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Sites like Victoria’s Secret

These intimates stores will leave you — and your partner — breathless.


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Victoria’s Secret is synonymous with eye-catching lingerie for all sizes. Check out these alternative stores that rival this iconic brand both in price and selection.

Racy pieces sure to make hearts race.

With an entire section of sets under $40, your new lingerie will be as easy on your wallet as it is on the eyes.

  • Free shipping
  • 30-day returns
  • Plus-size friendly
Shop LingerieCom


Breathable sports bras and totally comfy loungewear.

Nike may not be famous for its sex appeal, but VS loyalists know that Pink loungewear is some of the best on the planet, with cozy hoodies, supersoft joggers, and leggings you can live in. You’ll find many similar styles at Nike, including trendy sports bras.

  • Free shipping
  • Free returns
  • Best for fans of Pink by VS
Shop Nike


American Eagle’s intimates collection will have you swooning.

It’s soft, pretty and real – just like you. We love that Aerie’s ads feature real, un-retouched women showing off these beautiful options.

  • Free shipping with orders of $50 or more
  • AEO rewards
  • Shop online or via mobile app
Shop Aerie

City Chic

Rocking the curvy intimates scene since 2006.

Shoppers who want an urban edge to their lingerie chose City Chic. Here, you’ll find bustiers, corsets, bras, underwear, bikinis, thongs, shapewear and more — all available in extended sizes.

  • Free shipping
  • Free returns
  • Plus-size friendly
Shop Citychic

Frederick’s of Hollywood

Find more risqué lingerie here.

Looking for something more provocative but don’t want to sacrifice quality? The classic Frederick’s of Hollywood is the perfect choice for some naughty undies that compare in price and quality to Victoria’s Secret.

  • Free shipping on orders of $75 or more
  • 30-day returns
  • College discount available
Shop Frederick's of Hollywood

Adore Me

This popular members-only lingerie boutique will steal your heart.

Create a free account to take a quiz that will help Adore Me select the best lingerie for you, then browse its selection of cute, affordable lingerie.

  • Free shipping for VIP members
  • 30-day returns
  • Plus-size friendly
Shop Adore Me


For a beautiful touch of Italian luxury in your lingerie drawer.

Meaning “pretty thing” in Italian, Cosabella lives up to the name. Check out a huge selection of high-quality lace lingerie reminiscent of a boutique on the streets of Milan.

  • Free shipping on orders over $50
  • Free returns
  • Plus and maternity sizes available
Shop Cosabella

Soma Intimates

Sexy and demure lingerie options.

With full-coverage options geared for older women and a selection in sizes DD and up, Soma is a great option for those who can’t quite find what they’re looking for at Victoria’s Secret.

  • Free shipping and returns on full price bras.
  • Next-day shipping available
  • Membership rewards program
Shop Soma Intimates


From shapewear to swimwear, you’ll find something for every occasion.

Leonisa offers a selection most similar to Victoria’s Secret with its large selection of everyday lingerie mixed with leggings, swim and activewear.

  • Free shipping
  • Free returns
  • Plus and maternity sizes available
Shop Leonisa


It’s hard not to recommend this do-it-all online superstore.

Amazon rules the online shopping world, lingerie included. Whether you want cheap lacy nighties for under $10 or something more comparable in quality to Victoria’s Secret, you can find it here.

  • Free and fast shipping for Prime members
  • Secure payment options
  • Customer reviews
Shop Amazon

woman laying on a bed wearing a red babydoll


Find everything from modest and athletic to flirty and sexy.

PLT is a girl’s go-to online boutique for affordable fashion — from sundresses and jeans to bras and panties.

  • $5.99 flat-rate shipping
  • Student discount
  • Plus-sizes
Shop PrettyLittleThing


If you’re after sexy and couture lingerie, look to this online shop.

From G-strings and balconettes to bodysuits and onesies, Missguided offers sporty looks for a little daytime surprise or sultry lines for something more shocking at night. With a similar look and feel to Victoria’s Secret, the quality is incredible for such a low price.

  • Free shipping on orders over $50
  • 28-day returns
  • Student discount
Shop Missguided

Free People

A good choice for the girls crushing on Victoria’s Secret bralettes.

The Free People Intimates collection is just as soft and sweet as Victoria’s Secret. With comfy lounge and sleepwear and beautiful bralettes and panties, you’ll want to live in these cozy and adorable styles. We also love that Free People offers a beauty and wellness collection just like VS.

  • Free shipping on orders over $100
  • 30-day returns
  • Accepts PayPal and Afterpay
Shop Free People


Grab something sexy for a sweet price.

Treat your honey to something super sexy without spending a fortune. This online lingerie boutique offers a large selection of plus-size intimates at a price you and your partner will love.

  • Free shipping on orders of $60 or more
  • Free returns
  • Sizes up to XXXL or US 22
Shop Lovehoney

Which online lingerie sites offer free shipping?

VS offers free shipping on orders of $100 or more. You’ll find similar or even better free shipping offers from these shops.

Retailer Free shipping
Lovehoney Orders $60+
Aerie Orders $50+
Missguided Orders $50+
Nike Free shipping on all orders for Nike Members. All orders
City Chic All US orders
Free People Orders $100+
Amazon For Prime members
Frederick’s of Hollywood Orders $75+
Adore Me For VIP members
Cosabella Orders $50+
Soma On full-price bras
Leonisa All orders

Which online lingerie sites deliver faster than Victoria’s Secret?

If you need your goodies in a hurry, VS can get them to you within the next business day when you pay for next-day shipping. These similar sites also offer next-day shipping for an extra fee:

  • Lovehoney
  • Aerie
  • Frederick’s of Hollywood
  • Adore Me
  • Cosabella
  • Soma
  • Leonisa

Which intimates sites have a similar price to Victoria’s Secret?

Victoria’s Secret can be pricey, with panties starting at $8.50 each, bras up to $65, and lingerie from $28 to $75. If you’re looking to stay within this same price range, try these alternative lingerie sites:

  • City Chic
  • Adore Me
  • Soma
  • Leonisa
  • Free People

For more budget-friendly options, check out Aerie, Frederick’s of Hollywood, Amazon and PrettyLittleThing.

Which lingerie sites have a returns policy like Victoria’s Secret?

Victoria’s Secret accepts returns on most items within 90 days, but a return shipping fee of $5.99 will be deducted from your refund if you use its pre-paid shipping label to send your item back.

Want free returns? Try these lingerie retailers:

  • Lovehoney
  • City Chic
  • Cosabella
  • Soma (on full-price bras)
  • Leonisa

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Bottom line

Things just got a whole lot hotter with these Victoria’s Secret alternatives. And the best part? You don’t even have to leave home!

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