Top fashion sites like H&M |

Sites like H&M

Looking for high quality and all the variety? Try these similar retailers.

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Best known for its affordable, fashionable styles, H&M is one of the biggest fashion retailers in the world. But if you’re looking to branch out from your fashion comfort zone, try these fashion sites that offer similar looks with their own twist.

Man looking at the sunset

Frank and Oak

Vintage-inspired threads with that classic H&M look.

The men’s and women’s fashion from Frank and Oak is a higher quality version of H&M’s classic European looks with a vintage flare. Shop by the piece or sign up for its new monthly subscription box.

  • Free shipping over $99
  • Free 10-day returns
  • Monthly subscription box available
Shop Frank and Oak


Known for its fashion-forward items and eclectic British style.

This hip retailer offers similar products to H&M, although the price tags tend to be a bit higher here. You’ll see a huge variety of men and women’s apparel, footwear and accessories, making it oh-so-easy to look stylish and chic.

  • Free shipping on all orders
  • Free returns
  • Student discounts
Shop Topshop

Topshop discount codes and sales

women walking on a train track


Totally unique fast fashion that’ll fit any budget.

Shop trendy tops starting at just $6, and find everything from body con party dresses to jeans and casual tees.

  • $5.99 flat-rate shipping
  • Student discounts
  • Plus-sizes
Shop PrettyLittleThing

PrettyLittleThing discount codes and sales


A British brand with an H&M aesthetic.

Boohoo brings you the latest in men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone. It has frequent inventory updates just like H&M and prices that can be even lower than H&M’s best deals.

  • Express shipping available
  • Free returns
  • Afterpay accepted
Shop Boohoo

Boohoo discount codes and sales

Urban Outfitters

An ideal destination for H&M addicts ready to splurge on statement pieces.

Stocking both men’s and women’s fashion just like H&M, Urban Outfitters is all about grungy and 90s-inspired trends. Its edgy, high-quality clothes are perfect statement pieces to complement your fave H&M basics.

  • Free delivery on orders over $50
  • Free 30-day returns
  • Accepts Afterpay
Shop Urban Outfitters

Urban Outfitters discount codes and sales


A global fashion portal stocking thousands of fashion-forward pieces.

ASOS offers fashion, footwear and accessories similar to H&M. This popular retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious.

  • Free shipping on orders over $50
  • Free returns
  • 10% student discount

ASOS discount codes and sales

Forever 21

The American brand most similar to H&M.

Forever 21 is probably the American brand that’s most similar to H&M, although it tends to mix up its basics in a way that H&M usually doesn’t. And you’ll love Forever 21 if you want to stay at a similar price point.

  • Free shipping over $50
  • 30-day returns
  • Plus sizes
Shop Forever 21

Forever 21 discount codes and sales


A collection of casual and trendy pieces that girly H&M lovers will obsess over.

With new threads arriving every day, another great alternative to H&M is Missguided, the ultimate fast-fashion brand. It carries the latest celebrity-inspired styles at an affordable price, as well as a huge selection of adorably feminine looks.

  • Free shipping on orders over $50
  • 28-day returns
  • Student discounts
Shop Missguided

Missguided discount codes and sales


Vintage and indie-inspired looks with a grown-up twist.

If you love H&M’s indie looks and want to take your unique fashion to the next level, try shopping at ModCloth. It has tons of fun and rare finds that are sure to bring you loads of compliments. Although the price point is slightly higher than H&M, so is the quality. Plus, ModCloth has an awesome clearance section.

  • Free shipping on orders over $75
  • Free returns
  • Plus sizes
Shop Modcloth

ModCloth discount codes and sales

Free People

The place to splurge on a boho statement piece.

Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art. Embrace a fun bohemian style that will complement your favorite H&M pieces.

  • Free shipping on orders over $100
  • 30-day returns
  • PayPal and Afterpay accepted
Shop Free People

Free People discount codes and sales

Avec Les Filles

This retailer carries clean and simple European basics.

This French-inspired brand loves clean lines and solids just like H&M’s basic collection. Although the clothes are a bit more expensive, they feel luxurious and are definitely designed to last.

  • Free shipping over $50
  • 30-day returns
  • Get 15% off when you sign up for its email list
Shop AvecLesFilles

Avec Les Filles discount codes and sales


Celeb-inspired styles that’ll keep your favorite looks from getting stale.

If you crave variety and want to mix up your wardrobe, Uniqlo offers a different approach to classic styles, sportswear, work outfits and loungewear for both men and women. Think high-quality fashion meets an affordable high street price.

  • Free shipping on orders of $75 or more
  • 60-day returns
  • Get $10 off when you refer a friend
Shop Uniqlo

Uniqlo discount codes and sales


All the latest looks in one place.

This iconic department store stays up-to-date on the latest fashion trends and runs frequent sales to boot. Shop designer and fast fashion all in one place.

  • Free shipping on orders over $99
  • Free 180-day returns
  • Save more with the Macy’s credit card
Shop Macy's

Macy’s discount codes and sales

Which of these alternative fashion retailers offers free shipping like H&M?

H&M offers free shipping when you spend $40 or more. These other retailers also offer free shipping, but most at higher thresholds:

Retailer Free shipping
Frank and Oak Orders $99+
ASOS Orders $50+
Urban Outfitters Orders $50+
Forever 21 Orders $50+
Missguided Orders 50+
Topshop All US orders
Free People Orders $100+
ModCloth Orders $75+
Avec Les Filles Orders $50+
Uniqlo Orders $75+

Which fashion sites deliver faster than H&M?

H&M offers a next-day delivery option for $24.99. Orders arrive within one to two business days, depending on when you place your order. These other fast fashion retailers offer similar express shipping.

Retailer Fastest shipping speed Cost
Urban Outfitters Rush, arrives in 1–2 business days $21.95
Forever 21 Next-day super saver, arrives within 1–2 business days $18.95 for orders of $75+; $24.95 for orders under $75
ModCloth ASAP, arrives the next day $20.99
Uniqlo Express, arrives within 1–2 business days $22

Which fashion sites have a similar price to H&M?

Most H&M pieces are pretty budget-friendly, with women’s blouses priced as low as $10. If you want to stay within this same price range, try these stores:

Which fashion retailers have a return policy like H&M?

H&M accepts returns on most items within 30 days of purchase. While in-store returns are free, you’ll pay $5.99 to return by mail. These retailers offer similar or better return policies:

Retailer Return policy
Frank and Oak Free 10-day returns
Boohoo Free 28-day returns
ASOS Free 28-day returns
Urban Outfitters Free 30-day returns
Forever 21 30-day returns – cost of prepaid shipping label is deducted from refund
Missguided 28-day returns – you’re responsible for arranging and paying for return shipping
Topshop Free 14-day returns
Free People 30-day returns – $5.95 fee
Uniqlo 60-day returns – $7 fee or ship with your choice of carrier
ModCloth Free 30-day returns
Avec Les Filles 30-day returns – you’re responsible for arranging and paying for return shipping
PrettyLittleThing 28-day returns – you arrange and pay for return shipping

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Bottom line

If you love H&M’s clean lines and European style, check out these top retailers that offer similar looks. See which ones are priced in the same ballpark and where and how to score free shipping and returns.

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