Looking for high quality and all the variety? Try these similar retailers.
Best known for its affordable, fashionable styles, H&M is one of the biggest fashion retailers in the world. But if you’re looking to branch out from your fashion comfort zone, try these fashion sites that offer similar looks with their own twist.
Top alternative stores like H&M
Frank and Oak
Vintage-inspired threads with that classic H&M look.
The men’s and women’s fashion from Frank and Oak is a higher quality version of H&M’s classic European looks with a vintage flare. Shop by the piece or sign up for its new monthly subscription box.
- Free shipping over $99
- Free 10-day returns
- Monthly subscription box available
Topshop
Known for its fashion-forward items and eclectic British style.
This hip retailer offers similar products to H&M, although the price tags tend to be a bit higher here. You’ll see a huge variety of men and women’s apparel, footwear and accessories, making it oh-so-easy to look stylish and chic.
- Free shipping on all orders
- Free returns
- Student discounts
PrettyLittleThing
Totally unique fast fashion that’ll fit any budget.
Shop trendy tops starting at just $6, and find everything from body con party dresses to jeans and casual tees.
- $5.99 flat-rate shipping
- Student discounts
- Plus-sizes
Boohoo
A British brand with an H&M aesthetic.
Boohoo brings you the latest in men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone. It has frequent inventory updates just like H&M and prices that can be even lower than H&M’s best deals.
- Express shipping available
- Free returns
- Afterpay accepted
Urban Outfitters
An ideal destination for H&M addicts ready to splurge on statement pieces.
Stocking both men’s and women’s fashion just like H&M, Urban Outfitters is all about grungy and 90s-inspired trends. Its edgy, high-quality clothes are perfect statement pieces to complement your fave H&M basics.
- Free delivery on orders over $50
- Free 30-day returns
- Accepts Afterpay
ASOS
A global fashion portal stocking thousands of fashion-forward pieces.
ASOS offers fashion, footwear and accessories similar to H&M. This popular retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious.
- Free shipping on orders over $50
- Free returns
- 10% student discount
Forever 21
The American brand most similar to H&M.
Forever 21 is probably the American brand that’s most similar to H&M, although it tends to mix up its basics in a way that H&M usually doesn’t. And you’ll love Forever 21 if you want to stay at a similar price point.
- Free shipping over $50
- 30-day returns
- Plus sizes
Missguided
A collection of casual and trendy pieces that girly H&M lovers will obsess over.
With new threads arriving every day, another great alternative to H&M is Missguided, the ultimate fast-fashion brand. It carries the latest celebrity-inspired styles at an affordable price, as well as a huge selection of adorably feminine looks.
- Free shipping on orders over $50
- 28-day returns
- Student discounts
ModCloth
Vintage and indie-inspired looks with a grown-up twist.
If you love H&M’s indie looks and want to take your unique fashion to the next level, try shopping at ModCloth. It has tons of fun and rare finds that are sure to bring you loads of compliments. Although the price point is slightly higher than H&M, so is the quality. Plus, ModCloth has an awesome clearance section.
- Free shipping on orders over $75
- Free returns
- Plus sizes
Free People
The place to splurge on a boho statement piece.
Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art. Embrace a fun bohemian style that will complement your favorite H&M pieces.
- Free shipping on orders over $100
- 30-day returns
- PayPal and Afterpay accepted
Avec Les Filles
This retailer carries clean and simple European basics.
This French-inspired brand loves clean lines and solids just like H&M’s basic collection. Although the clothes are a bit more expensive, they feel luxurious and are definitely designed to last.
- Free shipping over $50
- 30-day returns
- Get 15% off when you sign up for its email list
Uniqlo
Celeb-inspired styles that’ll keep your favorite looks from getting stale.
If you crave variety and want to mix up your wardrobe, Uniqlo offers a different approach to classic styles, sportswear, work outfits and loungewear for both men and women. Think high-quality fashion meets an affordable high street price.
- Free shipping on orders of $75 or more
- 60-day returns
- Get $10 off when you refer a friend
Macy’s
All the latest looks in one place.
This iconic department store stays up-to-date on the latest fashion trends and runs frequent sales to boot. Shop designer and fast fashion all in one place.
- Free shipping on orders over $99
- Free 180-day returns
- Save more with the Macy’s credit card
Which of these alternative fashion retailers offers free shipping like H&M?
H&M offers free shipping when you spend $40 or more. These other retailers also offer free shipping, but most at higher thresholds:
| Retailer | Free shipping |
|---|---|
| Frank and Oak | Orders $99+ |
| ASOS | Orders $50+ |
| Urban Outfitters | Orders $50+ |
| Forever 21 | Orders $50+ |
| Missguided | Orders 50+ |
| Topshop | All US orders |
| Free People | Orders $100+ |
| ModCloth | Orders $75+ |
| Avec Les Filles | Orders $50+ |
| Uniqlo | Orders $75+ |
Which fashion sites deliver faster than H&M?
H&M offers a next-day delivery option for $24.99. Orders arrive within one to two business days, depending on when you place your order. These other fast fashion retailers offer similar express shipping.
| Retailer | Fastest shipping speed | Cost |
|---|---|---|
| Urban Outfitters | Rush, arrives in 1–2 business days | $21.95 |
| Forever 21 | Next-day super saver, arrives within 1–2 business days | $18.95 for orders of $75+; $24.95 for orders under $75 |
| ModCloth | ASAP, arrives the next day | $20.99 |
| Uniqlo | Express, arrives within 1–2 business days | $22 |
Which fashion sites have a similar price to H&M?
Most H&M pieces are pretty budget-friendly, with women’s blouses priced as low as $10. If you want to stay within this same price range, try these stores:
Which fashion retailers have a return policy like H&M?
H&M accepts returns on most items within 30 days of purchase. While in-store returns are free, you’ll pay $5.99 to return by mail. These retailers offer similar or better return policies:
| Retailer | Return policy |
|---|---|
| Frank and Oak | Free 10-day returns |
| Boohoo | Free 28-day returns |
| ASOS | Free 28-day returns |
| Urban Outfitters | Free 30-day returns |
| Forever 21 | 30-day returns – cost of prepaid shipping label is deducted from refund |
| Missguided | 28-day returns – you’re responsible for arranging and paying for return shipping |
| Topshop | Free 14-day returns |
| Free People | 30-day returns – $5.95 fee |
| Uniqlo | 60-day returns – $7 fee or ship with your choice of carrier |
| ModCloth | Free 30-day returns |
| Avec Les Filles | 30-day returns – you’re responsible for arranging and paying for return shipping |
| PrettyLittleThing | 28-day returns – you arrange and pay for return shipping |
Today’s top fashion deals and coupons:
Topshop
Free US Standard Shipping on all orders
Code required at checkout
Last verified
Coupon code ends
Boohoo
60% off new arrivals
Excludes sale items
Last verified
Coupon code ends
Topshop
Free express delivery in time for Memorial Day
T&Cs apply
Last verified
Deal ends
Topshop
Shop the perfect wedding or graduation look occasion wear starting from $55
T&Cs apply
Last verified
Deal ends
Topshop
Shop the perfect vacation look starting at $12
T&Cs apply
Last verified
Deal ends
Topshop
10% off your next order with email sign up
T&Cs apply
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Deal ends
Topshop
Free US standard shipping with any order
T&Cs apply
Last verified
Coupon code ends
Missguided
Check out the great deals at missguided US
T&Cs apply
Last verified
Deal ends
Missguided
Browse the missguided us website for their latest offers
T&Cs apply
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Deal ends
ModCloth
Get free shipping on orders over $75
Last verified
Deal ends
Boohoo
Shop the Hennessey Carolina x boohoo collection
Available in sizes 2 through to 20
Last verified
Boohoo
15% off for college students through Unidays
Last verified
Boohoo
Shop boohoo's premium collection!
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Boohoo
Shipping starting at $5
Last verified
ASOS
Shop plus size clothing today
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ASOS
Men's activewear now available at ASOS
Last verified
Missguided
Missguided US: New lingerie collection for the late night lovers
Last verified
Missguided
Free shipping on orders over $50
Last verified
Urban Outfitters
Save up to 60% on select men's apparel
Save up tp 60% off men's clothing and shoes
Last verified
Urban Outfitters
Shop the women's shoe sale now
Last verified
ASOS
10% off student discount
Get 10% off when shopping online at ASOS. Valid for students only.
Last verified
Topshop
10% student discount
Students enjoy a 10% discount. Just log in or register on the site to get your unique student code.
Last verified
Uniqlo
Weekly Promotions
New promotions every week.
Last verified
Free People
Free shipping on orders over $100
All orders over $100 receive free standard shipping to the US.
Last verified
ModCloth
40% off select styles
Discount applies at checkout. Not valid in stores.
Last verified
Deal ends
ASOS
Free shipping on orders $49.99 and more
Get free standard shipping on orders of $49.99 more to US addresses. No promo code required.
Last verified
Forever 21
Free shipping on all orders over $50
Last verified
Urban Outfitters
Save up to 60% on select women's apparel
Save up tp 60% off women's clothing and shoes
Last verified
Urban Outfitters
Shop the sale: New styles added
Plus free shipping on orders $50 and over
Last verified
Urban Outfitters
10% off for college students through Unidays
Last verified
Boohoo
Shop boohoo clothing for petites
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Boohoo
Shop the tall collection from boohoo
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Boohoo
Don't miss out on the latest fashion for men at boohooMAN
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Boohoo
Shop the boohooFIT range for all your workout needs
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ASOS
Women's activewear now available at ASOS
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ASOS
Shop ASOS and discover fashion online
Last verified
Popular Topshop coupon codes
| Last checked | Code description | Code |
|---|---|---|
| 14 Jun 2018 | Free US Standard Shipping on all orders | TRE**** |
| 21 May 2019 | 60% off new arrivals | NEW**** |
| 19 Apr 2019 | Free US standard shipping with any order | TRE**** |
| 30 Mar 2018 | Shop boohoo's premium collection | **** |
| 14 Feb 2018 | Shop boohoo plus | **** |
Bottom line
If you love H&M’s clean lines and European style, check out these top retailers that offer similar looks. See which ones are priced in the same ballpark and where and how to score free shipping and returns.
