Some stores are shunning Black Friday sales |

Some stores are shunning Black Friday sales

Peter Terlato 24 November 2017 NEWS

An increasing number of businesses are rejecting Black Friday and the frenzied consumer culture it represents.

While it may seem like everyone is getting in on the act, offering a slew of Black Friday deals, there are a growing number of brands opting out of the biggest shopping day of the year, some even closing their doors.

For big box retailers like Walmart, Best Buy, Target and Kmart, not jumping on the bandwagon would likely be incredibly detrimental to their bottom lines. Additionally, these retailers have gone out of their way to begin offering incentives even earlier this year, launching pre-Black Friday sales all throughout November.

However, an increasing number of businesses are rejecting Black Friday and the frenzied consumer culture that it represents, spring-boarding their opposing views into unique and engaging marketing campaigns.

One such example is ModCloth, an American retailer selling indie and vintage-inspired women’s clothing. The online business announced it was “breaking up with Black Friday”, ceasing its operations on November 24.

“It’s been fun, Black Friday. You had the deals and steals. But, this year, we’re all about the feels,” the retailer said on its website. “In fact, our site is shut down today while we give back.”

Instead, the company will donate a retail value of over $5 million in merchandise to Dress for Success, a not-for-profit aiding women transitioning back into the workforce, providing support networks and professional attire.

ModCloth, previously an independent retailer, was bought up by Walmart in March of this year. The fact that the world’s biggest department store has allowed the chain to shut down over Black Friday is surprising but seemingly confirms the potential benefits for some businesses to go against the grain and battle conformity.

The women’s retailer has invited consumers to hop on social media and nominate someone they know who is giving back to their community and deserves recognition, promising to pledge $4,500 to support their cause.

Recreational Equipment Inc (REI) has remained closed on Black Friday for three consecutive years. The American outdoor gear and apparel company pays its employees to spend the day outdoors instead of in stores, encouraging its customers to do the same and join the social media initiative to #OptOutside.

On Black Friday last year, sports and outdoor clothing retailer Patagonia donated 100% of sales to grassroots organizations working to create positive change for the planet. This year, there’s no discounts and no sales.

If you’re still keen on finding a bargain this Black Friday, check out our comprehensive sales guide.

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Picture: Shutterstock

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