10 sites like H&M for affordable fashion online | finder.com
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14 sites like H&M for affordable fashion March 2019

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Love H&M? You’ll love these 14 stores just as much.

H&M is one of the biggest fashion retailers in the world. It is best known for its affordable, high-quality and fashion-forward styles. Whether you’re looking for a chic jumpsuit or quality basics and functional gym wear, H&M caters to all tastes, styles and occasions for women, men, children, and babies.


Boohoo is a British brand that’s one of the best alternatives to H&M.

Boohoo brings you the latest in men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone. It has frequent inventory updates just like H&M and prices that can be even lower than H&M’s great deals.

  • 20% off for students
  • 28-day returns
  • Huge selection of clothes similar to the H&M aesthetic
  • Similar price point to H&M

Shop Boohoo

Boohoo discount codes and sales


The global fashion portal ASOS stocks thousands of fashion forward pieces that H&M lovers will adore.

ASOS offers fashion, footwear and accessories similar to H&M. The fashion retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious. It offers a greater selection of brands and prices than H&M. Although some items are similar in price and quality to H&M, some items are much more expensive.

  • 28-day returns
  • 10% off for students
  • Variety of fashion forward options like H&M
  • Constantly updated inventory


ASOS discount codes and sales

Urban Outfitters

Urban Outfitters is an ideal destination for H&M addicts ready to splurge on statement pieces.

Stocking both men’s and women’s fashion just like H&M, Urban Outfitters is all about grungy and 90s inspired trends. Its edgy, high quality clothes are perfect statement pieces to complement your favorite H&M basics.

  • Free delivery on orders over $50
  • 30-day returns
  • Similar aesthetic to H&M
  • Many physical locations like H&M, especially in urban areas

Shop Urban Outfitters

Urban Outfitters discount codes and sales

Forever 21

Forever 21 is the American brand most similar to H&M, although it likes to throw in a few more wild cards.

Forever 21 is probably the brand most similar to H&M, although it tends to try to mix up its basics in a way H&M usually doesn’t. You’ll love Forever 21 if you’re looking for shopping at a similar price point. Forever 21 is a slightly younger brand and carries significantly less professional wear.

  • 30 day returns available.
  • Free shipping over $50
  • Bigger plus size selection than H&M
  • Similar price point to H&M
  • Aesthetic like H&M’s
  • Celebrity brand partnerships similar to H&M

Shop Forever 21

Forever 21 discount codes and sales


Look and feel great with Missguided’s collection of casual and trendy pieces that girly H&M lovers will obsess over.

With new threads arriving every day, another great alternative to H&M is Missguided, the ultimate fast fashion brand. Think the latest celebrity-inspired styles at an affordable price and adorably feminine looks.

  • Free shipping on orders over $50
  • 14-day returns
  • 30% off for students
  • Slightly higher price point than H&M
  • Great for H&M dress lovers

Shop Missguided

Missguided discount codes and sales


Although Topshop’s clothes are slightly more expensive, its style feels very H&M.

Known for its fashion-forward items and eclectic British style, Topshop offers similar products to H&M. With a variety of men and women’s apparel, footwear and accessories, it’s never been easier to look stylish and chic. Mix and match Topshop with H&M for a cool European look.

  • 10% off for students
  • 14-day returns
  • Similar aesthetic to H&M
  • Slightly higher price point than H&M

Shop Topshop

Topshop discount codes and sales

Free People

H&M shoppers who want to splurge on a boho statement piece will love shopping at Free People.

It’s the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art. Embrace a fun bohemian style that will complement your favorite H&M pieces and shop at Free People.

  • Free shipping on orders over $100
  • 30-day returns
  • Great options for Bohemian and floral fashion
  • Statement pieces complementary to H&M staples
  • Slightly higher price point than H&M

Shop Free People

Free People discount codes and sales


Uniqlo is an established Japanese retailer offering alternative, celebrity inspired styles that will keep your favorite looks from getting stale.

If you crave variety and uniqueness and want to mix up your wardrobe, Uniqlo offers a different approach to classic styles, sportswear, work outfits and loungewear for both men and women. Think high quality fashion for an affordable high street price.

  • 30-day returns
  • Become a member for exclusive savings and promotions
  • Similar basics to H&M
  • Somewhat higher quality than H&M
  • Slightly higher price point

Shop Uniqlo

Uniqlo discount codes and sales


Shoppers who enjoy H&M’s vintage and indie inspired looks will love shopping at ModCloth.

If you love H&M’s more indie looks and want to take your unique fashion to the next level, try shopping at ModCloth. It has tons of fun and rare finds that are sure to bring you loads of compliments. Although the price point is slightly higher than H&M, so is the quality. Plus, ModCloth has an awesome clearance section.

  • Free shipping on orders over $75
  • 30-day returns and 90-day exchanges
  • Great for indie and vintage inspired looks similar to H&M
  • Slightly higher prices than H&M
  • Great for statement pieces

Shop Modcloth

Modcloth discount codes and sales

Avec Les Filles

If you love H&M’s straight forward and serious European basics, you’ll love Avec Les Filles.

This French inspired brand loves clean lines and solids just like H&M’s basic. Although the clothes are a bit more expensive, they feel luxurious and are definitely designed to last.

  • Staples similar to H&M’s
  • Emphasis on clean lines and solids for basics
  • Slightly higher price point
  • Available at Macy’s or directly from the brand

Rue 21

Younger H&M shoppers will love browsing the choices available from Rue 21.

Rue 21 is a great place to shop. It has similar options and prices to H&M but a slightly younger aesthetic that even the most youthful of trend shoppers will adore.

  • Inexpensive prices like H&M
  • Similar styles to H&M
  • Slightly younger aesthetic
  • Great sales

Charlotte Russe

If you’ve ever felt like H&M wasn’t quite feminine enough for you, Charlotte Russe is the perfect choice.

If you’ve ever felt like looks from H&M were a little too basic, girly and sweet brand Charlotte Russe is sure to please you. You’ll be shopping at a similar inexpensive price point but you’ll find softer looks that suit you better.

  • Styles a bit more feminine than typical H&M looks
  • Prices are close to the H&M pricepoint
  • Large selection of clothes, shoes and accessories to browse
  • Physical locations comparable to H&M’s

Wet Seal

H&M’s youngest shoppers will love Wet Seal, a fun, youthful brand that’s totally up-to-date on the latest trends.

If H&M isn’t quite vibrant enough for you, check out this great brand for exciting fashion choices at a similar price point. You’ll love the snarky graphic tees and modern looks.

  • Same price point as H&M
  • Trendy, fast fashion similar to H&M
  • Slightly younger styles than H&M

Which of these alternative retailers offer free shipping?

Retailer Free shipping offer
Boohoo Free shipping on orders over $50
ASOS Free shipping on orders over $40
Urban Outfitters Free shipping on orders over $50
Forever 21 Free shipping on orders over $50
Missguided Free shipping on orders over $50
Topshop Free shipping on orders over $20
Free People Free shipping on orders over $100
Uniqlo Free shipping on orders over $75
Modcloth Free shipping on orders over $75
Rue 21 Free shipping on orders over $50
Charlotte Russe Free shipping on all orders

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