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Sites like H&M
Looking for high quality and all the variety? Try these similar retailers.
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Best known for its affordable, fashionable styles, H&M is one of the biggest fashion retailers in the world. But if you’re looking to branch out from your fashion comfort zone, try these fashion sites that offer similar looks with their own twist.
American Eagle Outfitters: Super-comfy denim, classic tees, blouses, polos and more.
American Eagle fashion is a step above H&M in terms of quality, though it's got less of an edgy style. If you're on the hunt for classic pieces to fit any wardrobe, AE's worth a look.
American Eagle fashion is a step above H&M in terms of quality, though it's got less of an edgy style. If you're on the hunt for classic pieces to fit any wardrobe, AE's worth a look.
Frank and Oak: Vintage-inspired threads with that classic H&M look.
The men's and women's fashion from Frank and Oak is a higher quality version of H&M's classic European looks with a vintage flare. Shop by the piece or sign up for its new monthly subscription box.
The men's and women's fashion from Frank and Oak is a higher quality version of H&M's classic European looks with a vintage flare. Shop by the piece or sign up for its new monthly subscription box.
- Free shipping over $99
- Free returns
- No financing options
Topshop: Known for its fashion-forward items and eclectic British style.
This hip retailer offers similar products to H&M, although the price tags tend to be a bit higher here. You'll see a huge variety of men and women's apparel, footwear and accessories, making it oh-so-easy to look stylish and chic.
This hip retailer offers similar products to H&M, although the price tags tend to be a bit higher here. You'll see a huge variety of men and women's apparel, footwear and accessories, making it oh-so-easy to look stylish and chic.
Boohoo: A British brand with an H&M aesthetic.
Boohoo brings you the latest in men and women's fashion at an affordable price. With up to 100 new styles dropped daily, there's something to suit everyone. It has frequent inventory updates just like H&M and prices that can be even lower than H&M's best deals.
Boohoo brings you the latest in men and women's fashion at an affordable price. With up to 100 new styles dropped daily, there's something to suit everyone. It has frequent inventory updates just like H&M and prices that can be even lower than H&M's best deals.
Urban Outfitters: An ideal destination for H&M addicts ready to splurge on statement pieces.
Stocking both men's and women's fashion just like H&M, Urban Outfitters is all about grungy and 90s-inspired trends. Its edgy, high-quality clothes are perfect statement pieces to complement your fave H&M basics.
Stocking both men's and women's fashion just like H&M, Urban Outfitters is all about grungy and 90s-inspired trends. Its edgy, high-quality clothes are perfect statement pieces to complement your fave H&M basics.
ASOS: A global fashion portal stocking thousands of fashion-forward pieces.
ASOS offers fashion, footwear and accessories similar to H&M. This popular retailer sells over 850 brands and 40,000 styles across men and women's fashion, making it the ultimate one-stop shop for the fashion-conscious.
ASOS offers fashion, footwear and accessories similar to H&M. This popular retailer sells over 850 brands and 40,000 styles across men and women's fashion, making it the ultimate one-stop shop for the fashion-conscious.
Forever 21: The American brand most similar to H&M.
Forever 21 is probably the American brand that's most similar to H&M, although it tends to mix up its basics in a way that H&M usually doesn't. And you'll love Forever 21 if you want to stay at a similar price point.
Forever 21 is probably the American brand that's most similar to H&M, although it tends to mix up its basics in a way that H&M usually doesn't. And you'll love Forever 21 if you want to stay at a similar price point.
Missguided: A collection of casual and trendy pieces that girly H&M lovers will obsess over.
With new threads arriving every day, another great alternative to H&M is Missguided, the ultimate fast-fashion brand. It carries the latest celebrity-inspired styles at an affordable price, as well as a huge selection of adorably feminine looks.
With new threads arriving every day, another great alternative to H&M is Missguided, the ultimate fast-fashion brand. It carries the latest celebrity-inspired styles at an affordable price, as well as a huge selection of adorably feminine looks.
ModCloth: Vintage and indie-inspired looks with a grown-up twist.
If you love H&M's indie looks and want to take your unique fashion to the next level, try shopping at ModCloth. It has tons of fun and rare finds that are sure to bring you loads of compliments. Although the price point is slightly higher than H&M, so is the quality. Plus, ModCloth has an awesome clearance section.
If you love H&M's indie looks and want to take your unique fashion to the next level, try shopping at ModCloth. It has tons of fun and rare finds that are sure to bring you loads of compliments. Although the price point is slightly higher than H&M, so is the quality. Plus, ModCloth has an awesome clearance section.
Free People: The place to splurge on a boho statement piece.
Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art. Embrace a fun bohemian style that will complement your favorite H&M pieces.
Free People is the ultimate bohemian fashion destination, promoting free living and spirituality through fashion, music and art. Embrace a fun bohemian style that will complement your favorite H&M pieces.
Avec Les Filles: This retailer carries clean and simple European basics.
This French-inspired brand loves clean lines and solids just like H&M's basic collection. Although the clothes are a bit more expensive, they feel luxurious and are definitely designed to last.
This French-inspired brand loves clean lines and solids just like H&M's basic collection. Although the clothes are a bit more expensive, they feel luxurious and are definitely designed to last.
- Free shipping over $0
- No free returns
- No financing options
Uniqlo: Celeb-inspired styles that'll keep your favorite looks from getting stale.
If you crave variety and want to mix up your wardrobe, Uniqlo offers a different approach to classic styles, sportswear, work outfits and loungewear for both men and women. Think high-quality fashion meets an affordable high street price.
If you crave variety and want to mix up your wardrobe, Uniqlo offers a different approach to classic styles, sportswear, work outfits and loungewear for both men and women. Think high-quality fashion meets an affordable high street price.
Which of these alternative fashion retailers offers free shipping like H&M?
H&M offers free shipping when you spend $40 or more. These other retailers also offer free shipping, but most at higher thresholds:
| Retailer | Free shipping |
|---|---|
| Frank and Oak | Orders $99+ |
| ASOS | Orders $50+ |
| Urban Outfitters | Orders $50+ |
| Forever 21 | Orders $50+ |
| Missguided | Orders 50+ |
| Topshop | All US orders |
| Free People | Orders $100+ |
| ModCloth | Orders $75+ |
| Avec Les Filles | Orders $50+ |
| Uniqlo | Orders $75+ |
Which fashion sites deliver faster than H&M?
H&M offers a next-day delivery option for $24.99. Orders arrive within one to two business days, depending on when you place your order. These other fast fashion retailers offer similar express shipping.
| Retailer | Fastest shipping speed | Cost |
|---|---|---|
| Urban Outfitters | Rush, arrives in 1–2 business days | $21.95 |
| Forever 21 | Next-day super saver, arrives within 1–2 business days | $18.95 for orders of $75+; $24.95 for orders under $75 |
| ModCloth | ASAP, arrives the next day | $20.99 |
| Uniqlo | Express, arrives within 1–2 business days | $22 |
Which fashion sites have a similar price to H&M?
Most H&M pieces are pretty budget-friendly, with women’s blouses priced as low as $10. If you want to stay within this same price range, try these stores:
Which fashion retailers have a return policy like H&M?
H&M accepts returns on most items within 30 days of purchase. While in-store returns are free, you’ll pay $5.99 to return by mail. These retailers offer similar or better return policies:
| Retailer | Return policy |
|---|---|
| Frank and Oak | Free 10-day returns |
| Boohoo | Free 28-day returns |
| ASOS | Free 28-day returns |
| Urban Outfitters | Free 30-day returns |
| Forever 21 | 30-day returns – cost of prepaid shipping label is deducted from refund |
| Missguided | 28-day returns – you’re responsible for arranging and paying for return shipping |
| Topshop | Free 14-day returns |
| Free People | 30-day returns – $5.95 fee |
| Uniqlo | 60-day returns – $7 fee or ship with your choice of carrier |
| ModCloth | Free 30-day returns |
| Avec Les Filles | 30-day returns – you’re responsible for arranging and paying for return shipping |
| PrettyLittleThing | 28-day returns – you arrange and pay for return shipping |
Today’s top fashion deals and coupons:
Missguided
55% off everything plus extra 20% off
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Forever 21
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Forever 21
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Forever 21
Up to 70% off fall fashion
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Urban Outfitters
Select sale styles $19.99 or less
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Forever 21
New fall dresses for $20 and under
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Urban Outfitters
40% off sale items
Become a UO reward member and get up to 40% off sale items
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Missguided
Spring Break Sale: 50% off all full-price items!
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Urban Outfitters
Online only: 15% off home sale
Daybeds, instant cameras, sconces, cushions and more. Shop the sale before it's gone.
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Urban Outfitters
Save up to 60% on select men's apparel
Save up tp 60% off men's clothing and shoes
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Forever 21
2 for $30 select women's athletic styles
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Forever 21
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Forever 21
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Boohoo
Up to 80% off every single thing
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Forever 21
Sport bras now: 2 for $20
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Forever 21
Womens athletic bundle now: 2 for $30
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Forever 21
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Forever 21
20% off your first in-app order when you spend $65+
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Topshop
Free standard shipping on all orders
T&Cs apply
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Forever 21
Shop Ath-Loungewear from $3.99
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Forever 21
Shop cozy and cute sets from $14.99
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Forever 21
30% off Sweaters, Jackets and Outerwear
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Forever 21
Buy 3, get 30% off sale items
Limited time. T&Cs apply.
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Forever 21
30% off your order of $85+
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Urban Outfitters
Cyber Monday deals 10% off purchase of + $50
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Urban Outfitters
Cyber Monday deals 50% off purchase of + $150
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Urban Outfitters
Cyber Monday deals 75% off purchase of + $200
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Forever 21
Free shipping on orders over $50
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Forever 21
Pre-Black Friday: Fashion deals starting at $9
T&Cs apply.
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Forever 21
Shop sleepwear + lounge under $20
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Deal ends
Forever 21
Sweaters $25 and Under
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Missguided
60% off everything, including fall and winter fashion
Students save an extra 10%.
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Forever 21
Shop comfy camis, leggings + more starting at $2.99
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Forever 21
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Forever 21
Receive 3 Cami styles for $6
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Topshop
10% off with student discount
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Deal ends
Missguided
50% off everything
Plus, extra 10% off with code. T&Cs apply.
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Forever 21
Up to 70% off dresses
Includes free shipping on orders $21 and over. T&Cs apply.
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Boohoo
Flat-rate shipping of $8.99 to the US
Orders arrive in 7 business days or less
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Urban Outfitters
Save up to 60% on music and tech items
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Popular Missguided coupon codes
| Last checked | Code description | Code |
|---|---|---|
| 22 Feb 2020 | Spring Break Sale: 50% off all full-price items! | dol**** |
| 16 Jan 2021 | 20% off your first in-app order when you spend $65+ | APP**** |
| 30 Dec 2020 | Free standard shipping on all orders | TRE**** |
| 15 Dec 2020 | Buy 3, get 30% off sale items | EXT**** |
| 9 Dec 2020 | 30% off your order of $85+ | BMS**** |
Bottom line
If you love H&M’s clean lines and European style, check out these top retailers that offer similar looks. See which ones are priced in the same ballpark and where and how to score free shipping and returns.
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