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Sites like H&M
Looking for high quality and all the variety? Try these similar retailers.
Best known for its affordable, fashionable styles, H&M is one of the biggest fashion retailers in the world. But if you’re looking to branch out from your fashion comfort zone, try these fashion sites that offer similar looks with their own twist.
Frank and Oak: Vintage-inspired threads with that classic H&M look.
The men's and women's fashion from Frank and Oak is a higher quality version of H&M's classic European looks with a vintage flare. Shop by the piece or sign up for its new monthly subscription box.
The men's and women's fashion from Frank and Oak is a higher quality version of H&M's classic European looks with a vintage flare. Shop by the piece or sign up for its new monthly subscription box.
- Free shipping over $99
- Free returns
- No financing options
Topshop: Known for its fashion-forward items and eclectic British style.
This hip retailer offers similar products to H&M, although the price tags tend to be a bit higher here. You'll see a huge variety of men and women's apparel, footwear and accessories, making it oh-so-easy to look stylish and chic.
This hip retailer offers similar products to H&M, although the price tags tend to be a bit higher here. You'll see a huge variety of men and women's apparel, footwear and accessories, making it oh-so-easy to look stylish and chic.
Boohoo: A British brand with an H&M aesthetic.
Boohoo brings you the latest in men and women's fashion at an affordable price. With up to 100 new styles dropped daily, there's something to suit everyone. It has frequent inventory updates just like H&M and prices that can be even lower than H&M's best deals.
Boohoo brings you the latest in men and women's fashion at an affordable price. With up to 100 new styles dropped daily, there's something to suit everyone. It has frequent inventory updates just like H&M and prices that can be even lower than H&M's best deals.
Urban Outfitters: An ideal destination for H&M addicts ready to splurge on statement pieces.
Stocking both men's and women's fashion just like H&M, Urban Outfitters is all about grungy and 90s-inspired trends. Its edgy, high-quality clothes are perfect statement pieces to complement your fave H&M basics.
Stocking both men's and women's fashion just like H&M, Urban Outfitters is all about grungy and 90s-inspired trends. Its edgy, high-quality clothes are perfect statement pieces to complement your fave H&M basics.
ASOS: A global fashion portal stocking thousands of fashion-forward pieces.
ASOS offers fashion, footwear and accessories similar to H&M. This popular retailer sells over 850 brands and 40,000 styles across men and women's fashion, making it the ultimate one-stop shop for the fashion-conscious.
ASOS offers fashion, footwear and accessories similar to H&M. This popular retailer sells over 850 brands and 40,000 styles across men and women's fashion, making it the ultimate one-stop shop for the fashion-conscious.
Forever 21: The American brand most similar to H&M.
Forever 21 is probably the American brand that's most similar to H&M, although it tends to mix up its basics in a way that H&M usually doesn't. And you'll love Forever 21 if you want to stay at a similar price point.
Forever 21 is probably the American brand that's most similar to H&M, although it tends to mix up its basics in a way that H&M usually doesn't. And you'll love Forever 21 if you want to stay at a similar price point.
Missguided: A collection of casual and trendy pieces that girly H&M lovers will obsess over.
With new threads arriving every day, another great alternative to H&M is Missguided, the ultimate fast-fashion brand. It carries the latest celebrity-inspired styles at an affordable price, as well as a huge selection of adorably feminine looks.
With new threads arriving every day, another great alternative to H&M is Missguided, the ultimate fast-fashion brand. It carries the latest celebrity-inspired styles at an affordable price, as well as a huge selection of adorably feminine looks.
ModCloth: Vintage and indie-inspired looks with a grown-up twist.
If you love H&M's indie looks and want to take your unique fashion to the next level, try shopping at ModCloth. It has tons of fun and rare finds that are sure to bring you loads of compliments. Although the price point is slightly higher than H&M, so is the quality. Plus, ModCloth has an awesome clearance section.
If you love H&M's indie looks and want to take your unique fashion to the next level, try shopping at ModCloth. It has tons of fun and rare finds that are sure to bring you loads of compliments. Although the price point is slightly higher than H&M, so is the quality. Plus, ModCloth has an awesome clearance section.
Free People: The place to splurge on a boho statement piece.
Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art. Embrace a fun bohemian style that will complement your favorite H&M pieces.
Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art. Embrace a fun bohemian style that will complement your favorite H&M pieces.
Avec Les Filles: This retailer carries clean and simple European basics.
This French-inspired brand loves clean lines and solids just like H&M's basic collection. Although the clothes are a bit more expensive, they feel luxurious and are definitely designed to last.
This French-inspired brand loves clean lines and solids just like H&M's basic collection. Although the clothes are a bit more expensive, they feel luxurious and are definitely designed to last.
- Free shipping over $0
- No free returns
- No financing options
Uniqlo: Celeb-inspired styles that'll keep your favorite looks from getting stale.
If you crave variety and want to mix up your wardrobe, Uniqlo offers a different approach to classic styles, sportswear, work outfits and loungewear for both men and women. Think high-quality fashion meets an affordable high street price.
If you crave variety and want to mix up your wardrobe, Uniqlo offers a different approach to classic styles, sportswear, work outfits and loungewear for both men and women. Think high-quality fashion meets an affordable high street price.
Which of these alternative fashion retailers offers free shipping like H&M?
H&M offers free shipping when you spend $40 or more. These other retailers also offer free shipping, but most at higher thresholds:
| Retailer | Free shipping |
|---|---|
| Frank and Oak | Orders $99+ |
| ASOS | Orders $50+ |
| Urban Outfitters | Orders $50+ |
| Forever 21 | Orders $50+ |
| Missguided | Orders 50+ |
| Topshop | All US orders |
| Free People | Orders $100+ |
| ModCloth | Orders $75+ |
| Avec Les Filles | Orders $50+ |
| Uniqlo | Orders $75+ |
Which fashion sites deliver faster than H&M?
H&M offers a next-day delivery option for $24.99. Orders arrive within one to two business days, depending on when you place your order. These other fast fashion retailers offer similar express shipping.
| Retailer | Fastest shipping speed | Cost |
|---|---|---|
| Urban Outfitters | Rush, arrives in 1–2 business days | $21.95 |
| Forever 21 | Next-day super saver, arrives within 1–2 business days | $18.95 for orders of $75+; $24.95 for orders under $75 |
| ModCloth | ASAP, arrives the next day | $20.99 |
| Uniqlo | Express, arrives within 1–2 business days | $22 |
Which fashion sites have a similar price to H&M?
Most H&M pieces are pretty budget-friendly, with women’s blouses priced as low as $10. If you want to stay within this same price range, try these stores:
Which fashion retailers have a return policy like H&M?
H&M accepts returns on most items within 30 days of purchase. While in-store returns are free, you’ll pay $5.99 to return by mail. These retailers offer similar or better return policies:
| Retailer | Return policy |
|---|---|
| Frank and Oak | Free 10-day returns |
| Boohoo | Free 28-day returns |
| ASOS | Free 28-day returns |
| Urban Outfitters | Free 30-day returns |
| Forever 21 | 30-day returns – cost of prepaid shipping label is deducted from refund |
| Missguided | 28-day returns – you’re responsible for arranging and paying for return shipping |
| Topshop | Free 14-day returns |
| Free People | 30-day returns – $5.95 fee |
| Uniqlo | 60-day returns – $7 fee or ship with your choice of carrier |
| ModCloth | Free 30-day returns |
| Avec Les Filles | 30-day returns – you’re responsible for arranging and paying for return shipping |
| PrettyLittleThing | 28-day returns – you arrange and pay for return shipping |
Today’s top fashion deals and coupons:
Forever 21
Extra 50% off sale styles
Save up to 80% select styles. T&Cs apply.
Last verified
Boohoo
60% off everything
Save on all women's fast-fashion on the site.
Last verified
Urban Outfitters
Select sale styles $19.99 or less
T&Cs apply.
Last verified
Forever 21
New fall dresses for $20 and under
T&Cs apply.
Last verified
Urban Outfitters
40% off sale items
Become a UO reward member and get up to 40% off sale items
Last verified
Missguided
Spring Break Sale: 50% off all full-price items!
Excludes sale items.
Last verified
Urban Outfitters
Online only: 15% off home sale
Daybeds, instant cameras, sconces, cushions and more. Shop the sale before it's gone.
Last verified
Urban Outfitters
Save up to 60% on select men's apparel
Save up tp 60% off men's clothing and shoes
Last verified
Boohoo
40% off absolutely everything
T&Cs apply
Last verified
Deal ends
Topshop
Students get 20% off sitewide
T&Cs apply
Last verified
Deal ends
Boohoo
Up to 20% off select items
T&Cs apply
Last verified
Deal ends
Forever 21
Receive 3 Cami styles for $6
T&Cs apply
Last verified
Deal ends
Forever 21
20% off purchases over $175
T&Cs apply
Last verified
Coupon code ends
Topshop
10% off with student discount
T&Cs apply
Last verified
Deal ends
Missguided
50% off everything
Plus, extra 10% off with code. T&Cs apply.
Last verified
Forever 21
Up to 70% off dresses
Includes free shipping on orders $21 and over. T&Cs apply.
Last verified
Boohoo
Flat-rate shipping of $8.99 to the US
Orders arrive in 7 business days or less
Last verified
Urban Outfitters
Save up to 60% on music and tech items
Last verified
Forever 21
New customers take 20% off their first order.
When you join the Forever 21 email list.
Last verified
Topshop
Free standard shipping on all orders!
Restrictions apply. See site for more details.
Last verified
Deal ends
ASOS
Free shipping on orders over $50
Save up to 50% and also receive free shipping on orders at ASOS
Last verified
Missguided
Missguided US: New lingerie collection for the late night lovers
Last verified
ModCloth
Up to 90% off Mod outlet
Shop new dresses, tops, shoes and more in the Mod Outlet. T&Cs apply.
Last verified
Boohoo
Free shipping on orders over $50
Use code at checkout.
Last verified
Boohoo
15% off for college students through Unidays
Last verified
Boohoo
Shop sale: Up to 70% off
Last verified
Missguided
Don't miss the latest offers at Missguided US
T&Cs apply
Last verified
Deal ends
ASOS
10% off student discount
Get 10% off when shopping online at ASOS. Valid for students only.
Last verified
Topshop
10% student discount
Students enjoy a 10% discount. Just log in or register on the site to get your unique student code.
Last verified
Uniqlo
Weekly Promotions
New promotions every week.
Last verified
Urban Outfitters
Shop the women's shoe sale now
Last verified
ASOS
Men's activewear now available at ASOS
Last verified
ASOS
Shop plus size clothing today
Last verified
Topshop
10% off your next order with email sign up
T&Cs apply
Last verified
Deal ends
ModCloth
Get free shipping on orders over $75
Last verified
Deal ends
Urban Outfitters
Bedding Sale: Up to 60% off on select items.
Save up to 60% on select items in the bedding category at Urban Outfitters.
Last verified
Urban Outfitters
Free Shipping on orders $50 and over
Get free standard shipping on your order when you spend at least $50 at Urban Outfitters.
Last verified
Free People
Free shipping on orders over $100
All orders over $100 receive free standard shipping to the US.
Last verified
ASOS
ASOS Lingerie: Go from day-to-date-night
Last verified
ModCloth
40% off select styles
Discount applies at checkout. Not valid in stores.
Last verified
Deal ends
Popular Forever 21 coupon codes
| Last checked | Code description | Code |
|---|---|---|
| 21 Aug 2020 | Extra 50% off sale styles | EXT**** |
| 22 Feb 2020 | Spring Break Sale: 50% off all full-price items! | dol**** |
| 4 Sep 2020 | 20% off purchases over $175 | SEP**** |
| 15 Jan 2020 | Free shipping on orders over $50 | 50F**** |
| 30 Mar 2018 | Shop boohoo's premium collection | **** |
Bottom line
If you love H&M’s clean lines and European style, check out these top retailers that offer similar looks. See which ones are priced in the same ballpark and where and how to score free shipping and returns.
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