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How to buy Amazon stock (AMZN)

Buy Amazon stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

About 8 hours ago


-$0.58 (-0.32%)

Amazon is global e-commerce company headquartered in Seattle, Washington. Founded in 1994 by Jeff Bezos, Amazon is one of the five biggest publicly-listed companies in the United States by market capitalization. It's best known globally for its Amazon e-commerce marketplace and video-streaming service, Amazon Prime Video. In addition to its cloud computing business, Amazon Web Services, Amazon manufactures and sells electronic devices such as the Kindle, Fire tablets, Fire TVs and the Echo. Amazon operates in e-commerce, cloud computing, online advertising, digital streaming and artificial intelligence. Amazon's revenue is broken down into seven business segments: Online stores, Physical stores, Third-party seller services, Subscription services, Advertising services, AWS and Other. Inc (AMZN) stock launched on the NASDAQ in 1997 and its share price has since experienced massive growth.

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How to buy Amazon stock

  1. Choose a stock trading platform. Use our comparison table
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – AMZN. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

Latest updates for Amazon

July 5, 2024: Amazon has just turned 30, and to celebrate, Jeff Bezos has announced he will be selling another 25 million shares worth nearly $5 billion (around £3.9 billion) after the Amazon stock price reached record highs this week.

July 1, 2024: Analysts at Needham reiterated a Buy rating on Amazon, with a price target of $205, according to Benzinga.

June 27, 2024: Amazon stock is up by over 5% in the past week, and it has become the 5th US company to breach a $2 trillion market cap threshold.

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Amazon stock price (NASDAQ: AMZN)

Use our graph to track the performance of AMZN stocks over time.

Amazon shares at a glance

Information last updated 2024-07-22.
Previous close$183.13
Change $-0.58
Change % -0.3167%
Volume 35,318,690
Information last updated 2024-07-19.
52-week range$118.35 - $201.20
50-day moving average $187.68
200-day moving average $167.44
Wall St. target price$227.24
PE ratio 51.6152
Dividend yield N/A (0%)
Earnings per share (TTM) $3.56

Is it a good time to buy Amazon stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Amazon price performance over time

Historical closes compared with the close of $182.55 from 2024-07-19

1 week (2024-07-16) -5.42%
1 month (2024-06-21) -3.45%
3 months (2024-04-23) 1.68%
6 months (2024-01-23) 17.00%
1 year (2023-07-21) 40.42%
2 years (2022-07-22) 49.12%
3 years (2021-07-23) 3656.6399
5 years (2019-07-23) 1994.49

Is Amazon stock undervalued or overvalued?

Valuing Amazon stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Amazon's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Amazon's P/E ratio

Amazon's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 52x. In other words, Amazon shares trade at around 52x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Amazon's PEG ratio

Amazon's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.9868. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Amazon's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Amazon's EBITDA

Amazon's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $96.6 billion.

The EBITDA is a measure of a Amazon's overall financial performance and is widely used to measure a its profitability.

Amazon financials

Revenue TTM $590.7 billion
Operating margin TTM 10.68%
Gross profit TTM $225.2 billion
Return on assets TTM 5.95%
Return on equity TTM 20.31%
Profit margin 6.38%
Book value $20.83
Market Capitalization $1.9 trillion

TTM: trailing 12 months

Amazon share dividends

We're not expecting Amazon to pay a dividend over the next 12 months.

Have Amazon's shares ever split?

Amazon's shares were split on a 20:1 basis on 5 June 2022. So if you had owned 1 share the day before before the split, the next day you'd have owned 20 shares. This wouldn't directly have changed the overall worth of your Amazon shares – just the quantity. However, indirectly, the new 95% lower share price could have impacted the market appetite for Amazon shares which in turn could have impacted Amazon's share price.

Amazon share price volatility

Over the last 12 months, Amazon's shares have ranged in value from as little as $118.35 up to $201.2. A popular way to gauge a stock's volatility is its "beta".

AMZN.US volatility(beta: 1.16)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Amazon's is 1.155. This would suggest that Amazon's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Amazon overview

Amazon. com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising.

Frequently asked questions

What percentage of Amazon is owned by insiders or institutions?
Currently 9.071% of Amazon shares are held by insiders and 63.704% by institutions.
How many people work for Amazon?
Latest data suggests 1,525,000 work at Amazon.
When does the fiscal year end for Amazon?
Amazon's fiscal year ends in December.
Where is Amazon based?
Amazon's address is: 410 Terry Avenue North, Seattle, WA, United States, 98109-5210
What is Amazon's ISIN number?
Amazon's international securities identification number is: US0231351067
What is Amazon's CUSIP number?
Amazon's Committee on Uniform Securities Identification Procedures number is: 023135106
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Editor, Investments

Matt Miczulski is an investments editor at Finder. With over 450 bylines, Matt dissects and reviews brokers and investing platforms to expose perks and pain points, explores investment products and concepts and covers market news, making investing more accessible and helping readers to make informed financial decisions. Before joining Finder in 2021, Matt covered everything from finance news and banking to debt and travel for FinanceBuzz. His expertise and analysis on investing and other financial topics has been featured on CBS, MSN, Best Company and Consolidated Credit, among others. Matt holds a BA in history from William Paterson University. See full bio

Matt's expertise
Matt has written 190 Finder guides across topics including:
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