Best lingerie sites that make Victoria’s Secret look tame |
Pink box with pink underwear in it

Sites like Victoria’s Secret | Best lingerie alternatives to Victoria’s Secret February 2019

We value our editorial independence, basing our comparison results, content and reviews on objective analysis without bias. But we may receive compensation when you click links on our site. Learn more about how we make money from our partners.

For sexy, chic lingerie like Victoria’s Secret, these 12 intimates stores will leave you (and your partner) breathless.

Victoria’s Secret is synonymous with eye-catching, body-conscious lingerie for all sizes. Their reputation is tough to beat. Around since 1977, it’s no surprise they’re the biggest retailer of women’s intimates in the US.

But do you know about alternative places to shop for lingerie that rivals Victoria’s Secret in price and selection? Here are 12 options that’ll knock your socks off.

Top online alternatives to Victoria’s Secret


For a beautiful touch of Italian luxury in your lingerie drawer, try Cosabella.

This brand’s name means “pretty thing” in Italian and it lives up to the name. Check out a huge selection of high quality lace lingerie reminiscent of a boutique on the streets of Milan.

  • Maternity options and extended sizing available.
  • Live chat support.
  • Free returns.

Shop Cosabella


American Eagle’s intimates collection will leave you swooning.

It’s soft, pretty and real: Just like you. We love that Aerie’s ads feature real, unretouched women showing off these beautiful options.

  • Free shipping with orders of $50 or more.
  • Return items to an American Eagle store or in the mail.
  • Comfortable and high quality

Shop Aerie

Offering racy pieces sure to make hearts race, is a top destination for shopping for lingerie online.

With an entire section of sets under $40, your new lingerie will be as easy on your wallet as it is on the eyes.

  • Low prices.
  • Returns accepted for 30 days.
  • Free shipping.



From shapewear to swimwear, Leonisa has tons of amazing finds for every occasion.

Leonisa offers a selection most similar to Victoria’s Secret with its large selection of everyday lingerie mixed with leggings, swim and activewear.

  • Also offers men’s underwear.
  • Free shipping.
  • Free returns and exchanges.

Shop Leonisa

Frederick’s of Hollywood

One of Victoria’s Secret’s biggest competitors provides more risqué lingerie of equal quality.

Looking for something more provocative but don’t want to sacrifice quality? The classic Frederick’s of Hollywood is the perfect choice for some naughty undies that compare in price and quality to Victoria’s Secret.

  • Same price point as Victoria’s Secret
  • Similar quality to Victoria’s Secret
  • Well established lingerie brand
  • Marketing and catalog style resembles Victoria’s Secret

Shop Frederick’s of Hollywood

Soma Intimates

Soma offers a great selection of sexy and demure lingerie options.

With lots of full coverage options geared towards older women and a selection in sizes DD and up, Soma is a great option for those who can’t quite find what they’re looking for at Victoria’s Secret.

  • Free shipping and returns on full price bras.
  • Band sizes up to 46, cup sizes up to I.
  • A swimwear line is also available.

Shop Soma Intimates


If you’re after sexy and couture lingerie, Missguided is the place to look.

From G-strings and balconettes to bodysuits and onesies, Missguided offers sporty looks for a little daytime surprise or sultry lines for something more shocking at night. With a similar look and feel to Victoria’s Secret, the quality is incredible for such a low price.

  • Free returns within 14 days, even on lingerie
  • Students get 50% off the entire site every day
  • Bra sizes up to a DD cup

Shop Missguided

City Chic

City Chic has rocked the curvy intimates scene since 2006, concentrating their focus on what they call the “rules of fit.”

Here, you’ll find bustiers, corsets, bras, underwear, bikinis, thongs, shapewear and everything in between. For shoppers who want a more urban edge than Victoria’s Secret offers, City Chic is an excellent choice.

  • Discount codes can save you even more on top brands
  • Incredible selection of patterns, styles and sizes
  • Similar styles to Victoria’s Secret
  • More sizes available than Victoria’s Secret
  • Return items in store or online

Shop City Chic

Adam & Eve

Let’s slip into something a little more risqué than Victoria’s Secret.

Adam & Eve doesn’t just sell lingerie — they’re well known for all things kinky and adult. With a full selection of erotic lingerie, fantasy costumes for bedroom role play and plus-size styles that hug every exquisite curve, Adam & Eve is a great option if you’re looking for someone with a fuller figure. You’ll find the lingerie choices to be a bit lower quality than Victoria’s Secret, but they’re also less expensive.

  • Discreet brown-box shopping guarantees privacy
  • Offers Triple Guarantee for 100% satisfaction, a 90-day trial period and lifetime protection
  • Plus sizes available
  • Less expensive option than Victoria’s Secret

Shop Adam & Eve

Free People

For the girls crushing on Victoria’s Secret bralettes, head over to Free People Intimates.

The Free People Intimates collection is just as soft and sweet as Victoria’s Secret. With comfy lounge and sleepwear and beautiful bralettes and panties, you’ll want to live in these cozy and adorable styles. We also love that Free People offers a beauty and wellness collection just like VS does.

  • Great alternative to Victoria’s Secret bralettes
  • Large variety of colors available like Victoria’s Secret
  • Free shipping available with a minimum purchase
  • Beauty products offered like VS

Shop Free People


It’s hard not to recommend this do-it-all online superstore no matter what the category.

Amazon rules the world, lingerie included. Whether you want cheap lacy nighties direct from China for under $10 or something more comparable in quality to Victoria’s Secret, you can find it here.

  • Similar styles and brands to VS are available
  • Free and fast shipping for Prime members
  • Huge selection
  • Large range of sizes

Shop Amazon

Adore Me

This popular members only lingerie boutique is stealing Victoria’s Secret’s business.

Remember when you were younger and you went into the Victoria’s Secret store to have someone measure you and help you pick out a bra? Adore Me lets you do that from your phone. Create a free account to take a quiz that will help Adore Me select the best lingerie for you and browse its selection of affordable and cute lingerie.

  • VIP and free memberships available
  • Similar styles to Victoria’s Secret
  • Sleepwear also available: not just lingerie
  • Plus sizes and extended bra sizes available

Shop Amazon

Which online fashion sites offer free online shipping

Retailer Free shipping offer
Aerie Free shipping on orders over $50
Missguided Free shipping on orders over $50
Adam & Eve Free shipping on orders over $59
City Chic Free shipping on all US orders
Free People Free shipping on orders over $100
Amazon Free shipping for Amazon Prime members
Frederick’s of Hollywood Free shipping on orders over $75
Adore Me Free shipping on all US orders
Venus Free shipping with code – FS2018 on orders over $100

Today’s fashion coupon codes and sales