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Sites like H&M

Looking for high quality and all the variety? Try these similar retailers.

Best known for its affordable, fashionable styles, H&M is one of the biggest fashion retailers in the world. But if you’re looking to branch out from your fashion comfort zone, try these fashion sites that offer similar looks with their own twist.

American Eagle Outfitters

American Eagle Outfitters

Super-comfy denim, classic tees, blouses, polos and more.

American Eagle fashion is a step above H&M in terms of quality, though it’s got less of an edgy style. If you’re on the hunt for classic pieces to fit any wardrobe, AE’s worth a look.

  • Free shipping over $50
  • Free returns
  • Finance your order with Afterpay

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Frank and Oak

Frank and Oak

Vintage-inspired threads with that classic H&M look.

The men’s and women’s fashion from Frank and Oak is a higher quality version of H&M’s classic European looks with a vintage flare. Shop by the piece or sign up for its new monthly subscription box.

  • Free shipping over $99
  • Free returns
  • No financing options

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Topshop

Topshop

Known for its fashion-forward items and eclectic British style.

This hip retailer offers similar products to H&M, although the price tags tend to be a bit higher here. You’ll see a huge variety of men and women’s apparel, footwear and accessories, making it oh-so-easy to look stylish and chic.

  • Free shipping over $20
  • Free returns
  • No financing options

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PrettyLittleThing

PrettyLittleThing

Totally unique fast fashion that’ll fit any budget.

Shop trendy tops starting at just $6, and find everything from body con party dresses to jeans and casual tees.

  • No free shipping
  • No free returns
  • Finance your order with Afterpay, Klarna

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Boohoo

Boohoo

A British brand with an H&M aesthetic.

Boohoo brings you the latest in men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone. It has frequent inventory updates just like H&M and prices that can be even lower than H&M’s best deals.

  • No free shipping
  • No free returns
  • Finance your order with Afterpay, Klarna, Quadpay

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Urban Outfitters

Urban Outfitters

An ideal destination for H&M addicts ready to splurge on statement pieces.

Stocking both men’s and women’s fashion just like H&M, Urban Outfitters is all about grungy and 90s-inspired trends. Its edgy, high-quality clothes are perfect statement pieces to complement your fave H&M basics.

  • Free shipping over $50
  • No free returns
  • Finance your order with Afterpay

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ASOS

ASOS

A global fashion portal stocking thousands of fashion-forward pieces.

ASOS offers fashion, footwear and accessories similar to H&M. This popular retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious.

  • Free shipping over $50
  • Free returns
  • Finance your order with Klarna

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Forever 21

Forever 21

The American brand most similar to H&M.

Forever 21 is probably the American brand that’s most similar to H&M, although it tends to mix up its basics in a way that H&M usually doesn’t. And you’ll love Forever 21 if you want to stay at a similar price point.

  • Free shipping over $50
  • No free returns
  • Finance your order with Afterpay

Shop now

More info