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Every year since 2007, Apple has released a new iteration of its iPhone line of smartphones. Every year, Apple tries to keep as tight a lid as possible on its future smartphone plans, although this is clearly also part of its marketing strategy to try to create as much hype around the most valuable part of its business as possible.
Apple has tried its best to keep the iPhone 12 family under wraps in 2020, but there has been an emerging picture of what’s coming out of Cupertino.
Apple had an online event on 13 October, where we heard full details of the iPhone 12.
Apple won’t comment on rumour or speculation and its representatives aren’t even allowed to.
Typically the company announces and launches new flagship phones in September each year, whereas this year the announcement will be on 13 October. The logistical realities of the coronavirus pandemic have thrown a lot of doubt about whether we’ll see actual on-sale devices before late October or November.
If the rumours around display tech pan out, it’s possible Apple might bring the cheaper iPhone 12 models with 60Hz displays to market first, with the 120Hz iPhone 12 Pro and iPhone 12 Pro Max hitting store shelves a month or so later.
As to what they’ll cost, you can expect that they won’t be cheap. 2019’s iPhone 11 pricing is as good a guide as any, so expect around £730 for the lowest-end iPhone 12 model and up to (or maybe more than) £1,499 for the top-spec Apple iPhone 12 Pro Max.Back to top
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