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Singles Day sales 2021

Celebrate yourself this shopping holiday.

Every November, some of the biggest international retailers offer massive discounts and sales to celebrate the Chinese festival that is Singles Day. While not many US stores participate, there are plenty of online deals to go around. Look for discounts of 10% to 60% on designer clothing brands, computers, TVs, tablets and (saving the best for last) sex toys.

Top Singles Day sales on Finder 2021


Free tracked shipping with $60+ order

Expires 30 Dec 2050

Adam & Eve

Free delivery on all orders, no minimum

Victorias Secret

Free shipping on orders over $100

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When is Singles Day?

Singles Day always falls on November 11th.

The unofficial Chinese holiday called Guanggun Jiestarted back in the '90s as a way to encourage singles to treat themselves. In 2009, online retail giant Alibaba cashed in on the holiday with the first Singles Day sale. In 2018, the company set a new record, raking in a staggering $30.8 billion in revenue in a single 24-hour period. Compare that to Black Friday's $6.22 billion revenue in the same year, and it's easy to see just how expansive this sale day has become.

Where to shop on Singles Day

While Alibaba traditionally holds the lion's share of Singles Day sales, you might be surprised at how many other retailers follow suit and offer serious discounts for singles.


The majority of Singles Day sales are still available from Alibaba and its sister companies like AliExpress. But don’t fret if you’re shopping in the US — an array of shipping and secure payment options are available.

In the past, we’ve seen discounts of up to 60% on tech items, headphones, sound systems, handbags, T-shirts and more.

Happy Socks

Treat your feet to something sweet this Singles Day. If this year’s Happy Socks sale is anything like last year’s, expect 30% off select gift boxes, plus free shipping on all purchases including a gift box.


As if you need yet another excuse to treat your skin to something soft and lavish, L'Occitane is known to offer plenty of punny November 11th deals. Last year, shoppers picked up $11 beauty duos and a free 11-piece set with any purchase of $111.

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Urban Outfitters

In the past, Urban Outfitters shoppers snagged a cool 11% off everything on the site during its one-day-only Singles Day sale.

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The indie-meets-high-fashion brand slashed prices by 11% for last year’s Singles Day on everything from leather handbags to signature fashion pieces for men, women and kids.


Want to spice up your solo time? This sex toy company is going big for Singles Day, with a 10% sale on everything site-wide, including water-based lube and G-spot vibrators. Just use the code SINGLES to snag your deal.

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Shop all Singles Day deals July 2021


Get up to 45% off and free shipping on computers


Up to 50% off shoes, apparel and more


Buy $50 worth of women’s clothing at Target and get a $10 gift card.


20% off sitewide over $50 for new customers

Bottom line

On the heels of Alibaba's record-breaking success, Singles Day is quickly spreading to the US. Popular brands like Happy Socks, L'Occitane and Urban Outfitters all participated last year, and we expect that list to keep growing.

In the meantime, start scoping out Black Friday deals from your favorite retailers to see if you might be able to double-dip in both sales events.

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