Every November, some of the biggest international retailers offer massive discounts and sales to celebrate the Chinese festival that is Singles Day. While not many US stores participate, there are plenty of online deals to go around. Look for discounts of 10% to 60% on designer clothing brands, computers, TVs, tablets and (saving the best for last) sex toys.
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When is Singles Day?
Singles Day always falls on November 11th.
The unofficial Chinese holiday called Guanggun Jiestarted back in the ’90s as a way to encourage singles to treat themselves. In 2009, online retail giant Alibaba cashed in on the holiday with the first Singles Day sale. In 2018, the company set a new record, raking in a staggering $30.8 billion in revenue in a single 24-hour period. Compare that to Black Friday’s $6.22 billion revenue in the same year, and it’s easy to see just how expansive this sale day has become.
Where to shop on Singles Day
While Alibaba traditionally holds the lion’s share of Singles Day sales, you might be surprised at how many other retailers follow suit and offer serious discounts for singles.
Alibaba
The majority of Singles Day sales are still available from Alibaba and its sister companies like AliExpress. But don’t fret if you’re shopping in the US — an array of shipping and secure payment options are available.
In the past, we’ve seen discounts of up to 60% on tech items, headphones, sound systems, handbags, T-shirts and more.
Treat your feet to something sweet this Singles Day. If this year’s Happy Socks sale is anything like last year’s, expect 30% off select gift boxes, plus free shipping on all purchases including a gift box.
L’Occitane
As if you need yet another excuse to treat your skin to something soft and lavish, L'Occitane is known to offer plenty of punny November 11th deals. Last year, shoppers picked up $11 beauty duos and a free 11-piece set with any purchase of $111.
The indie-meets-high-fashion brand slashed prices by 11% for last year’s Singles Day on everything from leather handbags to signature fashion pieces for men, women and kids.
Lovehoney
Want to spice up your solo time? This sex toy company is going big for Singles Day, with a 10% sale on everything site-wide, including water-based lube and G-spot vibrators. Just use the code SINGLES to snag your deal.
Raddish brings the whole family together in the kitchen and at the table. Teach kids to cook with these fun and educational kitchen kits. Free shipping.
On the heels of Alibaba’s record-breaking success, Singles Day is quickly spreading to the US. Popular brands like Happy Socks, L’Occitane and Urban Outfitters all participated last year, and we expect that list to keep growing.
In the meantime, start scoping out Black Friday deals from your favorite retailers to see if you might be able to double-dip in both sales events.
Frequently asked questions
Alibaba Group CEO Daniel Zhang created the concept of offering discounts aimed at singles on November 11th.
November 11th was chosen because the number “11” resembles two single people.
No. Singles Awareness Day is an unofficial US holiday that falls on February 15th — the day after Valentine’s Day. There currently aren’t any major sales events for this holiday.
Gabrielle Pastorek is a staff writer at Finder, helping readers to round up the best deals, coupons, retailers, products and services to make sound financial decisions. She's written more than 800 articles on the site and is a quoted expert in Best Company and DealNews. She earned an MFA from the University of Pittsburgh, with essays and short stories published in The Collagist, Blue Monday Review, Blotterature and others. When she’s not writing, Gabrielle can be found out in the barn with her horse, Lucy.
Scoop up some of the best deals on girls’ clothing, from cozy sweaters, comfy athletic wear and everything in between. Plus see where to get free shipping.
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