Friday and Cyber Monday sales this year. Specifically, men will spend £205 on average, while women will be spending around £174. Men have shown the steepest drop in their Black Friday budget over the last year. In 2021, men spent an average of £335 in the Black Friday sales, but this has reduced by 39% in 2022. Women only experienced a slight drop in their spending budgets this year – just 8% less than 2021’s intended spend of £190.
The most popular Black Friday sales items by gender
Over a quarter (26%) of males shopping in the Black Friday and Cyber Monday sales are planning to purchase gaming consoles or devices, making this the most popular product category for men. The most popular option for females shopping in the sales is set to be home decorations, with 24% of women planning to purchase items in this category.
Generational differences in Black Friday shopping
Which generations are more likely to shop the sales?
Generation Z have the biggest proportion of their population taking part in Black Friday and Cyber Monday, with 65% planning to spend in the sales this year. 51% of millennials also said they will be shopping for deals. Following these were generation X (35%) and baby boomers (24%). Only 8% of the silent generation are looking to spend in the sales this year, making this the lowest proportion of Black Friday spenders.
Which generations will spend the most this Black Friday?
Generation X are planning to spend the most on average (£217); however, this is still a 36% decrease from 2021. Millennials were just behind, with shoppers reducing their average spending by 33% to £209. Baby boomers follow with a budget of £168 in 2022, 38% less than their average spend in 2021 (£271).
Those from generation Z had the smallest reduction in their spending, cutting back from £175 in 2021 to £149 in 2022. The silent generation have cut back on their Black Friday spending more so than any other generation, spending 41% less in 2022 (£97) than they did in 2021 (£163).
How are different generations planning to shop in the Black Friday sales?
Interestingly, generation X (53%) and baby boomers (53%) are more likely to shop only online than any other generation. Generation Z were the least likely to shop online only, with only 34% opting to use this method. Generation Z were also the most likely to shop in-store only (16%), closely followed by the silent generation (14%).
The regions with the most Black Friday shoppers in 2022
Residents in Northern Ireland are most likely to take part in Black Friday shopping, with 53% saying they will spend this year. London is the next most likely at 51%, followed by the East Midlands (45%), North East (44%) and the West Midlands (39%). The regions least likely to take part were the East of England and the South West, where only 33% say they will do some Black Friday or Cyber Monday shopping.
Which regions of the UK will spend the most this Black Friday?
The Scottish are expected to spend the most in the Black Friday and Cyber Monday sales in 2022, with each shopper spending £257 on average. The next biggest total spenders are those in the East Midlands (£225), followed by London (£206) and Yorkshire and the Humber (£204). Those in the North East are expected to spend just £143 per person, making it the region that is likely to spend the least over the Black Friday weekend.
Region
2022
2021
2020
2019
% change from 2021
% change from 2020
% change from 2019
East of England
£188
£130
£265
£315
45%
-51%
-59%
East Midlands
£225
£134
£262
£216
68%
-49%
-38%
London
£206
£468
£422
£375
-56%
11%
25%
North East
£143
£218
£293
£269
-34%
-26%
-19%
North West
£173
£219
£299
£227
-21%
-27%
-4%
Northern Ireland
£181
£246
£329
£171
-26%
-25%
44%
Scotland
£257
£292
£289
£214
-12%
1%
36%
South East
£166
£149
£254
£340
11%
-41%
-56%
South West
£148
£280
£274
£196
-47%
2%
43%
Wales
£201
£338
£292
£139
-40%
15%
142%
West Midlands
£174
£202
£258
£183
-14%
-21%
10%
Yorkshire and the Humber
£204
£224
£249
£163
-9%
-10%
38%
In-store vs online spending in different regions this Black Friday
Londoners are the most likely to still be shopping on the high street this Black Friday, with 62% planning to either shop in-store only or to use a hybrid method of both in-store and online shopping. This was closely followed by Yorkshire and the Humber (57%) and the West Midlands (55%).
Those in the East of England are the least likely to be shopping on the high street in 2022, with 57% planning to shop only online this Black Friday. Wales was close behind, with 56% of residents choosing to shop only online.
Is the hype around Black Friday starting earlier each year?
When do people start searching for Black Friday sales?
Results from an analysis of Google Trends data show that search interest in Black Friday sales is starting earlier each year, which could indicate that retailers have been kicking off their Black Friday sale events earlier in a bid to entice early-bird consumers each year.
Back in 2014, search interest in the term “Black Friday” started to rise 7 weeks before the actual date of Black Friday in November. This year, search interest in the term had already started 12 weeks before Black Friday.
When search interest in Black Friday began to rise
2014
7 weeks before
2015
8 weeks before
2016
9 weeks before
2017
10 weeks before
2018
11 weeks before
2019
12 weeks before
2020
14 weeks before
2021
12 weeks before
Black Friday price tracker
In 2019, we tracked 28 of the most popular products during Black Friday and Cyber Monday sales to compare retail prices and see if the sales were in fact sales. Here’s what we found:
Amazon Echo (2ng gen) smart speaker with Alexa (charcoal)
£78.14
£69.74
-10.74%
£69.74
Fitbit 'inspire' (black)
£64.35
£51.24
-20.37%
£53.74
Item
Avg. price before Black Friday
Price on Black Friday
Price difference
Price on Cyber Monday
LEGO Hogwarts Castle
£349.99
£328.24
-6.21%
£328.24
Jumanji Board Game
£15.22
£15.75
3.44%
£14.49
Barbie DreamCamper
£74.64
£63.00
-15.60%
£63.00
PAW Patrol My Size Lookout Tower
£78.65
£101.85
29.50%
£97.05
Item
Avg. price before Black Friday
Price on Black Friday
Price difference
Price on Cyber Monday
PS4 500gb
£236.13
£207.24
-12.23%
£206.90
Nintendo Switch Neon Red (neon blue)
£266.01
£260.21
-2.18%
£260.21
Madden NFL 20 (for PS4)
£47.71
£38.96
-18.36%
£38.96
Xbox One wireless controller (black)
£46.09
£41.43
-10.11%
£42.03
Methodology
We calculated these figures from a survey of 2,000 British adults commissioned by Finder UK and conducted by Census Wide in October 2021.
Data from 2020 and 2019 was calculated from a survey of 2,000 British adults commissioned by Finder and conducted by OnePoll in each of those years.
Search interest data was collected from Google Trends.
In 2021, Black Friday falls on 26 November. As one of the biggest shopping days in the UK, it’s sure to cause a rush of shoppers to both online and high-street stores offering huge discounts and one-off deals. In fact, Brits plan to spend an estimated £4.8 billion on Black Friday and Cyber Monday purchases this year, according to our latest research. Find out the latest 2021 Black Friday and Cyber Monday statistics and how spending behaviours compare to 2020 and 2019.
Are Brits planning to spend?
The number of Brits who plan to spend in the Black Friday and Cyber Monday sales has dropped 6% from last year. In 2019, 42% of adults planned to take part in the Black Friday sales, while in 2020, this figure dropped to 39%. In 2021, only 33% of adults are planning to spend in the Black Friday sales. This downward trend can be attributed to the financial strains caused by the COVID-19 pandemic.
How much will we spend?
Finder research has revealed that Brits will spend £275 on average this year. This is 7% (£20) less than last year’s figure, where shoppers planned to spend £295 on average during the sales. This means the total Black Friday and Cyber Monday spending in the UK will decrease from £5.6 billion in 2019 and £6 billion in 2020 to £4.8 billion in 2021. With fewer Brits making the most out of the Black Friday and Cyber Monday deals this year, spending across the UK is expected to drop by £1.2 billion.
2022
2021
2020
% spending on Black Friday/Cyber Monday
39%
33%
39%
Average spend
£189.59
£275.00
£295.67
Total Spend
£3,946,215,588
£4,755,603,468
£5,988,444,539
Gender differences
Which gender is more likely to spend on Black Friday?
There seems to be a “slight” difference between the spending by gender, with 37% of men compared to 30% of women saying they will spend on Black Friday and Cyber Monday.
Continuing the trend seen over the past 3 years, men are set to spend more than women during the Black Friday and Cyber Monday sales this year. Specifically, men will spend £335 on average, while women will spend £190. Women have shown the steepest drop in their Black Friday budget. In 2020, women spent an average of £243 in the Black Friday sales, but this has now reduced by 22%. Men have also experienced a slight drop in spending budgets this year, with £335 being 4% less than 2020’s intended spend of £349.
There is very little difference between how men and women will shop this Black Friday, with 44% of both men and women saying they will shop online only. A small difference can be seen where women (42%) are more likely to have a hybrid shopping method with online and in-store compared to men (40%). The difference in in-person shopping swings towards men, with 16% saying they will shop in-store compared to 14% of women.
Which generation is more likely to spend on Black Friday?
Generation Z has the biggest proportion of their population taking part in Black Friday and Cyber Monday, with 54% planning to spend. 48% of millennials also say they will shop for deals. Following these are generation X (35%) and baby boomers (15%). Only 11% of the silent generation are looking to spend, making this the lowest proportion of Black Friday spenders.
Generation X are planning to spend the most on average (£339), a 12% increase from 2020 and a 30% increase from 2019. Baby boomers are hot on their tracks, with shoppers planning to increase their average spending by 23% to £310. Millennials follow with a budget of £271, 27% less than their average spend from 2020. Those from generation Z will be spending 35% more than last year, the largest increase of all generations, with a budget of £175. On the other end of the spectrum, the silent generation have seen the largest drop in their Black Friday spend. Those in this generation will be spending an average of £163 in the sales, 28% less than in 2020.
Interestingly, the silent generation (67%) and baby boomers (66%) are more likely to shop only online. This could be from a sustained apprehension over the transmission of COVID-19. Generation Z (40%) and millennials (37%) are the least likely to solely shop online, with these generations choosing the “online and in-store” option at (43%) and (48%) respectively.
Which region is more likely to spend on Black Friday?
Residents in London are most likely to take part in Black Friday shopping, with 46% saying they will spend. Northern Ireland is the next most likely at 42%, followed by the West Midlands (38%), Scotland (31%) and the East of England (32%). The region least likely to take part is Wales, where only 24% say they will do some Black Friday or Cyber Monday shopping.
Londoners are expected to spend the most on Black Friday and Cyber Monday sales in 2021, spending £468, 11% more than in 2020 and 25% more than in 2019. The next biggest total spenders are those in Wales (£338), followed by Scotland (£292) and Yorkshire and the Humber (£224).
Those in the East of England are expected to spend £130 per person (just over 50% less than in 2020), making it the region to spend the least over the Black Friday weekend.
Region
2022
2021
2020
East of England
£188
£130
£265
East Midlands
£225
£134
£262
London
£206
£468
£422
North East
£143
£218
£293
North West
£173
£219
£299
Northern Ireland
£181
£246
£329
Scotland
£257
£292
£289
South East
£166
£149
£254
South West
£148
£280
£274
Wales
£201
£338
£292
West Midlands
£174
£202
£258
Yorkshire and the Humber
£204
£224
£249
Is the hype around Black Friday starting earlier each year?
When do people start searching for Black Friday sales?
Results from an analysis of Google Trends data show that search interest in Black Friday sales is starting earlier each year, which could indicate that retailers have been kicking off their Black Friday sale events earlier in a bid to entice early-bird consumers each year.
Back in 2014, search interest in the term “Black Friday” started to rise 7 weeks before the actual date of Black Friday in November. This year, search interest in the term had already started 12 weeks before Black Friday.
When search interest in Black Friday began to rise
2014
7 weeks before
2015
8 weeks before
2016
9 weeks before
2017
10 weeks before
2018
11 weeks before
2019
12 weeks before
2020
14 weeks before
2021
12 weeks before
Black Friday price tracker
In 2019, we tracked 28 of the most popular products during Black Friday and Cyber Monday sales to compare retail prices and see if the sales were in fact sales. Here’s what we found:
Amazon Echo (2ng gen) smart speaker with Alexa (charcoal)
£78.14
£69.74
-10.74%
£69.74
Fitbit 'inspire' (black)
£64.35
£51.24
-20.37%
£53.74
Item
Avg. price before Black Friday
Price on Black Friday
Price difference
Price on Cyber Monday
LEGO Hogwarts Castle
£349.99
£328.24
-6.21%
£328.24
Jumanji Board Game
£15.22
£15.75
3.44%
£14.49
Barbie DreamCamper
£74.64
£63.00
-15.60%
£63.00
PAW Patrol My Size Lookout Tower
£78.65
£101.85
29.50%
£97.05
Item
Avg. price before Black Friday
Price on Black Friday
Price difference
Price on Cyber Monday
PS4 500gb
£236.13
£207.24
-12.23%
£206.90
Nintendo Switch Neon Red (neon blue)
£266.01
£260.21
-2.18%
£260.21
Madden NFL 20 (for PS4)
£47.71
£38.96
-18.36%
£38.96
Xbox One wireless controller (black)
£46.09
£41.43
-10.11%
£42.03
Methodology
We calculated these figures from a survey of 2,000 British adults commissioned by Finder UK and conducted by Census Wide in October 2021.
Data from 2020 and 2019 was calculated from a survey of 2,000 British adults commissioned by Finder and conducted by OnePoll in each of those years.
Search interest data was collected from Google Trends.
In 2020, Black Friday falls on 27 November. As one of the biggest shopping days in the UK, it’s sure to cause a rush of shoppers to both online and high-street stores offering huge discounts and one-off deals. In fact, Brits plan to spend an estimated £6 billion on Black Friday and Cyber Monday purchases this year, according to our latest research. Find out the latest 2020 Black Friday and Cyber Monday statistics and how spending behaviours compare to 2019.
How much will we spend?
Fewer Brits are planning to take part in Black Friday and Cyber Monday in 2020 compared to 2019. Last year, 42% of adults planned to do so, whereas this year the number has gone down to 39%.
According to our latest Black Friday survey statistics, Brits who are going to take part in the shopping sprees are planning to spend £295.67 on average each this year. This is 18% (£44.47) more than last year when shoppers planned to spend £251.20 on average during the sales. This means the total Black Friday and Cyber Monday spending in the UK will increase from £5.6 billion in 2019 to £6 billion in 2020. Therefore, although fewer Brits are making the most of Black Friday and Cyber Monday deals, spending increases mean total spending across the UK is expected to grow.
2020
2019
% spending on Black Friday/Cyber Monday
39%
42%
Average spend
£295.67
£251.20
Total Spend
£5,988,444,539
£5,555,089,845
Gender differences
There is little difference between the proportion of each gender spending on Black Friday. 38% of women said they will spend on Black Friday and Cyber Monday compared to 39% of men.
Following last year’s trend, men said they intend to spend more than women this Black Friday. Men who are intending to participate plan to part with £349.26 each on average in 2020, up £60 (21%) since Black Friday in 2019. Women who are planning to participate are intending to spend £243.04 on average, which is up 13% from last year.
The younger the generation, the more they are likely to spend. Generation Z has the biggest proportion of their population taking part in Black Friday and Cyber Monday, with 59% saying they are going to spend. 55% of millennials also say they are going to shop for deals on Black Friday and Cyber Monday making them a close second. Following these is generation X (37%) and baby boomers (24%). Only 11% of the silent generation are looking to spend, the lowest proportion of Black Friday spenders.
Chart: Which generations take part in Black Friday and Cyber Monday?
In 2020, millennial (born 1981-1996) Black Friday shoppers are planning to spend the most on average (£372.18), a 46% increase from 2019. Generation X (born 1965-1980) are hot on their tracks, with shoppers planning to increase their average spending by 16% to £303.19.
This year, those from generation Z (born after 1996), who intend to take part, will be the most careful with their money, spending £129.50 on average. This is a huge 50% decrease in average spending since last year for generation Z, who were the biggest spenders in 2019 (£261.29).
Millennials are expected to spend £2.9 billion on Black Friday and Cyber Monday in 2020, making them the highest spending generation. Generation X are the next highest spenders (£1.6 billion), followed by baby boomers (£1.1 billion) and then generation Z (£351 million). The silent generation are intending to spend a mere £35 million in comparison, making them the lowest spending generation.
Generation
% spending on Black Friday
Average spend 2020
Total Spend 2020
Gen Z (Born after 1996)
59%
£129.50
£349,521,069
Millennials (1981-1996)
55%
£372.18
£2,925,518,432
Gen X (1965-1980)
37%
£303.19
£1,604,593,516
Boomers (1946-1964)
24%
£252.86
£1,073,341,855
Silent (1928-1945)
11%
£225.00
£35,368,720
Regional differences
According to our research, residents in the North East are most likely to take part in Black Friday shopping, with over half (51%) saying they will spend. Londoners were the next most likely (46%), followed by the West Midlands (42%), Wales (42%) and the South East (41%).
The least enthused region is Northern Ireland, where only 32% say they will do some Black Friday or Cyber Monday shopping.
Map: Which regions are most likely to take part in Black Friday and Cyber Monday sales?
Londoners who plan to hit the 2020 Black Friday Sales intend to spend the most (£422) this year, up 13% from 2019. Shoppers from Northern Ireland come in second place (£329), followed by those from the North West (£299). In contrast, residents who intend to participate in Yorkshire and the Humber plan to spend the least (£249).
Region
2020 - Avg. spend Black Friday & Cyber Monday
2019 - Avg. spend Black Friday & Cyber Monday
Percentage change
East Anglia
£264.60
£314.57
-15.88%
East Midlands
£261.59
£215.58
21.34%
London
£421.69
£374.74
12.53%
North East
£293.37
£268.64
9.21%
North West
£299.12
£226.91
31.82%
Northern Ireland
£328.75
£170.91
92.35%
Scotland
£288.98
£214.21
34.91%
South East
£254.32
£339.86
-25.17%
South West
£274.27
£195.95
39.97%
Wales
£292.45
£139.24
110.03%
West Midlands
£257.57
£183.11
40.66%
Yorkshire and the Humber
£249.21
£162.54
53.32%
Not surprisingly, Londoners are expected to buy the most during the Black Friday and Cyber Monday sales in 2020, spending over £1.3 billion in total (which equated to 22% of the total UK spend). The next biggest total spenders are those in the South East region (£753 million), followed by the North West (£580 million) and the South West (£481 million).
Northern Ireland is expected to spend £172 million, making it the region that will buy the least over the Black Friday weekend.
With so many discounts just around the corner, it’s common to hold off spending in the lead-up to massive sales. In fact, 37% of Brits have deferred dropping pounds on clothing, electronics, major appliances and furniture until the release of Black Friday and Cyber Monday deals. Better safe than sorry, right?
Of those hanging out for a bargain, holding out for a few weeks is the most common (14%), followed by 1 to 2 months (13%), 3 to 5 months (8%) and a patient 7 to 11 months (1%). According to the survey, 1% of us are even willing to wait an entire year before taking on our next bargain shopping spree.
Sales regret: Are people getting the best value for their money by spending during sale time?
In 2018, 21% of Brits purchased something on Black Friday/Cyber Monday that they later regretted, spending an estimated average of £83 on each of these items.
Which gender regrets their purchases the most?
A quarter (25%) of men have admitted to regretting an item they’ve purchased during Black Friday/Cyber Monday, significantly more than women, who sit at 18%. Despite this, men still plan to spend more this year, with the average man predicted to spend £234, compared to £206 for women.
Which generations regret their purchases the most?
18- to 35-year-olds are the most likely to purchase items during Black Friday/Cyber Monday that they later regret. Almost a third (30%) have admitted to making such purchases, spending an average of £68 each on these. Generation X follow, with 24% of them doing so and spending an average of £112. 13% of baby boomers have felt post-purchase regret, spending an average of £76, making them the least-likely generation to feel regret after buying a Black Friday/Cyber Monday item.
Which regions regret their purchases the most?
Those residing in Northern Ireland are the most likely to have experienced sales regret, with 35% doing so, wasting £66 on average. London and the North East are next in line at 26%, spending £82 and a shocking £229 on regretted purchases respectively.
The East Midlands is the least guilty of this mistake, with only 13% of them admitting to regretting last year’s Black Friday purchases, at an average spend of just £45.
Before swiping your card or clicking the enticing “buy now” button in the online checkout, think about what you actually need to reduce the chances of buyer’s remorse.
It’s also important to look into the overall value of the products you’re thinking of purchasing. Is the sale price really a good deal? Has it been discounted to this price previously? It can be easy to fall for sales tricks and tactics – by doing your research before the sales hit, you’ll be more aware of a great deal when you see one.”
In store vs online: How are we planning to shop?
Like the name says, Cyber Monday is all about online shopping, while Black Friday deals can be found on the high street and online. Moving towards online shopping has already been an increasing trend. However, the COVID-19 pandemic has shifted us to online shopping more than ever.
Before the announcement of the second English COVID-19 lockdown, two-thirds (66%) of Black Friday shoppers said they plan to do it all online. This is an increase from 2019 when 56% only shopped online on Black Friday. Over a quarter (28%) said they were going to get the best of both worlds – finding their bargains both by hitting the shops and by browsing online stores in the comfort of their home. The number of people planning to shop in-store only is set to fall by a third to just 6% (from 9% in 2019). However, due to the lockdown restriction running until December in England, it is likely that Black Friday will happen almost entirely online.
We calculated these figures from a survey of 2,000 British adults commissioned by finder.com/uk and conducted by OnePoll between 09/10/2020-14/10/2020.
Last year’s data was calculated from a survey of 2,000 British adults commissioned by finder.com/uk and conducted by OnePoll in November 2019.
For all media enquiries, please contact
Matt Mckenna UK communications manager T: +44 20 8191 8806
Check out our Black Friday hub where you can find hundreds of deals at up to 80% off, all in one place.
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Klarna will start charging UK customers for late payments from March 2023.
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Zopa is buying DivideBuy in its first acquisition since signalling a move towards offering BNPL.
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Liz Edwards has been a consumer writer and editor for more than 20 years, spending most of this time at the testing and rating publisher Which?. She's covered everything from coffee machines to car insurance and has appeared frequently in national media. Liz loves to cut through waffle to give consumers the info they really need to make a good decision. Like all journalists, she loves nothing more than a great pun.
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