Bjork’s new album comes with free cryptocurrency
Fans will receive 100 Audiocoins and “crypto rewards” for online activity.
Icelandic pop singer Bjork is giving away free cryptocurrency with her new album, the first of its kind in the world.
The award-winning star announced that she’s partnering with British startup Blockpool to provide anyone purchasing her new album Utopia with free digital cash.
Customers purchasing the album will receive 100 Audiocoins, created two-years ago especially for the music industry (valued at around US$0.19). Fans will also receive “crypto rewards” for interacting with Bjork online or attending her concerts.
The singer will also become one of the first music artists in the world to allow her fans to purchase her new record using cryptocurrency, according to Yahoo Finance.
Users will be able to sell on the coins or trade them into another currency, like Bitcoin. Fans can use four different cryptocurrencies to buy her album: Bitcoin, Dash, Litecoin and Audiocoin.
“While it will be interesting to see how the crypto community responds to this, Utopia is also a gateway for people to go into crypto for the first time,” Kevin Bacon, CEO of Blockpool, told MusicAlly.
Bjork’s plan for giving away free digital currency is to encourage a new, younger audience to take notice of the latest cash craze, and to encourage trade through a new digital economy.
Cryptocurrency has already become a worldwide phenomenon. The value of Bitcoin has exceeded US$5,000 and other cryptocurrencies including Ethereum and Litecoin are increasing in value on a weekly basis.
Despite the current cryptocurrency boom, experts have warned amateur investors about the risks surrounding the digital currency. Although the current value of most currencies is soaring, there have been concerns raised about the volatile nature of the market, with economists predicting the bubble may soon burst.