Android vs. iPhone on Twitter

Which smartphone is the most loved online?

Key findings

  • iPhone tweeted about 1.3 times as much as Android but had 3 times the number of negative tweets
  • The iPhone 8 had the highest proportion of negative tweets at 56%
  • The OnePlus 5 received the largest percentage of positive tweets at 63%
  • The Samsung Galaxy S8 scored the lowest percentage of negative and positive tweets

What can Twitter teach us about smartphones? We analyzed over 220,000 tweets about iPhones and Android phones, and used sentiment analysis software to find out which brand is actually winning over the masses.

For our first analysis, we collected 110,675 tweets containing “iPhone” or “Android” to calculate how people actually feel about major phone brands like Samsung, OnePlus, Pixel and Apple. Although the iPhone was tweeted about a third more than Android, proportionally it had three times the number of negative tweets – 26.7% compared to 8.4%.

Total no. of tweets53,55257,1233,571
% positive33.3%31.8%1.5%
% negative8.4%26.7%18.3%
% neutral58.3%41.5%16.8%
Positive: negative ratio3.9 : 11.2 : 12.7 : 1
Tweets per minute15320249
Tweets per day220,000290,00070,000

Let’s break it down by smartphone

Next, we gathered tweets about six of 2017’s most talked-about smartphones. If you’re trying to decide on a new phone, consulting these 110,890 opinions could help you.

  • The OnePlus 5 received the largest percentage of positive tweets – 63%.
  • The Samsung Galaxy S8 received the lowest percentage of negative and positive tweets. Basically, people have no strong feelings one way or the other.
  • The iPhone X and the Samsung Galaxy Note 8 got uncannily similar sentiment scores.
  • The iPhone 8 had, by far, the highest proportion of negative tweets – coming in at 56%.
iPhone 8iPhone XGalaxy Note 8Galaxy S8Pixel 2OnePlus 5
% positive14.0%39.8%38.3%8.5%15.0%62.7%
% negative56.0%5.1%5.0%0.9%14.9%3.2%
% neutral30.0%55.2%56.7%90.6%70.1%34.1%
Positive : negative ratio0.2 : 17.8 : 17.7 : 19.7 : 11 : 119.8 : 1

For media inquiries:

Allan Givens headshot

Allan Givens
Public Relations Manager

Nicole Gallina headshot

Nicole Gallina
Communications Coordinator

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