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SoFi automated investing review

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A free automated investing platform that provides unlimited access to human advisers.

SoFi Invest’s automated investing, formerly known as SoFi Wealth Management, is a no-fee robo-advisor featuring unlimited access to financial planning experts and a suite of management tools built to help you reach your goals. But its investment options and account types are limited.


Annual fee


Minimum deposit to open


Annual fee0%
Minimum deposit to open$1
Available asset typesETFs
Intro or bonus offerWhen you fund an invest account with $100, SoFi invest will give you $25 in free Stock Bits

Expert review

Peter Carleton

Review by

Peter Carleton is a writer that covers banking and investing, breaking down what you need to know about where you put your money. When Peter's not thinking about cutting-edge banking apps and robo-advisors, he runs a creative agency and spends his spare time cooking or reading.

Expert review

If you’re new to investing and want some help managing a portfolio, SoFi Invest’s automated investing might be right for you. It offers human-assisted robo-advising, meaning you’ll get a personalized portfolio based on a statistically-optimized mix of stocks. Plus, you’ll get free financial advice and won’t pay any management fees ever.

However, this may not be the best option if you’re looking for more flexibility in your holdings or want to open a trust or 529.

Who Is SoFi Invest best for?

SoFi Invest’s automated investing platform is ideal for these types of investors:

  • New investors. Access to educational resources and certified financial advisers make this automated investing platform a good choice for new investors.
  • Passive investors. Open an account and let SoFi create a portfolio for you based on your goals, risk tolerance and investment horizon.
  • Investors saving for retirement. Save for your golden years using a traditional, Roth or SEP IRA. Or, rollover an existing retirement account.

How does SoFi work?

SoFi works like many other robo-advisors but takes a slightly different approach. From start to finish, here’s how SoFi handles automated investing:

  1. Set up your account. Register for a free account and create a profile. Choose from a variety of account types, including Traditional, Roth, 401(k) rollover, and SEP IRAs.
  2. Enter your investment preferences. Enter your financial information, investment preferences and goals to give SoFi an idea of what you’d like to achieve.
  3. Get a recommendation. SoFi uses modern portfolio theory and will recommend an investment mix based on your age, finances, goals and investment preferences.
  4. Invest. Whether you take SoFi’s advice or choose your own path, you’ll invest in a diversified mix of ETFs and be able to track performance on the website or app. While all investments have the potential to lose value, SoFi is SIPC-insured, which covers up to $500,000 if the company were to shut down.
  5. Sit back. SoFi uses a passive investment strategy to build your portfolio but actively makes adjustments to adapt to market changes and new information. Plus, it manages the mix of assets in your portfolio on a daily basis to ensure that it stays aligned with your risk tolerance and goals.
  6. Use your perks. Members get access to a number of perks, like free financial advice, career services and more. SoFi also offers a blog and learning center to help you improve your financial knowledge.

What does SoFi cost?

SoFi’s popularity is due in part to the fact that it charges no management fee regardless of the balance in your account. Because SoFi invests in ETFs, though, you can expect to pay a similar expense ratio as you would for an ETF with any other service. The amount of that fee will vary from one fund to another.

What are the benefits?

Like many robo-advisors, SoFi offers goal planning, diversification, portfolio management and auto-rebalancing. Here’s how SoFi stands out from the rest:

  • Easy to get started. SoFi has a low $1 initial deposit requirement and doesn’t charge a management fee on any portion of your account balance. Plus, it only takes about five minutes to invest money.
  • Fee transparency. There are no trading, transfer, custodian or commission fees, meaning you can hold on to more of your money.
  • Free personalized help. SoFi financial advisers can help you adjust your goals, portfolio and strategy to align with your financial situation.
  • Loans. SoFi also specializes in personal loans, student loan refinancing, mortgages and other lending options, so you’ll get great rates if you need to borrow.
  • Perks. Members get access to unemployment protection, career services, exclusive events and a suite of planning tools.

Compare with other robo-advisors

Name Product Minimum deposit to open Available asset types Annual fee
Mutual funds
Real estate
0.25% on balances up to $99,999

0.4% on balances of $100,000+
Betterment's automatic investment site aims to improve your returns and support good financial habits with passive investing and financial planning support.
Real estate
Streitwise is an online real estate investing company that combines innovative technology and new federal regulations.
Ally Invest Managed Portfolios
No advisory fees for automated investing that's professionally managed. Now with a Socially Responsible Investing portfolio option.
SoFi automated investing
Put your money to work. Pay zero SoFi management fees.
$10 per month
After an analysis, Blooom will place the trades within your 401k, 403b, 401a, 457 or TSP plan account for a low flat fee.
Earn a 5% fixed return on bonds that support American small businesses.

Compare up to 4 providers

Compare with other SoFi products

What to watch out for

Just like any investment, there are a few things to look out for if you choose SoFi automated investing:

  • No tax optimization. Unlike other services, SoFi cannot help you optimize your tax losses.
  • Few account types. If you’re looking to get a head start on saving for your kids’ education with a 529 account or set up a trust, SoFi won’t be able to help.
  • Limited investment options. SoFi’s automated investing platform only offers ETFs, meaning you won’t be able to pick and choose the exact companies you invest in. On top of that, most ETFs charge fund fees which you’ll be responsible for.
  • Short track record. SoFi Invest is fairly new, with only $12 million under management that’s spread across 2,000 accounts.

If you want an investment type that offers more account and investment options, you’ll want to keep looking. As always, compare your options when considering a robo-advisor.

How to sign up for SoFi

Follow these steps to open a SoFi automated investing account:

  1. Visit the SoFi website and click Automated Investing. Then, click Invest now.
  2. Enter your first name, last name and email, password, agree to the terms and conditions and then click Register.
  3. Select Started Automated Investing.
  4. Follow the steps to enter your investment preferences.
  5. Complete your profile and verify your identity.
  6. Fund your account.


In order to sign up for a SoFi account, you’ll need to meet a few eligibility requirements:

  • Be at least 18 years old
  • Have a valid Social Security number or tax ID number
  • Have a valid US address
  • Make a minimum initial deposit of at least $100

Required information

When you sign up for an account with SoFi, you’ll need the following information:

  • Name
  • Date of birth
  • Contact information
  • Address
  • Social Security number
  • Current savings and income information
  • Investment preferences and goals

How to get in touch with SoFi customer service

If you need to reach customer service, there are a few ways you can get in touch with a representative:

  • Email
  • Call 855-525-7634
  • Visit the website to live chat
  • Facebook: SoFi
  • Instagram: @SoFi
  • Twitter: @SoFi

What to do after you’ve signed up

Now that you’ve signed up and set up your profile, you should take advantage of everything else SoFi has to offer. Here’s how:

  • Keep your profile up to date. Make sure to keep your profile, preferences and goals up to date. If anything changes, you might want to consider adjusting your investment strategy.
  • Manage your account. Log in or use the app to manage your account and track progress.
  • Set up recurring deposits. You can set up weekly, bi-weekly, monthly or bi-monthly recurring deposits to help reach your goals faster.
  • Speak with a financial adviser. If you need financial advice, need to change your goals or simply want to speak with a professional, set up a free appointment with one of SoFi’s financial advisers.
  • Use your perks. Take advantage of free perks like career advice, better loan rates, members-only events and more.
  • Read up. Check out SoFi’s blog and learning center to brush up on your investment knowledge or read up about industry news.

Frequently asked questions

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