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US TV streaming statistics
Top 10 services see a 13% jump in search interest from February to March 2020.
In the early stages of COVID-19, one thing kept us all together: streaming services. Staying in to watch the next binge-worthy hit — if only to keep up with the latest in meme culture — was peak 2020. All this meant big things for steaming services, with the top 10 platforms in the US seeing a 13% bump in search interest from February to March 2020, according to Finder’s analysis of Google Trends data. We break down which saw the biggest jump — and some of the biggest trends in the industry.
How coronavirus changed our streaming habits
Finder’s analysis of Google Trends data for February and March 2020 reveals that Netflix had the highest comparative search volume interest in the US, with average interest jumping 41% between the months. Disney+ had the second-largest surge at 31%, followed by Hulu at 20%. Rounding out the top five were Crunchyroll (19%) and Amazon Prime Video and CBS All Access (11%). However, it wasn’t all good news for our most searched streaming services, with both Sling TV and YouTube TV seeing interest dwindle, possibly due to the lack of live sports at the time.
Not only that, but a new report from GlobalWebIndex tells us that 42% of Americans say they’re streaming TV to keep them occupied during the coronavirus outbreak. A further 24% of Americans say they’ve significantly increased the amount of time spent streaming TV.
The USA’s biggest streamers by age, gender and income
There are more streamers under 45 than there are over 45
The number of people streaming video on demand in the US is on the increase each year. But it’s those ages 45 and younger that make up the bulk of the market, according to 2020 Statista data. Those ages 25 to 34 account for the biggest proportion of people using streaming services at 29.3%. They are followed by age 35 to 44-year-olds (24.3%) and those ages 18 to 24 (17.8%). Americans in the 55–64 age bracket account for the smallest share, making up just 11.6% of those tuning in to online TV, while just 16.9% of TV streamers are ages 45 to 54.
High-income earners make up the biggest proportion of streamers
Overall, high-income earners accounted for the lion’s share of streaming users in 2019, with a whopping 38.7% of streaming users coming from this income bracket. Middle-income owners don’t fall too behind, accounting for about a third of all streaming users at 32.1%, while low-income earners take up the smallest percentage, at just shy of a third (29.2%).
Men make up a slightly larger percentage of streamers than women
Next time you find yourself annoyed at your partner’s attention span while their eyes are glued to the TV, take heart in knowing that you’re definitely not alone. Men account for the biggest proportion of streamers at 51.2%, leaving women accounting for 48.8%.
The devices Americas are bingeing content on
Data released by the Leichtman Research Group in June 2020 reveals that 25% of adults daily watch video on a TV through a stand-alone device like a Roku, Amazon Fire TV, Chromecast or Apple TV. The next most common way Americans access streaming video content is by an Internet-enabled smart TV app at 20%.
How America’s streaming industry compares to other countries
Gone are the days of watching a show at a time and waiting a whole week until the next episode. Streaming in the US is now a $27.173 million industry, and it’s showing no signs of slowing down. In fact, the industry is expected to hit just under $45.789 million in revenue by 2025.
So how does the US compare to other countries around the world? The home of Hollywood itself, the US takes the prize for the biggest market in terms of revenue ($27.173 million). Next up is China ($9.386 million), the UK ($2.474 million), Japan ($1.884 million) and Germany ($1.747 million).
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