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Sites like H&M

Looking for high quality and all the variety? Try these similar retailers.

Updated

Best known for its affordable, fashionable styles, H&M is one of the biggest fashion retailers in the world. But if you’re looking to branch out from your fashion comfort zone, try these fashion sites that offer similar looks with their own twist.

Frank and Oak: Vintage-inspired threads with that classic H&M look.
The men's and women's fashion from Frank and Oak is a higher quality version of H&M's classic European looks with a vintage flare. Shop by the piece or sign up for its new monthly subscription box.
  • Free shipping over $99
  • Free returns
  • No financing options
Shop now
Topshop: Known for its fashion-forward items and eclectic British style.
This hip retailer offers similar products to H&M, although the price tags tend to be a bit higher here. You'll see a huge variety of men and women's apparel, footwear and accessories, making it oh-so-easy to look stylish and chic.
  • Free shipping over $20
  • Free returns
  • No financing options
Shop now
More info
PrettyLittleThing: Totally unique fast fashion that'll fit any budget.
Shop trendy tops starting at just $6, and find everything from body con party dresses to jeans and casual tees.
  • No free shipping
  • No free returns
  • Finance your order with Afterpay, Klarna
Shop now
More info
Boohoo: A British brand with an H&M aesthetic.
Boohoo brings you the latest in men and women's fashion at an affordable price. With up to 100 new styles dropped daily, there's something to suit everyone. It has frequent inventory updates just like H&M and prices that can be even lower than H&M's best deals.
  • No free shipping
  • Free returns
  • Finance your order with Afterpay, Klarna
Shop now
More info
Urban Outfitters: An ideal destination for H&M addicts ready to splurge on statement pieces.
Stocking both men's and women's fashion just like H&M, Urban Outfitters is all about grungy and 90s-inspired trends. Its edgy, high-quality clothes are perfect statement pieces to complement your fave H&M basics.
  • Free shipping over $50
  • No free returns
  • Finance your order with Afterpay
Shop now
More info
ASOS: A global fashion portal stocking thousands of fashion-forward pieces.
ASOS offers fashion, footwear and accessories similar to H&M. This popular retailer sells over 850 brands and 40,000 styles across men and women's fashion, making it the ultimate one-stop shop for the fashion-conscious.
  • Free shipping over $50
  • Free returns
  • Finance your order with Klarna
Shop now
More info
Forever 21: The American brand most similar to H&M.
Forever 21 is probably the American brand that's most similar to H&M, although it tends to mix up its basics in a way that H&M usually doesn't. And you'll love Forever 21 if you want to stay at a similar price point.
  • Free shipping over $50
  • No free returns
  • Finance your order with Afterpay
Shop now
More info
Missguided: A collection of casual and trendy pieces that girly H&M lovers will obsess over.
With new threads arriving every day, another great alternative to H&M is Missguided, the ultimate fast-fashion brand. It carries the latest celebrity-inspired styles at an affordable price, as well as a huge selection of adorably feminine looks.
  • No free shipping
  • No free returns
  • No financing options
Shop now
More info
ModCloth: Vintage and indie-inspired looks with a grown-up twist.
If you love H&M's indie looks and want to take your unique fashion to the next level, try shopping at ModCloth. It has tons of fun and rare finds that are sure to bring you loads of compliments. Although the price point is slightly higher than H&M, so is the quality. Plus, ModCloth has an awesome clearance section.
  • Free shipping over $75
  • Free returns
  • No financing options
Shop now
More info
Free People: The place to splurge on a boho statement piece.
Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art. Embrace a fun bohemian style that will complement your favorite H&M pieces.
  • Free shipping over $100
  • No free returns
  • Finance your order with Afterpay
Shop now
More info
Avec Les Filles: This retailer carries clean and simple European basics.
This French-inspired brand loves clean lines and solids just like H&M's basic collection. Although the clothes are a bit more expensive, they feel luxurious and are definitely designed to last.
  • Free shipping over $0
  • No free returns
  • No financing options
Shop now
Uniqlo: Celeb-inspired styles that'll keep your favorite looks from getting stale.
If you crave variety and want to mix up your wardrobe, Uniqlo offers a different approach to classic styles, sportswear, work outfits and loungewear for both men and women. Think high-quality fashion meets an affordable high street price.
  • Free shipping over $200
  • No free returns
  • No financing options
Shop now
More info
Macy’s: All the latest looks in one place.
This iconic department store stays up-to-date on the latest fashion trends and runs frequent sales to boot. Shop designer and fast fashion all in one place.
  • Free shipping over $25
  • Free returns
  • No financing options
Shop now
More info

Which of these alternative fashion retailers offers free shipping like H&M?

H&M offers free shipping when you spend $40 or more. These other retailers also offer free shipping, but most at higher thresholds:

RetailerFree shipping
Frank and OakOrders $99+
ASOSOrders $50+
Urban OutfittersOrders $50+
Forever 21Orders $50+
MissguidedOrders 50+
TopshopAll US orders
Free PeopleOrders $100+
ModClothOrders $75+
Avec Les FillesOrders $50+
UniqloOrders $75+

Which fashion sites deliver faster than H&M?

H&M offers a next-day delivery option for $24.99. Orders arrive within one to two business days, depending on when you place your order. These other fast fashion retailers offer similar express shipping.

RetailerFastest shipping speedCost
Urban OutfittersRush, arrives in 1–2 business days$21.95
Forever 21Next-day super saver, arrives within 1–2 business days$18.95 for orders of $75+; $24.95 for orders under $75
ModClothASAP, arrives the next day$20.99
UniqloExpress, arrives within 1–2 business days$22

Which fashion sites have a similar price to H&M?

Most H&M pieces are pretty budget-friendly, with women’s blouses priced as low as $10. If you want to stay within this same price range, try these stores:

Which fashion retailers have a return policy like H&M?

H&M accepts returns on most items within 30 days of purchase. While in-store returns are free, you’ll pay $5.99 to return by mail. These retailers offer similar or better return policies:

RetailerReturn policy
Frank and OakFree 10-day returns
BoohooFree 28-day returns
ASOSFree 28-day returns
Urban OutfittersFree 30-day returns
Forever 2130-day returns – cost of prepaid shipping label is deducted from refund
Missguided28-day returns – you’re responsible for arranging and paying for return shipping
TopshopFree 14-day returns
Free People30-day returns – $5.95 fee
Uniqlo60-day returns – $7 fee or ship with your choice of carrier
ModClothFree 30-day returns
Avec Les Filles30-day returns – you’re responsible for arranging and paying for return shipping
PrettyLittleThing28-day returns – you arrange and pay for return shipping

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Bottom line

If you love H&M’s clean lines and European style, check out these top retailers that offer similar looks. See which ones are priced in the same ballpark and where and how to score free shipping and returns.

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